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Designing The Listening Experience
- 1. Designing the Listening Experience Kaytee Nesmith Sr. Visual Product Designer @kayteenesmith Photo by Emil Kabanov Dan Newman Deputy Creative Director @creativenewman
- 2. Designing the Listening Experience @kayteenesmith @creativenewman What do you think of when you hear the phrase “Public Radio”? Photo by Ricky Montalvo
- 3. Designing the Listening Experience @kayteenesmith @creativenewman Public radio may cause extreme drowsiness.
- 4. Designing the Listening Experience @kayteenesmith @creativenewman Before listening to public radio,
- 5. Designing the Listening Experience @kayteenesmith @creativenewman make sure your doctor says that you’re healthy enough to have sex,
- 6. Designing the Listening Experience @kayteenesmith @creativenewman not that it will matter!
- 7. Designing the Listening Experience @kayteenesmith @creativenewman Leslie, would you like to introduce the next segment?
- 8. Designing the Listening Experience @kayteenesmith @creativenewman OK.
- 9. Designing the Listening Experience @kayteenesmith @creativenewman Now it’s time for jazz plus jazz equals jazz.
- 10. Designing the Listening Experience @kayteenesmith @creativenewman Today, we have a recording of Benny Goodman played over a separate recording of Miles Davis.
- 11. Designing the Listening Experience @kayteenesmith @creativenewman Research shows that our listeners love jazz.
- 12. Designing the Listening Experience @kayteenesmith @creativenewman Public radio may be easy to parody,
- 13. Designing the Listening Experience @kayteenesmith @creativenewman Public radio may be easy to parody, but we think of it like this…
- 14. Designing the Listening Experience @kayteenesmith @creativenewman National Public Radio will serve the individual; it will promote personal growth; it will regard the individual differences with respect and joy rather than derision and hate; it will celebrate the human experience as infinitely varied rather than vacuous and banal; it will encourage a sense of active constructive participation, rather than apathetic helplessness. Bill Siemering Founding Board Member, NPR
- 15. Designing the Listening Experience @kayteenesmith @creativenewman This is NPR
- 16. Designing the Listening Experience @kayteenesmith @creativenewman NPR is global
- 17. Designing the Listening Experience @kayteenesmith @creativenewman NPR is local
- 18. Designing the Listening Experience @kayteenesmith @creativenewman “Broadcast radio is the cockroach of media. You can’t kill it. You can’t make it go away, it just gets stronger and more resilient. That doesn’t mean that I see digital radio as a passing fad. It’s for real. I’m a huge Spotify user. I think it’s a great service, but I use broadcast too.” Jarl Mohn CEO, NPR
- 19. Designing the Listening Experience @kayteenesmith @creativenewman NPR has long been at the digital forefront
- 20. Designing the Listening Experience @kayteenesmith @creativenewman 1998 2000 2002
- 21. Designing the Listening Experience @kayteenesmith @creativenewman But the landscape is changing Photo by ClearFrost
- 22. Designing the Listening Experience @kayteenesmith @creativenewman It was time to try something new
- 23. Designing the Listening Experience @kayteenesmith @creativenewman Reimagine Radio
- 24. Designing the Listening Experience @kayteenesmith @creativenewman NPR Sensibility
- 25. Designing the Listening Experience @kayteenesmith @creativenewman The Clock
- 26. Designing the Listening Experience @kayteenesmith @creativenewman The Flow DCBA A DCBA B DCBA C DCBA D
- 27. Designing the Listening Experience @kayteenesmith @creativenewman The Flow DCA A DBA B DC C DCB D
- 28. Designing the Listening Experience @kayteenesmith @creativenewman The Flow DCA A DBA B DC C DCB D
- 29. Designing the Listening Experience @kayteenesmith @creativenewman
- 30. Designing the Listening Experience @kayteenesmith @creativenewman Illustration by Carmen Rodriguez Peñamaria
- 31. Designing the Listening Experience @kayteenesmith @creativenewman
- 32. Designing the Listening Experience @kayteenesmith @creativenewman Handpicked curation Machine learning
- 33. Designing the Listening Experience @kayteenesmith @creativenewman Stories Lead Break Core Invest Collections Newscast Local Newscast Lead Core Break Local Story Break Invest etc… Flow Listener
- 34. Designing the Listening Experience @kayteenesmith @creativenewman Promos Promoted Show or Segment Promo Hey NPR One fans!
