Consumption
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The document discusses the types of films the author watched over the past year, including book adaptations like Harry Potter and Lord of the Rings, action films like Mission Impossible and Avengers, and musicals like Chicago and Les Miserables. The author finds out about new film releases through trailers, TV ads, word of mouth and social media, and watches films with family, friends or alone at home on TV or DVD. The author decides which films to watch based on their director, if it's an adaptation of a book or musical they like, or good reviews from friends and family.
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Who would be the audience for your media product?
The document profiles potential target audiences for a media product. It provides demographic and lifestyle information for 4 individuals between the ages of 16-25. They are students or work part-time jobs and have £50-£100 in monthly disposable income. Their interests include going to the gym, movies, music and spending time with friends. Their favorite films include comedies, thrillers and actions movies like Inception and The Sixth Sense. They learn about new films on social media like YouTube, Twitter and from word of mouth.
Questionnaires
This document contains responses from 4 individuals to questions about their movie preferences and habits. It collects information about their gender, age, favorite genres and movies. It also asks how they hear about new films, their opinions on films with female protagonists, and how often they go to the cinema. Their answers provide insight into the different ways people learn about and engage with new movies.
Film consumption habits
The document summarizes an individual's film consumption habits, including how they decide which films to watch based on trailers, that they use a TV and laptop to watch films usually with friends or family, find out about new releases through cinema and TV trailers, and consume films either at home or in the cinema, listing 5 films they watched in the last year.
All about me
This person has watched movies like Rogue One, Civil War, and Trainspotting. They typically watch films alone but sometimes with family or friends using their computer, at the cinema, or on streaming services. They decide what to watch based on word-of-mouth recommendations and try to avoid trailers to prevent spoilers, finding out about new releases through social media or conversations.
Violence in
Violence is commonly used in films, television shows, and video games to drive storylines and create conflict. However, media violence often depicts unrealistic consequences like characters recovering quickly from injuries without long term effects. Additionally, characters are typically reduced to simplistic "good" or "bad" roles without depth or humanity. Studies have found that excessive exposure to media violence can increase aggression in children by reducing empathy and making them less cooperative in solving problems. However, parents also play a role and should teach their children to think critically about media messages.
My media
The document discusses different types of media like television, radio, and newspapers. It then provides a series of bullet points from an individual talking about their favorite movies, television shows, music artists, and activities done online and using their phone. The person says they are addicted to listening to music, downloading and watching movies, and using their phone.
Presentation1
This survey asks respondents about their age, whether they enjoyed a movie, their gender, how they found out about the movie, what made them see the film, and whether they would recommend it to a friend. Respondents can choose between multiple choice answers for each question.
Exit poll 1
This document appears to be an exit poll for a film screening consisting of 13 multiple choice and short answer questions. It asks attendees about their age, gender, rating of the film, how they were made aware of it, their reasons for attending, favorite genres, their opinions on the lead actor's suitability, what they enjoyed and didn't enjoy, and whether they would see it again. The poll aims to gather audience demographics and feedback on various aspects of the film.
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Who would be the audience for your media product?
The document profiles potential target audiences for a media product. It provides demographic and lifestyle information for 4 individuals between the ages of 16-25. They are students or work part-time jobs and have £50-£100 in monthly disposable income. Their interests include going to the gym, movies, music and spending time with friends. Their favorite films include comedies, thrillers and actions movies like Inception and The Sixth Sense. They learn about new films on social media like YouTube, Twitter and from word of mouth.
Questionnaires
This document contains responses from 4 individuals to questions about their movie preferences and habits. It collects information about their gender, age, favorite genres and movies. It also asks how they hear about new films, their opinions on films with female protagonists, and how often they go to the cinema. Their answers provide insight into the different ways people learn about and engage with new movies.
Film consumption habits
The document summarizes an individual's film consumption habits, including how they decide which films to watch based on trailers, that they use a TV and laptop to watch films usually with friends or family, find out about new releases through cinema and TV trailers, and consume films either at home or in the cinema, listing 5 films they watched in the last year.
