This is a sample of content audit. As a part of content strategy, content audit could help you to find out what is the quality of your content, how is your content structured and what types, styles and topics your content covered.
Mobile SEO Geekout: Learn what to do and how to plan for mobile searchSuzzicks
The document discusses various topics related to mobile SEO. It explains how mobile search rankings can differ from desktop rankings, with factors like less content above the fold, expandable sub-links, and local influence playing a bigger role. It also discusses different approaches to mobile site architecture like responsive design versus separate mobile sites. Optimizing for page speed is important, and techniques like designing mobile-first, removing unnecessary code, minimizing file sizes and requests are recommended. The role of HTTP headers, caching strategies, and optimizing the mobile user experience are also covered.
Optimizing Your Website 2014 -Class #2 HubSpot Inbound Academy Certification Sorin Magureanu
The document discusses optimizing websites for search engines and users. It defines website optimization as making a site as fully functional and effective as possible by focusing on search engine optimization, user experience, conversions, acquisitions and customer satisfaction. The document outlines best practices for optimization, including understanding searchers and search engine goals. It recommends optimizing for cognitive fluency through simple designs, relevant content and formatting. Key aspects of optimization in practice are highlighted, like using clear calls to action and buyer persona language. The document stresses that optimization is an ongoing process and quality over chasing individual ranking factors.
This document discusses different options for sourcing images and processing images. For sourcing images, the options covered are from books, Google images, stock image libraries, copyright free sites, and using your own existing images. Each option has advantages and disadvantages discussed. For processing images, the document covers cropping, scaling to different sizes, changing resolution for print vs. web, and making manipulations to images with appropriate captions and explanations.
The document provides best practices for optimizing landing pages. It recommends:
- Keeping forms short with only necessary fields like name, email, phone.
- Optimizing homepage loading speed and including keywords in headings.
- Validating products/services in the first paragraph and including social proof.
- Using simple horizontal navigation with 5-8 links and directing users to conversion pages.
- Ensuring mobile pages are readable, not too long, and forms are accessible.
The document discusses various topics related to landing pages, including what landing pages are, why they should be used, when to use them, types of landing pages, elements of an effective landing page, tips for improving user experience on landing pages, A/B testing of landing pages, and what elements of landing pages should be tested. Specifically, it defines a landing page as the page a potential customer arrives at after clicking an ad. It also describes the main types of landing pages as lead generation pages, which capture leads, and click-through pages, which encourage clicking to another page.
Personalization vs. Customization - Comparative StudyDevesh Jagatram
The document discusses personalization versus customization in user experiences. It provides an overview of personalization, explaining that personalization uses implicit user preferences and actions to tailor content, while customization allows users to explicitly specify their preferences. The document also presents case studies of customization features on My Yahoo! that allow users to customize their homepage layout and content, and personalization features on Amazon and Gmail that aim to anticipate user needs based on purchase and browsing histories.
Get 5 Instantly Actionable Insights from Google Analytics TheIDM
Kelvin Newman, Creative Director, SiteVisibilityWeb Analytics tools like Google Analytics are great for measuring data, but sometimes it can be harder to extract actionable insight.
Mobile SEO Geekout: Learn what to do and how to plan for mobile searchSuzzicks
The document discusses various topics related to mobile SEO. It explains how mobile search rankings can differ from desktop rankings, with factors like less content above the fold, expandable sub-links, and local influence playing a bigger role. It also discusses different approaches to mobile site architecture like responsive design versus separate mobile sites. Optimizing for page speed is important, and techniques like designing mobile-first, removing unnecessary code, minimizing file sizes and requests are recommended. The role of HTTP headers, caching strategies, and optimizing the mobile user experience are also covered.
Optimizing Your Website 2014 -Class #2 HubSpot Inbound Academy Certification Sorin Magureanu
The document discusses optimizing websites for search engines and users. It defines website optimization as making a site as fully functional and effective as possible by focusing on search engine optimization, user experience, conversions, acquisitions and customer satisfaction. The document outlines best practices for optimization, including understanding searchers and search engine goals. It recommends optimizing for cognitive fluency through simple designs, relevant content and formatting. Key aspects of optimization in practice are highlighted, like using clear calls to action and buyer persona language. The document stresses that optimization is an ongoing process and quality over chasing individual ranking factors.
