Trade up from cube to corner office - OpenText TeamSite Optimost
MECLABS in Five Minutes
1. Who we are and why we’re
different in 5 minutes…
2. Customers are cynical
The Marketer
(Company Logic)
(Actual MECLABS Experiment)
• Customers have
become cynical
with our sales and
marketing tactics…
The Customer
(Customer Logic)
3. Marketing from the bottom up
MECLABS is a research institution that exists to help
companies instill customer logic and dispel company logic in
the global marketplace.
4. Experiments to discover customer insights
MECLABS is a research institution that exists to help
companies instill customer logic and dispel company logic in
the global marketplace.
To accomplish that, we use the scientific method to truly
discover how customers make choices.
5. A top-down advertising design
The Marketer
(Company Logic)
(Actual MECLABS Experiment)
Company Logic
10. Business Software Suite
#1 On-Demand. 6459+ World Clients
Award-Winning Solution. Free Trial
www.XXXXXXXXXX.com/Business
54%Conversion
21%Conversion
97%Conversion
109%Conversion
31%Conversion
124%Conversion
201%Conversion
29%Conversion
15%Conversion
100%Conversion
21%Conversion137%Conversion
63%Conversion
Our library is growing and building on itself
MarketingExperiments
Publishes what really works in
optimization.
MarketingSherpa
Publishes practical case studies,
research and training for marketers
MECLABS
Parent company. Applies all the
current research to real brands and
uncovers new findings in process.
11. Who we are and why we’re different
MECLABS is a research institution that exists to help
companies instill customer logic and dispel company logic in
the global marketplace.
To accomplish that, we use the scientific method to truly
discover how customers make choices.
We then help companies align themselves and their products
to the customer’s desires.
12. We work across all digital marketing channels
EMAIL SOCIAL SEARCH
Business Software Suite
#1 On-Demand. 6459+ World Clients
Award-Winning Solution. Free Trial
www.XXXXXXXXXX.com/Business
104%
Conversion
15%
Conversion
21%
Conversion
13. And across all platforms
34%
Conversion
52%
Conversion
54%
Conversion
MOBILE TABLET DESKTOP
14. Across the customer lifecycle
1 2 3 4 5
Awareness
Customer becomes
aware of the
company/product
Knowledge
Customer researches
and considers
company/product
Selection
Customer decides on a
product or service
Purchase
Customer follows
through with the
purchase process
Retention
Customer experiences
positive value and
remains loyal
The Customer
16. 1294%
In ROI
We apply the insight to other areas
257% 28% The Customer
(Customer Logic)
603%
302%
451%
(Why Customers
said “Yes”)
17. Online and offline
1294%
In ROI
257% 28% The Customer
(Customer Logic)
603%
302%
451%
Transferred
Offline Direct Mail
TV
Billboards
18. Divisions of Labor
• Strategy
• Business
intelligence
• Customer research
• Data science
• Creative design
• Project
management
• Software
development,
integration,
hosting
• Knowledge transfer
Your
Marketing
Group
Fixed Fee Project(s)
Your Custom
Research Lab
Our model
Knowledge and Tools
• Validated test
• Marketing case
studies
• Patented
heuristics
• Education
• Test protocol
• Repeatable
methodology
27. (Actual MECLABS Experiment)
Example Experiment
0
20,000
40,000
60,000
80,000
100,000
2 4 6 8 10 12 14
EstimatedRevenue($/mo)
Send Frequency (sends/mo)
Estimated Monthly Revenue vs. Email Send
Frequency
300% RevenueWeekly
Original Email Send Frequency Optimized Email Send Frequency
Experiment revealed that by sending
emails every other day instead of weekly,
company made three times the amount
of revenue without negatively affecting
unsubscribes or opens.
Three weeks
Two weeks
10 days
Week
5 Days
3 Days
2 Days
Full List
Test list Frequency
Editor's Notes
Live Opt on Page
Take a look at this headline.
Context
Customers have become cynical. They don’t trust us. That’s partly why social media and things like the customer ratings on Amazon have grown so popular so quickly.
Additionally, the world is changing. Everything is going digital.
Our vision
Given this backdrop, we think gaining customer trust honestly is good business. So our vision is to help put the customer in the center. In marketing, that means letting them decide primarily through their behavior the experience and the value they will pay for.
