http://ITSalesSecrets.com SUMMARY SLIDES: Are you getting enough consulting sales leads and results? If not, your website could be to blame. Learn 5 website must have’s for consulting sales. Copyright (C) SP Home Run Inc.
7 IT Marketing Questions That Must Be Asked to Attract Long-Term Clients (Sl...SP Home Run Inc.
http://ITMarketingIdeas.com SUMMARY SLIDES: Do you need an IT marketing plan to attract more long-term clients? Answer these questions to formulate your marketing approach. Copyright (C) SP Home Run Inc.
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]SP Home Run Inc.
(Preview Webinar for Go-to-Market Strategy Reboot Camp)
For founders, marketers, and sales professionals at B2B SaaS (software as a service), FinTech (financial technology), and IaaS (infrastructure as a service) firms -- especially startups, scaleups, and small businesses
How B2B prospects and clients research and make buying decisions has changed. Quite dramatically!
Some of the biggest names in the tech industry have figured this out. And they are shouting it from the rooftops:
Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
McKinsey discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
And LinkedIn, partnering with Edelman, concluded that “thought leadership remains critical to customer engagement, but breaking through the noise is harder than ever.”
However, most SaaS, FinTech, and IaaS startups, scaleups, and small businesses are largely unprepared to confront this once-in-a-generation change in purchasing behavior -- that’s approaching at jet speed whether your company is prepared or not.
And that’s why we hosted this webinar: to help you and your team upskill and stay relevant to how your prospects and clients want to buy.
When you watch the recording of 5 Go-to-Market Strategy Best Practices, you’ll learn how to:
Adapt your sales process to support your prospects’ and clients’ buying process
Build your team with the right mix of generalists and specialists, modeled after some of the most successful professional baseball teams on the planet
Connect the dots between marketing, sales, customer success, and product, so you approach go-to-market as a team sport
Get on the radar screen of the right strangers, in the right places, at the right time, and in the right context
Plan your content strategy for maximum relevance, efficiency, and effectiveness across the most popular formats
And much more!
This webinar is especially crucial for founders, marketers, sales professionals, customer success leaders, and product managers at B2B SaaS, FinTech, and IaaS firms -- especially startups, scaleups, and small businesses.
Learn About Go-to-Market Strategy Reboot Camp http://www.GTMReboot.com
B2B tech startups struggle with go-to-market strategy (GTM), client attraction, and growth!
With the right go-to-market strategy, you, too, can get found by the right people, in the right places, at the right time, and most importantly, in the right context.
Jumpstarting your GTM is especially crucial for early-stage companies that have yet to achieve sustainable product-market fit and go-to-market fit.
But creating an effective GTM strategy can be extraordinarily time-consuming and expensive. Yet the right GTM can be make-or-break for so many startups and founders.
And that’s the reason why we created Go-to-Market Strategy Reboot Camp so that you can get access to the same kind of professional guidance that you’d normally have to invest at least $60K+/year for a marketing agency retainer or $120K+/year for a CMO.
Go-to-Market Strategy Reboot Camp was developed by industry-certified experts in content marketing, inbound marketing, sales enablement, digital marketing, marketing and sales automation, digital ads, SEO, social media, and email marketing -- with 20+ years of experience in small business, mid-market, and enterprise IT, especially within SaaS, FinTech, and IaaS.
Your ideal clients no longer research and purchase your products and services the way they used to. Is your company prepared for this reality? Or is your team completely asleep at the wheel?
When you enroll in Go-to-Market Strategy Reboot Camp, you’ll learn:
The Fundamentals of Go-to-Market Strategy (1 hour 17 minutes)
Content, Competition, and Branding (49 minutes)
Teamwork, Org Chart, and Content Roles (46 minutes)
Attracting the Right Audience (1 hour 11 minutes)
Engaging Prospects with More Intentional Lead Generation (59 minutes)
Accelerating Sales Cycles (1 hour 4 minutes)
The Digitally-Transformed Sales Team (1 hour 25 minutes)
The Role of Technology and the Customer Success-Centric, Companywide Digital Mindset (48 minutes)
Bonus #1:
13 Additional Go-to-Market Training Videos
Bonus #2:
118 Done-for-You Worksheets and Checklists:
(Save yourself hundreds of hours of time as you build and implement what you learn)
Learn about Go-to-Market Strategy Reboot Camp
http://www.GTMReboot.com
Go-to-Market Strategy 101 [Enroll in the Free 7-Day eCourse]SP Home Run Inc.
The latest research from Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
And McKinsey & Company has discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
In its B2B Thought Leadership Impact Report, LinkedIn in partnership with Edelman, concluded that “thought leadership remains critical to customer engagement but breaking through the noise is harder than ever.”
And that’s the reason why we decided to create Go-to-Market Strategy 101 -- For B2B SaaS Startups and Scaleups
When you enroll in the free 7-day eCourse, you'll learn how to
Adapt to and thrive among rapidly changing buyer preferences (Day 1)
Build your playbook with go-to-market strategy as a team sport (Day 2)
Plan your organizational chart to optimize for today's market realities (Day 3)
Get in front of the right strangers (Day 4)
Use video content to differentiate and create a competitive advantage (Day 5)
Update your sales strategy to match the way your ideal customers buy (Day 6)
Rethink your marketing to sales handoff to focus on customer success and growth (Day 7)
Enroll Now to Get Free, Instant Access to Go-to-Market Strategy 101 (for B2B SaaS Startups and Scaleups)
at gotomarket101.com
B2B marketing can be an incredibly powerful revenue growth engine. But in many companies, many internal factors conspire to sabotage B2B marketing’s ability to grow revenue.
