The document provides 4 tips for harnessing the power of storytelling: 1) Understand your audience by building knowledge of buyer needs and interests. 2) Identify the "cast" of the buying committee and their roles. 3) A/B test theories to interpret psychographic data. 4) Create deeper connections through real conversation and story nurturing. More details on building an effective storytelling strategy can be found in the full article.

1. Connecting with
Psychographics:
4 Tips for Harnessing
the Power of Storytelling
By Jeff Cleasby,
VP of Strategic Accounts

2. Understand
your audience
Identify the
of the buying committee
“cast”
Build a detailed knowledge of buyer
needs and interests to better develop
storytelling that resonates and withstands
the changing trends of your industry.
Create a cast list and determine the roles of each
“actor” within the group. Are they the protagonist,
or a supporting character? This will help to shape
your storytelling strategy.

3. A/B testing
Create a
connection
deeper
When it comes down to the minutia
of emotional needs that make up
psychographic profiles, data is always
subject to interpretation. Test your theories
to find success.
Marketing messaging is forgettable without
proper nurturing. Forge connections with your
brand and story by striving to create a real
conversation with prospects.

4. For more details on building
a
that resonates with your target
audience, read our full article
storytelling strategy
Link in this post

5. Connecting with
Psychographics:
4 Tips for Harnessing
the Power of Storytelling
By Jeff Cleasby,
VP of Strategic Accounts

6. Understand
your audience
Identify
the of the
buying committee
“cast”
Build a detailed knowledge of buyer
needs and interests to better develop
storytelling that resonates and withstands
the changing trends of your industry.
Create a cast list and determine the roles
of each “actor” within the group. Are they
the protagonist, or a supporting character?
This will help to shape your storytelling strategy.

7. A/B testing
When it comes down to the minutia
of emotional needs that make up
psychographic profiles, data is always
subject to interpretation. Test your
theories to find success.
Create
a
connection
deeper
Marketing messaging is forgettable without
proper nurturing. Forge connections with your
brand and story by striving to create a real
conversation with prospects.

8. For more details on building
a
that resonates with your
target audience,
read our full article
storytelling strategy
www.infusemedia.com
Link in our bio

9. Connecting with
Psychographics:
4 Tips for Harnessing
the Power of Storytelling
By Jeff Cleasby,
VP of Strategic Accounts

10. Understand
your audience
Build a detailed knowledge of buyer
needs and interests to better develop
storytelling that resonates and withstands
the changing trends of your industry.
Identify
the of the
buying committee
“cast”
Create a cast list and determine the roles
of each “actor” within the group. Are they
the protagonist, or a supporting character?
This will help to shape your storytelling strategy.

11. A/B testing
When it comes down to the minutia
of emotional needs that make up
psychographic profiles, data is always
subject to interpretation. Test your
theories to find success.
Create
a
connection
deeper
Marketing messaging is forgettable without
proper nurturing. Forge connections with your
brand and story by striving to create
a real conversation with prospects.

12. For more details on building
a
that resonates with your
target audience,
read our full article
storytelling strategy
www.infusemedia.com