The document summarizes observations from three consumers shopping for men's bespoke clothing at a retail outlet. Consumer 1 spent 25 minutes browsing fabrics for trousers but ultimately did not purchase tailoring services. Consumer 2 spent 35 minutes and purchased fabric and tailoring for a shirt and trousers for a wedding. Consumer 3, a father shopping for his son, spent 50 minutes finding a suitable fabric and style for a school function. The document identifies key decision criteria for each consumer, as well as opportunities to improve the shopping experience through measures like a look book, more variety in collections, and enhanced services like home delivery.
The slides are made to delineate the image of the body shop in the context of Pakistan. It includes all the tools and techniques which helps in understanding the body shop values and core competencies in great detail.
The slides are made to delineate the image of the body shop in the context of Pakistan. It includes all the tools and techniques which helps in understanding the body shop values and core competencies in great detail.
As part of my Executive MBA program at St Mary's College of California, I worked on a Capstone project in which I helped Indonesian Cosmetic manufacturer to help export their Purbasari body scrub product into the North American Market. This presentation is a draft outline to my export strategy plan for PT Gloria Origita Cosmetic.
If you have any questions or comments for improvements please feel free to reach out to me or comment below.
All ajio details available
Like when it's started who started the company who is the CEO of the company who is the founder of the company who runs ajio
Various managers of the company
Launching of th company top
Leaders of the company
How ajio was started
Mission and vision of the company
Marketing strategy and ajio brand success
Ajio marketing mix
7ps of the marketing
Target groups of ajio
Strength and weakness of ajio
Challenges ajio will face in next five years
Conclusion about the management
Awards of ajio
And final conclusion
power point presentation on the retail store westside, showing why it's been a giant now, and how the approach is been taken in therms of designing the strategies for it.
Inside view of Amazon brand analysis, this can help us understand why they are becoming a clear leader in Indian market.
This was presented in IIFT college by Ritesh Tando.
Snapdeal, Flipkart comparison is there. created by consultant with two years of indepth knowledge of the market.
Consumer's Choice: Brand Choice and Store Choice factors, Post purchase dissonance, Product use and non-use, Product disposition, Satisfaction and Dissatisfaction, Consumer Complaint Behavior, Satisfaction and Brand Loyalty, Strategic implications of post purchase behavior
As part of my Executive MBA program at St Mary's College of California, I worked on a Capstone project in which I helped Indonesian Cosmetic manufacturer to help export their Purbasari body scrub product into the North American Market. This presentation is a draft outline to my export strategy plan for PT Gloria Origita Cosmetic.
If you have any questions or comments for improvements please feel free to reach out to me or comment below.
All ajio details available
Like when it's started who started the company who is the CEO of the company who is the founder of the company who runs ajio
Various managers of the company
Launching of th company top
Leaders of the company
How ajio was started
Mission and vision of the company
Marketing strategy and ajio brand success
Ajio marketing mix
7ps of the marketing
Target groups of ajio
Strength and weakness of ajio
Challenges ajio will face in next five years
Conclusion about the management
Awards of ajio
And final conclusion
power point presentation on the retail store westside, showing why it's been a giant now, and how the approach is been taken in therms of designing the strategies for it.
Inside view of Amazon brand analysis, this can help us understand why they are becoming a clear leader in Indian market.
This was presented in IIFT college by Ritesh Tando.
Snapdeal, Flipkart comparison is there. created by consultant with two years of indepth knowledge of the market.
Consumer's Choice: Brand Choice and Store Choice factors, Post purchase dissonance, Product use and non-use, Product disposition, Satisfaction and Dissatisfaction, Consumer Complaint Behavior, Satisfaction and Brand Loyalty, Strategic implications of post purchase behavior
Buying Decision Making Process
Buying roles, Stages of the decision process – High and low effort decisions, Post purchase decisions, Models of consumer behaviour
Assignment needs to make sure it relates to this week’s readings a.docxrock73
Assignment needs to make sure it relates to this week’s readings and lecture. The assignment also needs demonstrate an understanding of lesson concept and clearly present well-reasoned ideas and concepts.
Consumer Decision Making
Welcome class to week six of the course, we only have three weeks left to go, yeah. We have officially covered over the last five weeks the foundations of what marketing is, along with discussing in depth the elements (four P’s) of the marketing mix. This week, we are going to discover what I like to call the fifth P of the marketing mix, “people.” We are going to learn all about the consumer this week and the vital role “People,” also known as the consumers play within the wonderful world of marketing. Let’s not waste anymore time and jump right into the role of a consumer.