Learn how B2B marketing grows revenue, how to structure your marketing and sales teams, and what optimizing B2B marketing around revenue growth looks like.
And if you’re serious about How B2B Marketing Grows Revenue...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Search engines, social media, mobile devices, and third-party review websites have all dramatically changed how we research and make purchase decisions. The problem? Many B2B sales teams never got the memo and still frustrate prospects with an old-school gatekeeper role.
Learn why B2B sales teams continue to fight a losing battle to cling to their gatekeeper role that’s been losing steam for several years now, how sales professionals can reinvent themselves to stay relevant, and what the future holds for B2B sales.
And if you’re serious about B2B Sales and the Gatekeeper Role...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
B2B Sales Strategy Amid Changing Research and Purchase Decision-MakingSP Home Run Inc.
B2B sales strategy needs to adapt amid changing research and purchase decision-making.
Learn why B2B sales strategy needs a major overhaul in response to changing research and purchase habits, how to pinpoint the changes in decision-making tools that are forcing the issue, and what the tools look like.
And if you’re serious about B2B Sales Strategy Amid Changing Research and Purchase Decision-Making...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Comparing Buyer's Journey vs. Lifecycle vs. Deal StagesSP Home Run Inc.
Buyer’s journey, lifecycle stage, and deal stage all help your company understand where a prospect or customer is in their relationship with your company. But many companies fail to appreciate the differences between buyer’s journey, lifecycle, and deal stages -- and, as a result, underserve their prospects and customers.
Learn how to compare and contrast the differences between buyer’s journey stage, lifecycle stage, and deal stage, how to improve your segmentation strategy to capitalize on this information, and what implementation of each looks like to your go-to-market team.
And if you’re serious about Comparing Buyer's Journey vs. Lifecycle vs. Deal Stages...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
7 IT Marketing Questions That Must Be Asked to Attract Long-Term Clients (Sl...SP Home Run Inc.
http://ITMarketingIdeas.com SUMMARY SLIDES: Do you need an IT marketing plan to attract more long-term clients? Answer these questions to formulate your marketing approach. Copyright (C) SP Home Run Inc.
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]SP Home Run Inc.
(Preview Webinar for Go-to-Market Strategy Reboot Camp)
For founders, marketers, and sales professionals at B2B SaaS (software as a service), FinTech (financial technology), and IaaS (infrastructure as a service) firms -- especially startups, scaleups, and small businesses
How B2B prospects and clients research and make buying decisions has changed. Quite dramatically!
Some of the biggest names in the tech industry have figured this out. And they are shouting it from the rooftops:
Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
McKinsey discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
And LinkedIn, partnering with Edelman, concluded that “thought leadership remains critical to customer engagement, but breaking through the noise is harder than ever.”
However, most SaaS, FinTech, and IaaS startups, scaleups, and small businesses are largely unprepared to confront this once-in-a-generation change in purchasing behavior -- that’s approaching at jet speed whether your company is prepared or not.
And that’s why we hosted this webinar: to help you and your team upskill and stay relevant to how your prospects and clients want to buy.
When you watch the recording of 5 Go-to-Market Strategy Best Practices, you’ll learn how to:
Adapt your sales process to support your prospects’ and clients’ buying process
Build your team with the right mix of generalists and specialists, modeled after some of the most successful professional baseball teams on the planet
Connect the dots between marketing, sales, customer success, and product, so you approach go-to-market as a team sport
Get on the radar screen of the right strangers, in the right places, at the right time, and in the right context
Plan your content strategy for maximum relevance, efficiency, and effectiveness across the most popular formats
And much more!
This webinar is especially crucial for founders, marketers, sales professionals, customer success leaders, and product managers at B2B SaaS, FinTech, and IaaS firms -- especially startups, scaleups, and small businesses.
Learn About Go-to-Market Strategy Reboot Camp http://www.GTMReboot.com
B2B tech startups struggle with go-to-market strategy (GTM), client attraction, and growth!
With the right go-to-market strategy, you, too, can get found by the right people, in the right places, at the right time, and most importantly, in the right context.
Jumpstarting your GTM is especially crucial for early-stage companies that have yet to achieve sustainable product-market fit and go-to-market fit.
But creating an effective GTM strategy can be extraordinarily time-consuming and expensive. Yet the right GTM can be make-or-break for so many startups and founders.
And that’s the reason why we created Go-to-Market Strategy Reboot Camp so that you can get access to the same kind of professional guidance that you’d normally have to invest at least $60K+/year for a marketing agency retainer or $120K+/year for a CMO.
Go-to-Market Strategy Reboot Camp was developed by industry-certified experts in content marketing, inbound marketing, sales enablement, digital marketing, marketing and sales automation, digital ads, SEO, social media, and email marketing -- with 20+ years of experience in small business, mid-market, and enterprise IT, especially within SaaS, FinTech, and IaaS.
Your ideal clients no longer research and purchase your products and services the way they used to. Is your company prepared for this reality? Or is your team completely asleep at the wheel?
When you enroll in Go-to-Market Strategy Reboot Camp, you’ll learn:
The Fundamentals of Go-to-Market Strategy (1 hour 17 minutes)
Content, Competition, and Branding (49 minutes)
Teamwork, Org Chart, and Content Roles (46 minutes)
Attracting the Right Audience (1 hour 11 minutes)
Engaging Prospects with More Intentional Lead Generation (59 minutes)
Accelerating Sales Cycles (1 hour 4 minutes)
The Digitally-Transformed Sales Team (1 hour 25 minutes)
The Role of Technology and the Customer Success-Centric, Companywide Digital Mindset (48 minutes)
Bonus #1:
13 Additional Go-to-Market Training Videos
Bonus #2:
118 Done-for-You Worksheets and Checklists:
(Save yourself hundreds of hours of time as you build and implement what you learn)
Learn about Go-to-Market Strategy Reboot Camp
http://www.GTMReboot.com
Go-to-Market Strategy 101 [Enroll in the Free 7-Day eCourse]SP Home Run Inc.
