Consumer behaviour involves activities related to obtaining, consuming, and disposing of products and services. It draws on concepts from psychology, sociology, anthropology, economics, and marketing. Understanding consumer behaviour is essential for long-term marketing success as the consumer can no longer be taken for granted. It is important to study consumer behaviour to understand motivations and develop products that satisfy consumer needs rather than just company expectations. Researching consumer behaviour helps marketers contend with changing consumer segments and improve marketing strategies.
Neuromarketing is the formal study of the brain’s responses to advertising and branding, and the adjustment of those messages based on feedback to elicit even better responses. Researchers use technologies such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) to measure specific types of brain activity in response to advertising messages. With this information, companies learn why consumers make the decisions they do, and what parts of the brain are motivating them to do so.
This is the ppt translation of the second part of 25 keys to sales & marketing, an audio portable MBA course, which has been developed by New York Times publishing,
with the contribution of some of the best known business academicians and practitioners of the contemporary world. This is only a reproduced graphical version of the same
with no commercial motive. It has been developed for better self learning and for assistance to the large community of several business practitioners & students, who are in
constant pursuit for quality stuff on-line.
Neuromarketing is the formal study of the brain’s responses to advertising and branding, and the adjustment of those messages based on feedback to elicit even better responses. Researchers use technologies such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) to measure specific types of brain activity in response to advertising messages. With this information, companies learn why consumers make the decisions they do, and what parts of the brain are motivating them to do so.
This is the ppt translation of the second part of 25 keys to sales & marketing, an audio portable MBA course, which has been developed by New York Times publishing,
with the contribution of some of the best known business academicians and practitioners of the contemporary world. This is only a reproduced graphical version of the same
with no commercial motive. It has been developed for better self learning and for assistance to the large community of several business practitioners & students, who are in
constant pursuit for quality stuff on-line.
The world has changed immensely in the last decade. The success stories of the past are mostly wrong references for today. Marketing gurus of todays age need to forget legacy and start writing the future on a clean sheet. Easier said than done. Marketing needs to reinvent itself. The very basics are challenged. Reach approach to launches change to relationships. The conventional ways to calculate budgets do not work. Relationships, trust, advocacy & PR takes over from advertising & communication.
Creativity is not a talent. It's a way of operating.Discover how to get creative and brainstorm with creative ideas crucial for advertising. Also discover how a powerful Source defines your brand power.
Marketing Principles involves several types of strategies, tools and methods which help the company to organize their marketing activities in more effective and efficient way. Sample Report on Marketing Principle.
This new study presents opportunities and emerging trends, for marketers, on how they need to adopt and adapt to the dynamic situations, without delimiting any concept.
Thank You.
The world has changed immensely in the last decade. The success stories of the past are mostly wrong references for today. Marketing gurus of todays age need to forget legacy and start writing the future on a clean sheet. Easier said than done. Marketing needs to reinvent itself. The very basics are challenged. Reach approach to launches change to relationships. The conventional ways to calculate budgets do not work. Relationships, trust, advocacy & PR takes over from advertising & communication.
Creativity is not a talent. It's a way of operating.Discover how to get creative and brainstorm with creative ideas crucial for advertising. Also discover how a powerful Source defines your brand power.
Marketing Principles involves several types of strategies, tools and methods which help the company to organize their marketing activities in more effective and efficient way. Sample Report on Marketing Principle.
This new study presents opportunities and emerging trends, for marketers, on how they need to adopt and adapt to the dynamic situations, without delimiting any concept.
Thank You.
A Study on Advertisement and Its After Effects on ConsumerismDipanshu Singhal
A Study on Advertisement and Its After Effects on Consumerism. This study deals with the factors that influence the decision making of today's new age consumers. It throws light on some of the unknown and avoided topics of Anti-consumerism and Surrogate Advertising.
Understanding the Psychology of Consumer Decision.pdfVimpexCambodia
In the highly competitive business world of today, it is not just important, but necessary for the success of any organisation to understand how consumers make decisions. Consumer behaviour is complicated, and there are a lot of things that affect what decisions and preferences they make.
Consumer decisions are made based on a lot of different things, both inside and outside of the person making the choice. By understanding these factors, businesses can learn more about what consumers want, why they want it, and how they like it.
