This document discusses trends in consumer health and digital health startups in 2013. Key points include: 1) 2013 was seen as the "Year of Digital Health" with explosive new technologies empowering increased patient connectivity and the rise of mobile health. 2) Predictions for connected health in 2013 included consumers abandoning PCs for mobile internet use and a focus on behavioral change and multi-disciplinary teams. 3) Mobile health apps grew significantly in categories like fitness and chronic care management. Remote patient monitoring was expected to rise in interest.

1. Consumer Health
Startup Trends 2013
Jihoon Jeong, MD., MPH., PhD
Director, Institute for IT Convergence, Myongji Hospital
Adjunct Professor, Graduate School of Culture Technology, KAIST

2. General Trend

3. The Year of Digital Health
Touch Point of Change
Explosive new technology: Innovation across a wide variety of areas
(gaming, manufacturing, communications, etc.)
The pressing need to advance healthcare and the Affordable Care Act
Increasing level of patient / caregiver connectivity
The empowerment of the “quantified self” in health
The evolution of pharmaceutical science will move therapy to include
preventative care, gene therapy and other innovations.
Big Data and the electronic medical record
The increasing role of venture capital in digital health

4. 10 Predictions for the Connected
Health IT Market in 2013
Consumers Will Begin to Abandon PCs and Embrace Mobile for Internet Use
Behavior Change Will Take Center Stage
Consumer Engagement Will Increasingly Require Multidisciplinary Teams
Home Is Where the Health Is: Interest in Remote Patient Monitoring Will Rise Again
Experimentation with Social Media Will Continue, But Challenges Still Persist
Accountable Care Initiatives Will Lay Foundational Groundwork Before Investing Widely
in Connected Health
The Doctor Will See You Now … Online
Large Payers Will Become Technology Suppliers for Connected Health
Platform as a Service Will Emerge as a Viable Platform for Health Information
Exchange
The Internet of Things Will Come to Healthcare
by IDG Insights

5. Mobile Health in 2013

6. Consumer Health Apps Segmentation

7. Future of mHealth

8. 2013 CES
More than 220 companies showcased their health-
and-fitness products (30% up!)

9. HealthSpot

10. Tricorder

11. Where goes money?

12. Where goes money?

13. Four common themes

14. Genetics and
Personalized Medicine

15. China’s Genome Factory
BGI-Shenzhen: completely
sequenced some 50,000
human genomes
Whole Genome Sequencing
Price: $3000~4000
Within the next decade: the
cost of sequencing a human
genome will fall to $200~
$300. BGI will become a
force in assembling a global
“bio-Google”

16. Solid-State Sequencer

17. Foundation Medicine

18. The Future is Already Here