The document examines the evolution and establishment of the term "unicorn" to refer to startups valued at over $1 billion using data from over 4,100 news stories mentioning "unicorn", "tech", and "valuation" since 2013. It finds that the term was first coined by Aileen Lee in a 2013 blog post and details the major topics associated with "unicorn" coverage, including discussions of startup bubbles, influential figures, and changing sentiment towards the term over time. The document promotes the ability of its analysis tool, Quid, to similarly examine customer-specified topics of interest.
Let’s see how Quid segments the online video market. We’ll look to find high growth sectors and whitespace opportunities in this space to identify signals to give you a competitive edge.
The document provides an overview of The SWFT Marine product, which aims to improve sustainability in Southeast Asia's oil and gas industry by providing a digital marketplace and industry mapping services with market and technical information. It highlights declining oil prices prompting innovation, and surveys showing digital technologies can help companies reduce costs and improve decision-making. The SWFT Marine offers a marketplace for buyers and sellers, industry maps, and plans to expand offerings from an information platform to expert systems and automated data collection to support renewable energy and other industries.
Presentatie die ik heb gehouden tijdens Online Tuesday in april 2014 over iBeacon en de mogelijkheden van iBeacons voor retail en andere branches. Inclusief praktijkvoorbeelden van iBeacon gebruik en functionaliteiten van het inBeacon platform.
Meer weten over het gebruik van iBeacon en de toepasbaarheid van het inBeacon platform? Neem dan gerust contact met ons op: remco@inbeacon.nl
This document discusses the marketing strategy and objectives of a language company called Alfa Expior. It finds that the current strategy has weaknesses, like an outdated website and lack of promotion on social media or newspapers. The role of integrated marketing communication is crucial since the company needs to distinguish itself from competitors and communicate its strengths, objectives, and cultural expertise to attract more clients. Updates are needed to make the marketing plan more dynamic and adopt new industry trends.
This document outlines the education and work experience of Mr. Vachirawish Kitreongphachara. He received a full scholarship to study Business Administration at Assumption University in Thailand from 2008 to 2012. He then earned an MSc in Management with Marketing from Bournemouth University in the UK from 2013 to 2014. His work experience includes being elected Internal Vice President of the Student Committee at Assumption University and serving on the Thai Bournemouth Society Student Committee. He currently works in marketing at Toyota Tsusho since 2015.
This document discusses digital marketing strategies for sports. It notes that one third of French internet users visit sports websites, spending 13 minutes daily. During the 2016 Rio Olympics, there were 4 billion social media connections, five times more than the 2012 London Olympics. The document outlines the five pillars of digital marketing: SEO, SEM, newsletters, backlinks, and social media. It provides examples of how to implement strategies for each pillar, and emphasizes measuring results through analytics to continuously improve marketing approaches. The overall goal is to develop effective inbound marketing strategies for sports brands and organizations.
The document examines the evolution and establishment of the term "unicorn" to refer to startups valued at over $1 billion using data from over 4,100 news stories mentioning "unicorn", "tech", and "valuation" since 2013. It finds that the term was first coined by Aileen Lee in a 2013 blog post and details the major topics associated with "unicorn" coverage, including discussions of startup bubbles, influential figures, and changing sentiment towards the term over time. The document promotes the ability of its analysis tool, Quid, to similarly examine customer-specified topics of interest.
Let’s see how Quid segments the online video market. We’ll look to find high growth sectors and whitespace opportunities in this space to identify signals to give you a competitive edge.
The document provides an overview of The SWFT Marine product, which aims to improve sustainability in Southeast Asia's oil and gas industry by providing a digital marketplace and industry mapping services with market and technical information. It highlights declining oil prices prompting innovation, and surveys showing digital technologies can help companies reduce costs and improve decision-making. The SWFT Marine offers a marketplace for buyers and sellers, industry maps, and plans to expand offerings from an information platform to expert systems and automated data collection to support renewable energy and other industries.
Presentatie die ik heb gehouden tijdens Online Tuesday in april 2014 over iBeacon en de mogelijkheden van iBeacons voor retail en andere branches. Inclusief praktijkvoorbeelden van iBeacon gebruik en functionaliteiten van het inBeacon platform.