The Importance of Understanding Consumer Behavior
Consumers’ product and service preferences are constantly changing. Marketing managers must understand these desires in order to create a proper marketing mix for a well-defined market. So it is critical that marketing managers have a thorough knowledge of consumer behavior. Consumer behavior describes how consumers make purchase decisions and how they use and dispose of the purchased goods or services. Understanding how consumers make purchase decisions can help marketing managers know how to meet the demands, needs, and criterion of the consumer.
The Consumer Decision Making Process
When buying products, particularly new or expensive items, consumers generally follow the consumer decision-making process, a five-step process used by consumers when buying goods or services. The five steps of the consumer decision-making process are: (1) need recognition, (2) information search, (3) evaluation of alternatives, (4) purchase, and (5) post-purchase behavior.
These five steps represent a general process that can be used as a guide for studying how consumers make decisions. It is important to note, though that consumers’ decisions do not always proceed in order through all of these steps. In fact, the consumer may end the process at any time or may not even make a purchase. Let’s discuss the five steps of the consumer decision-making process in greater detail.
1. Need Recognition
The first stage in the consumer decision-making process is need recognition. Need recognition is the result of an imbalance between actual and desired states. The imbalance arouses and activates the consumer decision-making process. Need recognition is triggered when a consumer is exposed to either an internal or an external stimulus, which is any unit of input affecting one or more of the five senses: sight, smell, taste, touch, and hearing.
Internal stimuli are occurrences you experience such as hunger or thirst. External stimuli are influences from an outside source such as someone’s recommendation of a new restaurant, the color of an automobile, the design of a package, a brand name mentioned by a friend, or a ...
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
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Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
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Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
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Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
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The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
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SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Consumer Behaviour Observation Strategy
1.
2. Table of Contents:
Product Category (3)
Consumer Decision Criteria (4-6)
Consumer Buying Process (7)
Consumer Type (8)
Product Observations (9)
Improvement Areas (10)
2
3. Product Category: Men’s Bespoke Clothing
• Retail Outlet chosen:
Raymond Made to Measure, Ahmedabad
• Reason for choosing outlet:
• High footfall
• Market Leader in category
• Reason for choosing Product Category:
• Emerging Product Category:
Earlier Men bought material and got it
stitched
• Combination of Product Purchase and
Service element (i.e. Fabric & Bespoke
Stitching)
3
4. Consumer 1:
Decision CriteriaUser & Decision Maker: Same
Time Taken: 25 minutes
Product asked for: Material for trousers
Purchase: Material Purchased but not
customized services
What sealed the deal: Good value for
money (good quality fabric at good
budget)
The customer walked into the store asking for material for trousers. Spent considerable time browsing and
asked for multiple fabrics to be shown. This was displayed to him. He touched all fabrics and asked for
multiple shades in the quality of fabric to be shown.
This was his first purchase from the Raymond Stitch Store. He had previously purchased only clothing
from regular Raymond Stores.
He bought the final material (image on the right), however stated that he would like it stitched by own
tailor due to ease of picking up and lower charges. Completely relied on salesperson for navigation and
selection.
4
5. Consumer 2:
Decision Criteria
User & Decision Maker: Same
Time Taken: 35 minutes
Product asked for: Material for shirt and
trousers
Purchase: Material and customized
services purchased
What sealed the deal – the right fit for a
wedding purchase and delivery in time.
Also discount for repeat purchase.
The 2nd customer browsed and riffled through
the store on his own and only sought
assistance when getting measured and asking
for quantity needed. Kept requesting for new
styles. Repeat Client.
Asked for discount basis previous experiences.
Spent more time. Also, complained about lack
of variety.
5
6. Consumer 3:
Decision Criteria
User & Decision Maker: Not the
same
Time Taken: 50 minutes
Product asked for: Suit
Purchase: Material and customized
services purchased
What worked: Found customizable
Style as per requirement in right
colour
This purchase was done by the father for his son who needed a suit for a school
function. The family spent a lot of time as the child’s siblings were detracting
him. The child also did not like most of the fabrics as he was used to wearing
bright colors and the fabric was very sober.
The father also showed helplessness as he said the purchase decision was
usually made by the mother who was not in town.
