Talk for MMU students

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Talk to the graphic design students at Manchester Met University

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Talk for MMU students

  1. 1. Steve Connor
  2. 2. communications for a sustainable future ABOUT US WE DO Branding logo Copywriting Campaigns We are ten PR Design Strategy &Reseaech Film Web Born in the Ukraine, currently in the Northern Qtr x 23 staff members +5 associates + We are part of a European network OUR CLIENTS
  3. 3. this week we are mostly...
  4. 4. Secondary school Local centre Rampton Drift Longstanton Town centre Primary schools Development areas Movement network of primary and secondary streets Linear park / water park Sports hub Town centre & local centres Secondary school site Primary school sites Sports hubs Existing settlements Primary street Green infrastructure exsiting and proposed key vegetation, greenways, Secondary school green buffer & linear park Wildlife habitat corridor Strategic footpath/cycle links to Rampton Drift neighbourhoods Greenways Local centre Attenuation ponds barracks area Pill boxes Primary schools YOUR LOC AL COMMUNIT Y Longstanton Potentially retained buildings in old Listed pillboxes Town centre Sports hub Employment areas Linear park / water park Secondary school Rampton Drift Longstanton Cambridgeshire Guided Busway Primary street Town centre Linear park / water park A NEW PL ACE TO CALL HOME Links to A14 Greenways Primary street Greenways Green buffer Pill boxes Pill boxes Employment areas Employment areas Cambridgeshire Guided Busway Links to A14 Green buffer VIEWING R E CO M M E N D E D Oakington Cambridgeshire Guided Busway Links to A14 Oakington Green buffer 0m 50m 100m 200m 0 50 100 200 300m 300 400m 400 500m 500m 0m 50m 100m 200m 0 50 100 200 300m 300 400m 400 500m 500m Oakin
  5. 5. Focus today: behavioural change place identity corporate sustainability valuing nature tourism culture and the arts
  6. 6. a bit of theory
  7. 7. Is evil something you are? Or is it something you do? American Psycho
  8. 8. vs. From Richard Wurhman’s Information Anxiety
  9. 9. What did you just ?
  10. 10. 1 51 102 Sustainability Cheap Flights Porn
  11. 11. would love to i will if you will not on your nelly
  12. 12. 10|65|25
  13. 13. getting it right
  14. 14. The weirder you're going to behave, the more normal you should look. P.J. O’Rourke
  15. 15. PRECONTEMPLATION People are not intending to take action in the foreseeable future. CONTEMPLATION People are intending to change in the next 6 months. PREPARATION People have made specific overt modifications in their life styles. ACTION People are intending to take action in the immediate future. MAINTENANCE People are working to prevent relapse. TERMINATION Individuals are sure they will not return to their old unhealthy habit as a way of coping.
  16. 16. ! Awareness / Buy-in Let’s tell the world! Okay, I’m on board! So what’s the deal? Hmmm... interesting Campaign duration
  17. 17. effectiveness 1 to 1 Telephone Presentation Email Event Direct mail Printed material Newspaper TV / radio Advert Website reach
  18. 18. CLEAR CALL TO ACTION AUDIENCE IDENTIFIED
  19. 19. Recycle, or we kill the kittens.
  20. 20. SMILE PLEASE
  21. 21. internal=external (good behaviour can bolster your brand)
  22. 22. our practice
  23. 23. Superfluous information Impenetrable chart Clumsy call to action
  24. 24. A dismal display ‣ Live energy displays are in their infancy. ‣ Display screens are creatively rudimentary: graphs, charts, statistics and garish colours tend to dominate. ‣ They are unlikely to appeal to its busy staff and student populations who will need to obtain information at-a-glance, in foyers whilst waiting for the lift.