Meer weten over het gebruik van iBeacon en de toepasbaarheid van het inBeacon platform? Neem dan gerust contact met ons op: remco@inbeacon.nl
This document discusses the marketing strategy and objectives of a language company called Alfa Expior. It finds that the current strategy has weaknesses, like an outdated website and lack of promotion on social media or newspapers. The role of integrated marketing communication is crucial since the company needs to distinguish itself from competitors and communicate its strengths, objectives, and cultural expertise to attract more clients. Updates are needed to make the marketing plan more dynamic and adopt new industry trends.
This document outlines the education and work experience of Mr. Vachirawish Kitreongphachara. He received a full scholarship to study Business Administration at Assumption University in Thailand from 2008 to 2012. He then earned an MSc in Management with Marketing from Bournemouth University in the UK from 2013 to 2014. His work experience includes being elected Internal Vice President of the Student Committee at Assumption University and serving on the Thai Bournemouth Society Student Committee. He currently works in marketing at Toyota Tsusho since 2015.
This document discusses digital marketing strategies for sports. It notes that one third of French internet users visit sports websites, spending 13 minutes daily. During the 2016 Rio Olympics, there were 4 billion social media connections, five times more than the 2012 London Olympics. The document outlines the five pillars of digital marketing: SEO, SEM, newsletters, backlinks, and social media. It provides examples of how to implement strategies for each pillar, and emphasizes measuring results through analytics to continuously improve marketing approaches. The overall goal is to develop effective inbound marketing strategies for sports brands and organizations.
SunFunder is creating a solar finance ecosystem for accelerating energy and information access in off-grid and grid deficit markets. We connect investors to high-impact solar projects that improve the lives of low-income communities in Africa, Asia and Latin America. We raise and aggregate capital to finance solar projects from non-accredited investors and from accredited and institutional investors. Our focus is on providing short-term, working capital and project finance loans for solar lighting, phone charging, micro-grids and commercial diesel-replacement projects.
Join us for an inspiring presentation and learn more about how crowd funding can ignite innovation around the world!
Ozon Head of Projects Mikhail Osin will present the mobile history and strategy of his company, which now generates the majority of its revenues via mobile devices.
The document discusses how businesses can transform their customer service through enlightened innovation using technologies like Red Hat JBoss xPaaS services on OpenShift. It recommends that businesses accelerate development and deployment, integrate applications and data across the enterprise, and automate business processes to react quickly to changes in order to better understand and engage customers. This will allow businesses to innovate faster and smarter.
This document discusses how attention has become the most precious resource and brands must adapt. It advocates making culturally relevant content, not advertisements, the center of campaigns. Brands should focus on constant interactions with consumers, not just two-month campaigns. This flexible approach helps conversation and share of conversation grow for brands. It outlines starting with a provocative mindset, planning ahead, empowering teams, flexibility, and measuring conversation volume and share. Examples from Mexico include planning key dates, empowering agencies to buy directly, and using big data to anticipate trends.
This document provides tips for finding a company's first 1,000 customers. It discusses understanding customers, creating a sales funnel to move people from awareness to purchase, finding the right traffic sources, and building a community of raving fans. The key steps are to know your customers, outline the customer journey through a sales funnel, find traffic sources that fit your business, and build a community by giving customers a good brand experience and creating engaging content to communicate with them.
Kingdom ridge capital insider trading hedge fund code of ethicsKingdom Ridge Capital
Mike Manley, the CFO, COO and CCO of Kingdom Ridge Capital performs various management functions within the firm. His duties include activities like monitoring trade allocations, conducting insider trading training, reconciling trade breaks and ensuring that every member of the company adheres to the high code of ethics at Kingdom Ridge.
Ensuring the consistent adoption of brand elements across various channels can be a problem for many large organizations. As West Virginia University rolls out a new brand campaign our central Digital Services unit is sharing tools with our web development community to help them make this shift. In this talk you will learn how we’re using patterns to:
* modernize and standardize toolsets
* encourage broad and fast adoption of the new brand elements
* make it easier to incorporate future changes to brand elements
This process has not been without its challenges so expect many pitfalls and missteps to be shared.
The document discusses competency-based education (CBE) delivered through a learning management system (LMS). It describes how CBE allows learners to develop skills on-demand without the constraints of traditional classrooms. Content in the LMS is developed by authors through learning apps, app sequences, and credentials that demonstrate competency. Facilitators provide feedback to learners through grading tools and progress reports to support mastery of the material. The LMS aims to provide the best elements of classroom learning, like content, exercises, and peer support, without requiring learners to participate at set times.
