The Longshot: Fueling Dreams


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A magnetic and remarkable motorsports marketing platform that straps you in and takes you for a ride...

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  • Round 1Fill out survey -Create online challengesFlickr – post a picture in this group of something that drives youFill out questionaireCreate introductory videoNo funding – show innovation and get sponsoredCombine Rounds 2 and three to one location Fall Charlotte race October race5 drivers 5 daysMonday Kyle BuschTuesday Jeff GordonWednesday Robby GordonThursday Jimmie JohnsonFriday Jamie McMurrayEach day x applicants race and are dropped down to 10 Winners race NASCAR driver – Ten drivers make it to round 4
  • The Longshot: Fueling Dreams

    1. 1.
    2. 2. The Problem<br />How do you become a racecar driver?<br />The one thing that unites all human beings, regardless of age, gender, religion, economic status or ethnic background, is that deep down inside we ALL believe we are good drivers<br />
    3. 3. Solution<br />A magnetic and remarkable motorsports marketing platform that straps you in and takes you for a ride<br />
    4. 4. Business Model<br />Driver search and development program for racers with limited or no prior racing experience<br />
    5. 5. The Search Process<br />Drivers will be evaluated on both racing aptitude and marketability<br />
    6. 6. Racing Aptitude<br />Racing aptitude will be measured using iRacingmotorsports simulator<br />Requires<br />Newer Microsoft based PC (with in the last 3 years)<br />Steering wheel (can be obtained for less than $100)<br />Broadband connection<br />iRacing subscription<br />“…for the actual real-world racer, this is your &apos;at-home&apos; test vehicle. Acclimate yourself with a new course or learn something new on an old favorite. Even a rookie in the sim racing world can get up to speed fast within the iRacing system”<br />Dale Earnhardt, Jr.NASCAR Sprint Cup Driver<br />...more testimonials<br />
    7. 7. Marketability<br />Candidates engage and leverage social networks<br />Contestants will be asked to emulate actual race teams by:<br />Providing Race reports<br />Sharing:<br />Blogs<br />Videos <br />Photos<br />Securing sponsorship to support their effort<br />Fan base development<br />
    8. 8.
    9. 9. Development<br />Selected candidates undergo extensive testing and coaching at Revolution Racing in Karts, Legends and Late Model cars<br />Revolution Racing is a NASCAR &quot;academy-style&quot; development team based in Mooresville, N.C. The team currently operates 10 cars for NASCAR’s Drive for Diversity program between the NASCAR Camping World East Series and the Whelen All-American Series.<br />
    10. 10. The Longshot<br />One driver is selected to be The Longshot and is invited to join Revolution Racing’s Academy style team in 2011<br />
    11. 11. Underlying Magic<br />Compelling dream to reality story<br />Economical access to motorsports<br />The ultimate form of brand integration<br />Online<br />On-track<br />On TV<br />Powerful differentiator<br />Interactive sponsorship platform<br />Multimedia Platform<br />User generated content<br />Engineered for social media<br />Effective targeting tool<br />Millennial appeal<br />
    12. 12. Brand Integration Platform<br />Team Revolution Racing<br />Racecars, uniforms, pit equipment<br />10 Diverse drivers<br />Two Series<br />Whelen All-American Series<br />Camping World East Series<br />108+ Races<br />TV<br />3 Wide life<br />85 million households on regional sports networks<br />Changing lanes<br />Reality show filmed around NASCAR’s Drive for Diversity Program<br />Televised Camping World East Series (SpeedTV)<br />Retail/Event<br />Tradeshow simulator<br />Online Campaigns<br /><br /><br /><br />Targeted Facebook ads<br />Publications<br />Speedway Illustrated<br />NASCAR Scene<br />Web<br /><br />15,000 plus members<br /><br />2000+ members<br /><br /> (program social site in development)<br />Social Media<br />Facebook pages<br />Drive for Diversity <br />700+ fans<br />Revolution Racing<br />2000+ fans<br />Longshot<br />Twitter<br />Flickr<br />Youtube<br />
    13. 13. Team Assets<br />x4<br />x6<br />x10<br />
    14. 14. Channel Activation<br />Build B2B relationships <br />
    15. 15. Event Activation<br />
    16. 16. Status<br /><ul><li>Academy Style training facility
    17. 17. Motorsports simulation partner
    18. 18. Point of sale retail partner
    19. 19. Program partners</li></li></ul><li>Summary<br />To further explore the Longshot opportunities please contact <br />Wade Leaphart<br /><br />704.247.8505<br />Show support and keep current with our latest developments by becoming a fan on Facebook<br />The next slide is an informative video on iRacing<br />