The document discusses the evolution of online shopping in India, highlighting its significant growth and impact on consumer behavior since the late 1990s. It examines the reasons people engage in online shopping, such as convenience and better pricing, as well as barriers like privacy concerns and the inability to physically inspect products. Overall, it emphasizes the importance for marketers to understand consumer attitudes and adapt to the trends influencing online shopping.

2. IN THIS
PRESENTATION
Overview
 Introduction
 Online shopping in India
 Before vs After Online Shopping
 Why do people purchase Online Products?
 Why people don’t purchase Online products?
 Online Consumer Behaviour
 Online Consumer Behaviour Process
 5 Trends towards online shopping
 Factors of Online Consumer Behaviour
 Conclusion

3. INTRODUCTION
 Global Phenomenon: Internet revolutionizes consumer shopping and buying globally.
 Communication: Internet facilitates product information, sales, feedback, and surveys.
 Informed Consumers: Consumers compare prices, features, and services online.
 E-commerce Potential: Internet helps companies reach customers efficiently, boosting e-
commerce.

4. ONLINE SHOPPING IN INDIA
 The internet's growth is the century's most significant event.
 Indian e-commerce has expanded vastly since 1999-2000.
 Online shopping has transformed daily transactions.
 Companies use the internet to reach a global market.
 Urban youth (18-40) possess significant purchasing power.

5. Before vs After Online Shopping
Before Online Shopping After Online Shopping
 People needed to go to physical
stores to make purchases.
 People with accessibility and mobility
issues can't shop easily.
 People can only buy items available
locally.
 People can shop for their needs in
the convenience of their homes.
 People can buy from stores all over
the world.
 Job opportunities in delivery and
fulfillment centers have increased.

6. Why people purchase online
products?
Why people don’t purchase
online products?
 Easy to buy
 Free shipping
 Time Saving
 Comparison of Prices
 Range of Products
 Better prices
 Convenience
 Privacy Concerns
 Returning Products
 After Sales
 Buy In Store
 Shipping cost
 Feel product
 Availability

7. ONLINE CONSUMER
BEHAVIOUR
 Consumer-Business Interaction
 Consumer Habits
 Decision Influencers
 Expectation Management
 Comparison Shopping
 Consumer Journey

8. ONLINE
CONSUMER
BEHAVIOUR
PROCESS
STAGE 5
Post Purchase use and
Evaluation
STAGE 4 Product Choice and Purchase
STAGE 3 Product Evaluation
STAGE 2 Search for Information
STAGE 1 Need Recognition

9. 5 TRENDS THAT INFLUENCE
CONSUMER BEHAVIOUR TOWARDS
ONLINE SHOPPING :
CONVENIENCE
IS A TOP
PRIORITY
EASY ACCESS
ACROSS ALL
DEVICES
ACCESS TO
OMNICHANNEL
SHOPPING
EFFORTLESS
PAYMENT
FAST AND
RELIABLE
DELIVERY

10. FACTORS OF ONLINE CONSUMER
BEHAVIOUR
The External factors The Internal factors
The Functional
motives
The non-functional
motives

11. CONCLUSION
 Online shopping is becoming more popular day by day with the increase in the usage of World Wide
Web also known as www.
 Understanding customer’s need for online selling has become challenge for marketers.
 Specially understanding the consumer’s attitudes towards online shopping, making improvement in the
factors that influence consumers to shop online and working on factors that affect consumers to shop
online will help marketers to gain the competitive edge over others.

12. THANK YOU