5 Reasons A Cloud-Based Phone Saves You MoneyTresta
This document outlines 5 reasons why a cloud-based phone system can save businesses money compared to a traditional phone system. It explains that cloud-based phone systems 1) require no hardware investment or major upfront costs, 2) are easy for anyone to manage without IT staff, and 3) can boost productivity by keeping remote teams connected and accessible. It also notes that cloud systems 4) scale easily as businesses grow and 5) eliminate the need and costs associated with a receptionist. The document encourages small businesses to consider switching to a cloud-based phone system to save on these costs.
TempBridge is a private company offering mortgage financing to individuals and businesses that either does not meet the conditions of conventional financial institutions or who need to have a loan to bridge the gap between project completion and conventional financing finalization.
23 Things to know before starting an agile organisational transformation Pierre E. NEIS
The document provides advice for organizations undergoing an agile transformation. It cautions that change is complex and involves multiple domains. Problems should be addressed by changing systems, not tricking them. Alignment can reduce variability, so diversity of perspectives is important. Patterns can limit sight, so new opportunities may be missed. Adaptation is nonlinear, and resilience means surviving change with continuity of identity.
This document provides guidance on how to tell a brief story to capture an audience's attention. It recommends that the storyteller first identify their goal such as convincing their boss, gaining a new client, or selling to existing customers. They should then clearly explain their big idea and how it solves a real problem for their audience. The story should present an idea that is incredible, irresistible, and clearly conveys the proposed value. It also prompts selecting an appropriate sales channel and explaining why that channel was chosen.
Presentation from the Austin Regional CIO Conference on August 14, 2018. Uber, Amazon, Alexa, Siri, AirBnB – these are just a few of the innovations that have given rise to entirely new paradigms in customer experience. Can government do the same? Absolutely. There’s not really much choice. Sooner or later, it must be done. The good news is that it’s closer and more attainable than one might think. This session looks at innovative tools and strategies that can revamp and revitalize government’s relationship with its citizens.
This document is a resume for Jonathan Carrillo, a multimedia designer based in Orlando, Florida. Carrillo has over 11 years of experience in graphic design and holds degrees in entertainment business and graphic design/web development. His experience includes creating designs for marketing campaigns, events, and brands as a freelance designer and for companies like Crystal Clear Digital Marketing and the Orlando Sea Wolves indoor soccer team. He is proficient with software like Adobe CC, Sketch, HTML/CSS, and Microsoft Office.
The document discusses the coworking industry in Spain. It presents quotes from various sources about factors that will determine the long term success of coworking spaces, including the need to abandon old notions of profitability, identify key factors for sustainability, focus on community rather than just rent, and professionalize the sector. One quote suggests that in the future only a few large coworking spaces will remain in major cities alongside smaller specialized spaces.
The document provides information about the Marketing specialization program at the Delhi School of Communication (DSC). It details that DSC has offered the 2-year integrated marketing communication program for over 21 years. The program covers all key areas of marketing and prepares students to become marketing managers and directors. It also lists the eligibility for the program as having completed higher secondary education. Contact information for DSC like the address and phone number is provided at the end.
This document outlines a strategy to increase sales of dishes offered by a restaurant through home deliveries. It identifies key success factors such as functionality and fulfillment of deliveries. The objectives are to target people aged 25-50 through social media campaigns promoting the experience of home deliveries of llano cuisine. Competition includes other restaurants with online presences. The strategy will be implemented through social media campaigns with a budget of $300,000 over 2 months to attract people to the website and incentivize home deliveries. Financial considerations include website hosting, domain registration, and advertising costs.
Looking to develop your employees? But tired of the same old seminars and workshops? Consider Lipscomb University's CORE program - uniquely focused on developing real competencies through strong coaching and rigorous assessment, CORE represents a major step forward in how organizations train and develop their talent.
The document discusses harmonic circles for different musical notes including C, D, E, F, G, A, and B. It provides the chord progressions that make up the harmonic circles for each note, such as Gm-Am-Bb-C-Dm-E for the note G. The document also includes a Bible verse from James 1:5 about asking God for wisdom.
This document provides a summary of Francoise van Rheede's work experience in advertising and client services. It outlines her roles and responsibilities as Head of Client Services at M&C Saatchi, Executive Client Service Director at Joe Public, and Business Unit Director at TBWA Hunt Lascaris. It also lists some of her achievements and awards in areas like new business pitches, campaign executions, and client service. Credentials around her areas of expertise like automotive, FMCG, and financial services are also included.