In this context, digital is a living lab for learning what customers want. Our vision is for every company to use this customer imperative to start a never ending journey of continuous discovery, founded in science and digital, dedicated to truth, and available everywhere.
Context
Customers have become cynical. They don’t trust us. That’s partly why social media and things like the customer ratings on Amazon have grown so popular so quickly.
Additionally, the world is changing. Everything is going digital.
Our vision
Given this backdrop, we think gaining customer trust honestly is good business. So our vision is to help put the customer in the center. In marketing, that means letting them decide primarily through their behavior the experience and the value they will pay for.
In this context, digital is a living lab for learning what customers want. Our vision is for every company to use this customer imperative to start a never ending journey of continuous discovery, founded in science and digital, dedicated to truth, and available everywhere.
Context
Customers have become cynical. They don’t trust us. That’s partly why social media and things like the customer ratings on Amazon have grown so popular so quickly.
Additionally, the world is changing. Everything is going digital.
Our vision
Given this backdrop, we think gaining customer trust honestly is good business. So our vision is to help put the customer in the center. In marketing, that means letting them decide primarily through their behavior the experience and the value they will pay for.
In this context, digital is a living lab for learning what customers want. Our vision is for every company to use this customer imperative to start a never ending journey of continuous discovery, founded in science and digital, dedicated to truth, and available everywhere.
By tapping into customer logic “why people say yes” to infoUSA, the company was able to achieve a 1294% ROI on their investment with MECLABS
We’ve been dedicated to how people make choices for over 25 years.
Who we are, and why we’re different
Today, most people know us through our MarketingSherpa brand, where we are interviewing hundreds of marketing innovators each year and freely publishing the equivalent of four business books worth of independent marketing case studies. We’ve also received in-depth, completed surveys from over 52k marketers just since 2008. And we lecture at our own event and at leading universities like Harvard and Oxford and at premier industry events, including Dreamforce, the DMA, the AMA, the IRCE, etc.
We bring into our labs this knowledge of what’s really working in the world of marketing and use that and other knowledge from secondary sources to develop hypotheses on behalf of global brands and conduct real-world, large scale experiments to improve conversion in digital funnels.
Through this large library of knowledge, we have recognized patterns across industries that enable us to patent 10 heuristics, which is just a fancy name for a thinking tool, and develop 45 hours of class room education, including over a hundred homework assignments so that your team can receive the deep understanding of these proven customer-first principles. We’ll be developing a master’s certificate later this year with the University of Florida and a PhD in 2017.
How All This Research (Really) Pays Off
Once we’ve determined what really makes your customers say yes, we can apply that knowledge all over the business and see major results…
Ultimately, we’re aligning the business to the customer’s desires.
How All This Research (Really) Pays Off
Once we’ve determined what really makes your customers say yes, we can apply that knowledge all over the business and see major results…
Ultimately, we’re aligning the business to the customer’s desires.
How All This Research (Really) Pays Off
Once we’ve determined what really makes your customers say yes, we can apply that knowledge all over the business and see major results…
Ultimately, we’re aligning the business to the customer’s desires.
Our Model
Imagine we started working together. We will set up a custom research lab to work with your marketing team.
In that lab, your team can have access to our methodology, our patented heuristics, our large library of validated tests and marketing case studies, our test protocol tool, and our education and knowledge transfer tools, courses, and workshops.
Your team can also have access to a talent pool that typically includes digital strategists, project management, business intelligence, market research, data scientists, creative design, software development, integration and even hosting, and teachers.
Our model is to offer these labs on a fixed fee basis.
How All This Research (Really) Pays Off
Once we’ve determined what really makes your customers say yes, we can apply that knowledge all over the business and see major results…
Ultimately, we’re aligning the business to the customer’s desires.
How All This Research (Really) Pays Off
Once we’ve determined what really makes your customers say yes, we can apply that knowledge all over the business and see major results…
Ultimately, we’re aligning the business to the customer’s desires.
How All This Research (Really) Pays Off
Once we’ve determined what really makes your customers say yes, we can apply that knowledge all over the business and see major results…
Ultimately, we’re aligning the business to the customer’s desires.
How All This Research (Really) Pays Off
Once we’ve determined what really makes your customers say yes, we can apply that knowledge all over the business and see major results…
Ultimately, we’re aligning the business to the customer’s desires.
