SlideShare a Scribd company logo
Consumer Behaviour
What is Consumer Behaviour?

 Those activities directly involved in
 obtaining , consuming and disposing
  of products and services, including
  the decision processes that precede
       and follow these actions
This study draws on concepts from
     various other disciplines
   Psychology
   Sociology
   Anthropology
   Economics
   Marketing
Need to study ?

‘You cannot take the consumer for granted
                any more’
   Therefore a sound understanding of
  consumer behaviour is essential for the
long run success of any marketing program
Perspectives
 Logical Positivism
2. Understanding and predicting consumer
   behaviour
3. Cause and effect relationships that govern
   persuasion and/or education
 Post Modern – to understand consumption
   behaviour without any attempt to influence it
Why is this important?
 Out of 11000 products launched by 77
  companies, only 56% are present five years
  later –
 Only 8% of new product concepts offered by
  112 leading companies reached the market.
  Out of this 83% failed to reach marketing
  objectives –
person you thought you knew.
Instead of choosing from what you
  have to offer, she tells you what
she wants. You figure it out how to
           give it to her.”
           -Fortune Editor
A new product must satisfy
 consumer needs, not the needs
and expectations of management.
     Understanding and adapting to
   consumer motivation and behaviour
     is not an option – it becomes a
    necessity for competitive survival
Consumer sovereignty presents a
   formidable challenge but skilful
marketing can affect both motivation
    and behaviour if the product or
 service offered is designed to meet
     A sales success occurs because demand
  consumer needs and is latent and
       either exists already or expectations
    awaiting activation by the right marketing
                     offering
Dominant forces shaping Consumer
              Research
 Factors that move an economy from
  Production-driven to Market-driven
 Level of sophistication with which human
  behaviour is understood in psychology and
  other behavioural sciences
Environmental factors that affect the
         marketing challenge
 Extent to which the supply of valid products and
  services exceed consumer demand
 Ability to communicate with customers quickly and
  accurately
 Existence of multiple avenues of distribution quickly
  and economically
 Extent to which marketers can influence to induce
  distributors to comply with overall marketing
  strategy
 Economic growth, both nationally and globally
Motivational Research
 It seeks to learn what motivates people in
  making choices. The techniques are such as to
  delve into the conscious, subconscious and
  the unconscious.
 ‘women don’t buy cosmetics, they buy hope.’
 ‘women bake cakes out of the unconscious
  desire to give birth’
The advice to footwear salesmen
should be ‘Don’t sell shoes – sell
           lovely feet’
    Marketers must contend with small
   changing segments of highly selective
 buyers intent on receiving genuine value at
               the lowest price
All managers must become astute
 analysts of Consumer motivation and
              Behaviour
Three foundations for marketing decisions
 Experience
 Intuition
 Research
Enhancing Consumer Value-added

 Marketers have to constantly innovate after
 understanding their consumers to strip out
  costs permanently by focusing on what
     adds value for the customer and
         eliminating what doesn’t.
Individualised Marketing
 A very personal form of marketing that
  recognises, acknowledges, appreciates and
  serves individuals who become or are known
  to the marketer.
 Data – based marketing; DM
 Customized marketing
Variables involved in
understanding consumer behaviour
 Stimulus – ads, products, hungerpangs
 Response – physical/mental reaction to the
  stimulus
 Intervening variables – mood, knowledge,
  attitude, values, situations, etc.
Overall Model of Consumer Behaviour
 External Influences                 Decision Processes
   Culture
   Subculture
     Demographics                    Problem Recognition
    Social status
   Reference groups
      Family                          Information Search
 Marketing Activities Self-Concept
                            &        Alt Eval & Selection
Internal Influences     Learning
   Perception                        Outlet select &
   Learning                          Purchase
    Memory
    Motives                          Postpurchase
   Personalit                        Processes
   yEmotions
    Attitude
    s

More Related Content

What's hot

Evolution of marketing concept
Evolution of marketing conceptEvolution of marketing concept
Evolution of marketing concept
Saleh Bazi
 
