SlideShare a Scribd company logo
Alcohol Survey May 2013

Alcohol
•
•
•

88% of commuters consume
alcohol whilst out socialising.
9 in 10 go out drinking after
work
Over half of commuters drink 3
or more types of alcohol*

Price least important factor
when choosing beer/lager or
cider brand*

•

60% of commuters are open to
trying new flavours of cider*

•

2 in 5 commuters say their
drinking behaviour is
influenced by the weather

Familiarity, promotions/
special offers, type of drinking
establishment, price, and
weather are key factors
influencing commuter’s choice
in drink.

•

•

•

61% of Commuters are
susceptible to influence when
selecting beer/lager*

More Related Content

What's hot

Vinitaly Survey (Full Length Version): Preliminary Findings to Italian Wines ...
Vinitaly Survey (Full Length Version): Preliminary Findings to Italian Wines ...Vinitaly Survey (Full Length Version): Preliminary Findings to Italian Wines ...
Vinitaly Survey (Full Length Version): Preliminary Findings to Italian Wines ...
Stevie Kim
 
$PLATTER flavored water
$PLATTER flavored water$PLATTER flavored water
$PLATTER flavored water
GIFT UNIVERSITY
 
CRESCENT PURE: CASE STUDY
CRESCENT PURE: CASE STUDYCRESCENT PURE: CASE STUDY
CRESCENT PURE: CASE STUDY
Shivanand Streaky
 
Using the WQA Consumer Study to Improve your Marketing Response
Using the WQA Consumer Study to Improve your Marketing ResponseUsing the WQA Consumer Study to Improve your Marketing Response
Using the WQA Consumer Study to Improve your Marketing Response
Dale "DataDale" Filhaber
 
rupak
rupakrupak
rupak
rupakfeb7
 
HARVARD BUSINESS REVIEW (CRESCENT PURE)
HARVARD BUSINESS REVIEW (CRESCENT PURE)HARVARD BUSINESS REVIEW (CRESCENT PURE)
HARVARD BUSINESS REVIEW (CRESCENT PURE)
suruchi1996
 
What Can Big Grocery Learn from Farmers' Markets Using Social Data?
What Can Big Grocery Learn from Farmers' Markets Using Social Data?What Can Big Grocery Learn from Farmers' Markets Using Social Data?
What Can Big Grocery Learn from Farmers' Markets Using Social Data?
Networked Insights
 
Crescent pure
Crescent pureCrescent pure
Crescent pure
sowrasree banerjee
 
CRESCENT PURE HARVARD BUSINESS SCHOOL
CRESCENT PURE HARVARD BUSINESS SCHOOLCRESCENT PURE HARVARD BUSINESS SCHOOL
CRESCENT PURE HARVARD BUSINESS SCHOOL
Harsh Agarwal
 
3 (1)
3 (1)3 (1)
International Business - International University - 2017
International Business - International University - 2017International Business - International University - 2017
International Business - International University - 2017
Truc Doan
 
Cb group4 canada dry Case study
Cb group4 canada dry Case study Cb group4 canada dry Case study
Cb group4 canada dry Case study
Shivank Pandya
 

What's hot (12)

Vinitaly Survey (Full Length Version): Preliminary Findings to Italian Wines ...
Vinitaly Survey (Full Length Version): Preliminary Findings to Italian Wines ...Vinitaly Survey (Full Length Version): Preliminary Findings to Italian Wines ...
Vinitaly Survey (Full Length Version): Preliminary Findings to Italian Wines ...
 
$PLATTER flavored water
$PLATTER flavored water$PLATTER flavored water
$PLATTER flavored water
 
CRESCENT PURE: CASE STUDY
CRESCENT PURE: CASE STUDYCRESCENT PURE: CASE STUDY
CRESCENT PURE: CASE STUDY
 
Using the WQA Consumer Study to Improve your Marketing Response
Using the WQA Consumer Study to Improve your Marketing ResponseUsing the WQA Consumer Study to Improve your Marketing Response
Using the WQA Consumer Study to Improve your Marketing Response
 
rupak
rupakrupak
rupak
 
HARVARD BUSINESS REVIEW (CRESCENT PURE)
HARVARD BUSINESS REVIEW (CRESCENT PURE)HARVARD BUSINESS REVIEW (CRESCENT PURE)
HARVARD BUSINESS REVIEW (CRESCENT PURE)
 
What Can Big Grocery Learn from Farmers' Markets Using Social Data?
What Can Big Grocery Learn from Farmers' Markets Using Social Data?What Can Big Grocery Learn from Farmers' Markets Using Social Data?
What Can Big Grocery Learn from Farmers' Markets Using Social Data?
 
Crescent pure
Crescent pureCrescent pure
Crescent pure
 
CRESCENT PURE HARVARD BUSINESS SCHOOL
CRESCENT PURE HARVARD BUSINESS SCHOOLCRESCENT PURE HARVARD BUSINESS SCHOOL
CRESCENT PURE HARVARD BUSINESS SCHOOL
 
3 (1)
3 (1)3 (1)
3 (1)
 
International Business - International University - 2017
International Business - International University - 2017International Business - International University - 2017
International Business - International University - 2017
 
Cb group4 canada dry Case study
Cb group4 canada dry Case study Cb group4 canada dry Case study
Cb group4 canada dry Case study
 

Viewers also liked

Ford 2012 summary
Ford 2012 summaryFord 2012 summary
Ford 2012 summary
JCDecauxUK
 
Kopparberg agency presentation
Kopparberg agency presentationKopparberg agency presentation
Kopparberg agency presentation
christophertwining
 