All about me
This person has watched movies like Rogue One, Civil War, and Trainspotting. They typically watch films alone but sometimes with family or friends using their computer, at the cinema, or on streaming services. They decide what to watch based on word-of-mouth recommendations and try to avoid trailers to prevent spoilers, finding out about new releases through social media or conversations.
Violence in
Violence is commonly used in films, television shows, and video games to drive storylines and create conflict. However, media violence often depicts unrealistic consequences like characters recovering quickly from injuries without long term effects. Additionally, characters are typically reduced to simplistic "good" or "bad" roles without depth or humanity. Studies have found that excessive exposure to media violence can increase aggression in children by reducing empathy and making them less cooperative in solving problems. However, parents also play a role and should teach their children to think critically about media messages.
My media
The document discusses different types of media like television, radio, and newspapers. It then provides a series of bullet points from an individual talking about their favorite movies, television shows, music artists, and activities done online and using their phone. The person says they are addicted to listening to music, downloading and watching movies, and using their phone.
Presentation1
This survey asks respondents about their age, whether they enjoyed a movie, their gender, how they found out about the movie, what made them see the film, and whether they would recommend it to a friend. Respondents can choose between multiple choice answers for each question.
Exit poll 1
This document appears to be an exit poll for a film screening consisting of 13 multiple choice and short answer questions. It asks attendees about their age, gender, rating of the film, how they were made aware of it, their reasons for attending, favorite genres, their opinions on the lead actor's suitability, what they enjoyed and didn't enjoy, and whether they would see it again. The poll aims to gather audience demographics and feedback on various aspects of the film.
Bfi southbank london
The BFI Southbank Cinema is an independent charity cinema located in London. It has 4 screens and additional facilities like a library, exhibitions, shop, and food/drink. The cinema shows a mix of films from major studios and independent distributors, with most being classics. However, with only 4 screens, showing classic films could decrease profits. As an independent cinema, it cannot rely on other theaters. However, as a charity, the goal is not profit but supporting their charitable cause. Additional amenities like a bar and shop can also generate revenue to supplement smaller audiences due to limited screenings.
Distribution process
The document discusses the process of distributing a film production. It explains that distribution companies first establish a budget based on factors like the cast/crew, release timing, certification, audience research, and estimated rental fees from theaters. They then account for the cost of prints to determine how widely to release the film. Taking all factors into consideration, the distribution company sets a final budget and develops a marketing plan to promote the film to its target audience and convince them to see it opening weekend, when box office revenues will be highest.
Top 10 grossing british films
1. Mamma Mia was the highest grossing British film of 2008, making over £69 million.
2. The Harry Potter films based on the J.K. Rowling novels were also highly successful, with The Philosopher's Stone earning £62 million and several other installments grossing between £46-54 million.
3. Other top grossing British films included Casino Royale (2006) at £55 million, The Full Monty (1997) at £52 million, The King's Speech (2010) at £44 million, and The Inbetweeners Movie (2010) at £41 million.
Audience and industries
This document discusses UK cinema admissions and audiences from 2001-2013. It finds that cinema admissions were generally steady over this period, declining slightly in recent years. London has the highest rate of cinema attendance. The gender of audiences depends on the genre, with action films tending to attract more male viewers. Television remains the most common way for people to watch films, though online viewing is growing in popularity, especially among teenagers. Technology like pirating poses challenges to the film industry's profits by providing alternatives to cinema viewing or paid streaming/downloading services. The most lucrative cinema audiences are males aged 15-24 who enjoy action films.
