Well Dress is a clothing store located in Dera Ghazi Khan, Pakistan that was founded in 1992. The store sells clothing, toys, and watches. It has two managers and currently employs 20 people. The store is located in Sadar Bazar and is open from 9AM to 5PM. The store aims to be a leader in fashion and provide quality products and good customer service. It offers a variety of men's and women's clothing brands at different price points. Customer feedback indicates that most are satisfied with the store's products and service. The managers and employees were very cooperative during the group's visit and observations.

1. Well Dress
Garments D.G. Khan
Clothing store in Dera Ghazi Khan

2. 01
Introduction/ product Portfolio,
 Rizwan Ahmad
 Mazhar Hussain
02
Shop owner’s Portfolio/Product
segments
 Mahammad Qadeer
 Muhammad Irfan52
03
Buying Behavior of male and
female individuals/share the
average value of transaction
 Jaweria Yameen
04
Customer feedback/Basic
Observations/conclusion and
remarks
 Muhammad Irfan38
 Nalain Zhara
Roles of Members

3. Our Team
• Jaweria
• Nalain
Female member
• Mazhar
• Irfan38
• Irfan52
• Qadeer
Male members
.
Rizwan Ahmad
Admin

4. Inside snapshot of shop

5. Outside snapshot of
shop
Group No 6

6. Introduction
company name , Brand Type , office
Introduction of company
Founder , Opening was held in 1992
History
location. , Employees , Timing
Portfolio of shop
Introduction

7. Introduction to the company
Contents 01
Contents 02
Contents 03
Contents 04
Company
Well Dress Garments D.G.Khan
Brand Type
Clothing , toys , watches
Office
Dera Ghazi Khan sadar bazar
Founded in
1992 in Dera Ghazi Khan

8. History of well dress garments
Well Dress founded in 1992 in Dera Ghazi Khan
Well Dress is a local brand

9. Portfolio of Well Dress
Opening and closing timing
Now a days
9AM to 5PM
Mangers
There are Two Mangers
We know just one Muhammad Irfan
.
Shop location
Sadar bazar BLOCK 2 Block 2, D G Khan,
Dera Ghazi Khan, Punjab
Employees
Currently working employees 20
Two employees belongs from Multan and
the remaining others from DGK city.
Contact No
0304 2461115

10. Vision and Mission
We strive to be a global leader in fashion-knit and fashion
outerwear by empowering innovation and design to provide
total customer satisfaction.
We strive to be a caring and well-managed organization for
our business partners ,customers and employees, and a
responsible corporate citizen to our society.
VISION
To innovate, to lead, to enhance, to provide best-value
products and services to global customers.
To make a difference through our branding to stay ahead
of fashion trends, market changes and the latest
technology.
To enhance the quality of life for our business partners ,
customers and employees.
Mission

11. Product Portfolio
A product portfolio is the collection of all the products or services offer by a company
Customer Proud
Clothing Brand
Pricing Strategy
Quality
Ladies wear

12. Product Sales
hgh
Mdm
Low
Mdm
Low
Gul Ahmed
Nishat
Bonanza
Haigh sales of product
Junaid Jamshed
Crescent Lawn
Bareeze Lawn
Medium sales of product
Khaddar
Firdous Lawn
Al Karam
Normal sales of product
Al Imran
Nadia Hussain
Republic Woman Wear
Local sale of Product
Ego
Warda
ELAN
Low sales of product

13. Owner:
Malik Ejaz Hussain
Post:
Manger
Working since:
1992
Owner Portfolio

14. Product segments
04Place, it involves in specific
target or some located place
such as their target is DGK
city.
Geographic segmentation
02consumer personality traits,
values, attitudes, interests,
and lifestyles
Psychographic
03 different groups of people
Behavioral segmentation
01 age, race, gender, family size,
ethnicity, income, and
education
Demographic segmentation

15. Buying Behavior
Buying
Behavior of
Family,
Behavi
or of
female
Behavior
of male
Average families visit outlet is between 150 to 250. And these number fluctuate according to situations.
share the average value of transaction

16. Buying behavior of the
family
• As it is a store which fulfill the needs of dressing for females
only.
• So the family members which comes to such outlets only
consists of the female members
• only if there is a male with them there only output is to pick or
drop the ladies form home to outlet and vice versa. Or
the males are only there to put their out put in term of paying
for their ladies.
• Moreover the father was also selecting the suit for his wife
and sending her the picture of it to choose. The average
amount they spend on the shopping was around 10000.
• Then there was this family which only had female members in
it and they were 7 in number. They were looking into the
design of each article. But sadly they didn’t buy any item thus
did not make any transaction.
• .