The latest research from Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
And McKinsey & Company has discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
In its B2B Thought Leadership Impact Report, LinkedIn in partnership with Edelman, concluded that “thought leadership remains critical to customer engagement but breaking through the noise is harder than ever.”
And that’s the reason why we decided to create Go-to-Market Strategy 101 -- For B2B SaaS Startups and Scaleups
When you enroll in the free 7-day eCourse, you'll learn how to
Adapt to and thrive among rapidly changing buyer preferences (Day 1)
Build your playbook with go-to-market strategy as a team sport (Day 2)
Plan your organizational chart to optimize for today's market realities (Day 3)
Get in front of the right strangers (Day 4)
Use video content to differentiate and create a competitive advantage (Day 5)
Update your sales strategy to match the way your ideal customers buy (Day 6)
Rethink your marketing to sales handoff to focus on customer success and growth (Day 7)
Enroll Now to Get Free, Instant Access to Go-to-Market Strategy 101 (for B2B SaaS Startups and Scaleups)
at gotomarket101.com
B2B marketing can be an incredibly powerful revenue growth engine. But in many companies, many internal factors conspire to sabotage B2B marketing’s ability to grow revenue.
Learn how B2B marketing grows revenue, how to structure your marketing and sales teams, and what optimizing B2B marketing around revenue growth looks like.
And if you’re serious about How B2B Marketing Grows Revenue...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Search engines, social media, mobile devices, and third-party review websites have all dramatically changed how we research and make purchase decisions. The problem? Many B2B sales teams never got the memo and still frustrate prospects with an old-school gatekeeper role.
Learn why B2B sales teams continue to fight a losing battle to cling to their gatekeeper role that’s been losing steam for several years now, how sales professionals can reinvent themselves to stay relevant, and what the future holds for B2B sales.
And if you’re serious about B2B Sales and the Gatekeeper Role...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
B2B Sales Strategy Amid Changing Research and Purchase Decision-MakingSP Home Run Inc.
B2B sales strategy needs to adapt amid changing research and purchase decision-making.
Learn why B2B sales strategy needs a major overhaul in response to changing research and purchase habits, how to pinpoint the changes in decision-making tools that are forcing the issue, and what the tools look like.
And if you’re serious about B2B Sales Strategy Amid Changing Research and Purchase Decision-Making...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Comparing Buyer's Journey vs. Lifecycle vs. Deal StagesSP Home Run Inc.
Buyer’s journey, lifecycle stage, and deal stage all help your company understand where a prospect or customer is in their relationship with your company. But many companies fail to appreciate the differences between buyer’s journey, lifecycle, and deal stages -- and, as a result, underserve their prospects and customers.
Learn how to compare and contrast the differences between buyer’s journey stage, lifecycle stage, and deal stage, how to improve your segmentation strategy to capitalize on this information, and what implementation of each looks like to your go-to-market team.
And if you’re serious about Comparing Buyer's Journey vs. Lifecycle vs. Deal Stages...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
If you want your lead generation to power your company’s growth in today’s buyer’s journey, you need well-thought-out conversion paths.
Learn why conversion paths play such an essential part in lead generation, how to assemble the critical building blocks of effective conversion paths, and what conversion path best practices look like.
And if you’re serious about Conversion Paths for Lead Generation...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Intentional B2B lead generation helps companies educate and build trusted relationships with the right people, in the right places, at the right time, and in the proper context. But many in B2B lead generation use an outdated playbook that provides a lousy prospect experience and burns goodwill.
Learn why intentional B2B lead generation starts by reverse engineering the down-funnel outcomes you want to achieve, how different kinds of website assets generate leads for different buyer’s journey stages, and what intentional B2B lead generation done right looks like.
And if you’re serious about Intentional B2B Lead Generation...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
10X Pillar Content Strategy and Downloadable Content Double-DippingSP Home Run Inc.
To help your company get found online and generate leads, you can use a 10X pillar content strategy and double-dip with downloadable content.
Learn why double-dipping with a 10x pillar content strategy and downloadable content can be such a powerful way to generate website traffic and leads, how to develop a thought leadership content asset that can perform double-duty, and what double-dipping pillar content along with downloadable content looks like in practice.
And if you’re serious about 10X Pillar Content Strategy and Downloadable Content Double-Dipping ...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Progressive profiling can help your company stay with future customers throughout their buyer’s journey (and beyond). Yet relatively few tech startups use progressive profiling to improve prospect engagement with less friction at the conversion point.
Learn why progressive profiling helps provide a more delightful experience for your prospects and customers, how to implement progressive profiling for buyer’s journey acceleration, and what simple yet highly effective progressive profiling looks like.
And if you’re serious about Progressive Profiling and the Buyer’s Journey...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
HubSpot lifecycle stages help keep your customer relationship management (CRM) database properly segmented, so you can confidently send the right emails to the right person.
Learn why the HubSpot lifecycle stage contact property plays such an important role in healthy customer relationship management, how to use the lifecycle stage to protect the customer experience (CX), and what lifecycle stage contact properties look like.