Finally, a fabric was shortlisted. The design and style were chosen to be same
as the outfit on a child-mannequin post which measurements were taken
place.
6
7. Consumer Buying Process:
The first customer
was just looking for
daily wear whereas
the other two had
come shopping for a
wedding and for their
child’s school
function. Even when
the need is similar,
such as an occasion –
consumers treated
problem differently
based on frequency
(consumer 2) and
perception (consumer
3).
First consumer
evaluated
traditional
Raymond Stores as
well as tailoring
services.
Whereas the
second consumer
considered the
variations in
design and actual
choices.
The last consumer
was and focused
on just finding a
fabric and design
that would do
okay.
Post purchase
evaluation could not
be viewed at the stage
of observational study
but consumer 1 and 3
asked about the
alterations and
adjustments that could
be possible later as
well as the longevity of
the fabric.
The second consumer
was a regular and just
gave feedback about
his previous post-
purchase evaluation.
The purchase
decision for the first
consumer was based
on impulse (walk –
in customer)
whereas the
remaining two
consumers who
made more
elaborate purchases,
it was based on
considerable study
of whether the
fabric, available
design and stitching
could fulfill their
requirements.
The first consumer,
he walked into the
store after seeing
other options in the
shopping complex.
For the second
consumer, he was a
repeat purchaser
and thought that the
provided services
would fit his
requirements from
all his alternatives.
The third consumer
decided to buy
customized outfit
after not getting
readymade clothing.
7
8. Basis of
Comparison
Consumer 1 Consumer 2 Consumer 3
Personal Early 20’s, working
professional looking for
corporate attire.
Late 20’s, self-employed (as per store manager)
shopping for wedding attire.
Late 30’s, father of 3 kids, looking
for outfit for eldest son’s school
function.
Social - Only requested for bright colors as per cultural
norms.
Request(for example – no color black) seemed to
put consumer into a traditional household.
Strong reference to family group.
Purchasing decision influenced by
wife’s usual choice as well as other
children’s likes.
Psychological Motivation was to make a
purchase for self. Casual
shopping trip. Buyer seemed
like a young man with high
disposable income and few
responsibilities.
Buyer had a clear perception of previous service
and wanted a better experience. Very clear of
requirement and preferred to look himself for
choices.
The third consumer’s motivation
was to make a purchase at any cost
as he had been demotivated in
getting the right fit/type at
readymade stores before.
Cultural Middle Class, Modern outlook,
independent
Middle Class, Conservative, Hindu (wedding
details stated for purchase)
Upper Class
Responses
Observed
Small purchase amount with
consideration given to
salesman’s opinion
Medium purchase amount (settled for lower
budget item from shortlisted categories). Variety –
seeking. Asked for more types of the same fabric
if he liked even without the intent of purchase.
Very flustered responses due to
tiredness. In a rush to purchase as
the consumer was distracted while
making a purchase and managing
children simultaneously.
8
9. Product Observations
Tough Competition from
Readymade clothing:
Customers wanted designs
comparable to readymade clothing.
There was frequent comparison
and a lot of discussion on if they
should buy all custom – made
pieces or just get the shirt/trouser
custom – made.
Absence of Variety:
Consumer 1 and 2 spent a lot of
time looking for different styles and
eclectic looks. Though they were
mostly satisfied, consumers found
existing pattern of greys, blacks and
browns boring and they wanted to
try something new.
Need to celebrate Special
occasions:
Majority of consumers seek custom
made outfits for special occasions
such as important
personal/professional milestones.
There was no differentiated
merchandise for such needs and it
was met from existing stock. 9
10. Improvement Areas
Look Book:
For customers to decide the
best fitting and cut they want
so that they make quicker
purchases and hasten
purchase decision which
currently takes a lot of time
as consumers invest energy
and time and the cloth can’t
be unmade after designing.
Differentiated Collection:
Variety seeking consumers
specifically ask for certain
occasions when making a
purchase hence there should be
differentiation of product based
on the same for salesman &
customer’s convenience both.
Special Services:
Home Delivery of final outfit should be
organized as the consumers complained
about having to pick up final outfit. In the
1st consumer’s case, it led to him not
making a purchase due to inconvenience.
The 2nd consumer also asked for
accessories (cufflinks) that were not
stocked. The same can be introduced as
consumers derive more satisfaction from
bundled products.
Loyalty programs with points should be
implemented.
10
THANK
YOU!