SunFunder is creating a solar finance ecosystem for accelerating energy and information access in off-grid and grid deficit markets. We connect investors to high-impact solar projects that improve the lives of low-income communities in Africa, Asia and Latin America. We raise and aggregate capital to finance solar projects from non-accredited investors and from accredited and institutional investors. Our focus is on providing short-term, working capital and project finance loans for solar lighting, phone charging, micro-grids and commercial diesel-replacement projects.
Join us for an inspiring presentation and learn more about how crowd funding can ignite innovation around the world!
Ozon Head of Projects Mikhail Osin will present the mobile history and strategy of his company, which now generates the majority of its revenues via mobile devices.
The document discusses how businesses can transform their customer service through enlightened innovation using technologies like Red Hat JBoss xPaaS services on OpenShift. It recommends that businesses accelerate development and deployment, integrate applications and data across the enterprise, and automate business processes to react quickly to changes in order to better understand and engage customers. This will allow businesses to innovate faster and smarter.
This document discusses how attention has become the most precious resource and brands must adapt. It advocates making culturally relevant content, not advertisements, the center of campaigns. Brands should focus on constant interactions with consumers, not just two-month campaigns. This flexible approach helps conversation and share of conversation grow for brands. It outlines starting with a provocative mindset, planning ahead, empowering teams, flexibility, and measuring conversation volume and share. Examples from Mexico include planning key dates, empowering agencies to buy directly, and using big data to anticipate trends.
This document provides tips for finding a company's first 1,000 customers. It discusses understanding customers, creating a sales funnel to move people from awareness to purchase, finding the right traffic sources, and building a community of raving fans. The key steps are to know your customers, outline the customer journey through a sales funnel, find traffic sources that fit your business, and build a community by giving customers a good brand experience and creating engaging content to communicate with them.
Kingdom ridge capital insider trading hedge fund code of ethicsKingdom Ridge Capital
Mike Manley, the CFO, COO and CCO of Kingdom Ridge Capital performs various management functions within the firm. His duties include activities like monitoring trade allocations, conducting insider trading training, reconciling trade breaks and ensuring that every member of the company adheres to the high code of ethics at Kingdom Ridge.
Ensuring the consistent adoption of brand elements across various channels can be a problem for many large organizations. As West Virginia University rolls out a new brand campaign our central Digital Services unit is sharing tools with our web development community to help them make this shift. In this talk you will learn how we’re using patterns to:
* modernize and standardize toolsets
* encourage broad and fast adoption of the new brand elements
* make it easier to incorporate future changes to brand elements
This process has not been without its challenges so expect many pitfalls and missteps to be shared.
The document discusses competency-based education (CBE) delivered through a learning management system (LMS). It describes how CBE allows learners to develop skills on-demand without the constraints of traditional classrooms. Content in the LMS is developed by authors through learning apps, app sequences, and credentials that demonstrate competency. Facilitators provide feedback to learners through grading tools and progress reports to support mastery of the material. The LMS aims to provide the best elements of classroom learning, like content, exercises, and peer support, without requiring learners to participate at set times.
5 Reasons A Cloud-Based Phone Saves You MoneyTresta
This document outlines 5 reasons why a cloud-based phone system can save businesses money compared to a traditional phone system. It explains that cloud-based phone systems 1) require no hardware investment or major upfront costs, 2) are easy for anyone to manage without IT staff, and 3) can boost productivity by keeping remote teams connected and accessible. It also notes that cloud systems 4) scale easily as businesses grow and 5) eliminate the need and costs associated with a receptionist. The document encourages small businesses to consider switching to a cloud-based phone system to save on these costs.
TempBridge is a private company offering mortgage financing to individuals and businesses that either does not meet the conditions of conventional financial institutions or who need to have a loan to bridge the gap between project completion and conventional financing finalization.
23 Things to know before starting an agile organisational transformation Pierre E. NEIS
The document provides advice for organizations undergoing an agile transformation. It cautions that change is complex and involves multiple domains. Problems should be addressed by changing systems, not tricking them. Alignment can reduce variability, so diversity of perspectives is important. Patterns can limit sight, so new opportunities may be missed. Adaptation is nonlinear, and resilience means surviving change with continuity of identity.