And if you’re serious about HubSpot Lifecycle Stages...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Many go-to-market professionals at tech startups use cold emails, with mixed results, for lead generation. However, keep the buyer's journey stages in mind if you plan to do the same and want to stay contextually relevant.
Learn why cold emails appeal to sales professionals at tech startups, how to send more successful cold email campaigns for the right buyer’s journey context, and what effective cold email marketing campaigns promote.
Buyer’s journeys today look more circular than linear, where the results you achieve for your customers dramatically impact your ability to attract more prospective customers and grow faster. Go-to-market professionals visually represent this process as B2B flywheel marketing.
Learn why digital word of mouth plays such an important role in many B2B buyer’s journeys, how to represent this more circular journey as a flywheel, and what B2B flywheel marketing looks like.
And if you’re serious about B2B Flywheel Marketing,
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
A B2B growth funnel plays a hugely important role for tech startups. But many startup founders miss one or more layers of the funnel that are crucial for scaling growth.
You’ll get introduced to the eight layers of the B2B growth funnel, get tips on optimizing each part of your funnel, and see what each part of the funnel looks like when working together.
And if you’re serious about optimizing your B2B Growth Funnel?...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
How Tech Startups Compete in the Digital Buyer’s JourneySP Home Run Inc.
Many tech startups lack the go-to-market strategy and resources to compete successfully and win deals in the digital buyer’s journey. Here’s how to tell if your startup is in the same boat and, if so, how your tech startup can effectively compete for new customers in the digital buyer’s journey.
Learn why tech startups need a new go-to-market strategy for competing and winning new customers in the digital buyer’s journey, how to approach this paradigm shift with the right mindset and resources, and what realistically resourcing looks like.
And if you’re serious about How Tech Startups Compete in the Digital Buyer’s Journey...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
In order for SaaS startups to grow and scale, founders need to recruit, hire, and retain the right people --the right team members. When it comes to drafting and signing the right team members, in the right roles, there’s a lot that SaaS startup founders can learn from professional baseball.
Learn why SaaS startups need to think about recruiting and retention like baseball general managers (GMs), how to allocate go-to-market team members throughout the entire buyer’s journey, and what staffing for the full buyer’s journey looks like.
What Tech Founders Get Wrong When Hiring Marketing and Sales.pdfSP Home Run Inc.
Tech founders have to juggle many competing priorities in the early stages of launching their startups. Hiring marketing and sales staff is often one of the biggest challenges and the most common decisions that founders get wrong.
Learn why tech founders face such an uphill battle when hiring marketing and sales staff, how to resource to support the digital buyer’s journey more realistically, and what getting the hiring wrong looks like so you don’t make the same mistakes.
Marketing to Sales Handoff and the Four Quadrants.pdfSP Home Run Inc.
As B2B buyer preferences change, the marketing to sales handoff has become increasingly complicated -- yet more important than ever. B2B SaaS, FinTech, and IaaS startups can map their most critical marketing to sales handoff decisions into one of four scenarios, visually represented by four quadrants.
Learn why the marketing-to-sales handoff has grown increasingly complex, yet even more critical than it was a decade ago, how tech startups, scaleups, and small businesses can map the four most common handoff decisions into four quadrants, and what these marketing to sales handoff scenarios look like.
B2B Sales Strategy for Changing Buyer PreferencesSP Home Run Inc.
In most SaaS, FinTech, and IaaS startups, B2B sales strategy needs to evolve, to catch up with changing buyer preferences.
Learn why B2B sales strategy needs to modernize, how SaaS, FinTech, and IaaS startups can catch up with rapidly changing buyer preferences, and what effective B2B sales strategy looks like.
And if you’re serious about B2B Sales Strategy for Changing Buyer Preferences...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Video content marketing has evolved. How people create and consume content is SO different today compared to as recently as ten years ago. However, many B2B SaaS, FinTech, and IaaS startups, scaleups, and small businesses simply haven’t caught up or even attempted to adapt to these massive changes and video content opportunities.
Learn why video content marketing matters so much to tech startups, how the video-last vs. video-first approach changes how you approach content creation, and what video content marketing looks like for companies that have truly embraced this opportunity to educate and build trust with their ideal clients.
Startup Content Marketing Strategy for StrangersSP Home Run Inc.
Most B2B SaaS, FinTech, and infrastructure startups totally miss the mark with their content marketing. Your prospects won’t be ready for a sales conversation until they’re 60% to 80% of the way through their buyer’s journey. So your traffic generation playbook needs to address how you’ll create and distribute content to strangers that don’t yet know that your startup, scaleup, or small business even exists.
Learn why your startup needs a content marketing strategy for strangers, how to make this happen throughout the buyer’s journey, and what startup content marketing for strangers looks like.
Could your company’s org chart be getting in the way of growth? Many B2B tech startups frustrate the heck out of their prospects and customers, while sabotaging their growth -- all because of the same root cause: leadership living in the past, clinging to a defective org chart -- based on a playbook from 10 or more years ago. Don’t let your company fall victim to the same mistake. Get on the correct side of the great organizational chart debate.
Learn why many leaders of B2B SaaS, FinTech, and infrastructure startups, scaleups, and small businesses need to realign their teams to compete and win in today's marketplace. You’ll get introduced to different organizational chart decision points, and forks in the road. Whether your marketing team serves the sales team or your entire company. Whether sales development is truly a sales function or a marketing function. And why the digital buyer’s journey weighs so heavily on the founders and CEOs debating their organizational charts -- and how to build their go-to-market teams.
In many startups, scaleups, and small businesses, their go-to-market strategies, playbooks, and resulting hires simply don’t reflect today’s realities where buyers are in the driver’s seat.