Chapter 10
Chapter 10Chapter 10
Chapter 10
Mawwy Sioson
 
Marketing ethics and societal marketing concept
Marketing ethics and societal marketing conceptMarketing ethics and societal marketing concept
Marketing ethics and societal marketing concept
Mohit Shukla
 
Unit 1 Introduction to Consumer Behavior
Unit 1 Introduction to Consumer Behavior Unit 1 Introduction to Consumer Behavior
Unit 1 Introduction to Consumer Behavior
viveksangwan007
 
Brand strategy on a tight budget
Brand strategy on a tight budgetBrand strategy on a tight budget
Brand strategy on a tight budget
Haseeb Ihtisham
 
4 motiv,emot, values fall09
4 motiv,emot, values fall094 motiv,emot, values fall09
4 motiv,emot, values fall09Amit Sharma
 
The Creative Concept Developement
The Creative Concept DevelopementThe Creative Concept Developement
The Creative Concept Developement
Anubha Rastogi
 
Chapter 1 Consumer Behavior Its Origins And Strategic Applications
Chapter 1 Consumer Behavior Its Origins And Strategic ApplicationsChapter 1 Consumer Behavior Its Origins And Strategic Applications
Chapter 1 Consumer Behavior Its Origins And Strategic Applications
Avinash Kumar
 
Marketing management
Marketing managementMarketing management
Marketing management
Akankshya Patnaik
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
Dr. Pratiksha Patil
 
Challenges For Social Marketing
Challenges For Social MarketingChallenges For Social Marketing
Challenges For Social Marketing
Stephen Dann
 
Concept of Marketing Principle in an Organization
Concept of Marketing Principle in an OrganizationConcept of Marketing Principle in an Organization
Concept of Marketing Principle in an Organization
Instant Assignment Help UAE
 
How to understand social marketing ?: By Uttam Raj Regmi
How to understand social marketing ?: By Uttam Raj RegmiHow to understand social marketing ?: By Uttam Raj Regmi
How to understand social marketing ?: By Uttam Raj Regmiuttamrregmi
 
Ethical marketing and pestle
Ethical marketing and pestleEthical marketing and pestle
Ethical marketing and pestle
NeerajBhanot3
 
Point of view
Point of viewPoint of view
Point of view
Kelli16
 
Emerging concepts in marketing
Emerging concepts in marketingEmerging concepts in marketing
Emerging concepts in marketing
Manohar Ramesh
 
Conscious marketing
Conscious marketingConscious marketing
Conscious marketing
AriannaRohrig
 
Unit 5 global marketing
Unit 5 global marketingUnit 5 global marketing
Unit 5 global marketing
prachimba
 
19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...
19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...
19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...Sonraj Tawde
 

What's hot (20)

Evolution of marketing concept
Evolution of marketing conceptEvolution of marketing concept
Evolution of marketing concept
 
Chapter 10
Chapter 10Chapter 10
Chapter 10
 
Marketing ethics and societal marketing concept
Marketing ethics and societal marketing conceptMarketing ethics and societal marketing concept
Marketing ethics and societal marketing concept
 
Unit 1 Introduction to Consumer Behavior
Unit 1 Introduction to Consumer Behavior Unit 1 Introduction to Consumer Behavior
Unit 1 Introduction to Consumer Behavior
 
Brand strategy on a tight budget
Brand strategy on a tight budgetBrand strategy on a tight budget
Brand strategy on a tight budget
 
4 motiv,emot, values fall09
4 motiv,emot, values fall094 motiv,emot, values fall09
4 motiv,emot, values fall09
 
The Creative Concept Developement
The Creative Concept DevelopementThe Creative Concept Developement
The Creative Concept Developement
 
Introduction
IntroductionIntroduction
Introduction
 
Chapter 1 Consumer Behavior Its Origins And Strategic Applications
Chapter 1 Consumer Behavior Its Origins And Strategic ApplicationsChapter 1 Consumer Behavior Its Origins And Strategic Applications
Chapter 1 Consumer Behavior Its Origins And Strategic Applications
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
 