This document discusses different options for sourcing images and processing images. For sourcing images, the options covered are from books, Google images, stock image libraries, copyright free sites, and using your own existing images. Each option has advantages and disadvantages discussed. For processing images, the document covers cropping, scaling to different sizes, changing resolution for print vs. web, and making manipulations to images with appropriate captions and explanations.
The document provides best practices for optimizing landing pages. It recommends:
- Keeping forms short with only necessary fields like name, email, phone.
- Optimizing homepage loading speed and including keywords in headings.
- Validating products/services in the first paragraph and including social proof.
- Using simple horizontal navigation with 5-8 links and directing users to conversion pages.
- Ensuring mobile pages are readable, not too long, and forms are accessible.
The document discusses various topics related to landing pages, including what landing pages are, why they should be used, when to use them, types of landing pages, elements of an effective landing page, tips for improving user experience on landing pages, A/B testing of landing pages, and what elements of landing pages should be tested. Specifically, it defines a landing page as the page a potential customer arrives at after clicking an ad. It also describes the main types of landing pages as lead generation pages, which capture leads, and click-through pages, which encourage clicking to another page.
Personalization vs. Customization - Comparative StudyDevesh Jagatram
The document discusses personalization versus customization in user experiences. It provides an overview of personalization, explaining that personalization uses implicit user preferences and actions to tailor content, while customization allows users to explicitly specify their preferences. The document also presents case studies of customization features on My Yahoo! that allow users to customize their homepage layout and content, and personalization features on Amazon and Gmail that aim to anticipate user needs based on purchase and browsing histories.
Get 5 Instantly Actionable Insights from Google Analytics TheIDM
Kelvin Newman, Creative Director, SiteVisibilityWeb Analytics tools like Google Analytics are great for measuring data, but sometimes it can be harder to extract actionable insight.
Using Google Analytics to Develop Content for the Customer JourneyAlli Berry
This document discusses using Google Analytics and other tools to develop content that supports customers throughout their journey. It provides an example customer journey map for car buying and recommends identifying where existing content falls in the awareness, consideration and purchase stages. It also suggests analyzing Google Analytics data on user demographics, interests, search terms and conversions to find opportunities to improve or add new content. Key questions are presented to help map out content strategies for different industries and customer journeys.
User experience issues -- Personalization vs. CustomizationVinay Mohanty
The difference between Personalization and Customization. Also explored are user experience issues with personalization. Case study of personalization features in GMail, Amazon, My Yahoo !
This document provides an overview and outline of a Google Adwords training course. It covers basic concepts of Adwords including how it works, how much it costs, and how to set up campaigns. It discusses keyword research, writing effective ads, common mistakes to avoid, and optimizing landing pages. Tips are provided for grouping keywords, split testing ads, and additional resources for learning more about Adwords. The goal is to teach attendees how to set up and optimize successful Adwords campaigns.
This document provides an overview of search engine optimization best practices for content, site architecture, and links. It recommends focusing content on important keywords, using clear site hierarchies and calls to action. Links are important for context and finding the site; they should be earned through quality contributions instead of bought. The goal is to understand customers and provide enriching experiences that lead to natural linking over time.
Conversions, Personalisation and Context - Where We Are Today and What The Fu...Lab
Presentation delivered at Technology for Marketing & Advertising show 2014 (TFM&A), where Lab director Tom Head talked on the topic of conversions, personalisation, and Sitecore. Best practice conversion techniques - The power of personalisation as it relates to conversion - Where the future is going and the power of context in personalisation.
The document discusses strategies for leveraging user-generated content and recommendations to boost loyalty and conversions. It notes that finding relevant reviews and recommendations from similar users is important. It presents challenges like reducing reliance on search engine optimization and effectively using user-generated content. It also provides examples of how personalization based on user preferences and similarities can convert passive visitors into active users.
This academic audit summarizes a student's progress toward a Bachelor of Science in Health Studies at Monmouth University. It shows that the student has not yet started any of the required coursework and has a GPA of 0.00 in their major. A minimum of 128 credits are needed to graduate, including 58 credits that must be completed at Monmouth, and the student has no transfer or completed credits so far. The audit provides the requirements that must be fulfilled in the health studies major, general education, and for graduation.