How does your company stay relevant in a world where 83% of the research, comparing options, and evaluating pricing happen before prospects want to engage with a salesperson from your company?
Marketing teams create and distribute helpful, educational, thought leadership content that helps prospects self-explore potential solutions to their problems, paths forward to achieve their goals, and answers to their questions.
In many startups, scaleups, and small businesses, their go-to-market strategies, playbooks, and resulting hires simply don’t reflect today’s realities where buyers are in the driver’s seat.
How does your company stay relevant in a world where 83% of the research, comparing options, and evaluating pricing happen before prospects want to engage with a salesperson from your company?
Marketing teams create and distribute helpful, educational, thought leadership content that helps prospects self-explore potential solutions to their problems, paths forward to achieve their goals, and answers to their questions.
What happens if no one from your company creates and distributes comparison guides, return on investment (ROI) calculators, case studies, or hosting webinars and other events?
It’s pretty simple. McKinsey found that you’ll be invisible (most likely) with nearly all prospects.
Suppose you want your company to have a solid foothold in the first 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- that happens before a potential buyer engages with a vendor. In that case, you’ll need buy-in for Marketing Serving the Company.
Buyer preferences have completely changed. To keep up with these changes, your go-to-market strategy -- your GTM -- becomes more important than ever. The B2B tech startups and scaleups that consistently thrive and win in this kind of environment now approach their go-to-market strategy, their entire playbook, as a team sport.
Learn why your entire go-to-market approach needs to be built as a multi-disciplinary team sport -- and what players your team must have to succeed with its growth plans and achieve its goals.
Your sales team won't get in front of most potential buyers without effective marketing in today’s buying environment for SaaS, FinTech, and infrastructure technology.
And in a sales-driven go-to-market playbook, your marketing team won’t get sales opportunities over the finish line to closed won without great collaboration with your sales team.
And in a world where most technology is subscribed to as a service, in a recurring revenue-based business, operating expenditures rather than capital expenditures, the initial sign-up, the sales opportunity going to closed won is just the starting point -- not the finish line, not even close.
So your customer success (CS) team must partner with sales so that your clients have a seamless experience with their onboarding -- for a predictable path to the initial value, intended value, and extended value -- driving potential expansion revenue.
And no matter how talented and exceptional your marketing, sales, and customer success professionals are, you still need a great product or service to sell, that solves true business problems, creates great impact within your clients’ companies, and delivers a solid return on investment. For that, your product team takes the lead, along with incredibly valuable feedback from the other customer-facing players on your GTM team in marketing, sales, and customer success.
Buyer behavior is changing fast! These rapidly changing customer behaviors have caught many B2B SaaS, FinTech, and infrastructure companies completely off guard. Is your go-to-market strategy -- your GTM -- keeping up? Or is your team living in the past?
Learn why rapid changes in buyer behavior impact nearly all B2B tech startups, scaleups, and small businesses -- and just as importantly, the change your company needs to make to capitalize on these shifts in customer preferences.
Contents
Rapidly Changing Buyer Behavior
83% of B2B purchase decision happens before vendor engagement (Gartner)
70%-80% of B2B decision-makers prefer to make decisions digitally (McKinsey)
Thought leadership critical to customer engagement (LinkedIn and Edelman)
B2C tech buyer preferences now influencing B2B tech buyer preferences
Customer experience (CX) reinvented by Airbnb, Amazon, DoorDash, Instacart, Netflix, and Uber
Best prospects do self-directed research before open to having a sales conversation
Buyers are now experts so sales teams need new go-to-market strategy to stay relevant
Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups
http://www.gotomarket101.com
http://www.GoToMarketVault.com Learn about Go-to-Market Strategy Blueprints
Cut 30+ Days of Go-to-Market Research Down to 30 Seconds of Time:
Download One or More Go-to-Market Strategy Blueprints
We now live in a digitally-transformed world. As a result, clarity and focus with your go-to-market (GTM) strategy are more critical than ever.
So many people now do tons of self-directed research.
Most buyers' journeys are now at least 60% over before your team meets a warm prospect.
This dramatic shift in buyer behavior poses many challenges.
If your company needs an updated sales and marketing playbook, your go-to-market strategy may be long overdue for an upgrade.
The Edelman-LinkedIn B2B Thought Leadership Impact Study shed more light on these issues:
Nearly half of B2B decision-makers spend an hour or more each week engaging with thought leadership content.
89% say that thought leadership content enhanced their perception of a company.
And 49% acknowledged that this kind of content influences their purchase decisions.
But how do you know what kind of content to invest in?
What kind of thought leadership attracts more of the right people?
What are the right places, times, and, most of all: in the proper context?
Are you, your team, and your company, the definitive go-to experts in your space?
Your company's go-to-market plan can be a mighty growth engine.
But traditional customer insight research can be expensive and time-consuming.
It can take a few weeks to a few months to complete.
And for a startup that has yet to achieve or confirm product/market fit, you don't know what you don't know.
However, pattern matching can be exceptionally valuable when planning your go-to-market framework.
So you'll uncover the most common behaviors, goals, challenges, and motivations.
And that's the reason why we've created the Go-to-Market Strategy Blueprints:
Expanding into new markets?
Go-to-Market Strategy Blueprints provide an affordable, rapid way to speed your learning.
Plus, you run better demand-generation experiments.
So browse this page and discover Horizontal and Vertical Go-to-Market Strategy Blueprints.
You can then subscribe to one or more of the Go-to-Market Strategy Blueprints a la carte.
Or subscribe to the Complete Vault with all of SP Home Run's Horizontal and Vertical Go-to-Market Strategy Blueprints.