Pride case study
This film was produced by Calamity Films, an independent British production company. It was funded by several companies including BBC Films and BFI. The film was distributed in different countries and on different mediums by companies like Pathé, 20th Century Fox, and BBC Films. Pride was directed by Matthew Warchus and stars British actors Bill Nighy, Imelda Staunton, and Dominic West. It was promoted through trailers on social media and newspapers/magazine reviews. The film falls into the comedy-drama genre depicting a 1984 UK gay pride march. Although the UK box office gross was $6.3 million, the overall gross of $7.5 million was smaller than other films,
The british film industry
To be classified as a British film, a film must demonstrate significant British creative involvement according to BAFTA rules. The British Film Institute also classifies films as British if they pass the cultural test. The cultural test awards points based on four categories: cultural content, cultural contribution, cultural hubs, and cultural practitioners. To pass the test, a film must receive at least 18 points. Example British films that passed the test include Monty Python: Life of Brian and Harry Potter and the Philosopher's Stone. In contrast, major Hollywood studios like Disney benefit from owning multiple media brands that allow them to reach large audiences across movies and television.
Multiplex vs independent
This multiplex cinema has parking and accessible facilities, showing mainstream and niche films across various formats to both large mainstream and smaller niche audiences. It is located near other entertainment venues in a busy urban area, but screens fewer classic films that could attract more niche audiences and limits its overall audience with fewer mainstream selections, constraining its budget for premium formats.
The hunger games mockingjay case study
The Hunger Games: Mockingjay Part I was a 2014 American dystopian science fiction adventure war film directed by Francis Lawrence with Jennifer Lawrence, Josh Hutcherson, and Liam Hemsworth starring. It had a $125 million budget and was distributed by Lionsgate, grossing $714 million worldwide through its release in over 4,151 cinemas, promoted through various marketing campaigns including television, magazines, billboards, and partnerships with brands.
Casting profiles As Media
The document contains casting profiles for roles in a production of "Raven". The roles include Raven, Sienna, Hunter, Guard #1, Guard #2, and The Doctor. Each profile lists the main requirements for the role and how the person being considered fits those requirements physically and/or in their ability to perform the role.
Character profiles new
The document provides character profiles for three characters: Raven, a 16-year-old female patient at a mental institution who struggles with her identity and memories; Sienna, a 16-year-old girl with auburn hair who lives in a ghost town and may be a ghost herself; and Hunter, a 17-year-old male patient at the same institution as Raven who tries to help her prove her innocence.
Initial idea generation agin
Raven wakes up in a mental institution remembering only her first name and the death of her best friend Sienna. She is haunted by Sienna's ghost who blames her for the murder. With the help of her new friend Hunter, also an inmate, Raven works to prove her innocence and discover what really happened to Sienna by regaining her lost memories. The document outlines the plot, themes of insanity vs. sanity and mystery, and introduces the main characters of Raven, Sienna, the institution guards, and Hunter. It also discusses potential settings, costumes, props, sounds, and camera techniques for adapting the story into a short film.
Rolls new
This document outlines the roles and responsibilities of a film production team, including the producer, director, and editor. It also lists key production tasks such as securing locations, casting actors, creating schedules, shot lists, and storyboards. The document provides an overview of the planning and production process.
The Rex - Berkhamsted
This is a small, independently owned art house cinema located in Berkhamsted, Hertfordshire, England. It has one screen and provides facilities like a good wine list, snacks, disabled access, and an induction loop for hard of hearing. Over the next two weeks, it is showing 9 films, of which 3 are from independent distributors and 6 are from major Hollywood studios like 20th Century Fox, Warner Bros., and Universal Pictures. Approximately 78% of its films come from major conglomerate studios. This indicates that while it is an independent cinema, it still shows a majority of mainstream films from large studios in order to appeal to broader audiences and be financially sustainable.