Challenges For Social Marketing
Challenges For Social MarketingChallenges For Social Marketing
Challenges For Social Marketing
 
Concept of Marketing Principle in an Organization
Concept of Marketing Principle in an OrganizationConcept of Marketing Principle in an Organization
Concept of Marketing Principle in an Organization
 
How to understand social marketing ?: By Uttam Raj Regmi
How to understand social marketing ?: By Uttam Raj RegmiHow to understand social marketing ?: By Uttam Raj Regmi
How to understand social marketing ?: By Uttam Raj Regmi
 
Ethical marketing and pestle
Ethical marketing and pestleEthical marketing and pestle
Ethical marketing and pestle
 
Point of view
Point of viewPoint of view
Point of view
 
Emerging concepts in marketing
Emerging concepts in marketingEmerging concepts in marketing
Emerging concepts in marketing
 
Conscious marketing
Conscious marketingConscious marketing
Conscious marketing
 
Unit 5 global marketing
Unit 5 global marketingUnit 5 global marketing
Unit 5 global marketing
 
19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...
19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...
19019495 4-marketing-research-and-information-systems-philip-kotler-and-gary-...
 

Viewers also liked

pratik meshram Unit 2 contemporary marketing research full notes pune univers...
pratik meshram Unit 2 contemporary marketing research full notes pune univers...pratik meshram Unit 2 contemporary marketing research full notes pune univers...
pratik meshram Unit 2 contemporary marketing research full notes pune univers...
Pratik Meshram
 
Chapter 4consumer-motivation-091011084912-phpapp02
Chapter 4consumer-motivation-091011084912-phpapp02Chapter 4consumer-motivation-091011084912-phpapp02
Chapter 4consumer-motivation-091011084912-phpapp02
Brittany Wirtz
 
A Study on Advertisement and Its After Effects on Consumerism
A Study on Advertisement and Its After Effects on ConsumerismA Study on Advertisement and Its After Effects on Consumerism
A Study on Advertisement and Its After Effects on Consumerism
Dipanshu Singhal
 
BB Chapter Ten : Motivation and Personality
BB Chapter Ten : Motivation and PersonalityBB Chapter Ten : Motivation and Personality
BB Chapter Ten : Motivation and PersonalityBBAdvisor
 
Advertisement effectiveness.
Advertisement effectiveness.Advertisement effectiveness.
Advertisement effectiveness.Jaswinder Singh
 

Viewers also liked (10)

pratik meshram Unit 2 contemporary marketing research full notes pune univers...
pratik meshram Unit 2 contemporary marketing research full notes pune univers...pratik meshram Unit 2 contemporary marketing research full notes pune univers...
pratik meshram Unit 2 contemporary marketing research full notes pune univers...
 
Chapter 4consumer-motivation-091011084912-phpapp02
Chapter 4consumer-motivation-091011084912-phpapp02Chapter 4consumer-motivation-091011084912-phpapp02
Chapter 4consumer-motivation-091011084912-phpapp02
 
A Study on Advertisement and Its After Effects on Consumerism
A Study on Advertisement and Its After Effects on ConsumerismA Study on Advertisement and Its After Effects on Consumerism
A Study on Advertisement and Its After Effects on Consumerism
 
Regulatory bodies
Regulatory bodiesRegulatory bodies
Regulatory bodies
 
BB Chapter Ten : Motivation and Personality
BB Chapter Ten : Motivation and PersonalityBB Chapter Ten : Motivation and Personality
BB Chapter Ten : Motivation and Personality
 
Motivation research
Motivation researchMotivation research
Motivation research
 
Advertisement effectiveness.
Advertisement effectiveness.Advertisement effectiveness.
Advertisement effectiveness.
 