3 Red Shells Wireless Program Audit - Sample3 Red Shells
The 3 Red Shells Wireless Program Audit provides you with everything you need to know about your organization's wireless spend. The Wireless Program Audit also gives you an idea of potential savings opportunities.
The presentation is an overview that is provided with more detailed analysis.
Mobile Thirst 2: Interaction Design in a mobile contextMobiento
The document discusses interaction design principles and goals for mobile contexts. It outlines six usability goals for interaction design: effectiveness, efficiency, safety, utility, learnability and memorability. Ten usability heuristics are also presented from Jakob Nielsen and NNGroup. The document concludes with an overview of Apple's 27 guidelines for mobile user experience design.
Audit sampling for tests of details of balancessellyhood
There are 14 steps required for audit sampling for tests of details of balances. The steps are similar for sampling tests of controls and transactions, with the main differences being that sampling for balances tests for monetary errors rather than exceptions. Stratified sampling is most commonly used to divide the population into subgroups and select independent samples from each. Sample size is determined based on tolerable misstatement, and statistical or nonstatistical methods can be used to analyze results and determine if the population should be rejected. Monetary unit sampling is an innovative statistical method developed for auditors that samples at the individual dollar level.
Audit sampling involves applying audit procedures to less than 100% of items in an account balance or class of transactions. There are several types of statistical sampling techniques that can be used including attributes sampling, variables sampling, and probability-proportional-to-size sampling. Attributes sampling estimates the proportion of a population with a certain characteristic, variables sampling estimates values, and probability-proportional-to-size sampling estimates total misstatements. The key steps for any audit sampling application include planning the sample, selecting items, testing the items, evaluating results, and documenting the sampling procedure.
The document discusses different methods of sampling that can be used in auditing. It describes statistical sampling as an approach where samples are randomly selected and probability theory is used to evaluate results. It also outlines other sampling methods like random selection, systematic selection, monetary unit sampling, haphazard sampling, and block selection. For each method it provides an example to illustrate how it works. It distinguishes between statistical and non-statistical sampling and notes some advantages and disadvantages of different selection methods.
Audit sampling is a technique used to test accounts and transactions. It involves examining less than 100% of the items in an account or class. There are two main types: attributes sampling tests for a characteristic like control deviations, while variables sampling estimates monetary amounts like account balances. Sample sizes and risks are determined statistically or judgmentally. Results are projected to the whole population.
The document discusses various classical and modern management theories including:
1. Pre-classical, classical, and modern theories such as scientific management, behavioral, and systems approaches.
2. Key contributors and their contributions such as Robert Owen, Charles Babbage, and Henry Fayol.
3. Elements of different theories including Fayol's 14 principles of management and Taylor's scientific management tools.
4. Merits and demerits of each approach are discussed.
This document discusses audit sampling methods. It defines audit sampling as selecting a subset of a population for the purpose of making inferences about the whole population. Audit sampling helps auditors efficiently gather evidence and detect errors or misstatements. The document discusses factors that affect sample size, different sampling methods like simple random sampling and stratified random sampling, and the purposes of test of controls and substantive testing. It also compares statistical and non-statistical sampling methods.
The document discusses best practices for designing an effective homepage. It recommends that a homepage should clearly communicate the site's purpose and value, show major site options above the fold in limited text, and ensure easy access back to the homepage from anywhere on the site such as through a consistent logo link. The homepage is the first impression of a site so it needs to be limited in length and professionally designed to attract visitors.
This document proposes revamping the website for Seawoods Grand Central Mall. It includes an audit of competitor websites, recommendations to improve the user experience and navigation, and suggested new features. Key points include making the site more responsive, categorizing offers and content, optimizing page loading, adding filters and maps, implementing schema and XML sitemaps for SEO, and potentially using a React framework. The proposed changes aim to increase user engagement, enhance discoverability of products and events, and improve the site overall.
The document discusses the importance of good website design. It provides essential elements that should be included on key pages like the homepage, about page, service pages, and blog pages. These include clear calls to action, relevant and engaging content, credibility indicators, and easy to use navigation. The document emphasizes designing websites around the user experience and testing pages to ensure they are clear, helpful, and minimize friction for visitors.