Either way, you'll save yourself dozens to hundreds of hours of go-to-market research.
Plus, get access to our step-by-step Getting Started Training methodology. And you'll even get time-saving implementation worksheets.
And best of all, you're fully protected by our 365-Day Money-Back Guarantee.
So what are you waiting for?
If you're serious about accelerating growth, start now with one or more of SP Home Run's Go-to-Market Strategy Blueprints.
Learn more about Go-to-Market Strategy Blueprints http://www.GoToMarketVault.com
10 Ways for Managed, Hosted, and Cloud Providers to Find the Right Niches and...SP Home Run Inc.
The lines between telecom, managed, hosted, and cloud providers continue to blur. As business models mature, this makes it increasingly tough to stay focused, identify the right clients and partners, and maintain pricing power. During this session, we’ll look at 10 strategies to concentrate on the right niches and avoid commoditization. You’ll learn how to assess your product/market fit, analyze your competitive positioning, attract the right strangers, generate more highly-qualified leads, accelerate more opportunities, and more effectively scale revenue growth across both new and existing clients.
Presented by
Joshua Feinberg
Chief Thought Leader
SP Home Run Inc.
at
#MSPEXPO 2018 / #ITEXPO 2018 #FortLauderdale
Joshua Feinberg shares a ton of great content and best practices about finding the right niches and avoiding commoditization. Best way to get access:
Connect with Joshua Feinberg on LinkedIn
#managedservices #managedserviceprovider #webhost #hostingprovider #cloudservices #cloudserviceproviders #niche #differentiation #commoditization #sphomerun #joshuafeinberg
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
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If you want your lead generation to power your company’s growth in today’s buyer’s journey, you need well-thought-out conversion paths.
Learn why conversion paths play such an essential part in lead generation, how to assemble the critical building blocks of effective conversion paths, and what conversion path best practices look like.
And if you’re serious about Conversion Paths for Lead Generation...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Intentional B2B lead generation helps companies educate and build trusted relationships with the right people, in the right places, at the right time, and in the proper context. But many in B2B lead generation use an outdated playbook that provides a lousy prospect experience and burns goodwill.
Learn why intentional B2B lead generation starts by reverse engineering the down-funnel outcomes you want to achieve, how different kinds of website assets generate leads for different buyer’s journey stages, and what intentional B2B lead generation done right looks like.
And if you’re serious about Intentional B2B Lead Generation...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
10X Pillar Content Strategy and Downloadable Content Double-DippingSP Home Run Inc.
To help your company get found online and generate leads, you can use a 10X pillar content strategy and double-dip with downloadable content.
Learn why double-dipping with a 10x pillar content strategy and downloadable content can be such a powerful way to generate website traffic and leads, how to develop a thought leadership content asset that can perform double-duty, and what double-dipping pillar content along with downloadable content looks like in practice.
And if you’re serious about 10X Pillar Content Strategy and Downloadable Content Double-Dipping ...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Progressive profiling can help your company stay with future customers throughout their buyer’s journey (and beyond). Yet relatively few tech startups use progressive profiling to improve prospect engagement with less friction at the conversion point.
Learn why progressive profiling helps provide a more delightful experience for your prospects and customers, how to implement progressive profiling for buyer’s journey acceleration, and what simple yet highly effective progressive profiling looks like.
And if you’re serious about Progressive Profiling and the Buyer’s Journey...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
HubSpot lifecycle stages help keep your customer relationship management (CRM) database properly segmented, so you can confidently send the right emails to the right person.
Learn why the HubSpot lifecycle stage contact property plays such an important role in healthy customer relationship management, how to use the lifecycle stage to protect the customer experience (CX), and what lifecycle stage contact properties look like.
And if you’re serious about HubSpot Lifecycle Stages...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Many go-to-market professionals at tech startups use cold emails, with mixed results, for lead generation. However, keep the buyer's journey stages in mind if you plan to do the same and want to stay contextually relevant.
Learn why cold emails appeal to sales professionals at tech startups, how to send more successful cold email campaigns for the right buyer’s journey context, and what effective cold email marketing campaigns promote.
Buyer’s journeys today look more circular than linear, where the results you achieve for your customers dramatically impact your ability to attract more prospective customers and grow faster. Go-to-market professionals visually represent this process as B2B flywheel marketing.
Learn why digital word of mouth plays such an important role in many B2B buyer’s journeys, how to represent this more circular journey as a flywheel, and what B2B flywheel marketing looks like.
And if you’re serious about B2B Flywheel Marketing,
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
A B2B growth funnel plays a hugely important role for tech startups. But many startup founders miss one or more layers of the funnel that are crucial for scaling growth.
You’ll get introduced to the eight layers of the B2B growth funnel, get tips on optimizing each part of your funnel, and see what each part of the funnel looks like when working together.
And if you’re serious about optimizing your B2B Growth Funnel?...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
How Tech Startups Compete in the Digital Buyer’s JourneySP Home Run Inc.
Many tech startups lack the go-to-market strategy and resources to compete successfully and win deals in the digital buyer’s journey. Here’s how to tell if your startup is in the same boat and, if so, how your tech startup can effectively compete for new customers in the digital buyer’s journey.
Learn why tech startups need a new go-to-market strategy for competing and winning new customers in the digital buyer’s journey, how to approach this paradigm shift with the right mindset and resources, and what realistically resourcing looks like.
And if you’re serious about How Tech Startups Compete in the Digital Buyer’s Journey...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
In order for SaaS startups to grow and scale, founders need to recruit, hire, and retain the right people --the right team members. When it comes to drafting and signing the right team members, in the right roles, there’s a lot that SaaS startup founders can learn from professional baseball.