Advertising research
Advertising researchAdvertising research
Advertising research
 
Corporate image building
Corporate image buildingCorporate image building
Corporate image building
 
Types of Research
Types of ResearchTypes of Research
Types of Research
 

Similar to Consumer behaviour ppt @ bec doms bagalkot mba marketing

Consumer behaviour marketing ppt @ bec doms
Consumer behaviour marketing ppt @ bec doms Consumer behaviour marketing ppt @ bec doms
Consumer behaviour marketing ppt @ bec doms
Babasab Patil
 
chapter 1-Introduction to Consumer Behavior.pptx
chapter 1-Introduction to Consumer Behavior.pptxchapter 1-Introduction to Consumer Behavior.pptx
chapter 1-Introduction to Consumer Behavior.pptx
Welingkar Institute of Management Development & Research (WeSchool)
 
chapter 1-Introduction to Consumer Behavior.pptx
chapter 1-Introduction to Consumer Behavior.pptxchapter 1-Introduction to Consumer Behavior.pptx
chapter 1-Introduction to Consumer Behavior.pptx
Welingkar Institute of Management Development & Research (WeSchool)
 
Young Marketers Elite 3 - Assignment Zero.1 - Ngọc Khánh + Nhật Minh + Thiên Vân
Young Marketers Elite 3 - Assignment Zero.1 - Ngọc Khánh + Nhật Minh + Thiên VânYoung Marketers Elite 3 - Assignment Zero.1 - Ngọc Khánh + Nhật Minh + Thiên Vân
Young Marketers Elite 3 - Assignment Zero.1 - Ngọc Khánh + Nhật Minh + Thiên Vân
Ngọc Khánh Phạm
 
Karishma Sharma ,BBA ,Dezyne E'cole College
Karishma Sharma ,BBA ,Dezyne E'cole CollegeKarishma Sharma ,BBA ,Dezyne E'cole College
Karishma Sharma ,BBA ,Dezyne E'cole College
dezyneecole
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
Umar Sheikh
 
Mba marketing m-analyzing consumer markets - copy
Mba marketing m-analyzing consumer markets - copyMba marketing m-analyzing consumer markets - copy
Mba marketing m-analyzing consumer markets - copykumarrsonal
 
MAJOR SALES : Who Really Does the Buying?
MAJOR SALES: Who Really Does the Buying?MAJOR SALES: Who Really Does the Buying?
MAJOR SALES : Who Really Does the Buying?
Habib Abou Saleh
 
Understanding the Psychology of Consumer Decision.pdf
Understanding the Psychology of Consumer Decision.pdfUnderstanding the Psychology of Consumer Decision.pdf
Understanding the Psychology of Consumer Decision.pdf
VimpexCambodia
 
Scope and Application of Consumer Behaviour.ppt
Scope and Application of Consumer Behaviour.pptScope and Application of Consumer Behaviour.ppt
Scope and Application of Consumer Behaviour.ppt
RohitPawar477072
 
Scope and Application of Consumer Behaviour.ppt
Scope and Application of Consumer Behaviour.pptScope and Application of Consumer Behaviour.ppt
Scope and Application of Consumer Behaviour.ppt
RohitPawar477072
 
Consumer Behavior and Marketing Strategies Based on Information Search Patter...
Consumer Behavior and Marketing Strategies Based on Information Search Patter...Consumer Behavior and Marketing Strategies Based on Information Search Patter...
Consumer Behavior and Marketing Strategies Based on Information Search Patter...
Ashraf Mady
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer Behavior
TeaganShelton
 
25 Keys To Sales & Marketing 2
25 Keys To Sales & Marketing 225 Keys To Sales & Marketing 2
25 Keys To Sales & Marketing 2
guest94d217
 
Marketing management
Marketing managementMarketing management
Marketing management
Digvijaysinh Gohil
 

Similar to Consumer behaviour ppt @ bec doms bagalkot mba marketing (20)

Consumer behaviour marketing ppt @ bec doms
Consumer behaviour marketing ppt @ bec doms Consumer behaviour marketing ppt @ bec doms
Consumer behaviour marketing ppt @ bec doms
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
 