- 35. Designing the Listening Experience @kayteenesmith @creativenewman Promos Promoted Show or Segment Promo Did you know that coming close to winning but not quite reaching your goal can actually be a great motivator?
- 36. Designing the Listening Experience @kayteenesmith @creativenewman Promos Promoted Show or Segment Promo I’m Shankar Vedantam. Be sure to tap the button on your screen to hear my podcast, Hidden Brain.
- 37. Designing the Listening Experience @kayteenesmith @creativenewman Promos Promoted Show or Segment Promo This week, it’s all about near-misses.
- 38. Designing the Listening Experience @kayteenesmith @creativenewman Promos Promoted Show or Segment Promo So… If you missed that the button the first time, don’t worry. I’ll give you another chance.
- 39. Designing the Listening Experience @kayteenesmith @creativenewman Promos Promoted Show or Segment Promo Tap that button on your screen now.
- 40. Designing the Listening Experience @kayteenesmith @creativenewman Channels Channel
- 41. Designing the Listening Experience @kayteenesmith @creativenewman People aren’t binary; personalization shouldn’t be, either.
- 42. Designing the Listening Experience @kayteenesmith @creativenewman Listeners find great content through trusted companions.
- 43. Designing the Listening Experience @kayteenesmith @creativenewman Challenge: Competition for Attention
- 44. Designing the Listening Experience @kayteenesmith @creativenewman Challenge: Busy Interfaces
- 45. Designing the Listening Experience @kayteenesmith @creativenewman
- 47. Designing the Listening Experience @kayteenesmith @creativenewman Things that worked
- 48. Designing the Listening Experience @kayteenesmith @creativenewman Things that worked
- 49. Designing the Listening Experience @kayteenesmith @creativenewman Things that didn’t work
- 50. Designing the Listening Experience @kayteenesmith @creativenewman Things that didn’t work
- 51. Designing the Listening Experience @kayteenesmith @creativenewman Things that didn’t work
- 52. Designing the Listening Experience @kayteenesmith @creativenewman As Easy As Radio
- 53. Designing the Listening Experience @kayteenesmith @creativenewman Simple
- 54. Designing the Listening Experience @kayteenesmith @creativenewman Inclusive
- 55. Designing the Listening Experience @kayteenesmith @creativenewman Personal
- 56. Designing the Listening Experience @kayteenesmith @creativenewman Audio-First Hi. I’m NPR’s Guy Raz, and you’re listening to NPR One. Public radio made personal.
- 57. Designing the Listening Experience @kayteenesmith @creativenewman Audio-First Your local news plus the stories we know you will love from all over the world.
- 58. Designing the Listening Experience @kayteenesmith @creativenewman Audio-First Things you’ve already listened to? They’re over here.
- 59. Designing the Listening Experience @kayteenesmith @creativenewman Audio-First You can search for podcasts you know you like, and we have tons of new ones for you to check out, as well.
- 60. Designing the Listening Experience @kayteenesmith @creativenewman Audio-First But before we get started, a couple quick things:
- 61. Designing the Listening Experience @kayteenesmith @creativenewman Audio-First Just let us use the mic on your phone so you can talk back to us.
- 62. Designing the Listening Experience @kayteenesmith @creativenewman Audio-First And you have to log in, so we can make sure we’ll never play you the same story twice.
- 63. Designing the Listening Experience @kayteenesmith @creativenewman Audio-First Here we go! This is NPR One. Public radio made personal.
- 64. Designing the Listening Experience @kayteenesmith @creativenewman Platform, Not App
- 65. Designing the Listening Experience @kayteenesmith @creativenewman
- 66. Designing the Listening Experience @kayteenesmith @creativenewman
- 67. Designing the Listening Experience @kayteenesmith @creativenewman
- 68. Designing the Listening Experience @kayteenesmith @creativenewman
- 70. Designing the Listening Experience @kayteenesmith @creativenewman Clarity over cleverness.