  25. 25. 00 Today’s hourly energy use results. 20 24 hour clock Green is good, we’ve kept within our limit. Red is bad, it means we’ve used too much. Building open 18 20.38 06 12 Lecture block times Daily energy limit
  26. 26. Between 7-8pm we were 20% under our energy limit. Nice one energy savers! Here’s a kitten... Nice one enery savers! Massive energy fail
  27. 27. global exemplars of great campaigns
  28. 28. making place identities
  29. 29. A stroll to a lighthouse, ice cream by the sea.... Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas ac eros quis urna volutpat euismod. Morbi fermentum nibh id lorem. Nunc eu sem eleifend lorem vulputate ultricies. Quisque ante turpis, pretium nec, lacinia quis, rutrum vulputate, nunc. Nullam porta enim laoreet lacus. Suspendisse ac erat. Suspendisse ut odio id massa convallis consectetuer. Suspen isse potenti. Sed id enim. Maecenas venenatis nibh eu leo. Nam risus. Phasellus semper nisi eu quam. Aliquam erat volutpat. Integer turpis justo, mattis id, accumsan nec, porttitor bibendum, leo. Integer pretium elit ac nunc. Vivamus eu sem et velit blandit aliquam. Proin sem magna, pellentesque sollicitudin, rhoncus eu, placerat quis, ipsum. Sed scelerisque nulla non massa. Vestibulum volutpat magna vitae sapien. Maecenas venenatis nibh eu leo. Nam risus. Phasellus semper nisi eu quam. Aliquam erat volutpat. Integer turpis justo, mattis id, accumsan nec, porttitor bibendum, leo. Integer pretium elit ac nunc. Vivamus eu sem et velit blandit aliquam. www.wirralpeninsula.co.uk
  30. 30. search The unspoilt charm of Wirral Peninsula Storybook introductory paragraph here. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas feugiat est at quam. Praesent mi. Proin et augue a elit ultrices aliquam. Sed feugiat, ligula et mattis vestibulum, urna diam porttitor urna, sit amet auctor sapien nunc vitae lectus. Phasellus nibh augue, mollis in, faucibus eget, semper at, turpis. Aenean elit lectus, commodo quis, dapibus molestie, pellentesque a, purus. Mauris laoreet cursus felis. Cras hendrerit nisi et ante. Nam lacinia. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas feugiat est at quam. Praesent mi. Proin et augue a elit ultrices aliquam. Sed feugiat, ligula et mattis vestibulum, urna diam porttitor urna, sit amet auctor sapien nunc vitae lectus. Phasellus nibh augue, mollis in, faucibus eget, semper at, turpis. A stroll to a lighthouse, ice cream by the sea.... Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas ac eros quis urna volutpat euismod. Morbi fermentum nibh id lorem. Nunc eu sem eleifend lorem vulputate ultricies. Quisque ante turpis, pretium nec, lacinia quis, rutrum vulputate, nunc. Nullam porta enim laoreet lacus. Suspendisse ac erat. Suspendisse ut odio id massa convallis consectetuer. Suspen isse potenti. Sed id enim. home help site map terms + conditions site credits Maecenas venenatis nibh eu leo. Nam risus. Phasellus semper nisi eu quam. Aliquam erat volutpat. Integer turpis justo, mattis id, accumsan nec, porttitor bibendum, leo. Integer pretium elit ac nunc. Vivamus eu sem et velit blandit aliquam. Proin sem magna, pellentesque sollicitudin, rhoncus eu, placerat quis, ipsum. Sed scelerisque nulla non massa. Vestibulum volutpat magna vitae sapien. Maecenas venenatis nibh eu leo. Nam risus. Phasellus semper nisi eu quam. Aliquam erat volutpat. Integer turpis justo, mattis id, accumsan nec, porttitor bibendum, leo. Integer pretium elit ac nunc. Vivamus eu sem et velit blandit aliquam. search The Grange www.wirralpeninsula.co.uk back to restaurant listing Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Quisque ac eros at dui lacinia tempus. Curabitur est diam, vestibulum blandit, dignissim nec, aliquam nec, tellus. Vestibulum eu lorem. Integer a nisi a lacus scelerisque egestas. Phasellus