Learn why SaaS startups need to think about recruiting and retention like baseball general managers (GMs), how to allocate go-to-market team members throughout the entire buyer’s journey, and what staffing for the full buyer’s journey looks like.
What Tech Founders Get Wrong When Hiring Marketing and Sales.pdfSP Home Run Inc.
Tech founders have to juggle many competing priorities in the early stages of launching their startups. Hiring marketing and sales staff is often one of the biggest challenges and the most common decisions that founders get wrong.
Learn why tech founders face such an uphill battle when hiring marketing and sales staff, how to resource to support the digital buyer’s journey more realistically, and what getting the hiring wrong looks like so you don’t make the same mistakes.
Marketing to Sales Handoff and the Four Quadrants.pdfSP Home Run Inc.
As B2B buyer preferences change, the marketing to sales handoff has become increasingly complicated -- yet more important than ever. B2B SaaS, FinTech, and IaaS startups can map their most critical marketing to sales handoff decisions into one of four scenarios, visually represented by four quadrants.
Learn why the marketing-to-sales handoff has grown increasingly complex, yet even more critical than it was a decade ago, how tech startups, scaleups, and small businesses can map the four most common handoff decisions into four quadrants, and what these marketing to sales handoff scenarios look like.
B2B Sales Strategy for Changing Buyer PreferencesSP Home Run Inc.
In most SaaS, FinTech, and IaaS startups, B2B sales strategy needs to evolve, to catch up with changing buyer preferences.
Learn why B2B sales strategy needs to modernize, how SaaS, FinTech, and IaaS startups can catch up with rapidly changing buyer preferences, and what effective B2B sales strategy looks like.
And if you’re serious about B2B Sales Strategy for Changing Buyer Preferences...
Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com
Video content marketing has evolved. How people create and consume content is SO different today compared to as recently as ten years ago. However, many B2B SaaS, FinTech, and IaaS startups, scaleups, and small businesses simply haven’t caught up or even attempted to adapt to these massive changes and video content opportunities.
Learn why video content marketing matters so much to tech startups, how the video-last vs. video-first approach changes how you approach content creation, and what video content marketing looks like for companies that have truly embraced this opportunity to educate and build trust with their ideal clients.
Startup Content Marketing Strategy for StrangersSP Home Run Inc.
Most B2B SaaS, FinTech, and infrastructure startups totally miss the mark with their content marketing. Your prospects won’t be ready for a sales conversation until they’re 60% to 80% of the way through their buyer’s journey. So your traffic generation playbook needs to address how you’ll create and distribute content to strangers that don’t yet know that your startup, scaleup, or small business even exists.
Learn why your startup needs a content marketing strategy for strangers, how to make this happen throughout the buyer’s journey, and what startup content marketing for strangers looks like.
Could your company’s org chart be getting in the way of growth? Many B2B tech startups frustrate the heck out of their prospects and customers, while sabotaging their growth -- all because of the same root cause: leadership living in the past, clinging to a defective org chart -- based on a playbook from 10 or more years ago. Don’t let your company fall victim to the same mistake. Get on the correct side of the great organizational chart debate.
Learn why many leaders of B2B SaaS, FinTech, and infrastructure startups, scaleups, and small businesses need to realign their teams to compete and win in today's marketplace. You’ll get introduced to different organizational chart decision points, and forks in the road. Whether your marketing team serves the sales team or your entire company. Whether sales development is truly a sales function or a marketing function. And why the digital buyer’s journey weighs so heavily on the founders and CEOs debating their organizational charts -- and how to build their go-to-market teams.
In many startups, scaleups, and small businesses, their go-to-market strategies, playbooks, and resulting hires simply don’t reflect today’s realities where buyers are in the driver’s seat.
How does your company stay relevant in a world where 83% of the research, comparing options, and evaluating pricing happen before prospects want to engage with a salesperson from your company?
Marketing teams create and distribute helpful, educational, thought leadership content that helps prospects self-explore potential solutions to their problems, paths forward to achieve their goals, and answers to their questions.
In many startups, scaleups, and small businesses, their go-to-market strategies, playbooks, and resulting hires simply don’t reflect today’s realities where buyers are in the driver’s seat.
How does your company stay relevant in a world where 83% of the research, comparing options, and evaluating pricing happen before prospects want to engage with a salesperson from your company?
Marketing teams create and distribute helpful, educational, thought leadership content that helps prospects self-explore potential solutions to their problems, paths forward to achieve their goals, and answers to their questions.
What happens if no one from your company creates and distributes comparison guides, return on investment (ROI) calculators, case studies, or hosting webinars and other events?
It’s pretty simple. McKinsey found that you’ll be invisible (most likely) with nearly all prospects.
Suppose you want your company to have a solid foothold in the first 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- that happens before a potential buyer engages with a vendor. In that case, you’ll need buy-in for Marketing Serving the Company.
Buyer preferences have completely changed. To keep up with these changes, your go-to-market strategy -- your GTM -- becomes more important than ever. The B2B tech startups and scaleups that consistently thrive and win in this kind of environment now approach their go-to-market strategy, their entire playbook, as a team sport.
Learn why your entire go-to-market approach needs to be built as a multi-disciplinary team sport -- and what players your team must have to succeed with its growth plans and achieve its goals.
Your sales team won't get in front of most potential buyers without effective marketing in today’s buying environment for SaaS, FinTech, and infrastructure technology.
And in a sales-driven go-to-market playbook, your marketing team won’t get sales opportunities over the finish line to closed won without great collaboration with your sales team.
