The document provides 5 sales tips from Jeff Cleasby, VP of Strategic Accounts at INFUSEmedia. The tips are to: 1) build an expert brand on social media through active participation and business topics; 2) engage prospects on social media through discussions and answering questions to develop new relationships; 3) implement multi-channel outreach to find prospects through the right channels and meet their needs; 4) demonstrate background research on prospects who value personalized outreach and learning about their needs; 5) showcase how your unique offer can outperform competitors and make prospects' lives easier. Interested readers can click a link to speak with a local lead generation specialist.