Ppt on consumer behavior by neha soni
Ppt on consumer behavior by neha soniPpt on consumer behavior by neha soni
Ppt on consumer behavior by neha soni
 
chapter 1-Introduction to Consumer Behavior.pptx
chapter 1-Introduction to Consumer Behavior.pptxchapter 1-Introduction to Consumer Behavior.pptx
chapter 1-Introduction to Consumer Behavior.pptx
 
chapter 1-Introduction to Consumer Behavior.pptx
chapter 1-Introduction to Consumer Behavior.pptxchapter 1-Introduction to Consumer Behavior.pptx
chapter 1-Introduction to Consumer Behavior.pptx
 
Young Marketers Elite 3 - Assignment Zero.1 - Ngọc Khánh + Nhật Minh + Thiên Vân
Young Marketers Elite 3 - Assignment Zero.1 - Ngọc Khánh + Nhật Minh + Thiên VânYoung Marketers Elite 3 - Assignment Zero.1 - Ngọc Khánh + Nhật Minh + Thiên Vân
Young Marketers Elite 3 - Assignment Zero.1 - Ngọc Khánh + Nhật Minh + Thiên Vân
 
Karishma Sharma ,BBA ,Dezyne E'cole College
Karishma Sharma ,BBA ,Dezyne E'cole CollegeKarishma Sharma ,BBA ,Dezyne E'cole College
Karishma Sharma ,BBA ,Dezyne E'cole College
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
 
Add pens
Add pensAdd pens
Add pens
 
Mba marketing m-analyzing consumer markets - copy
Mba marketing m-analyzing consumer markets - copyMba marketing m-analyzing consumer markets - copy
Mba marketing m-analyzing consumer markets - copy
 
MAJOR SALES : Who Really Does the Buying?
MAJOR SALES: Who Really Does the Buying?MAJOR SALES: Who Really Does the Buying?
MAJOR SALES : Who Really Does the Buying?
 
Understanding the Psychology of Consumer Decision.pdf
Understanding the Psychology of Consumer Decision.pdfUnderstanding the Psychology of Consumer Decision.pdf
Understanding the Psychology of Consumer Decision.pdf
 
Cb
CbCb
Cb
 
Cb1
Cb1Cb1
Cb1
 
Scope and Application of Consumer Behaviour.ppt
Scope and Application of Consumer Behaviour.pptScope and Application of Consumer Behaviour.ppt
Scope and Application of Consumer Behaviour.ppt
 
Scope and Application of Consumer Behaviour.ppt
Scope and Application of Consumer Behaviour.pptScope and Application of Consumer Behaviour.ppt
Scope and Application of Consumer Behaviour.ppt
 
Consumer Behavior and Marketing Strategies Based on Information Search Patter...
Consumer Behavior and Marketing Strategies Based on Information Search Patter...Consumer Behavior and Marketing Strategies Based on Information Search Patter...
Consumer Behavior and Marketing Strategies Based on Information Search Patter...
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer Behavior
 
25 Keys To Sales & Marketing 2
25 Keys To Sales & Marketing 225 Keys To Sales & Marketing 2
25 Keys To Sales & Marketing 2
 
Marketing management
Marketing managementMarketing management
Marketing management
 

More from Babasab Patil

Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4  mba 1st sem by babasab patil (karrisatte)Segmentation module 4  mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Babasab Patil
 
Marketing management module 1 core concepts of marketing mba 1st sem by baba...
Marketing management module 1 core concepts of marketing  mba 1st sem by baba...Marketing management module 1 core concepts of marketing  mba 1st sem by baba...
Marketing management module 1 core concepts of marketing mba 1st sem by baba...
Babasab Patil
 
Marketing management module 2 marketing environment mba 1st sem by babasab pa...
Marketing management module 2 marketing environment mba 1st sem by babasab pa...Marketing management module 2 marketing environment mba 1st sem by babasab pa...
Marketing management module 2 marketing environment mba 1st sem by babasab pa...Babasab Patil
 