This document provides guidance on how to tell a brief story to capture an audience's attention. It recommends that the storyteller first identify their goal such as convincing their boss, gaining a new client, or selling to existing customers. They should then clearly explain their big idea and how it solves a real problem for their audience. The story should present an idea that is incredible, irresistible, and clearly conveys the proposed value. It also prompts selecting an appropriate sales channel and explaining why that channel was chosen.
Presentation from the Austin Regional CIO Conference on August 14, 2018. Uber, Amazon, Alexa, Siri, AirBnB – these are just a few of the innovations that have given rise to entirely new paradigms in customer experience. Can government do the same? Absolutely. There’s not really much choice. Sooner or later, it must be done. The good news is that it’s closer and more attainable than one might think. This session looks at innovative tools and strategies that can revamp and revitalize government’s relationship with its citizens.
This document is a resume for Jonathan Carrillo, a multimedia designer based in Orlando, Florida. Carrillo has over 11 years of experience in graphic design and holds degrees in entertainment business and graphic design/web development. His experience includes creating designs for marketing campaigns, events, and brands as a freelance designer and for companies like Crystal Clear Digital Marketing and the Orlando Sea Wolves indoor soccer team. He is proficient with software like Adobe CC, Sketch, HTML/CSS, and Microsoft Office.
The document discusses the coworking industry in Spain. It presents quotes from various sources about factors that will determine the long term success of coworking spaces, including the need to abandon old notions of profitability, identify key factors for sustainability, focus on community rather than just rent, and professionalize the sector. One quote suggests that in the future only a few large coworking spaces will remain in major cities alongside smaller specialized spaces.
The document provides information about the Marketing specialization program at the Delhi School of Communication (DSC). It details that DSC has offered the 2-year integrated marketing communication program for over 21 years. The program covers all key areas of marketing and prepares students to become marketing managers and directors. It also lists the eligibility for the program as having completed higher secondary education. Contact information for DSC like the address and phone number is provided at the end.
This document outlines a strategy to increase sales of dishes offered by a restaurant through home deliveries. It identifies key success factors such as functionality and fulfillment of deliveries. The objectives are to target people aged 25-50 through social media campaigns promoting the experience of home deliveries of llano cuisine. Competition includes other restaurants with online presences. The strategy will be implemented through social media campaigns with a budget of $300,000 over 2 months to attract people to the website and incentivize home deliveries. Financial considerations include website hosting, domain registration, and advertising costs.
Looking to develop your employees? But tired of the same old seminars and workshops? Consider Lipscomb University's CORE program - uniquely focused on developing real competencies through strong coaching and rigorous assessment, CORE represents a major step forward in how organizations train and develop their talent.
The document discusses harmonic circles for different musical notes including C, D, E, F, G, A, and B. It provides the chord progressions that make up the harmonic circles for each note, such as Gm-Am-Bb-C-Dm-E for the note G. The document also includes a Bible verse from James 1:5 about asking God for wisdom.
This document provides a summary of Francoise van Rheede's work experience in advertising and client services. It outlines her roles and responsibilities as Head of Client Services at M&C Saatchi, Executive Client Service Director at Joe Public, and Business Unit Director at TBWA Hunt Lascaris. It also lists some of her achievements and awards in areas like new business pitches, campaign executions, and client service. Credentials around her areas of expertise like automotive, FMCG, and financial services are also included.
2014/15 India Salary & Employment Forecast ReportAnnabelle Taylor
The document appears to be an introduction to a salary and employment forecast report for India in 2014/15 from Michael Page, a recruitment firm. It discusses positive signs for India's business market and employment growth. Survey results found that 70% of employers plan to expand their teams, with mid-level professionals in highest demand. Managing staff turnover and retaining employees will remain challenges as companies focus on work-life balance and career development.
International business development & consultancy Open Solutions
We provide business consultancy services for companies wishing to enter the UK market or expand to foreign markets.
The interim management consultants sourced through Open Solutions are available to deliver a range of significant advantages for your business.
Our recommended plan will advise on the best way to introduce your products or services to the new market.
What exactly can you do for your country?Amir Amha
Presentation at Incitement Penang - talking about the potential of social entrepreneurship to delivery economic growth, social development and conserving the environment.
Ladera Digital Marketing Analytics ProjectSarah McGowan
Project based off the review a website. Established recommendations for an overall measurement strategy
for Ladera and make a recommendation to begin marketing using AdWords.