Denotation and connotation
The document analyzes and compares the signifiers in two pictures. In the picture on the right, the man's dull clothing and jacket with holes signify that he is poorer than the couple on the left. While his dark clothes denote an antagonistic character, the white fabric he holds connotes that he has good intentions. The setting further signifies that he is low class. The picture on the left shows the woman's wealthy background through her long dress and gloves, though her gloves also connote hiding something. The man's dark coat over a white shirt could symbolize a dark secret. The well-kept garden setting of the couple further signifies their upper class status. Overall, the denotation is of differences in class, but
Representation theories
The document discusses several representation theories and their application to TV dramas. Laura Mulvey's "male gaze" theory holds that females are portrayed for the visual pleasure of male characters and viewers, with men as active lookers and women as passive objects of the look. Jean Baudrillard's hyper-reality theory claims that media representations become more real than reality through the use of stereotypes to enhance portrayed realities. Richard Dyer's view is that the use of stereotypes indirectly promotes social inequality by influencing how we see and treat others. Stuart Hall's dominant ideology theory posits that media define societal problems and norms. Gramsci's concept of hegemony describes how representations aim to ensure minority rule by portraying
Major studio research disney
This document summarizes information about Disney's major film studio and distribution operations in 2012. It lists 14 films produced by Disney that year across various genres. It then outlines the major film production units that fall under The Walt Disney Studios banner, including Walt Disney Animation Studios, Pixar, and Marvel Studios. Finally, it lists over 30 countries across North America, South America, Europe, Africa, the Middle East, Asia, and Oceania where Disney Media Distribution operates internationally.
Hollywood vs british
British films tend toward lower budgets and realism with locations instead of studio sets, while Hollywood blockbusters have budgets over $300 million and prioritize spectacle and profits over creative risks. The document contrasts genres, styles, budgets, and commercial motivations of British versus American films and provides examples of production companies from both industries of varying sizes based on number of films and total value.
Developments through film hardware
This document discusses developments in film hardware from 1968 to 2007 that have impacted both audiences and film institutions. It describes technologies like CGI, digital video cameras, the World Wide Web, video on demand, DVDs, Blu-rays, smartphones/tablets, and IMAX that have allowed for easier production and distribution of films, as well as providing audiences more options for accessing media on various devices and platforms. Many of these developments have benefited both audiences, through increased access and variety of content, and institutions, through new methods of advertising, distribution and attracting wider audiences.
Statistics for audience consumption
Cinema admissions in the UK peaked in the 1940s but then decreased to a low in the 1980s, since which admissions have increased but not consistently risen or fallen. People aged 45+ and 15-24 are most likely to visit cinemas, while 25-34 year olds visit least. Certain genres appeal more to different age groups. Females prefer films with romance and imagination, while males prefer action and danger. The most popular films in the UK are action, thriller, and adventure films. Technological improvements have increased film production and viewing options at home, contributing to decreased cinema attendance.
Mark scheme
This document provides a grading grid for assessing student work on three criteria:
1) Explanation, analysis, and argument - It outlines four levels of achievement from basic to excellent in discussing concepts and relating creative outcomes to media theory.
2) Use of examples - It describes expectations for the range and relevance of examples from the student's own production used to illustrate theoretical ideas.
3) Use of terminology - It establishes standards for using conceptual language from minimal to excellent usage of relevant terms.
Applying audience theories (q1b)
The document discusses several audience theories and how they apply to a media production project. The Hypodermic Needle Theory is deemed least useful because the target audience is active online and able to choose their own media. The Uses and Gratification Theory is considered most useful because the production can have different meanings and audiences would watch for different needs like entertainment and personal identity. Audience Reception Theory shows the key messages conveyed about genre, storyline and audience were understood due to conventions used, though there was some negotiated reading of a character's fate due to an enigma code.
Question 1bTheories
This document discusses several theories related to narrative, genre, representation, audience, and media language that could be applied to analyzing movie trailers. It summarizes each theory and provides an example of how the theory could partly or fully apply to teaser trailers. Some of the main theories discussed include Barthes' narrative theory, Todorov's stages of narrative, Propp's character types, Neale's genre theory, Mulvey's male gaze, and Saussure's semiotics.