Marketing management module 4 measuring andforecasting demand mba 1st sem by...
Marketing management module 4  measuring andforecasting demand mba 1st sem by...Marketing management module 4  measuring andforecasting demand mba 1st sem by...
Marketing management module 4 measuring andforecasting demand mba 1st sem by...Babasab Patil
 
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...Babasab Patil
 
Notes managerial communication 3 business correspondence and report writing ...
Notes managerial communication  3 business correspondence and report writing ...Notes managerial communication  3 business correspondence and report writing ...
Notes managerial communication 3 business correspondence and report writing ...Babasab Patil
 
Notes managerial communication mod 2 basic communication skills mba 1st sem ...
Notes managerial communication mod 2  basic communication skills mba 1st sem ...Notes managerial communication mod 2  basic communication skills mba 1st sem ...
Notes managerial communication mod 2 basic communication skills mba 1st sem ...Babasab Patil
 
Notes managerial communication mod 4 the job application process mba 1st sem ...
Notes managerial communication mod 4 the job application process mba 1st sem ...Notes managerial communication mod 4 the job application process mba 1st sem ...
Notes managerial communication mod 4 the job application process mba 1st sem ...Babasab Patil
 
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...
Notes managerial communication mod 5 interviews  mba 1st sem by babasab patil...Notes managerial communication mod 5 interviews  mba 1st sem by babasab patil...
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...Babasab Patil
 
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)
Notes managerial communication part 1  mba 1st sem by babasab patil (karrisatte)Notes managerial communication part 1  mba 1st sem by babasab patil (karrisatte)
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)Babasab Patil
 
Principles of marketing mba 1st sem by babasab patil (karrisatte)
Principles of marketing mba 1st sem by babasab patil (karrisatte)Principles of marketing mba 1st sem by babasab patil (karrisatte)
Principles of marketing mba 1st sem by babasab patil (karrisatte)Babasab Patil
 
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4  mba 1st sem by babasab patil (karrisatte)Segmentation module 4  mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Babasab Patil
 
Marketing management module 1 important questions of marketing mba 1st sem...
Marketing management module 1  important questions of marketing   mba 1st sem...Marketing management module 1  important questions of marketing   mba 1st sem...
Marketing management module 1 important questions of marketing mba 1st sem...Babasab Patil
 
Discovery shuttle processing NASA before launching the rocket by babasab ...
Discovery shuttle processing  NASA   before  launching the rocket by babasab ...Discovery shuttle processing  NASA   before  launching the rocket by babasab ...
Discovery shuttle processing NASA before launching the rocket by babasab ...
Babasab Patil
 
Corporate lessons from__iim__calcutta by babasab patil
Corporate lessons from__iim__calcutta by babasab patil Corporate lessons from__iim__calcutta by babasab patil
Corporate lessons from__iim__calcutta by babasab patil
Babasab Patil
 
Communication problems between men and women by babasab patil
Communication problems between men and women by babasab patil Communication problems between men and women by babasab patil
Communication problems between men and women by babasab patil
Babasab Patil
 
Brasil waterfall byy babasab patil
Brasil waterfall  byy babasab patil Brasil waterfall  byy babasab patil
Brasil waterfall byy babasab patil
Babasab Patil
 
Best aviation photography_ever__bar_none by babasab patil
Best aviation photography_ever__bar_none by babasab patil Best aviation photography_ever__bar_none by babasab patil
Best aviation photography_ever__bar_none by babasab patil
Babasab Patil
 
Attitude stone cutter
Attitude stone cutterAttitude stone cutter
Attitude stone cutter
Babasab Patil
 
Attitude stone cutter
Attitude stone cutterAttitude stone cutter
Attitude stone cutter
Babasab Patil
 

More from Babasab Patil (20)

Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4  mba 1st sem by babasab patil (karrisatte)Segmentation module 4  mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
 
Marketing management module 1 core concepts of marketing mba 1st sem by baba...
Marketing management module 1 core concepts of marketing  mba 1st sem by baba...Marketing management module 1 core concepts of marketing  mba 1st sem by baba...
Marketing management module 1 core concepts of marketing mba 1st sem by baba...
 
