The document summarizes the keynote speech given by Kenneth Field at the British Cartographic Society in Northamptonshire in 2013. Some of the main topics discussed in the speech include the consequences of modern mapping paradigms, tools for map-making being easy to use but not indicative of the quality of work, and a template for cartographers to consider the effects and consequences of their map-making decisions in order to leave the field of mapping in a better state. The speech concludes by thanking the audience and providing Kenneth Field's online contact details.