lacinia. Nulla faucibus ultrices quam. Morbi ligula elit, auctor et, pellentesque id, viverra ornare, elit. Aliquam ultrices, nibh quis luctus elementum, nisl lorem feugiat libero, non commodo libero dui ac nibh. back to restaurant listings Every day for lunch from 12 noon to 3pm, and every evening for dinner 7pm to 11.30pm Afternoon tea and light snacks served all year round between 3pm and 5pm. Set lunch 2 courses £12.50, 3 courses £14.50; set dinner 2 courses £14.50, 3 courses £19.50; A la carte starters from £6, main courses from £12.50 Acacia Avenue, Bebbington, CH42 2JU telephone 0797 628 2120 email bookings@thegrange.co.uk www.thegrange.co.uk click on the thiumbnails to view home help site map terms + conditions site credits << this one is times new roman A stroll to a lighthouse, ice cream by the sea.... Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas ac eros quis urna volutpat euismod. Morbi fermentum nibh id lorem. Nunc eu sem eleifend lorem vulputate ultricies. Quisque ante turpis, pretium nec, lacinia quis, rutrum vulputate, nunc. Nullam porta enim laoreet lacus. Suspendisse ac erat. Suspendisse ut odio id massa convallis consectetuer. Suspen isse potenti. Sed id enim. Maecenas venenatis nibh eu leo. Nam risus. Phasellus semper nisi eu quam. Aliquam erat volutpat. Integer turpis justo, mattis id, accumsan nec, porttitor bibendum, leo. Integer pretium elit ac nunc. Vivamus eu sem et velit blandit aliquam. Proin sem magna, pellentesque sollicitudin, rhoncus eu, placerat quis, ipsum. Sed scelerisque nulla non massa. Vestibulum volutpat magna vitae sapien. Maecenas venenatis nibh eu leo. Nam risus. Phasellus semper nisi eu quam. Aliquam erat volutpat. Integer turpis justo, mattis id, accumsan nec, porttitor bibendum, leo. Integer pretium elit ac nunc. Vivamus eu sem et velit blandit aliquam. www.wirralpeninsula.co.uk
  31. 31. Client: Discover your new favourite place... Regeneration Pennine Lancashire
  32. 32. Western Lake District The area Western Lake District The other side of the Lakes View our interactive map at: www.western-lakedistrict.co.uk/map Adventure Coastal 1 2 3 The great outdoors www.western-lakedistrict.co.uk Don’t miss 4 5 6 Silloth on Solway Allonby Solway Area of Outstanding Natural Beauty Maryport Maritime Museum Lake District Coast Aquarium – Maryport Maryport Marina St Bees Beach & RSPB Reserve Silecroft Haverigg (near Millom) Wasdale awaits The real beauty of the Western Lake District lies in the undiscovered places – the rugged fells, the natural allure of the coast and the tranquil lakes brimming over with such beauty that, once discovered, you might want to keep to yourself! 1 2 3 4 5 6 7 The valleys are truly inspiring. Eskdale, Ennerdale, Borrowdale – the lowland landscapes are peppered with farms, forests, villages and streams. Whether you’re on a gentle short stroll or a more ambitious hike, the Western Lake District makes for the perfect adventure, safe in the knowledge that there’s a warm welcome at one of the pubs, inns or hotels on your return. Wast Water Cumbrian Heavy Horses Ghyll scrambling Kite surfing Derwentwater Drigg Beach Whitehaven Marina And if you’re looking for adrenaline filled escapades, you’ll be spoilt for choice in the Western Lake District. Kite surfing, rock climbing, ghyll scrambling, mountain biking – if getting the adrenaline pumping is your thing, then this is the place for you. 3 2 4 CoastalHeritage adventures As the deepest lake in England and voted Britain’s Favourite View, Wast Water already has outstanding credentials; but the views across the whole of the Wasdale Valley are breathtaking. Dramatic mountains rise like a huge amphitheatre from the shores of Wast Water, creating the backdrop for your next adventure. You can take to the water in a canoe, kayak or rowing boat. For landlubbers