17. Buying Behavior of male individual
Consumer Behavior is very complex and
vast subject.
“Knowing consumers’ and understanding
consumer behavior is not
that simple. It is not possible to predict
hundred per cent
accurately, the behavior of a consumer in a
given situation.
In case of well dress they have variety of
brands in touch and they are offering
different products. They target is not only
women they also have variety of product
related to men’s.
In short ways buying behavior of male
related to well Dress id positive and
according to our feedback taken from male
customer is totally positive related their of
products.
average value of transaction,
The average transaction is of 5000 to
6000 pkr
It changes on events occasions (Eid)
It drastically changes during sales time i.e.
During seasonal sales
End season sale
Year ending sale
Male buying behaviour:
Percentage is too low
15% of customers are male
They purchases for their families
For wife
Daughters
Sister
Mother

18. Buying Behavior of
female individual
Human beings are different from one
another and the
human behavior is unpredictable. They
differ in their taste, wants,
needs and preferences. But According
to our survey buying behavior of
female individual is in positive ways but
it not sure about all times it can verity
from time to time, But according to one
of their female customers. She said
that she totally satisfy with their
product quality.
Customer feedback

19. Buying Behavior of female individual
There are very limited stitched
pieces for the female kids and
children. As there is no big
demand from brand for the little
ladies. So, there are very little
pieces for them, which basically
comes out as a events and eid
collection.
Children
Then there are varieties of dresses for
the teenagers and adults. Here they
could choose from the stitched section
which is further divided into tops, 2
pieces 3 pieces in lawn and other stuff
depends upon the weather conditions)
then in unstitched clothes has the same
options of two pieces and 3 piece scarfs
etc.
adult
Group no 6 Here

20. Steps to increase profitability of the company
02
03
04
05
 Increase the
productivity of
the staff
 Develop new
product line
 price discount
or sale
 Find new
customers
 Reduce costs
 Decrease the
inventory
 Decrease
overhead
 Benchmark
key financial
01
 To increase
the revenues
 Recruit female
employees

21. Recommend what steps should shop owner take to increase
satisfaction of the customers
Recognize the Value of Word of Mouth
Marketing
If a customer is complaining about
something do not take it easily or let it
go. Try to resolve it as soon as
possible. It will give the customer
satisfaction ad they would stay loyal
to the brand.
They should be provided with what they are asking for.
customers demand
Provide the customer with the efficient
services

22. Our basic observation related to that outlet is in good
sense.as a business student its was our first assignment
that we do physically and it help us gain a lot of
information related to brands. But our observation
related to that brand, As that brand is well known brand
in DGK and their connection with other famous brand
make them unique. Their manager is very supportive
also they cooperate with us very well. We all also visited
that brand a lot of time.
Your conclusion and remarks.
As this brand is well known for it quality of product and
pricing almost every type of customers visit their outlet.
Basic
Observations

23. Basic Observations
 At right time, at the
right place.
 Environment.
 Arrangement of
products.
 Staff behavior
 Arrangement of
products
 Staff
 Security.
01
02
03
04
 Employees
feedback
05

24. Group no 6
Customer feedback
Customer feedback varies from situation to situation and also varies from product to product. As we got feedback
from one of their customer. He said is totally satisfy with their product and also loyal to them since 5 years. We are
also one of their customers.

25. conclusion and remarks
they cover all market segment,
 Right place to make purchases from
 Prime product (quality)
 Approachable
 Convenient
 Presentable
 Magnificent services
.
there brand working properly and cover most of customer locally,
the manger and there employees or full corporative,
the pricing is affordable,

26. THANK YOU
For every one