Using Google Analytics to Develop Content for the Customer JourneyAlli Berry
This document discusses using Google Analytics and other tools to develop content that supports customers throughout their journey. It provides an example customer journey map for car buying and recommends identifying where existing content falls in the awareness, consideration and purchase stages. It also suggests analyzing Google Analytics data on user demographics, interests, search terms and conversions to find opportunities to improve or add new content. Key questions are presented to help map out content strategies for different industries and customer journeys.
User experience issues -- Personalization vs. CustomizationVinay Mohanty
The difference between Personalization and Customization. Also explored are user experience issues with personalization. Case study of personalization features in GMail, Amazon, My Yahoo !
This document provides an overview and outline of a Google Adwords training course. It covers basic concepts of Adwords including how it works, how much it costs, and how to set up campaigns. It discusses keyword research, writing effective ads, common mistakes to avoid, and optimizing landing pages. Tips are provided for grouping keywords, split testing ads, and additional resources for learning more about Adwords. The goal is to teach attendees how to set up and optimize successful Adwords campaigns.
This document provides an overview of search engine optimization best practices for content, site architecture, and links. It recommends focusing content on important keywords, using clear site hierarchies and calls to action. Links are important for context and finding the site; they should be earned through quality contributions instead of bought. The goal is to understand customers and provide enriching experiences that lead to natural linking over time.
Conversions, Personalisation and Context - Where We Are Today and What The Fu...Lab
Presentation delivered at Technology for Marketing & Advertising show 2014 (TFM&A), where Lab director Tom Head talked on the topic of conversions, personalisation, and Sitecore. Best practice conversion techniques - The power of personalisation as it relates to conversion - Where the future is going and the power of context in personalisation.
The document discusses strategies for leveraging user-generated content and recommendations to boost loyalty and conversions. It notes that finding relevant reviews and recommendations from similar users is important. It presents challenges like reducing reliance on search engine optimization and effectively using user-generated content. It also provides examples of how personalization based on user preferences and similarities can convert passive visitors into active users.
This academic audit summarizes a student's progress toward a Bachelor of Science in Health Studies at Monmouth University. It shows that the student has not yet started any of the required coursework and has a GPA of 0.00 in their major. A minimum of 128 credits are needed to graduate, including 58 credits that must be completed at Monmouth, and the student has no transfer or completed credits so far. The audit provides the requirements that must be fulfilled in the health studies major, general education, and for graduation.
3 Red Shells Wireless Program Audit - Sample3 Red Shells
The 3 Red Shells Wireless Program Audit provides you with everything you need to know about your organization's wireless spend. The Wireless Program Audit also gives you an idea of potential savings opportunities.
The presentation is an overview that is provided with more detailed analysis.
Mobile Thirst 2: Interaction Design in a mobile contextMobiento
The document discusses interaction design principles and goals for mobile contexts. It outlines six usability goals for interaction design: effectiveness, efficiency, safety, utility, learnability and memorability. Ten usability heuristics are also presented from Jakob Nielsen and NNGroup. The document concludes with an overview of Apple's 27 guidelines for mobile user experience design.
Audit sampling for tests of details of balancessellyhood
There are 14 steps required for audit sampling for tests of details of balances. The steps are similar for sampling tests of controls and transactions, with the main differences being that sampling for balances tests for monetary errors rather than exceptions. Stratified sampling is most commonly used to divide the population into subgroups and select independent samples from each. Sample size is determined based on tolerable misstatement, and statistical or nonstatistical methods can be used to analyze results and determine if the population should be rejected. Monetary unit sampling is an innovative statistical method developed for auditors that samples at the individual dollar level.
Audit sampling involves applying audit procedures to less than 100% of items in an account balance or class of transactions. There are several types of statistical sampling techniques that can be used including attributes sampling, variables sampling, and probability-proportional-to-size sampling. Attributes sampling estimates the proportion of a population with a certain characteristic, variables sampling estimates values, and probability-proportional-to-size sampling estimates total misstatements. The key steps for any audit sampling application include planning the sample, selecting items, testing the items, evaluating results, and documenting the sampling procedure.
