The document discusses how content is a product and should be treated as such. It provides advice on how to create marketable content products by making them valuable, trustworthy, memorable, consumable and easily shared. Content products need depth instead of just lists, and the focus should be on where people consume the content rather than what type of content it is.
Small Business are inherently good at networking, keeping in touch with customers and providing great customer service. As technology changes and the behavior of their customers change small businesses adopt to new technology.The Small Business Success Index found that Small business adoption of Social Media grew 24% over the past one year.
This presentation will describe the tools that small business can use and have a plan to follow that they can apply back in their business.
The 3 point formula is LISTEN, PARTICIPATE, CONTRIBUTE. I have listed tools on the slides and talked about examples. Kenneth Yeung a DC Blogger took a video of the presentation . Thank you Kenneth. Please watch the videos of other presentations from Podcamp DC that may interest you at Kenneth' Blog http://blog.thelettertwo.com
See http://www.solutionsarepower.com for more small business conversations
Realtime communication over a dual stack networkOlle E Johansson
Fosdem 2017: A short talk about dual stack (IPv4 and IPv6) issues when using SIP, WebRTC, XMPP and other realtime platforms in a dual stack world - where both client and server is connecting to the new and the old Internet.
Side note: Uploads to slide share doesn't work on IPv6-only networks.
Survival tips for nonprofit communications professionals drawn from Kivi Leroux Miller's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause."
Small Business are inherently good at networking, keeping in touch with customers and providing great customer service. As technology changes and the behavior of their customers change small businesses adopt to new technology.The Small Business Success Index found that Small business adoption of Social Media grew 24% over the past one year.
This presentation will describe the tools that small business can use and have a plan to follow that they can apply back in their business.
The 3 point formula is LISTEN, PARTICIPATE, CONTRIBUTE. I have listed tools on the slides and talked about examples. Kenneth Yeung a DC Blogger took a video of the presentation . Thank you Kenneth. Please watch the videos of other presentations from Podcamp DC that may interest you at Kenneth' Blog http://blog.thelettertwo.com
See http://www.solutionsarepower.com for more small business conversations
Realtime communication over a dual stack networkOlle E Johansson
Fosdem 2017: A short talk about dual stack (IPv4 and IPv6) issues when using SIP, WebRTC, XMPP and other realtime platforms in a dual stack world - where both client and server is connecting to the new and the old Internet.
Side note: Uploads to slide share doesn't work on IPv6-only networks.
Survival tips for nonprofit communications professionals drawn from Kivi Leroux Miller's book, "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause."
All your marketing successes, all your data, means $h!t if no one understands you.
Learn the basics for clear, easily-interpreted data storytelling that enables drill-down and ensures you get credit for all those wins you worked for.
Starting, Running, And Selling An Agency: Life Among The MonstersIan Lurie
OK, not really monsters. But this is a brain dump of my thoughts, feelings, and experiences building and running a marketing agency - Portent - for 25 years, plus a few notes on selling. I screwed up plenty. Make of it what you will.
Core Web Vitals and SEO: Don't Panic. Improve.Ian Lurie
Core Web Vitals will impact SEO, it's true. But we don't know how much or when. We DO know there's not going to be a rankings massacre.
I talked to X-Cart's Jeff Cohen about Core Web Vitals' potential SEO impact, what to watch for, what to worry about, and why we shouldn't panic.
Big Content, Small Teams: Content Creation For The Real WorldIan Lurie
Content creation is the bane of every marketer: Expectations are high, demands are unrealistic, and time and resources are scarce. But consistent, useful content is a marketing cornerstone. In this presentation, learn how you can make more of fewer resources and still create assets that support your marketing strategy.
E-A-T: Myths, Truths, And Implications for SEOIan Lurie
E-A-T has become a big deal in the SEO world. But how important is it? And can we use it to improve rankings? This presentation explores the myths, and talks about practical applications of E-A-T.
SEO Copywriting: The Blank Sheet Of Paper TestIan Lurie
Just write great content and rankings will follow blah blah blah. We all know that's not true. If you're writing web content, and you want people to find it, you need to understand SEO. But you DON'T have to be an SEO pro. Follow the Blank Sheet of Paper Test for optimized copy that doesn't suck.
Your Content Doesn't Matter Without TechnologyIan Lurie
Content professionals have to create content. They also have to publish it. So why are we so dependent on others for that last step? Learn about the problem, the tools, and the tactics content creators can use to improve their technical literacy, publish better stuff, and be better patners.
The Dungeons & Dragons Guide to MarketingIan Lurie
If you're a marketer, you already know how to play Dungeons & Dragons. Learn about return on time invested, avoiding railroading, and how gazebos help with keyword research.
Everyone wants to talk about advanced SEO as if it's a set of unique tactics. It's not. Advanced SEO is about recognizing Google's role in the search world, reducing abstraction, and making real fixes. In this presentation, Ian Lurie walks you through what "advanced" really looks like.
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit DoneIan Lurie
SEO consultants provide clients with recommendations. Like most consultants, we're frequently ignored. In this presentation, Ian Lurie talks about an incremental approach and shows specific examples where small changes add up, build trust, and make progress.
"Advanced" SEO is a phrase that gets thrown around, but we rarely practice truly advanced tactics.
Advanced SEO isn't rel canonical or nofollow.
Real advanced SEO cuts through abstraction. It doesn't add layers of stuff to hide SEO problems. It fixes them.
This is Ian Lurie's slide deck from Digital Summit 2019. Don't let the length scare you. It's packed with links, tips, and step-by-step to-dos.
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned MoneyIan Lurie
Get better at PPC by seeing what really bad PPC looks like. At ACP-LS I talked about the many ways to screw up a PPC campaign, and provided some tips for getting it right. These are the slides.
5 Lessons For Entrepreneurs: 2018 EditionIan Lurie
No bullshit, no inspirational quotes. Just lessons from 23 years starting, running, and selling a company. Learn why inspiration doesn't matter, how to avoid terrifying your team, and the danger of success inflation.
Advanced Content Workflow Using GitHub and MarkdownIan Lurie
Great content. Awful workflow. Content creators need to take ownership of the way they do their jobs. Stop using dated tools and processes. Stop settling. This presentation walks through a Github and Markdown content creation workflow.
Tip Per Minute: A Hyper-Active SEO Brain DumpIan Lurie
Don't try to simplify SEO. Embrace the insanity! Learn how to take the hundreds of little things that determine rankings on Google, Bing and Amazon, and make them make sense. My Resonate 2018 presentation.
Intelligent CX: 25 Years of Marketing, And Where to Go NextIan Lurie
Digital marketing has all sorts of cool toys. But we apply them the same way we did 25 years ago. To truly evolve as marketers, we need to start putting the tools to good use and think about creating an intelligent customer experience.
Google is tries to handle hate sites, but they can't. Racist, anti-semitic, misogynistic, and other content find their way into the rankings every day. This presentation shows two strategies I've used to push those sites down the rankings.
Marketing Worldbuilding: Collaborative Storytelling for DigitalIan Lurie
Marketing storytelling is a powerful tool. But digital marketing makes it difficult. Your audience can go where they want, when they want. Storytelling becomes collaborative. To be a good partner, you need to engage in a bit of marketing worldbuilding, too. Check out this presentation to learn how.
You're a team of one, or just a few. Your job is to create "content," whatever that means, but you don't have resources, access, or approval. What do you do?
This presentation provides tips for individuals and small teams of content creators. Tools, advice, and capybara all included.
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