there is climbing, walking, biking, abseiling, horse riding – whatever you choose to do, Wasdale is an amazing location. If you’re heading to the coast for the 21 and birdwatching opportunities, wildlife UNESCO World Heritage Site, Allonby 22 Crosscanonby Salt even planning a coastal walk orPans taking to the 23 Senhouse Roman Museum Lake sea on a boat trip, the Western 24 can offer all kinds – shoreline District Wordsworth House ofCockermouth 25 Workington Hall adventures. Our expansive beaches are the 26 Johnplace to take the Friars Crag perfect Ruskin Memorial sea air and – Derwentwater (near to set off truly relax. It’s also the place Keswick) on 27 The Rum Story – Whitehaven your Coast to Coast walk or C2C cycling The Beacon Museum endurance adventures – a challenge of – Whitehaven Whitehaven the most that take in some ofHarbour beautiful 28 in the British Isles. One place that sceneryWatendlath (near Derwentwater) 29 Egremont Castle should be on everyone’s itinerary is the 30 Firth – it’s Roman see why it is Solway Hard Knott easy toFort – Eskdale has 31 Ravenglass Roman Bath House been designated an Area of Outstanding Natural Muncaster Castle Beauty. Ravenglass and Eskdale Railway Scafell Pike Whether you’re tackling Scafell Pike on its own or as the middle leg of the ‘Three Peaks Challenge’ (sandwiched between Ben Nevis in Scotland and Snowdon in Wales), the sheer achievement of scaling England’s highest mountain is something you will never forget. There are a number of ascents to choose from but no matter which route you take, each affords spectacular views of Wasdale, Eskdale and even across to Wales on a clear day. 7 13 14 15 16 17 18 19 20 Hadrian’s Wall Path – Bowness on Solway Hadrian’s Wall Cycleway – Bowness on Solway RSPB Campfield Marsh Reserve – Bowness on Solway Bassenthwaite Lake Bassenthwaite Osprey Project Whinlatter Forest Go Ape! Derwentwater SSSI Keswick Launch on Derwentwater Loweswater Crummock Water (near Loweswater) Ennerdale Water Longlands Lake (Egremont) Scafell Pike Wast Water Duddon Valley ‘Three Jewels of Lakeland’ Walks Hodbarrow RSPB Reserve (near Millom) 32 33 34 35 36 Maryport: 01900 811 450 Cockermouth: 01900 822 634 Keswick: 01768 772 645 Whitehaven: 01946 598 914 Egremont: 01946 820 693 8 9 10 11 12 If you’re looking for natural beauty and rural charm, a place to escape the crowds and find real countryside adventures, visit the Western Lake District. It’s a special place, where Wordsworth lived and Wainwright walked, a place where secluded beaches and unspoilt countryside go hand in hand with a rich Roman and maritime heritage. If you love the Lake District, the Western Lake District is home to many of the assets that make this area truly special – both Scafell, England’s highest mountain and Wast Water, the deepest lake, are here. Tourist Information Centres Unique to the Western Lake District is its stunning coastline. It’s perfect for shoreline adventures, taking to the sea and coastal walks. The Coast to Coast Walk, which takes in some of Northern England’s most spectacular scenery, starts right here on our coast. A large stretch of the coast is a designated Area of Outstanding Natural Beauty – the birds, wildlife and coastal environment make up a distinctive and precious landscape. The Solway Firth is truly beautiful and watching the glorious sunsets over the Irish Sea is something you’ll never forget. Brilliant Bassenthwaite Technically the only ‘lake’ in the Lake District, Bassenthwaite is suitably impressive. And with no settlements on its shores, Bassenthwaite is the epitome of ‘getting away from it all’. Seek out Blackstock Point and you’ll be rewarded with incredible views. Honestly, we challenge you not to be impressed. Uncovering the heritage of the Western Lake District will take you on a fascinating