The document discusses different methods of sampling that can be used in auditing. It describes statistical sampling as an approach where samples are randomly selected and probability theory is used to evaluate results. It also outlines other sampling methods like random selection, systematic selection, monetary unit sampling, haphazard sampling, and block selection. For each method it provides an example to illustrate how it works. It distinguishes between statistical and non-statistical sampling and notes some advantages and disadvantages of different selection methods.
Audit sampling is a technique used to test accounts and transactions. It involves examining less than 100% of the items in an account or class. There are two main types: attributes sampling tests for a characteristic like control deviations, while variables sampling estimates monetary amounts like account balances. Sample sizes and risks are determined statistically or judgmentally. Results are projected to the whole population.
The document discusses various classical and modern management theories including:
1. Pre-classical, classical, and modern theories such as scientific management, behavioral, and systems approaches.
2. Key contributors and their contributions such as Robert Owen, Charles Babbage, and Henry Fayol.
3. Elements of different theories including Fayol's 14 principles of management and Taylor's scientific management tools.
4. Merits and demerits of each approach are discussed.
This document discusses audit sampling methods. It defines audit sampling as selecting a subset of a population for the purpose of making inferences about the whole population. Audit sampling helps auditors efficiently gather evidence and detect errors or misstatements. The document discusses factors that affect sample size, different sampling methods like simple random sampling and stratified random sampling, and the purposes of test of controls and substantive testing. It also compares statistical and non-statistical sampling methods.
The document discusses best practices for designing an effective homepage. It recommends that a homepage should clearly communicate the site's purpose and value, show major site options above the fold in limited text, and ensure easy access back to the homepage from anywhere on the site such as through a consistent logo link. The homepage is the first impression of a site so it needs to be limited in length and professionally designed to attract visitors.
This document proposes revamping the website for Seawoods Grand Central Mall. It includes an audit of competitor websites, recommendations to improve the user experience and navigation, and suggested new features. Key points include making the site more responsive, categorizing offers and content, optimizing page loading, adding filters and maps, implementing schema and XML sitemaps for SEO, and potentially using a React framework. The proposed changes aim to increase user engagement, enhance discoverability of products and events, and improve the site overall.
The document discusses the importance of good website design. It provides essential elements that should be included on key pages like the homepage, about page, service pages, and blog pages. These include clear calls to action, relevant and engaging content, credibility indicators, and easy to use navigation. The document emphasizes designing websites around the user experience and testing pages to ensure they are clear, helpful, and minimize friction for visitors.
This document discusses 3 common mistakes companies make with pay-per-click (PPC) advertising and how to correct them. The first mistake is using too many or irrelevant keywords without negative keywords. The second mistake is poorly written ad copy that misses keywords, overuses them, or lacks a call to action. The third mistake is failing to test ad variations through A/B testing to optimize performance. The document provides tips on writing good ads and keyword matching types, and emphasizes the importance of testing to improve ads over time.
The document provides guidance on designing effective navigation and information architecture for websites. It discusses how navigation should be invisible to users and focus on their tasks rather than business goals. Common elements of navigation like global navigation bars, sub-navigation, and breadcrumbs are described. The document also highlights mistakes to avoid, such as using vague labels and not involving users in design.
The document discusses navigation and flow in user interfaces. It defines different types of navigation including lateral, forward, and reverse navigation. It also discusses using navigation to help users find information and complete tasks through an app or website. Navigation is enabled through components, embedded behaviors, and platform affordances. User flow diagrams can help visualize the paths users take to complete tasks and understand the logical flow of interactions in an interface.
What features make a good website? 2022 UpdateSonamraka
Can your visitors seriously evaluate your website in the first five seconds? Can users easily navigate your website? Did users notice faster load times on your website? Is website design easy to understand? Does your website work on the device of the user's choice?
If your answer to any of these questions is "no", you should probably take a closer look at how you are managing your website. Don't worry; we can completely redesign your website right away!
While it's easy to ignore the factors that can improve your website, you can't ignore them forever! To help you build your marketing game in 2022, we are going to tell you what makes a great website.
- The key opportunities are to refine the value proposition, add more social proof and testimonials, and use more concise and scannable copy throughout the site.