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Bfi southbank london
The BFI Southbank Cinema is an independent charity cinema located in London. It has 4 screens and additional facilities like a library, exhibitions, shop, and food/drink. The cinema shows a mix of films from major studios and independent distributors, with most being classics. However, with only 4 screens, showing classic films could decrease profits. As an independent cinema, it cannot rely on other theaters. However, as a charity, the goal is not profit but supporting their charitable cause. Additional amenities like a bar and shop can also generate revenue to supplement smaller audiences due to limited screenings.
Distribution process
The document discusses the process of distributing a film production. It explains that distribution companies first establish a budget based on factors like the cast/crew, release timing, certification, audience research, and estimated rental fees from theaters. They then account for the cost of prints to determine how widely to release the film. Taking all factors into consideration, the distribution company sets a final budget and develops a marketing plan to promote the film to its target audience and convince them to see it opening weekend, when box office revenues will be highest.
Top 10 grossing british films
1. Mamma Mia was the highest grossing British film of 2008, making over £69 million.
2. The Harry Potter films based on the J.K. Rowling novels were also highly successful, with The Philosopher's Stone earning £62 million and several other installments grossing between £46-54 million.
3. Other top grossing British films included Casino Royale (2006) at £55 million, The Full Monty (1997) at £52 million, The King's Speech (2010) at £44 million, and The Inbetweeners Movie (2010) at £41 million.
Audience and industries
This document discusses UK cinema admissions and audiences from 2001-2013. It finds that cinema admissions were generally steady over this period, declining slightly in recent years. London has the highest rate of cinema attendance. The gender of audiences depends on the genre, with action films tending to attract more male viewers. Television remains the most common way for people to watch films, though online viewing is growing in popularity, especially among teenagers. Technology like pirating poses challenges to the film industry's profits by providing alternatives to cinema viewing or paid streaming/downloading services. The most lucrative cinema audiences are males aged 15-24 who enjoy action films.
Pride case study
This film was produced by Calamity Films, an independent British production company. It was funded by several companies including BBC Films and BFI. The film was distributed in different countries and on different mediums by companies like Pathé, 20th Century Fox, and BBC Films. Pride was directed by Matthew Warchus and stars British actors Bill Nighy, Imelda Staunton, and Dominic West. It was promoted through trailers on social media and newspapers/magazine reviews. The film falls into the comedy-drama genre depicting a 1984 UK gay pride march. Although the UK box office gross was $6.3 million, the overall gross of $7.5 million was smaller than other films,
The british film industry
To be classified as a British film, a film must demonstrate significant British creative involvement according to BAFTA rules. The British Film Institute also classifies films as British if they pass the cultural test. The cultural test awards points based on four categories: cultural content, cultural contribution, cultural hubs, and cultural practitioners. To pass the test, a film must receive at least 18 points. Example British films that passed the test include Monty Python: Life of Brian and Harry Potter and the Philosopher's Stone. In contrast, major Hollywood studios like Disney benefit from owning multiple media brands that allow them to reach large audiences across movies and television.
Multiplex vs independent
This multiplex cinema has parking and accessible facilities, showing mainstream and niche films across various formats to both large mainstream and smaller niche audiences. It is located near other entertainment venues in a busy urban area, but screens fewer classic films that could attract more niche audiences and limits its overall audience with fewer mainstream selections, constraining its budget for premium formats.
The hunger games mockingjay case study
The Hunger Games: Mockingjay Part I was a 2014 American dystopian science fiction adventure war film directed by Francis Lawrence with Jennifer Lawrence, Josh Hutcherson, and Liam Hemsworth starring. It had a $125 million budget and was distributed by Lionsgate, grossing $714 million worldwide through its release in over 4,151 cinemas, promoted through various marketing campaigns including television, magazines, billboards, and partnerships with brands.
Casting profiles As Media
The document contains casting profiles for roles in a production of "Raven". The roles include Raven, Sienna, Hunter, Guard #1, Guard #2, and The Doctor. Each profile lists the main requirements for the role and how the person being considered fits those requirements physically and/or in their ability to perform the role.
