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MECLABS in Five Minutes

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MECLABS in Five Minutes

  1. 1. Who we are and why we’re different in 5 minutes…
  2. 2. Customers are cynical The Marketer (Company Logic) (Actual MECLABS Experiment) • Customers have become cynical with our sales and marketing tactics… The Customer (Customer Logic)
  3. 3. Marketing from the bottom up MECLABS is a research institution that exists to help companies instill customer logic and dispel company logic in the global marketplace.
  4. 4. Experiments to discover customer insights MECLABS is a research institution that exists to help companies instill customer logic and dispel company logic in the global marketplace. To accomplish that, we use the scientific method to truly discover how customers make choices.
  5. 5. A top-down advertising design The Marketer (Company Logic) (Actual MECLABS Experiment) Company Logic
  6. 6. A bottom-up design Customer Logic (Actual MECLABS Experiment)
  7. 7. The result of thought-sequence optimization Company Logic Customer Logic (Actual MECLABS Experiment) 1294% In ROI
  8. 8. Business Software Suite #1 On-Demand. 6459+ World Clients Award-Winning Solution. Free Trial www.XXXXXXXXXX.com/Business 54%Conversion 21%Conversion 97%Conversion 109%Conversion 31%Conversion 124%Conversion 201%Conversion 29%Conversion 15%Conversion 100%Conversion 21%Conversion137%Conversion 63%Conversion C = 4m + 3v + 2(i-f) - 2a © ec < op < ct < lp © eme = rv(of+ i) – (f + a) © fSC = lT + dT © Opr > Oprn > Ocnn © Discovering how people make decisions
  9. 9. Business Software Suite #1 On-Demand. 6459+ World Clients Award-Winning Solution. Free Trial www.XXXXXXXXXX.com/Business 54%Conversion 21%Conversion 97%Conversion 109%Conversion 31%Conversion 124%Conversion 201%Conversion 29%Conversion 15%Conversion 100%Conversion 21%Conversion137%Conversion 63%Conversion C = 4m + 3v + 2(i-f) - 2a © ec < op < ct < lp © eme = rv(of+ i) – (f + a) © fSC = lT + dT © Opr > Oprn > Ocnn © • 20+ years in the business • 20,000+ sales paths tested • 1,500+ experiments validated in our lab • 10 patented heuristics • 45 hours of classroom education • Upcoming master’s certificate in 2015 and a PhD program by 2017 The largest library of benchmarks & case studies
  10. 10. Business Software Suite #1 On-Demand. 6459+ World Clients Award-Winning Solution. Free Trial www.XXXXXXXXXX.com/Business 54%Conversion 21%Conversion 97%Conversion 109%Conversion 31%Conversion 124%Conversion 201%Conversion 29%Conversion 15%Conversion 100%Conversion 21%Conversion137%Conversion 63%Conversion Our library is growing and building on itself MarketingExperiments Publishes what really works in optimization. MarketingSherpa Publishes practical case studies, research and training for marketers MECLABS Parent company. Applies all the current research to real brands and uncovers new findings in process.
  11. 11. Who we are and why we’re different MECLABS is a research institution that exists to help companies instill customer logic and dispel company logic in the global marketplace. To accomplish that, we use the scientific method to truly discover how customers make choices. We then help companies align themselves and their products to the customer’s desires.
  12. 12. We work across all digital marketing channels EMAIL SOCIAL SEARCH Business Software Suite #1 On-Demand. 6459+ World Clients Award-Winning Solution. Free Trial www.XXXXXXXXXX.com/Business 104% Conversion 15% Conversion 21% Conversion
  13. 13. And across all platforms 34% Conversion 52% Conversion 54% Conversion MOBILE TABLET DESKTOP
  14. 14. Across the customer lifecycle 1 2 3 4 5 Awareness Customer becomes aware of the company/product Knowledge Customer researches and considers company/product Selection Customer decides on a product or service Purchase Customer follows through with the purchase process Retention Customer experiences positive value and remains loyal The Customer
  15. 15. (Actual MECLABS Experiment) 1294% In ROI But we don’t stop with the initial improvement . . . because the web is a living laboratory.
  16. 16. 1294% In ROI We apply the insight to other areas 257% 28% The Customer (Customer Logic) 603% 302% 451% (Why Customers said “Yes”)
  17. 17. Online and offline 1294% In ROI 257% 28% The Customer (Customer Logic) 603% 302% 451% Transferred Offline Direct Mail TV Billboards
  18. 18. Divisions of Labor • Strategy • Business intelligence • Customer research • Data science • Creative design • Project management • Software development, integration, hosting • Knowledge transfer Your Marketing Group Fixed Fee Project(s) Your Custom Research Lab Our model Knowledge and Tools • Validated test • Marketing case studies • Patented heuristics • Education • Test protocol • Repeatable methodology
  19. 19. Example Experiment (Actual MECLABS Experiment)
  20. 20. Example Experiment 548% Leads on SEO Landing Page (Actual MECLABS Experiment)
  21. 21. Example Experiment 548% Leads on SEO Landing Page (SEO Landing Page) (Homepage) (Why Customers said “Yes”)
  22. 22. Example Experiment 548% Leads on SEO Landing Page (Actual MECLABS Experiment) 90% Leads on Homepage
  23. 23. (Actual MECLABS Experiment) Example Experiment 88% 541%The Marketer (Company Logic)
  24. 24. (Actual MECLABS Experiment) Example Experiment 88% (Why Customers said “Yes”) 12%The Customer (Customer Logic) 47%541%541%64% 54 1052% Total Subscriptions Original Page Optimized Page #1 Optimized Page #2 Optimized Page #3 Optimized Page #4 Optimized Page #5
  25. 25. (Actual MECLABS Experiment) Example Experiment 88% 541% The Customer (Customer Logic) 1052% Subscriptions
  26. 26. Example Experiment (Actual MECLABS Experiment) 300% Monthly Revenue (Why Customers said “Yes”)
  27. 27. (Actual MECLABS Experiment) Example Experiment 0 20,000 40,000 60,000 80,000 100,000 2 4 6 8 10 12 14 EstimatedRevenue($/mo) Send Frequency (sends/mo) Estimated Monthly Revenue vs. Email Send Frequency 300% RevenueWeekly Original Email Send Frequency Optimized Email Send Frequency Experiment revealed that by sending emails every other day instead of weekly, company made three times the amount of revenue without negatively affecting unsubscribes or opens. Three weeks Two weeks 10 days Week 5 Days 3 Days 2 Days Full List Test list Frequency

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