Discover the game-changing potential of ChatGPT in this comprehensive master class designed specifically for marketers. We'll dive into the world of this AI-driven language model, exploring its benefits and concerns, and uncovering lesser-known facts. Learn how to safely and effectively harness ChatGPT for content marketing, social media, advertising, and email campaigns. We'll also introduce you to essential add-ons, tools, and other AI solutions to help you 10x your output. Don't miss this chance to turbocharge your content creation and marketing strategies with the power of ChatGPT!
The document discusses essential steps and technology tools for successful event planning. It covers defining goals and key stakeholders, creating a goal matrix, negotiating with vendors, and project management. Some recommended tech tools include spreadsheets, online to-do lists, checklist apps, digital file cabinets, and tools for registration, seating charts, and more. The key message is that technology should facilitate planning goals, not be the focus.
Tips on CV creation, job application and handling tough questions in interviews. Especially relevant if you are a professional over 50 looking for work.
MICRO PERSPECTIVE IN TOURISM AND HOSPITALITYmjgwapomazing
The document discusses several key factors that influence tourism demand and the contribution of tourism to economies. Specifically, it outlines three primary factors that influence nature and heritage tourism demand: overall tourism growth, growth in specialty travel, and increasing environmental awareness. It also discusses how tourism can contribute significantly to GDP in countries through visitor exports and domestic tourism spending. However, tourism's full contribution is often not fully reflected in national income accounts.
The document provides an overview of Kodak's management group, project agenda, introduction and history. It analyzes Kodak's financial performance before and after bankruptcy, through metrics like revenue, net income, assets, liabilities and equity. A SWOT analysis and Porter's Five Forces analysis are presented. Recommendations are made to rebuild Kodak's marketing department, focus on niche markets, leverage business intelligence and reposition its brand. Kodak should also diversify into areas like cloud services and digital imaging to drive future growth.
This document provides an agenda and overview for a management project on Kodak. It includes an introduction to Kodak's history and products. The project will analyze Kodak's organizational profile, vision and mission statements, SWOT analysis using Porter's Five Forces, financial analysis comparing Kodak to competitors before and after bankruptcy, and identify problems facing Kodak to develop recommendations to sustain growth. The document outlines the agenda, provides background on Kodak, and summarizes the analyses that will be conducted as part of the project.
Why did I see that ad? - Revolve Conf 2015 PresentationJoel Sadler
I'm part of the great Adacus team working on our Creative Strategy Platform for that makes testing and optimizing digital advertising easy and affordable.
I recently gave a talk about the programmatic revolution in digital advertising and specifically demonstrated how RTB works. It is a topic that fascinates me. I wanted the audience to understand the technology and think ahead to what it means for all digital advertising in the future.
The gist of my talk is:
1. Programmatic means using data & technology to increase efficiency and deliver more personalized, relevant ads.
2. Within programmatic, RTB is an incredible technological feat.
3. Programmatic is, rightfully, becoming THE way digital advertising is bought & sold.
The next chapter would focus on what excites me even further: leveraging the same advances in programmatic beyond just buying media but to designing the creative as well. I was bringing the audience up from zero in just 30 minutes so I decided to leave that for Q&A, should it arise. Sure enough it did.
At Kingdom Ridge Capital, investment or trading decisions are based on “bottom up” fundamental analysis, which implies to investment industry insiders that they are making decisions based on detailed financial data.
This document outlines the process an organization uses for design projects from initial client briefing through production and installation. It includes stages such as concept design, 3D visualization, prototyping, quality assurance testing, packaging and delivery. The final section describes the organization's expertise in materials like lacquering, metals, wood and fabrics. They have worked with many high-end clients on projects spanning various industries.
Customers demand individualized and engaging experiences. So when you understand your customer’s journey and take a customer-first approach to marketing, it’s a win-win. This interactive session will give you an in-depth view into the world of CX, as well as simple strategies to get started in building a CX program and becoming your customer’s advocate.
The document discusses the importance of brand purpose for building brands of the future. It notes that the world has changed and consumers now look to brands to guide them and have a point of view. An effective brand purpose answers why the brand exists beyond making money and how it contributes positively to the world. It should be co-created with insights from the market, brand, consumers and business. Common traps that can undermine brand purpose are short-termism, isolation between departments, and tunnel vision. An effective brand purpose must be crafted long-term, have cross-company ownership, and be delivered across all touchpoints.