Marketing management module 2 marketing environment mba 1st sem by babasab pa...
Marketing management module 2 marketing environment mba 1st sem by babasab pa...Marketing management module 2 marketing environment mba 1st sem by babasab pa...
Marketing management module 2 marketing environment mba 1st sem by babasab pa...
 
Marketing management module 4 measuring andforecasting demand mba 1st sem by...
Marketing management module 4  measuring andforecasting demand mba 1st sem by...Marketing management module 4  measuring andforecasting demand mba 1st sem by...
Marketing management module 4 measuring andforecasting demand mba 1st sem by...
 
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
Measuring and forecasting demand module 4 mba 1st sem by babasab patil (karri...
 
Notes managerial communication 3 business correspondence and report writing ...
Notes managerial communication  3 business correspondence and report writing ...Notes managerial communication  3 business correspondence and report writing ...
Notes managerial communication 3 business correspondence and report writing ...
 
Notes managerial communication mod 2 basic communication skills mba 1st sem ...
Notes managerial communication mod 2  basic communication skills mba 1st sem ...Notes managerial communication mod 2  basic communication skills mba 1st sem ...
Notes managerial communication mod 2 basic communication skills mba 1st sem ...
 
Notes managerial communication mod 4 the job application process mba 1st sem ...
Notes managerial communication mod 4 the job application process mba 1st sem ...Notes managerial communication mod 4 the job application process mba 1st sem ...
Notes managerial communication mod 4 the job application process mba 1st sem ...
 
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...
Notes managerial communication mod 5 interviews  mba 1st sem by babasab patil...Notes managerial communication mod 5 interviews  mba 1st sem by babasab patil...
Notes managerial communication mod 5 interviews mba 1st sem by babasab patil...
 
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)
Notes managerial communication part 1  mba 1st sem by babasab patil (karrisatte)Notes managerial communication part 1  mba 1st sem by babasab patil (karrisatte)
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)
 
Principles of marketing mba 1st sem by babasab patil (karrisatte)
Principles of marketing mba 1st sem by babasab patil (karrisatte)Principles of marketing mba 1st sem by babasab patil (karrisatte)
Principles of marketing mba 1st sem by babasab patil (karrisatte)
 
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
Segmentation module 4  mba 1st sem by babasab patil (karrisatte)Segmentation module 4  mba 1st sem by babasab patil (karrisatte)
Segmentation module 4 mba 1st sem by babasab patil (karrisatte)
 
Marketing management module 1 important questions of marketing mba 1st sem...
Marketing management module 1  important questions of marketing   mba 1st sem...Marketing management module 1  important questions of marketing   mba 1st sem...
Marketing management module 1 important questions of marketing mba 1st sem...
 
Discovery shuttle processing NASA before launching the rocket by babasab ...
Discovery shuttle processing  NASA   before  launching the rocket by babasab ...Discovery shuttle processing  NASA   before  launching the rocket by babasab ...
Discovery shuttle processing NASA before launching the rocket by babasab ...
 
Corporate lessons from__iim__calcutta by babasab patil
Corporate lessons from__iim__calcutta by babasab patil Corporate lessons from__iim__calcutta by babasab patil
Corporate lessons from__iim__calcutta by babasab patil
 
Communication problems between men and women by babasab patil
Communication problems between men and women by babasab patil Communication problems between men and women by babasab patil
Communication problems between men and women by babasab patil
 
Brasil waterfall byy babasab patil
Brasil waterfall  byy babasab patil Brasil waterfall  byy babasab patil
Brasil waterfall byy babasab patil
 
Best aviation photography_ever__bar_none by babasab patil
Best aviation photography_ever__bar_none by babasab patil Best aviation photography_ever__bar_none by babasab patil
Best aviation photography_ever__bar_none by babasab patil
 
Attitude stone cutter
Attitude stone cutterAttitude stone cutter
Attitude stone cutter
 
