2. What is Red Bull Racing Can?
A Red Bull Global property specially for College Students.
A Remote Control Car built by using Red Bull Cans
THe fastest and Best Designed CAr gets a chance to Fly
straight to Milton Keynes (HOme of Red Bull Racing) to
Represent India in the World Finals
3. Campaign Objectives
Project Objectives
- To create buzz around Red Bull Racing Can activation and allow consumers to
participate online as well as at the actual on-ground event
Website Objective
- Drive traffic & make it a one stop destination for fans and contestants to upload,
share & collect votes for their creativity
Social MEdia Objective
- Acquire footfalls for the Red Bull Racing Can event as competitors or spectators
- Invite people to learn more about Red Bull Racing Can
- Attract the Engineering & college student fan base by ensuring methodical seeding
process
- Provide content rich entertainment ( Videos & Still Images)
4. Mediums USed
www.redbull.in
Facebook Forums
Red Bull
Video Platforms Blogs
Racing Can
Event Websites Twitter
Microsite
5. How we Exploited THese Mediums
Engaged with
influencers
Leveraged Popularized event
Twitter on facebook
Red Bull
Racing Can
Created Buzz Published Social
via Videos Media Releases
Conversed on Social
Networking sites,
Forums and event sites
8. Microsite Look and Feel
This is where all the
contestants got their
Wings!
The Voting & Sharing
application decided
the FINAL GRID
positions for the
Race
9. USer Experience
We designed a Micro-site for Racing
Can, where contestants can upload
pics, view other pics & also ask their
friends to like it through Facebook
Connect experience.
A ‘Share’ button was added to the
Micro-site, for contestant to share
their creation in turn to get their
friends to vote for them.
Redbull.in/RacingCan
11. Facebook Events Page
Facebook played an integral part by
being a great medium to reach out to
the active fa base of Engineering,
Automobile & Red bull fans across India.
Created Awareness and excitement for
red bull racing can on Facebook
commented like India RC, Hobby central,
india motor sports, gear heads,
autocar india, and many other such
sites
15,000 fans invited
4000+ fans attended
14. Twitter: @InREDbull
#Redbullracingcan was
crated and Tweeps were
Motivated to Participate. We
used Meet RBR driver & Visit
to Milton KEynes As an
incentive.
16. Micro-seeding Activity
Micro-engaging with College students through Twitter
and keeping them updated on Racing Can
Inviting Engineering students & automobile enthusiasts across India to participate in
their respective cities Sending IR’s to Enthusiasts, news portals, and blogs across India
Sending IR’s to Enthusiasts, news portals, and blogs across India
Macro-engaging with students & enthusiasts by content
seeding in relevant communities, sites, forums, blogs
Inviting RC & Automobile enthusiasts to participate in the contest through relevant
Facebook Groups & pages