European Rotors - Rotorcraft and VTOL SymposiumLeonardo
Leonardo attended at European Rotors the Rotorcraft and VTOL Symposium 2021 sharing its vision for the present, the impending challenges, and the outlooks for the future
Best Digital Marketing Strategy Build Your Online Presence 2024.pptxpavankumarpayexelsol
This presentation provides a comprehensive guide to the best digital marketing strategies for 2024, focusing on enhancing your online presence. Key topics include understanding and targeting your audience, building a user-friendly and mobile-responsive website, leveraging the power of social media platforms, optimizing content for search engines, and using email marketing to foster direct engagement. By adopting these strategies, you can increase brand visibility, drive traffic, generate leads, and ultimately boost sales, ensuring your business thrives in the competitive digital landscape.
1. C O N S T R U C T I O N /
P R O P E R T Y
B U S I N E S S G R O W T H
O P P O R T U N I T I E S
2. C O N S T R U C T I O N M A R K E T
P O S I T I O N
£
W E A K
P O U N D
Continues to
make London an
attractive market
for overseas
investors.
T E C H N O L O G Y
F I R M S P A C E
U P TA K E
An increase in
office space
uptake in
this sector is
encouraging the
market.
L O N D O N
R E M A I N S
T H E H U B
Commitments
from Google,
Apple and
Amazon for large
scale projects is
likely to encourage
others to follow
suit.
3. Our forecast is that inflation levels will be approximately 3.4 to 3.8 percent for the next 24
months. Volatility in commodities pricing is creating some pressure for certain trades and
there has been a persistent reporting of skills shortages across most areas of the fit-out
market. These factors appear to be the most significant challenges facing the sector,
particularly as the Brexit deadline looms without any transitional deal in place.
emains a
nt
e
age
ng back
ment to
in
of
ng is
ended to
he best
%
Tender price inflation
Materials
Increases evident, but at a
slower pace of growth in
comparison to previous quarters
Preliminaries
Remained static at an
average of 7.4%
Overheads & profit
Remained static at an
average of 3.1%
$
Labour
Skilled labour continues to be in
demand, with supply of specialist
trades constrained
3.8%
London
fit-out
2017
3.5%
London
fit-out
2018
3.4%
London
fit-out
2019
C O N S T R U C T I O N M A R K E T
E X P E R T F O R E C A S T
4. C O N S T R U C T I O N M A R K E T
C H A L L E N G E S
B R E X I T
One year on
and this is
still causing
uncertainty and
this is likely to
continue.
W A I T A N D
S E E
Impact of clients
delaying decisions
to invest now is
being felt.
R E D U C E D
P I P E L I N E
Resulting in
increasing levels
of competition
and keener pricing
strategies.
S K I L L S
S H O R TAG E
Across the
market finding
and accessing
skilled labour
remains a
persistent
challenge.
6. O F F I C E R E S I D E N T I A LR E TA I L D E V E L O P M E N T S
N O M AT T E R T H E S E C T O R
7. O F F I C E R E S I D E N T I A LR E TA I L D E V E L O P M E N T S
B E H I N D T H E M A L L
M R .
D E C I S I O N
M A K E R
8. Architects
Interior Designer
Contractors
Legal
Insurance
Cleaning
Maintenance
Security
IT
Telecoms
Business Travel
Copiers
Software
...
Property Agent
Interior Designer
Shop Fitters
Legal
Accountant
Insurance
Cleaning
Maintenance
Security
IT
Telecoms
Branding
Printer
Website
...
Estate Agent
Mortgage Advice
Legal
Property
Management
Builders
Tradesmen
Kitchen Suppliers
Domestic Cleaners
Telecoms
Furniture
Lighting
Home Office
...
Land Sourcing
Surveyors
Developers
Legal
Estate Agents
Auctioneers
Finance
Insurance
Planning
Contractors
Security
...
S E C T O R R E Q U I R E M E N T S
O F F I C E R E S I D E N T I A LR E TA I L D E V E L O P M E N T S
9. M R .
D E C I S I O N
M A K E R
O F F I C E
R O U T E I N
Y O U
F U R N I T U R E
10. M R .
D E C I S I O N
M A K E R
O F F I C E
R O U T E I N
M AT T
G O U G H
Y O U
F U R N I T U R E
11. M R .
D E C I S I O N
M A K E R
O F F I C E
R O U T E I N
M AT T
G O U G H
Y O U
F U R N I T U R E
T R AV E L
12. M R .
D E C I S I O N
M A K E R
O F F I C E
R O U T E I N
M AT T
G O U G H
Y O U
F U R N I T U R E
T R AV E L