Attitude stone cutter
Attitude stone cutterAttitude stone cutter
Attitude stone cutter
 

Recently uploaded

The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
awaisafdar
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Avirahi City Dholera
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
fisherameliaisabella
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
uae taxgpt
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
Aurelien Domont, MBA
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
balatucanapplelovely
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
Bojamma2
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
zechu97
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
DerekIwanaka1
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
Falcon Invoice Discounting
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ofm712785
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
 

Recently uploaded (20)

The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 

Consumer behaviour ppt @ bec doms bagalkot mba marketing

  • 2. What is Consumer Behaviour? Those activities directly involved in obtaining , consuming and disposing of products and services, including the decision processes that precede and follow these actions
  • 3. This study draws on concepts from various other disciplines  Psychology  Sociology  Anthropology  Economics  Marketing
  • 4. Need to study ? ‘You cannot take the consumer for granted any more’ Therefore a sound understanding of consumer behaviour is essential for the long run success of any marketing program
  • 5. Perspectives  Logical Positivism 2. Understanding and predicting consumer behaviour 3. Cause and effect relationships that govern persuasion and/or education  Post Modern – to understand consumption behaviour without any attempt to influence it
  • 6. Why is this important?  Out of 11000 products launched by 77 companies, only 56% are present five years later –  Only 8% of new product concepts offered by 112 leading companies reached the market. Out of this 83% failed to reach marketing objectives –
  • 7. person you thought you knew. Instead of choosing from what you have to offer, she tells you what she wants. You figure it out how to give it to her.” -Fortune Editor
  • 8. A new product must satisfy consumer needs, not the needs and expectations of management. Understanding and adapting to consumer motivation and behaviour is not an option – it becomes a necessity for competitive survival
  • 9. Consumer sovereignty presents a formidable challenge but skilful marketing can affect both motivation and behaviour if the product or service offered is designed to meet A sales success occurs because demand consumer needs and is latent and either exists already or expectations awaiting activation by the right marketing offering
  • 10. Dominant forces shaping Consumer Research  Factors that move an economy from Production-driven to Market-driven  Level of sophistication with which human behaviour is understood in psychology and other behavioural sciences
  • 11. Environmental factors that affect the marketing challenge  Extent to which the supply of valid products and services exceed consumer demand  Ability to communicate with customers quickly and accurately  Existence of multiple avenues of distribution quickly and economically  Extent to which marketers can influence to induce distributors to comply with overall marketing strategy  Economic growth, both nationally and globally
  • 12. Motivational Research  It seeks to learn what motivates people in making choices. The techniques are such as to delve into the conscious, subconscious and the unconscious.  ‘women don’t buy cosmetics, they buy hope.’  ‘women bake cakes out of the unconscious desire to give birth’
  • 13. The advice to footwear salesmen should be ‘Don’t sell shoes – sell lovely feet’ Marketers must contend with small changing segments of highly selective buyers intent on receiving genuine value at the lowest price
  • 14. All managers must become astute analysts of Consumer motivation and Behaviour Three foundations for marketing decisions  Experience  Intuition  Research
  • 15. Enhancing Consumer Value-added Marketers have to constantly innovate after understanding their consumers to strip out costs permanently by focusing on what adds value for the customer and eliminating what doesn’t.
  • 16. Individualised Marketing  A very personal form of marketing that recognises, acknowledges, appreciates and serves individuals who become or are known to the marketer.  Data – based marketing; DM  Customized marketing
  • 17. Variables involved in understanding consumer behaviour  Stimulus – ads, products, hungerpangs  Response – physical/mental reaction to the stimulus  Intervening variables – mood, knowledge, attitude, values, situations, etc.
  • 18. Overall Model of Consumer Behaviour External Influences Decision Processes Culture Subculture Demographics Problem Recognition Social status Reference groups Family Information Search Marketing Activities Self-Concept & Alt Eval & Selection Internal Influences Learning Perception Outlet select & Learning Purchase Memory Motives Postpurchase Personalit Processes yEmotions Attitude s