Design Chicanery Webvisions Barcelona

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Design Chicanery Webvisions Barcelona

  1. 1. Rules of Thumb for Design Chicanery from Obama for America HQ feedback? @jdkunesh
  2. 2. 4 stories.
  3. 3. Victory = 270 of 538 electoral votes.
  4. 4. RESPECT. EMPOWER. INCLUDE. WIN.
  5. 5. Time Money Register Persuade Turnout Volunteer Donate Voter Contact
  6. 6. Story of Self Story of Us Story of Now
  7. 7. 540 days 50 states 1,000 field offices 10,000 neighborhood leaders 2,000,000 volunteer shifts 2,200,000 voters registered $690,000,000 online donations 150,000,000 phone calls 200 applications
  8. 8. Here's my story.
  9. 9. Bend the rules.
  10. 10. The culture of Campaign HQ
  11. 11. 5/9/12 tumblr_m3b790ZasO1qh71pao1_1280.png (662×758)
  12. 12. chicanery |SHiˈkānərē, CHi-|noun The use of trickery to achieve a political, financial, or legal purpose.
  13. 13. Find good people doing good things & work with them.
  14. 14. Slow is smooth. Smooth is fast.
  15. 15. Everyone’s work is valuable.
  16. 16. Make everything participatory.
  17. 17. One day deadlines.
  18. 18. Scout Addis Stacey Ashlund Farnaz Badie Fred Bove David Castleton Christian Crumlish Laura Dean Julie Francis Nancy Frishberg Michelle Fulcher Catherine Ho Abby Leafe Jodi Leo Michal Migurski Nate Bolt Laura Paajanen Dorrie Paynter Beth Pickard Lucie Richter Gabriela Rivas Mary Beth Solomon Stephen Suarez Matt Towers Mark Trammell Bob Walton Sandor Weisz Andrea Werboff Jay Zaltzman
  19. 19. The value of community is immeasurable.
  20. 20. Apple ][, http://cameronscloset.com/apple- ii/#jp-carousel-285 President Carter, http://online.wsj.com/ article/ SB1000142405297020400550457423398 1506674934.html President Obama in Grant Park http://short-sharp-shock.blogspot.com/ 2009/11/hope-that-we-confessed.html Marshall Ganz http://www.wbmnet.nl/2011/05/global- leadership-dialogs-on-television-and- internetchannel/marshallganz/ Michael Slaby http://business.financialpost.com/ 2010/11/17/fp-tech-desk-qa-with-former- obama-cto-michael-slaby/ Narwhal vs. Orca http://arstechnica.com/information- technology/2012/11/how-team-obamas- tech-efficiency-left-romney-it-in-dust/ Barack Obama in shades, Manik Ranthee Office photos, Chicago shots Ethan Roeder, Ryan Kolak, Jason Kunesh & others Sophia & POTUS, Chris Dilts Photo credits
  21. 21. Thanks again! jason@publicgoodsoftware.com @jdkunesh http://publicgoodsoftware.com
  22. 22. Thank you!

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