Comparative study between Dettol and lifebouy

1. PRESENTATION ON THE
COMPARATIVE STUDY OF
DETTOL AND LIFEBUOY
WITH SPECIAL
REFRENCE TO (DETTOL)

2. INTRODUCTION
LIFEBUOY
1. Lifebuoy is a brand of soap marketed by Unilever.
2. The soaps manufactured today under the lifebuoy
brand do not contain phenol.
1. Lifebuoy was introduced by Lever Brothers in 1895
in UK.
2. It was well known for its red and yellow packaging,
red color and octagonal shape as well as its
carbonic aroma.
3. The lifebuoy soap manufactured in India and
Indonesia for other markets including south and
south east asia has been updated to use red and
other colours with modern aromas.

4. DETTOL
1. Dettol is one the most trusted brands for hygienic
products in India.
2. Dettol comes from the company named Reckitt
Benckiser Ltd. Which is the fastest consumer goods
growing company.
3. Dettol is considered as the most iconic brand in India
and is accepted by a large no of families because it
protects them from various diseases, illness and
harmful germs.
4. Dettol has gained its trust from millions of INDIAN
families due to its approval of products from Indian
Medical Association.
5. Some Dettol products were branded as DETOX.

6. OBJECTIVES OF THE STUDY
 To study the consumer preferences towards Lifebuoy and
Dettol.
 To analyse the financial statement of the two companies.
 To study the perception level of consumers towards Dettol
and Lifebuoy antiseptic soap and sanitizers.
 To turn the use into habit of consumers.
 Is DETTOL more effective in use as compared to the
Lifebuoy.
 Segmenting and targeting different areas like
demographics, behavioral etc.

7. RESEARCH
METHODOLOGY
OF
THE STUDY

8. RESEARCH METHODOLOGY
Research methodology is a way of explaining how
a researcher intends to carry out their research. It's a
logical, systematic plan to resolve a research problem. A
methodology details a researcher's approach to the
research to ensure reliable, valid results that address their
aims and objectives. It encompasses what data they're
going to collect and where from, as well as how it's being
collected and analyzed. The methodology section
answers two main questions
--- HOW WAS THE DATA COLLECTED AND
GENERATED?
--- HOW WAS IT ANALYSED?
After the detailed study an attempt has been initiated to
make a report on COMPARATIVE STUDY OF DETTOL
AND LIFEBUOY WITH SPECIAL REFRENCE TO
DETTOL.

9. SAMPLE SIZE
The present study is an in vitro study to
evaluate antimicrobial efficacy of DETTOL against
LIFEBUOY towards aforementioned test organisms.
The overall sample sizes for each city are targeted
as 700 users of Dettol and 300 users of Lifebuoy
antiseptic hand wash. At each follow up wave,
respondents from the previous wave are contacted
first, and replenishment sample sizes are determined
based on the retention rates of the longitudinal
samples. For the purpose of the study a realistic
sample of population has been targeted and selected
on the basis of convenience of the consumers.

10. DATA COLLECTION
The data that has been collected for this purpose of
the study is broadly categorised into two basis:-
PRIMARY SOURCE: means that the data source is
an original data source i.e one in which the data are
collected firsthand by the researchers for a specific
research purpose or study.
SECONDARY SOURCE: it is the data that has
previously been gathered i.e collected and can be
accessed by the researchers. We have used the
secondary data collection techniques which could be
collected from the internet , books or library.

11. STATISTICAL TOOLS TO
BE USED.
Statistical methods involved in carrying
out a study include planning, designing,
collecting data, analysing , drawing
meaningful interpretation and reporting
of the research findings. This work is
carried out through self administrated
questionnaires.

12. FINDINGS
-- It is observed from the analysis of both the brand
customers about their preferences of soaps and
sanitizers that DETTOL is the most used brand in
comparison to the Lifebuoy.
-- Majority of people found the advertisement of DETTOL
are a way more attractive than LIFEBUOY.
-- Both the brands are recognized by people through their
old and highly popular taglines.
DETTOL- BE 100% SURE
LIFEBUOY- AAJ LIFEBUOY SE NAHAYA KYA?

13. CONCLUSIONS
The research of my project has been conducted
to know the liking pattern of the two different
products of Dettol and Lifebuoy. It is observed
that overall people like Dettol over Lifebuoy . It is
concluded that mostly people prefer to buy Dettol
because of its ingredients , packaging and
performance.
It is thus concluded that mostly people prefer to
buy big back of their long time usage products
and some of them go for similar substitutes.