This lets them tailor their goods, services, and marketing efforts to meet those needs.In the parts that follow, we’ll talk about the important factors that affect how consumers make decisions. Finally, we’ll talk about ways that businesses can influence consumer decisions.
We will also talk about the ethical considerations that organisations should make to build trust, keep customers coming back, and make sure their business practices are sustainable.
This set of slides focuses on why consumer behavior is important for marketers to study as well as the steps involved in the consumer decision process.
This is the ppt translation of the second part of 25 keys to sales & marketing, an audio portable MBA course, which has been developed by New York Times publishing, with the contribution of some of the best known business academicians and practitioners of the contemporary world. This is only a reproduced graphical version of the same with no commercial motive. It has been developed for better self learning and for assistance to the large community of several business practitioners & students, who are in constant pursuit for quality stuff on-line.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. What is Consumer Behaviour?
Those activities directly involved in
obtaining , consuming and disposing
of products and services, including
the decision processes that precede
and follow these actions
3. This study draws on concepts from
various other disciplines
Psychology
Sociology
Anthropology
Economics
Marketing
4. Need to study ?
‘You cannot take the consumer for granted
any more’
Therefore a sound understanding of
consumer behaviour is essential for the
long run success of any marketing program
5. Perspectives
Logical Positivism
2. Understanding and predicting consumer
behaviour
3. Cause and effect relationships that govern
persuasion and/or education
Post Modern – to understand consumption
behaviour without any attempt to influence it
6. Why is this important?
Out of 11000 products launched by 77
companies, only 56% are present five years
later –
Only 8% of new product concepts offered by
112 leading companies reached the market.
Out of this 83% failed to reach marketing
objectives –
7. person you thought you knew.
Instead of choosing from what you
have to offer, she tells you what
she wants. You figure it out how to
give it to her.”
-Fortune Editor
8. A new product must satisfy
consumer needs, not the needs
and expectations of management.
Understanding and adapting to
consumer motivation and behaviour
is not an option – it becomes a
necessity for competitive survival
9. Consumer sovereignty presents a
formidable challenge but skilful
marketing can affect both motivation
and behaviour if the product or
service offered is designed to meet
A sales success occurs because demand
consumer needs and is latent and
either exists already or expectations
awaiting activation by the right marketing
offering
10. Dominant forces shaping Consumer
Research
Factors that move an economy from
Production-driven to Market-driven
Level of sophistication with which human
behaviour is understood in psychology and
other behavioural sciences
11. Environmental factors that affect the
marketing challenge
Extent to which the supply of valid products and
services exceed consumer demand
Ability to communicate with customers quickly and
accurately
Existence of multiple avenues of distribution quickly
and economically
Extent to which marketers can influence to induce
distributors to comply with overall marketing
strategy
Economic growth, both nationally and globally
12. Motivational Research
It seeks to learn what motivates people in
making choices. The techniques are such as to
delve into the conscious, subconscious and
the unconscious.
‘women don’t buy cosmetics, they buy hope.’
‘women bake cakes out of the unconscious
desire to give birth’
13. The advice to footwear salesmen
should be ‘Don’t sell shoes – sell
lovely feet’
Marketers must contend with small
changing segments of highly selective
buyers intent on receiving genuine value at
the lowest price
14. All managers must become astute
analysts of Consumer motivation and
Behaviour
Three foundations for marketing decisions
Experience
Intuition
Research
15. Enhancing Consumer Value-added
Marketers have to constantly innovate after
understanding their consumers to strip out
costs permanently by focusing on what
adds value for the customer and
eliminating what doesn’t.
16. Individualised Marketing
A very personal form of marketing that
recognises, acknowledges, appreciates and
serves individuals who become or are known
to the marketer.
Data – based marketing; DM
Customized marketing
17. Variables involved in
understanding consumer behaviour
Stimulus – ads, products, hungerpangs
Response – physical/mental reaction to the
stimulus
Intervening variables – mood, knowledge,
attitude, values, situations, etc.
18. Overall Model of Consumer Behaviour
External Influences Decision Processes
Culture
Subculture
Demographics Problem Recognition
Social status
Reference groups
Family Information Search
Marketing Activities Self-Concept
& Alt Eval & Selection
Internal Influences Learning
Perception Outlet select &
Learning Purchase
Memory
Motives Postpurchase
Personalit Processes
yEmotions
Attitude
s