Character profiles new
The document provides character profiles for three characters: Raven, a 16-year-old female patient at a mental institution who struggles with her identity and memories; Sienna, a 16-year-old girl with auburn hair who lives in a ghost town and may be a ghost herself; and Hunter, a 17-year-old male patient at the same institution as Raven who tries to help her prove her innocence.
Initial idea generation agin
Raven wakes up in a mental institution remembering only her first name and the death of her best friend Sienna. She is haunted by Sienna's ghost who blames her for the murder. With the help of her new friend Hunter, also an inmate, Raven works to prove her innocence and discover what really happened to Sienna by regaining her lost memories. The document outlines the plot, themes of insanity vs. sanity and mystery, and introduces the main characters of Raven, Sienna, the institution guards, and Hunter. It also discusses potential settings, costumes, props, sounds, and camera techniques for adapting the story into a short film.
Rolls new
This document outlines the roles and responsibilities of a film production team, including the producer, director, and editor. It also lists key production tasks such as securing locations, casting actors, creating schedules, shot lists, and storyboards. The document provides an overview of the planning and production process.
The Rex - Berkhamsted
This is a small, independently owned art house cinema located in Berkhamsted, Hertfordshire, England. It has one screen and provides facilities like a good wine list, snacks, disabled access, and an induction loop for hard of hearing. Over the next two weeks, it is showing 9 films, of which 3 are from independent distributors and 6 are from major Hollywood studios like 20th Century Fox, Warner Bros., and Universal Pictures. Approximately 78% of its films come from major conglomerate studios. This indicates that while it is an independent cinema, it still shows a majority of mainstream films from large studios in order to appeal to broader audiences and be financially sustainable.
Denotation and connotation
The document analyzes and compares the signifiers in two pictures. In the picture on the right, the man's dull clothing and jacket with holes signify that he is poorer than the couple on the left. While his dark clothes denote an antagonistic character, the white fabric he holds connotes that he has good intentions. The setting further signifies that he is low class. The picture on the left shows the woman's wealthy background through her long dress and gloves, though her gloves also connote hiding something. The man's dark coat over a white shirt could symbolize a dark secret. The well-kept garden setting of the couple further signifies their upper class status. Overall, the denotation is of differences in class, but
Representation theories
The document discusses several representation theories and their application to TV dramas. Laura Mulvey's "male gaze" theory holds that females are portrayed for the visual pleasure of male characters and viewers, with men as active lookers and women as passive objects of the look. Jean Baudrillard's hyper-reality theory claims that media representations become more real than reality through the use of stereotypes to enhance portrayed realities. Richard Dyer's view is that the use of stereotypes indirectly promotes social inequality by influencing how we see and treat others. Stuart Hall's dominant ideology theory posits that media define societal problems and norms. Gramsci's concept of hegemony describes how representations aim to ensure minority rule by portraying
Major studio research disney
This document summarizes information about Disney's major film studio and distribution operations in 2012. It lists 14 films produced by Disney that year across various genres. It then outlines the major film production units that fall under The Walt Disney Studios banner, including Walt Disney Animation Studios, Pixar, and Marvel Studios. Finally, it lists over 30 countries across North America, South America, Europe, Africa, the Middle East, Asia, and Oceania where Disney Media Distribution operates internationally.
Hollywood vs british
British films tend toward lower budgets and realism with locations instead of studio sets, while Hollywood blockbusters have budgets over $300 million and prioritize spectacle and profits over creative risks. The document contrasts genres, styles, budgets, and commercial motivations of British versus American films and provides examples of production companies from both industries of varying sizes based on number of films and total value.
Developments through film hardware
This document discusses developments in film hardware from 1968 to 2007 that have impacted both audiences and film institutions. It describes technologies like CGI, digital video cameras, the World Wide Web, video on demand, DVDs, Blu-rays, smartphones/tablets, and IMAX that have allowed for easier production and distribution of films, as well as providing audiences more options for accessing media on various devices and platforms. Many of these developments have benefited both audiences, through increased access and variety of content, and institutions, through new methods of advertising, distribution and attracting wider audiences.