- 71. Designing the Listening Experience @kayteenesmith @creativenewman Build frameworks, not features.
- 72. Designing the Listening Experience @kayteenesmith @creativenewman It’s Alive!
- 73. Designing the Listening Experience @kayteenesmith @creativenewman Now what?
- 74. Designing the Listening Experience @kayteenesmith @creativenewman Build MeasureLearn
- 75. Designing the Listening Experience @kayteenesmith @creativenewman Agile Our core philosophy of how we work. Scrum The vehicle inside which we get things done. Lean How we know we’re working on the right stuff.
- 76. Designing the Listening Experience @kayteenesmith @creativenewman
- 77. Designing the Listening Experience @kayteenesmith @creativenewman
- 78. Designing the Listening Experience @kayteenesmith @creativenewman
- 79. Designing the Listening Experience @kayteenesmith @creativenewman
- 80. Designing the Listening Experience @kayteenesmith @creativenewman
- 81. Designing the Listening Experience @kayteenesmith @creativenewman
- 82. Designing the Listening Experience @kayteenesmith @creativenewman
- 83. Designing the Listening Experience @kayteenesmith @creativenewman
- 84. Designing the Listening Experience @kayteenesmith @creativenewman Practice data-informed design.
- 85. Designing the Listening Experience @kayteenesmith @creativenewman Don’t reinvent the wheel.
- 86. Designing the Listening Experience @kayteenesmith @creativenewman
- 87. Designing the Listening Experience @kayteenesmith @creativenewman Yes, and...
- 88. Designing the Listening Experience @kayteenesmith @creativenewman
- 89. Designing the Listening Experience @kayteenesmith @creativenewman
- 90. Designing the Listening Experience @kayteenesmith @creativenewman
- 91. Designing the Listening Experience @kayteenesmith @creativenewman 75% of all searches can be attributed to the name of a show or podcast 57% of show searches are for NPR shows or podcasts
- 92. Designing the Listening Experience @kayteenesmith @creativenewman
- 93. Designing the Listening Experience @kayteenesmith @creativenewman
- 94. Designing the Listening Experience @kayteenesmith @creativenewman
- 95. Designing the Listening Experience @kayteenesmith @creativenewman
- 96. Designing the Listening Experience @kayteenesmith @creativenewman Work on a tightly-integrated team but maintain a big tent.
- 97. The Road Ahead Photo by heitere_fahne
- 99. Designing the Listening Experience @kayteenesmith @creativenewman Interaction Value
- 100. Designing the Listening Experience @kayteenesmith @creativenewman What’s the next thing you’ll love? Photo by Melissa Kuypers/NPR
- 101. Designing the Listening Experience @kayteenesmith @creativenewman Always remain mission focused.
- 102. Designing the Listening Experience @kayteenesmith @creativenewman National Public Radio will serve the individual; it will promote personal growth; it will regard the individual differences with respect and joy rather than derision and hate; it will celebrate the human experience as infinitely varied rather than vacuous and banal; it will encourage a sense of active constructive participation, rather than apathetic helplessness. Bill Siemering Founding Board Member, NPR
- 103. Designing the Listening Experience @kayteenesmith @creativenewman People aren’t binary; personalization shouldn’t be, either.
- 104. Designing the Listening Experience @kayteenesmith @creativenewman Listeners find great content through trusted companions.
- 105. Designing the Listening Experience @kayteenesmith @creativenewman Clarity over cleverness.
- 106. Designing the Listening Experience @kayteenesmith @creativenewman Build frameworks, not features.
- 107. Designing the Listening Experience @kayteenesmith @creativenewman Practice data-informed design.
- 108. Designing the Listening Experience @kayteenesmith @creativenewman Don’t reinvent the wheel.
- 109. Designing the Listening Experience @kayteenesmith @creativenewman Work on a tightly-integrated team but maintain a big tent.
- 110. Designing the Listening Experience @kayteenesmith @creativenewman What do you think of when you hear the phrase “Public Radio”? Photo by Ricky Montalvo
- 111. Thank you. Dan Newman dnewman@npr.org @creativenewman Kaytee Nesmith knesmith@npr.org @kayteenesmith