journey back in time – ancient castles, Iron Age forts, historic harbours and even tales of smugglers and slaves are an important part of what makes this area what it is. And with so many towns and villages scattered along the coast and across the countryside, you’re sure to find the perfect place to sample the local food and drink, explore the wealth of independent shops or use as a base for a longer stay. Tempted? Read on to find out more about the Western Lake District and create your perfect break… 1 5 www.golakes.co.uk/adventure Download or order FREE walking and cycling guides, to discover fantastic new routes and places in the Western Lake District. 6 7 Leave the crowds behind to enjoy the beautiful coastlines, stunning scenery and peaceful fell tops of the other side of the Lake District. Cover image: Skelgill Bank, Catbells towards Bassenthwaite Image left: Sunset at Drigg Beach www.western-lakedistrict.co.uk
  33. 33. Partners Sitemap T+Cs Privacy Policy Organisational info Media Jobs Contact us Project: Brockholes Client: Lancashire Wildlife Trust Funders and Partners History The mild spring brought a flurry of colour to Brockholes this weekend, as the apple trees in and around the visitor centre burst into bloom. There’s still time to visit during apple season, and our team were there to photograph them in their glory. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla imperdiet dictum aliquam. Nulla facilisi. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Phasellus mattis risus ut nunc rhoncus hendrerit. Donec porta consequat dolor, sed vehicula ipsum accumsan ut. Donec fringilla lacus dictum arcu facilisis ut bibendum odio varius. Integer et justo in ante vulputate iaculis vitae pellentesque diam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam in erat diam, sed dictum quam. Mauris porttitor egestas blandit. Ut dignissim rutrum iaculis. Maecenas id nisl eu neque tempor aliquet. Fusce hendrerit, nisi eget mattis varius, turpis dui pulvinar libero, bibendum porttitor massa est at tellus. Sed feugiat mi vitae nulla gravida non ullamcorper eros egestas. Cras suscipit vehicula imperdiet. Nam et libero sit amet ligula congue interdum vel ut lacus. Pellentesque a mauris elit, id aliquam orci. Maecenas aliquet mattis dignissim. Morbi at tellus vitae nisi molestie pulvinar nec a eros. Quisque dictum tempus est vitae vestibulum. Ut condimentum posuere vulputate. Nunc mollis convallis augue ut bibendum. Mauris libero ipsum, gravida non suscipit ut, fermentum eget lacus. Vivamus mi odio, rutrum vehicula porttitor id, dictum non mauris. Fusce sollicitudin, massa id molestie ullamcorper, sem magna tempor felis, at volutpat quam lectus a erat. Mauris ipsum ligula, bibendum in pulvinar ac, placerat id ipsum. Phasellus sollicitudin tincidunt nisl vel mollis. Aliquam a tellus leo. Mauris adipiscing faucibus consequat. Duis ut tortor odio, et scelerisque. Partners Sitemap T+Cs Privacy Policy Organisational info Media Jobs Contact us
  34. 34. Client: UNESCO Client: UNESCO Keeping in touch QUICK DONATE Explore our sites Your donations SUSTAINABLE TOURISM FOR WORLD HERITAGE SITES: A BEGINNERS’ GUIDE UNESCO WHS NEWS UPDAT E #worldheritagesites Newsletter sign-up UNESCO 07/12 MR TO 11/14 URIST CREDIT UPDATE UNESCO WHS NEWS SustainableHolidays.net 07/12 MR TOU 11/14 RIST CREDIT CREDIT Fundraising requires local capacity The power of numbers when scaled CREDIT
  35. 35. Client: Hebden Bridge Town Hall Brand identity Community Arts Workspace Workspace Functions Update U Learning Workspace Functions Update
  36. 36. PLACE PEOPLE PULSE PRESENCE PRE-REQUISITES POTENTIAL
  37. 37. YOUR BRAND IS WHAT YOU’RE KNOWN FOR
  38. 38. “BOREDOM IS ALWAYS COUNTER REVOLUTIONARY. ALWAYS.” Guy de Bord
  39. 39. Steve Connor

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