Statistics for audience consumption
Cinema admissions in the UK peaked in the 1940s but then decreased to a low in the 1980s, since which admissions have increased but not consistently risen or fallen. People aged 45+ and 15-24 are most likely to visit cinemas, while 25-34 year olds visit least. Certain genres appeal more to different age groups. Females prefer films with romance and imagination, while males prefer action and danger. The most popular films in the UK are action, thriller, and adventure films. Technological improvements have increased film production and viewing options at home, contributing to decreased cinema attendance.
Mark scheme
This document provides a grading grid for assessing student work on three criteria:
1) Explanation, analysis, and argument - It outlines four levels of achievement from basic to excellent in discussing concepts and relating creative outcomes to media theory.
2) Use of examples - It describes expectations for the range and relevance of examples from the student's own production used to illustrate theoretical ideas.
3) Use of terminology - It establishes standards for using conceptual language from minimal to excellent usage of relevant terms.
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Applying audience theories (q1b)
The document discusses several audience theories and how they apply to a media production project. The Hypodermic Needle Theory is deemed least useful because the target audience is active online and able to choose their own media. The Uses and Gratification Theory is considered most useful because the production can have different meanings and audiences would watch for different needs like entertainment and personal identity. Audience Reception Theory shows the key messages conveyed about genre, storyline and audience were understood due to conventions used, though there was some negotiated reading of a character's fate due to an enigma code.
Question 1bTheories
This document discusses several theories related to narrative, genre, representation, audience, and media language that could be applied to analyzing movie trailers. It summarizes each theory and provides an example of how the theory could partly or fully apply to teaser trailers. Some of the main theories discussed include Barthes' narrative theory, Todorov's stages of narrative, Propp's character types, Neale's genre theory, Mulvey's male gaze, and Saussure's semiotics.
Preparing for q1a r&p
- Research is important before making a media production to understand the product and industry conventions as well as how the production fits in the market.
- Different types of research include primary, secondary, qualitative, and quantitative research. Forms of research include internet research, focus groups, interviews, and book research.
- Internet research and focus groups were the most useful forms of research for understanding genre conventions and getting audience feedback to develop plans.
G325 scetion b mark scheme
This document outlines a mark scheme for assessing responses to a question about media theory. It divides responses into four levels based on explanation/analysis/argument, use of examples, and use of terminology. Level 1 answers lack clarity or relevance and make minimal use of theory. Level 2 answers show basic understanding but limited relevance, examples, history, or future discussion. Level 3 answers are clearly relevant and develop a proficient argument using examples, history and the future. Level 4 answers offer a clear and fluent discussion integrating theory, examples, history and the future throughout the response.
Theorist fact files
Web 2.0 has had a huge impact by enabling user generated content, wisdom of crowds, vast data, participation architecture, network effects and openness. It has shifted culture and economy away from mainstream products towards niche markets in the "long tail". Examples include niche games online rather than console games, and niche films on sites like Kickstarter rather than mainstream films in stores. More people can now participate in and contribute to culture online through collaboration and sharing. Examples include music streaming sites like iTunes where people can publish, buy and comment on music.
Web 2.0 six big ideas
Web 2.0 has led to an ever-increasing amount of data online from both professional producers and consumers. This data is highly valuable to many web applications but some fear we may drown in data. Web 2.0 also utilizes the "wisdom of crowds" where large groups of internet users can collaboratively create accurate information like on Wikipedia. Many web 2.0 sites also use open collaboration models like wikis and blogs that allow open participation. As more people use networks, their value increases through network effects and users are more likely to find useful information due to power laws and the long tail effect.
