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Consumer Behaviour of Dettol the Hand wash brand
- 1. We protect what we love.
- 2. TABLE OF CONTENTS INTRODUCTION OF DETTOL 01 OBJECTIVE OF DETTOL 02 03 MARKETING STRATEGY OF DETTOL 04 DETTOL VS SALVON 05 EDUCATE WORKERS You could describe the topic of the section here 06 BRAND PURPOSE
- 3. Introduction of Dettol 01 Dettol was first introduced in the 1930s by Reckitt Benckiser as an antiseptic liquid primarily used in hospitals. Its active ingredient, chloroxylenol, proved effective against a variety of bacteria. Over time, Dettol evolved to include a range of products such as soaps, disinfectants, and hand sanitizers, becoming a household name synonymous with cleanliness and hygiene.
- 4. 1. Cleanliness and Hygiene 2. Trust and Reliability 3. Iconic Logo 4. Product Range 5. Health-Focused Messaging 6. Longevity and Heritage Brand Identity
- 6. Objectives of Dettol :- Hygiene Safety Innovation Protection Trust Sustainability
- 7. "Brand With Purpose" 01 02 03 Commitment to Public Health Educational Initiatives 05 5 04 Social Impact Transparency Environmental Responsibility
- 8. Marketing strategy of Dettol Product Availability Online Advertising 01 03 04 02 Packaging Strategy Stingy/Tingly Sensation
- 9. Social media Ads : MERCURY
- 10. • Savlon Takes Advantages of Dettol Weakness Dettol's antiseptic liquid faced two significant drawbacks—it emitted an unpleasant odor and caused a burning sensation on the skin. Savlon uses a tagline of “Healing Without Hurting” for its marketing campaign which directly targets Dettol’s weaknesses. Savlon gets an overnight success for the meantime and it cuts the sales of Dettol Dettol vs Salvon !
- 11. • Dettol Counter Strategy against Savlon Dettol was losing its marketing rapidly but thanks to the marketing experts. Despite improving its product and getting better feedback from the consumer Dettol played another tactic. The new marketing campaign of Dettol changed the tagline with “It Hurts When It Works”. This tagline changes the mindset of people and suppressed them to buy their products.
- 12. Thanks !!