1. Social Media Strategy

2. WOM Network We are uniquely positioned to aggregate the social currency of our organization and leverage it to authentically support our partners. 30,000+ Word of Mouth Connections

3. Content is King Content is: Videos Photos Blogs Tweets Content from: Technology Lab Humor Challenges iRacing Outreach programs Inbound visits Racing activites Conversation Marketing

4. Content ideas Technology Lounge Construction Interaction Humor Prank videos Tool’d By Kobalt Mackena and the studfinder Webisodes Driver apartment remodel Video music montage Challenges & Rewards Treasure hunts Trivia Recruiting iRacing Paint cars Race The Longshot

5. FuelingDreams.com Educational motorsports social hub that aggregates all programs Revolution Racing Drive for Diversity Sprint Pit Crew Development iRacing Partners Site in development

6. Revolutionracing.net Team site for Revolution Racing Archives and consolidates content from social graph

7. iPhone App App allows syndication of content across iPhones mobile platform RSS feed Music Info Phots Videos

8. D4D.tv Social Network dedicated to interacting with potential Drive for Diversity candidates 2,400+ members 4400+ photos

9. Revolution Racing on Facebook 3000+ fans Connects with individual drivers and their social currency

10. Flickr Hi-res images are organized, tagged Allows simple creation of embeddable slideshows Provides simple sharing of digital assets

11. Twitter @revolutionracin Allows real-time updates from events Simple sharing of aggregated activity 695+ followers Key members on twitter @brunelliracing, @beccakasten, @khagar14, @reitenourracing, @theSSpena, @ryangifford29, @mackenabell, @dwallacejr6 @max_siegel, @leaphart3, @michka83, @bobbychuck, @thelongshot909, @drive4diversity, @the909group

12. Youtube Video sharing network that allows simple syndication of original content

13. Conversation Marketing BRAND MILLENNIALS