- The navigation could be simplified by removing the "Why" page and renaming other pages to be clearer.
- The home page specifically needs stronger headlines, bullet lists, calls to action, and an explanation of what problem is solved and who the solution is for.
- A recommendation is made to simplify the lengthy value proposition into a single, clear statement highlighting the most desirable benefits for customers.
- The document provides an overview of key elements for crafting effective copy and web content, including motivation, value proposition, incentive, friction, and anxiety.
- It assesses the copy on BetterMeans.com and finds opportunities to refine the navigation, home page copy, "Why" page, and value proposition.
- Recommendations include adding more social proof, using stronger headlines, bullet lists, and calls to action, as well as refining the value proposition to be more clear, concise, and focused on customer benefits.
These are the materials of a full-day workshop for a Fortune 500 company. It explores the best practices for mobile design, sprint-teams, and considerations to make when designing for omni-channel.
The document provides tips for evaluating the usability of a website's home page. It discusses how visitors use home pages by scanning rather than reading, and how the home page acts as the "point guard" to guide visitors up a "conversion ladder" toward a business goal like a purchase. Key elements to evaluate include the logo, headlines, navigation, and whether elements are self-explanatory. Solid usability is important because Google measures visitor experience, which impacts search rankings. Usability also affects how long visitors engage with the site before bouncing.
A summary of our efforts to analyse and critique ScratchMeNot.com's current efforts in the areas of SEO, PPC, and a mobile analysis. The PPC section was created run by Aron Allen.
Breakout session from Illinois Webcon 2019
How do you create an effective and engaging marketing experience for prospective students, while still keeping current students, staff, parents, and alumni happy? And how do you do this while making your website clean, coherent, and simple to both manage and navigate?
In this presentation, we will dive into examples from past clients to see how refreshing (or entirely restructuring!) your sitemap and creating a sitemap-based navigation scheme can improve your user's experience and maintain your website's longevity.
You will learn:
- Best practices for structuring your website's architecture, whether you have a lot or a little time to spend
- Sound principles for directing users around your website, including traditional navigation schemes and navigating via page content
- How to help all kinds of audiences find what they need, when they need it, without sacrificing a coherent site structure
How do you approach user experience or UX for different markets? This presentation sets out six key principles of cross-cultural UX design. Useful reading for UX and web designers, as well as international marketers and international businesses looking to understand UX across borders.
The document summarizes an Airbnb content strategy plan focused on property listings and search result pages. It identifies issues with findability, accessibility, and user control/freedom on these pages. Recommendations are provided to address these problems by optimizing navigation, emphasizing filters, and making amenities easier to locate. The goal is to improve the user experience and increase user satisfaction, conversion, and revenue for Airbnb.
Going through SEO practices to discern what still works and what does not. Also, many other disciplines are having an impact on results and how SEOs need to alter their approach to adjust
Increase Conversions and Rankings with User Experience (SEM Summit 2016)Mary Davies
User Experience is an increasingly important piece of your online presence. Learn about ways to increase your conversions, decrease your bounce rate and appeal to Google by improving your user experience. We will cover the “what to do’s” the “what not to do’s” and the “why’s” to help get you on your way.
Presented By: Mary Davies
Similar to Content Audit sample_Travelzoo Homepage and Mobile App (20)
Contents is something that could be digested by your target audiences. This sample shows you about some content mistakes contained in Pizza Hut app Hong Kong.
Are your online marketing efforts lost at sea?Addithink
This document discusses improving online marketing efforts through usability testing and optimization. It describes testing a website's registration and login processes where users experienced difficulties. Findings showed problems for new and returning shoppers. Solutions like simplifying fields and clarifying instructions increased registration conversions by 45% and sales by $15 million in the first month and $300 million in the first year. The conclusion advocates applying usability insights to website design.
The document describes a prototype for a mobile app called Minibus Lite that helps users find bus routes and schedules in Hong Kong. The prototype walks through a scenario where a college student named Abby uses the app to find a bus from Tai Wo to her home in Tai Po. It provides feedback on the user interface and functionality to improve the usability and help users more easily accomplish their goals. Key recommendations include basing function design on usage scenarios, using descriptive labels, presenting information to support decision making, and providing errors to help users diagnose issues and try again.