History of internet
The document provides a brief history of the development of the Internet from its origins in the 1960s with ARPANET to modern technologies and websites. It traces major developments like the creation of email in 1971, the world wide web in 1991, popularization of web browsing in the 1990s, and the rise of social media sites from the 2000s like Facebook, YouTube, and Twitter. The document also includes definitions of Web 2.0 that emphasize user interactivity, collaboration, and sharing of user-generated content online.
Evaluation question 2 (A2)
The document summarizes the creation and evaluation of promotional materials for a teen drama film, including a teaser trailer, poster, and magazine cover. The key elements that linked the materials together included consistent fonts, color schemes, characters, and slogans. Audience feedback indicated the poster was most effective at promoting the film due to its bold design and appeal to the target genre, while the magazine cover was less successful and could be improved by incorporating consistent colors and links to drive online engagement. Overall, the typography and color schemes best conveyed the connection between the promotional pieces, according to feedback.
Image manipulation 2
These images are suitable for magazine covers and thumbnails as they were taken with natural or film noir lighting fitting the realistic or thriller tones. The costumes, props, and expressions fit the genres portrayed. When editing the images, techniques used included removing backgrounds, airbrushing faces, removing red-eye, adding blurs to make certain elements stand out, adjusting saturation, and shaping thumbnails into circles. Stickers were also edited by rotating, selecting parts to peel up, adding shadows and warps to make them appear folded.
Image manipulation
These images are suitable for magazine covers and thumbnails based on their lighting and composition. The first three images taken in natural lighting would work well as main covers, while the fourth noir-style image could be used as a thumbnail. The costumes, props, and expressions capture the tone of the portrayed film well.
Production diary
The document describes the steps taken to design a magazine cover in Adobe InDesign. These steps include:
1) Creating a silver border and pale blue background rectangle.
2) Inserting a masthead created using Dafont and placing it on the background.
3) Adding a barcode and information box created from an online generator.
4) Adding a tagline above the masthead using alternating colors.
5) Using a bucket list image to create a gradient effect on the masthead.
6) Adjusting and placing the main text block.
Task 1
This document defines key terms used in magazine design and layout. The masthead contains the magazine title and is the most eye-catching element. Cover lines draw audience attention and inform them of magazine contents. The main cover line anchors the meaning of the main image, usually featuring the lead article. Additional design elements include thumbnail images to generate interest, buzzwords to attract attention, and information bars with issue details. Header and footer bars highlight magazine content.
Test shot 9
This shot was taken for camera set-up and evaluation purposes. The lighting in the shot was deemed to be bad, and the content cannot be seen clearly. The lighting of the scene will need to be reconsidered for the actual production.
test shot 8
This shot shows characters on a sofa near a computer by a window and is an interesting angle, but the camera may need adjusting to be properly framed. Pairing this shot with another could make the activity clearer, and a similar shot will likely be used in the production.
Test shot 7
This scene shows characters running towards the camera near a lake and provides some context for their actions, but it may need to be paired with another shot of them jumping in the lake to make their purpose clear. The shot is also a bit long so it would need to be shortened if used. Overall, it is likely this shot will be used in the production.
Test shot 6
This shot shows characters completing an activity by a lake but the zoom is not successful and the clip is too long for a teaser trailer where clips should be short. While the shot will likely be used in the production, the distance will need adjustment and the zoom will need more care.
Test shot 5
This shot is suitable for their video blog because it shows both the person participating in the activity of skateboarding and the other person filming, clearly establishing that they are making a video blog. It also has good framing that captures both the skateboarder and the skateboard in the shot. They will likely use similar scenes in their own production.
Test shot 4
This shot is suitable for the production as the camera angle shows another character recording the event. There is good framing and focus on the main character Bethany. The shot length is also suitable for a teaser trailer as it isn't too long. This shot will likely be used in the production.
Test shot 3
This shot is suitable for the production as a close-up that fits with the video blog style of the trailer. The angle focuses on the character's emotions, important for the genre. The length is also good for a teaser trailer by not being too long. This shot will likely be used in the production.
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