3. ACKNOWLEDGEMENT
I would like to express my special thanks of
Gratitude to my teacher Dr. Waris Ali,
Who gave me the golden opportunity to do this
Wonderful project of Business Research Method
On “Khadim Autos”, who also help me in
Completing my Survey. I came to know about so
Many new things I am really thankful to them.
Secondly I would also like to thank my parents
And friends who helped me a lot in finalizing
this project within the limited time frame.
4. Introduction:
KhadimAutoislocatedat Lahore Gt Road nearSahiwal Bypass.The ownerof KhadimAutosisKhadim
Husaain.It wasestablishin1994. Khadim Autosprovide spare Partsof all the modelsof truck, inwhich
some are locals,Japanese andotherbranded parts.Asjack,Tool Kits,Locks,Headlights,tyres,Rims,
Pressure HornsandNuts etc.available ondiscount.Lubricantsare alsoavailableinKhadimAutos. They
are dealingwithHino,Nissan,Fawetc.
Problems:
Here researcherpresentedthe problemswhichare facing byKhadimAutos.
ShouldKhadimAutosimprove the sale force behavior?
ShouldKhadimAutosminimizecreditlimit?
ShouldKhadimAutosminimizeitsprice?
Market Researchquestions and Objectives:
For getting the answers of above questions, these sub questions arranged, What are the
perceptions of Khadim Autos in Customer's mind and to observe the satisfaction level of
customers. What are the preferences of the customers and what are the needs of the
customers. And what problems are facing by the customers.
1- Market decision Problem:
ShouldKhadimAutosimprovethe sale force behavior?
Market Research Question:
To determine the satisfaction level with sale force
Questionnaire:
I am satisfied with the behavior of sale force.
I am satisfied with their cooperation.
I am satisfied with their level of information.
I am satisfied with their support.
I am satisfied with their way they listen their customer.
5. 2- Market Decision Problem:
Should KhadimAutosminimize itsprices?
Market Research question:
To determine the customer satisfaction level about the prices?
Questionnaire:
Khadim Autos charged reasonable prices.
Khadim Autos charged fewer prices.
Khadim Autos charged adequate prices.
3- Market decision Problem:
ShouldKhadimAutosminimize creditlimit?
MarketingResearch Question:
To determine the satisfactionlevel of customerswithcreditlimits
Questionnaire:
I am satisfied with credit limits.
I would like to purchase in credit.
I am satisfied with the time of return.
Findings:
The Results of research shows that customers of Khadim are satisfied with sales force,
their support and their cooperation because its mean value is above 3.00 and
dissatisfied with their fewer price and time of return because its mean value is less than
3.00.
For appropriate results One-Sample Statistics technique is used to find the customers
satisfaction level more significantly.
Confidential Value is 95%
Alpha value is 5%
6. T-Test value is 3
We can build the hypothesis for each variable in the Appendix
H0:
H1: ≠
The Sig. value which is lower than t-test value three than hypothesis H0:
Is accepted. Then we evaluate this mean value with 5 factor lickert scale and justify that
suggest price is on satisfaction side or dissatisfaction facet.
Sig. value
Value <or > 5%
alpha value
Test value
and mean
difference
Hypothesis
Is accept
Mean
Value
Consumer
1
.044>
Difference is
insignificant
H0: 3.3810
Satisfy
2
.015>
Difference is
insignificant
H0: 3.4524
Satisfy
3
.412>
Difference is
significant
H1: ≠ 3.1429
Satisfy
4
.060>
Difference is
insignificant
H0: 3.3333
Satisfy
5
.175>
Difference is
insignificant
H0: 3.2619
Satisfy
6
.000<
Difference is
significant
H1: ≠ 3.9524
Satisfy
7
.000<
Difference is
insignificant
H0: 2.1429
Dissatisfy
8
.000<
Difference is
insignificant
H0: 3.9524
Satisfy
9
.000<
Difference is
insignificant
H0: 3.8810
Satisfy
10 .000< Difference is H0: 4.1905
Satisfy
7. insignificant
11
.509>
Difference is
insignificant
H0: 2.8571
Dissatisfy
Conclusion
After the Analysis we conclude that respondent is satisfied with everything except time
of return and Khadim Autos charged fewer prices. Mostly customers are satisfied with
their behavior and cooperation.
Recommendation
We recommend Khadim Autos; they fix their time of return.
Appendix
Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
Age of the respondent 42 1.00 5.00 3.4524 1.31042
Religious ofthe respondent 42 1.00 2.00 1.0714 .26066
Nationalityof the
respondent
42 1.00 1.00 1.0000 .00000
I am satisfied with the
behavior of sale force
42 1.00 5.00 3.3810 1.18841
I am satisfied with their
cooperation
42 1.00 5.00 3.4524 1.15193
I am satisfied with their level
of information
42 1.00 5.00 3.1429 1.11686
I am satisfied with their
support
42 1.00 5.00 3.3333 1.11894
I am satisfied with their way
they listen their customer
42 1.00 5.00 3.2619 1.23089
Khadim Autos charged
reasonable prices
42 2.00 5.00 3.9524 .76357
Khadim Autos charged
fewer prices
42 1.00 4.00 2.1429 .81365
8. Khadim Autos charged
adequate prices
42 2.00 5.00 3.9524 .76357
I am satisfied with credit
limits
42 1.00 5.00 3.8810 1.27265
I would like to purchase in
credit
42 3.00 5.00 4.1905 .74041
I am satisfied with the time
of return
42 1.00 5.00 2.8571 1.38936
Valid N (listwise) 42
One-Sample Test
Test Value = 3
t df Sig. (2-tailed)
Mean
Difference
95% Confidence Interval of the
Difference
Lower Upper
I am satisfied with the
behavior of sale force
2.077 41 .044 .38095 .0106 .7513
I am satisfied with their
cooperation
2.545 41 .015 .45238 .0934 .8113
I am satisfied with their level
of information
.829 41 .412 .14286 -.2052 .4909
I am satisfied with their
support
1.931 41 .060 .33333 -.0154 .6820
I am satisfied with their way
they listen their customer
1.379 41 .175 .26190 -.1217 .6455
Khadim Autos charged
reasonable prices
8.083 41 .000 .95238 .7144 1.1903
Khadim Autos charged
fewer prices
-6.827 41 .000 -.85714 -1.1107 -.6036
9. Khadim Autos charged
adequate prices
8.083 41 .000 .95238 .7144 1.1903
I am satisfied with credit
limits
4.486 41 .000 .88095 .4844 1.2775
I would like to purchase in
credit
10.420 41 .000 1.19048 .9597 1.4212
I am satisfied with the time
of return
-.666 41 .509 -.14286 -.5758 .2901