Random Bits when preparing for "Adapting for Small Screen"Addithink
This document provides feedback on how to improve the user experience of a mobile app. It contains 16 sections with brief recommendations such as clearly indicating which news articles have been read, using consistent language, and clarifying what pricing options and features mean to users. The goal is to enhance comprehension, navigation, and the overall credibility of the app experience on small screens.
This document discusses several search engine optimization (SEO) techniques including: search engine spiders crawling and indexing websites, XML sitemaps to guide spiders, keywords in URLs, titles and alt text, internal and outbound links, backlinks, and the robots.txt file for controlling what pages search engine spiders can access. It provides examples of URLs from different websites and how they relate to SEO strategies.
Fei tries to reserve two hotel rooms for her family trip to Hong Kong in December using the hotel's website. However, she encounters several usability issues that make the reservation process difficult. These include unclear labels, unnecessary automatic music, small text, and missing or confusing form fields. As a result, Fei is unable to complete the online reservation and instead emails the hotel directly. Her family enjoys the trip, and the staff at the hotel provide good customer service.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
2. Usability catastrophe Imperative to fix this before product
can be released
Major usability problem Important to fix, so should be given
high priority
Minor usability problem Fixing this should be given low
priority
Cosmetic problem Need not be fixed unless extra time
is available on project
Severity Rating
3. Description:
• Label is applied by user to predict what is
the contents of session. Clear and
straight-forward label help user to identify
what they need immediately.
• “Local Deals” is ambiguous that couldn’t
tell user what are included in this section.
Short-Term Recommendation:
• Add a mouse over popup and describe
what is contain in this section.
• For example, “提供世界各地旅遊優惠”.
Long-Term Recommendation:
• Consider changing the label into e.g., “
限時優惠”, “熱搶優惠”.
Ambiguous Label
4. Description:
• Web user usually scan the contents of
webpage to figure out which is relevant to their
interest.
• Any description on webpage should be
abstracted and easy for scanning.
• The description of travel package is redundant
and not easy to scan.
• For example, “超豪歎慳 54%!上海 3 天套票極上
Four Seasons 住宿體驗會員獨家半價延住”, this
one is about package. “首爾來回機票出發日期任
揀夠彈性起飛至年尾賞紅葉季適用”, this one is
about ticket. User need to identify different
offers by themselves.
Short-Term Recommendation:
• Highlight the keyword of description to specify
the offer’s type and the feature. (Please check
example 1)
Long-Term Recommendation:
• Consider reorganize the description, emphasize
few items including price, offer type and offer
feature. (Please check example 2)
Redundantand trivial description
7. Description:
• Label is applied by user to predict what is the
contents of session. Clear and straight-forward
label help user to identify what they need
immediately.
• There are 3 labels, “Best Deals”, “Local Deals”
and “Travel Deals” which have similar meanings
that could confuse users. User would find
difficulty to identify them from one another.
Short-Term Recommendation:
• NA
Long-Term Recommendation:
• Rename the labels to present the feature of
each. For example:
• “Best Deals”: “Best” is too generic and we
need call-to-action word such as
“Limited”.
• “Travel Deals”: This is a travel app and
“Travel” is redundant. Since the offers are
worldwide, consider using “Worldwide”.
Ambiguous Labels
8. Description:
• No matter clicking “Best Deals” or “Local
Deals”, it ended up to bring user to the same
search page. User would be confused that if
they click the right link.
• Different labels contain same destination page
that fails to help user to explore various
contents.
Short-Term Recommendation:
• NA
Long-Term Recommendation:
• Separate the destination page of 2 labels.
Different Labels end up the same page (Inappropriate structure)
9. Description:
• Mobile users scan thing quicker than website.
They intend to get the things needed
immediately. If they can’t get what they need,
they would leave and never come back.
• After clicking “Best Deals”, another page shows
up and ask for narrow down the result. This
page contains no content and is redundant for
user.
Short-Term Recommendation:
• Add a popup showing the search criteria
(Please check example 3)
Long-Term Recommendation:
• Redesign the page and present some hot,
limited deals in the page. Meanwhile, including
a navigation bar for user to explore deals of
different locations. (Please check example 4)
Page contains no content