Digital marketing is a broad and evolving field that encompasses various online strategies and techniques to promote products, services, or brands through digital channels.

1. Presented By:
Olivia Wilson

2. • What is Digital Marketing
• Importance
• Activites
• SEO
• Channels in SEO
O v e r v i e
w

4. Any type of marketing can help your business
thrive. However, digital marketing has become
increasingly important because of how
accessible digital channels are. From social
media to text messages, there are many ways
to use digital marketing tactics in order to
communicate with your target audience.
Additionally, digital marketing has minimal
upfront costs, making it a cost-effective
marketing technique for small businesses.
graph text
Importance of
Digital
Marketing

5. • Search Engine Optimization (SEO): This involves optimizing a website's content and
structure to improve its visibility in search engine results pages (SERPs).
2. Content Marketing: Creating and sharing valuable, relevant, and consistent
content to attract and engage the target audience. This can include blog posts,
articles, videos, infographics, and more.
3. Social Media Marketing: Utilizing social media platforms like Facebook, Instagram,
Twitter, LinkedIn, and others to connect with audiences, share content, and build
brand presence.
4. Pay-Per-Click (PPC): Advertising: Running paid ads on search engines (like Google
Ads) and social media platforms (like Facebook Ads) to drive targeted traffic to a
website. Advertisers pay a fee each time their ad is clicked.
5. Email Marketing: Sending targeted emails to a list of subscribers or potential
customers. Email marketing can be used for promoting products, sharing updates,
andbuilding customer relationships.

6. What is SEO
01 02 03
SEO means Search Engine Optimization and is
the process used to optimize a website's
technical configuration, content relevance
and link popularity so its pages can become
easily findable, more relevant and popular
towards user search queries, and as a
consequence, search engines rank them
better.

7. Channels in SEO

8. Social Media Marketing: Social media is one of the most powerful internet marketing channels today.
Platforms like Facebook, Instagram, YouTube, Twitter, etc. provide a space for communication.
Affiliate Marketing: Online sellers can get other dealers to sell their products and services. This is called
affiliate marketing, wherein one business offers another’s products as an add-on or deal package along
with its own.
Search engine optimization: the process of maximizing the number of visitors to a particular website by
ensuring that the site appears high on the list of results returned by a search engine.
Content Marketing: A type of marketing that involves the creation and sharing of online material (such as
videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to
stimulate interest in its products or services.
E-mail marketing: The use of email within your marketing efforts to promote a business’s products and
services, as well as incentivize customer loyalty. Email marketing is a form of marketing that can make the
customers on your email list aware of new products, discounts, and other services.

9. Address-Opp. Mr. Mobile
Near Seth Madan Lal Kothi
Reliance Point Bazar
Jalalabad(w)
info.digitalaspirant@gmail.com
+916239914891
www.digitalaspirant.com