And in a world where most technology is subscribed to as a service, in a recurring revenue-based business, operating expenditures rather than capital expenditures, the initial sign-up, the sales opportunity going to closed won is just the starting point -- not the finish line, not even close.
So your customer success (CS) team must partner with sales so that your clients have a seamless experience with their onboarding -- for a predictable path to the initial value, intended value, and extended value -- driving potential expansion revenue.
And no matter how talented and exceptional your marketing, sales, and customer success professionals are, you still need a great product or service to sell, that solves true business problems, creates great impact within your clients’ companies, and delivers a solid return on investment. For that, your product team takes the lead, along with incredibly valuable feedback from the other customer-facing players on your GTM team in marketing, sales, and customer success.
Buyer behavior is changing fast! These rapidly changing customer behaviors have caught many B2B SaaS, FinTech, and infrastructure companies completely off guard. Is your go-to-market strategy -- your GTM -- keeping up? Or is your team living in the past?
Learn why rapid changes in buyer behavior impact nearly all B2B tech startups, scaleups, and small businesses -- and just as importantly, the change your company needs to make to capitalize on these shifts in customer preferences.
Contents
Rapidly Changing Buyer Behavior
83% of B2B purchase decision happens before vendor engagement (Gartner)
70%-80% of B2B decision-makers prefer to make decisions digitally (McKinsey)
Thought leadership critical to customer engagement (LinkedIn and Edelman)
B2C tech buyer preferences now influencing B2B tech buyer preferences
Customer experience (CX) reinvented by Airbnb, Amazon, DoorDash, Instacart, Netflix, and Uber
Best prospects do self-directed research before open to having a sales conversation
Buyers are now experts so sales teams need new go-to-market strategy to stay relevant
Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups
http://www.gotomarket101.com
http://www.GoToMarketVault.com Learn about Go-to-Market Strategy Blueprints
Cut 30+ Days of Go-to-Market Research Down to 30 Seconds of Time:
Download One or More Go-to-Market Strategy Blueprints
We now live in a digitally-transformed world. As a result, clarity and focus with your go-to-market (GTM) strategy are more critical than ever.
So many people now do tons of self-directed research.
Most buyers' journeys are now at least 60% over before your team meets a warm prospect.
This dramatic shift in buyer behavior poses many challenges.
If your company needs an updated sales and marketing playbook, your go-to-market strategy may be long overdue for an upgrade.
The Edelman-LinkedIn B2B Thought Leadership Impact Study shed more light on these issues:
Nearly half of B2B decision-makers spend an hour or more each week engaging with thought leadership content.
89% say that thought leadership content enhanced their perception of a company.
And 49% acknowledged that this kind of content influences their purchase decisions.
But how do you know what kind of content to invest in?
What kind of thought leadership attracts more of the right people?
What are the right places, times, and, most of all: in the proper context?
Are you, your team, and your company, the definitive go-to experts in your space?
Your company's go-to-market plan can be a mighty growth engine.
But traditional customer insight research can be expensive and time-consuming.
It can take a few weeks to a few months to complete.
And for a startup that has yet to achieve or confirm product/market fit, you don't know what you don't know.
However, pattern matching can be exceptionally valuable when planning your go-to-market framework.
So you'll uncover the most common behaviors, goals, challenges, and motivations.
And that's the reason why we've created the Go-to-Market Strategy Blueprints:
Expanding into new markets?
Go-to-Market Strategy Blueprints provide an affordable, rapid way to speed your learning.
Plus, you run better demand-generation experiments.
So browse this page and discover Horizontal and Vertical Go-to-Market Strategy Blueprints.
You can then subscribe to one or more of the Go-to-Market Strategy Blueprints a la carte.
Or subscribe to the Complete Vault with all of SP Home Run's Horizontal and Vertical Go-to-Market Strategy Blueprints.
Either way, you'll save yourself dozens to hundreds of hours of go-to-market research.
Plus, get access to our step-by-step Getting Started Training methodology. And you'll even get time-saving implementation worksheets.
And best of all, you're fully protected by our 365-Day Money-Back Guarantee.
So what are you waiting for?
If you're serious about accelerating growth, start now with one or more of SP Home Run's Go-to-Market Strategy Blueprints.
Learn more about Go-to-Market Strategy Blueprints http://www.GoToMarketVault.com
10 Ways for Managed, Hosted, and Cloud Providers to Find the Right Niches and...SP Home Run Inc.
The lines between telecom, managed, hosted, and cloud providers continue to blur. As business models mature, this makes it increasingly tough to stay focused, identify the right clients and partners, and maintain pricing power. During this session, we’ll look at 10 strategies to concentrate on the right niches and avoid commoditization. You’ll learn how to assess your product/market fit, analyze your competitive positioning, attract the right strangers, generate more highly-qualified leads, accelerate more opportunities, and more effectively scale revenue growth across both new and existing clients.
Presented by
Joshua Feinberg
Chief Thought Leader
SP Home Run Inc.
at
#MSPEXPO 2018 / #ITEXPO 2018 #FortLauderdale
Joshua Feinberg shares a ton of great content and best practices about finding the right niches and avoiding commoditization. Best way to get access:
Connect with Joshua Feinberg on LinkedIn
#managedservices #managedserviceprovider #webhost #hostingprovider #cloudservices #cloudserviceproviders #niche #differentiation #commoditization #sphomerun #joshuafeinberg
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Consulting Sales and the 5 Essential Website Must-Have’s (Slides)
1. SPHomeRun.com
Consulting Sales
and the
5 Essential Website
Must-Have's
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
Source: iStockphoto