Stella artois summary
Stella artois summaryStella artois summary
Stella artois summary
JCDecauxUK
 
Powerpoint presentations flow connecting diverging 9 arrows charts and diagra...
Powerpoint presentations flow connecting diverging 9 arrows charts and diagra...Powerpoint presentations flow connecting diverging 9 arrows charts and diagra...
Powerpoint presentations flow connecting diverging 9 arrows charts and diagra...
SlideTeam.net
 
Real World January 2014
Real World January 2014Real World January 2014
Real World January 2014
Posterscope
 
The Real World October 2015
The Real World October 2015The Real World October 2015
The Real World October 2015
Posterscope
 
Beer marketing innovation
Beer marketing innovationBeer marketing innovation
Beer marketing innovation
Francis Anderson
 
Smart city
Smart citySmart city
Smart city
modi_123smartcity
 
Smart city presentation
Smart city presentationSmart city presentation
Smart city presentation
Neeraj Mandloi IAS
 

Viewers also liked (9)

Ford 2012 summary
Ford 2012 summaryFord 2012 summary
Ford 2012 summary
 
Kopparberg agency presentation
Kopparberg agency presentationKopparberg agency presentation
Kopparberg agency presentation
 
Stella artois summary
Stella artois summaryStella artois summary
Stella artois summary
 
Powerpoint presentations flow connecting diverging 9 arrows charts and diagra...
Powerpoint presentations flow connecting diverging 9 arrows charts and diagra...Powerpoint presentations flow connecting diverging 9 arrows charts and diagra...
Powerpoint presentations flow connecting diverging 9 arrows charts and diagra...
 
Real World January 2014
Real World January 2014Real World January 2014
Real World January 2014
 
The Real World October 2015
The Real World October 2015The Real World October 2015
The Real World October 2015
 
Beer marketing innovation
Beer marketing innovationBeer marketing innovation
Beer marketing innovation
 
Smart city
Smart citySmart city
Smart city
 
Smart city presentation
Smart city presentationSmart city presentation
Smart city presentation
 

More from JCDecauxUK

One pager full lurpak
One pager full lurpakOne pager full lurpak
One pager full lurpak
JCDecauxUK
 
Lurpak 1-pager
Lurpak 1-pagerLurpak 1-pager
Lurpak 1-pager
JCDecauxUK
 
Fashion one pager
Fashion one pagerFashion one pager
Fashion one pager
JCDecauxUK
 
Audi summary
Audi summaryAudi summary
Audi summary
JCDecauxUK
 
Ee summary
Ee summaryEe summary
Ee summary
JCDecauxUK
 
Connected Youth: Technology
Connected Youth: TechnologyConnected Youth: Technology
Connected Youth: Technology
JCDecauxUK
 
Pob3 one pager
Pob3 one pagerPob3 one pager
Pob3 one pager
JCDecauxUK
 
Connected commuter ooh media
Connected commuter ooh mediaConnected commuter ooh media
Connected commuter ooh media
JCDecauxUK
 
Pob3 one pager
Pob3 one pagerPob3 one pager
Pob3 one pager
JCDecauxUK
 
Pob3 one pager
Pob3 one pagerPob3 one pager
Pob3 one pager
JCDecauxUK
 
Pob3 one pager
Pob3 one pagerPob3 one pager
Pob3 one pager
JCDecauxUK
 
Pob3 one pager
Pob3 one pagerPob3 one pager
Pob3 one pager
JCDecauxUK
 
Betting & gambling 1 pager
Betting & gambling 1 pagerBetting & gambling 1 pager
Betting & gambling 1 pager
JCDecauxUK
 
World cup one pagers
World cup one pagersWorld cup one pagers
World cup one pagers
JCDecauxUK
 
World cup one pagers
World cup one pagersWorld cup one pagers
World cup one pagers
JCDecauxUK
 
More than summary
More than summaryMore than summary
More than summary
JCDecauxUK
 
Post office summary
Post office summaryPost office summary
Post office summary
JCDecauxUK
 
Connected commuter finance 3
Connected commuter finance 3Connected commuter finance 3
Connected commuter finance 3
JCDecauxUK
 
Valentine's day
Valentine's dayValentine's day
Valentine's day
JCDecauxUK
 
1 pagers finance
1 pagers finance1 pagers finance
1 pagers finance
JCDecauxUK
 

More from JCDecauxUK (20)

One pager full lurpak
One pager full lurpakOne pager full lurpak
One pager full lurpak
 
Lurpak 1-pager
Lurpak 1-pagerLurpak 1-pager
Lurpak 1-pager
 
Fashion one pager
Fashion one pagerFashion one pager
Fashion one pager
 
Audi summary
Audi summaryAudi summary
Audi summary
 
Ee summary
Ee summaryEe summary
Ee summary
 
Connected Youth: Technology
Connected Youth: TechnologyConnected Youth: Technology
Connected Youth: Technology
 
Pob3 one pager
Pob3 one pagerPob3 one pager
Pob3 one pager
 
Connected commuter ooh media
Connected commuter ooh mediaConnected commuter ooh media
Connected commuter ooh media
 
Pob3 one pager
Pob3 one pagerPob3 one pager
Pob3 one pager
 
Pob3 one pager
Pob3 one pagerPob3 one pager
Pob3 one pager
 
Pob3 one pager
Pob3 one pagerPob3 one pager
Pob3 one pager
 
Pob3 one pager
Pob3 one pagerPob3 one pager
Pob3 one pager
 
Betting & gambling 1 pager
Betting & gambling 1 pagerBetting & gambling 1 pager
Betting & gambling 1 pager
 
World cup one pagers
World cup one pagersWorld cup one pagers
World cup one pagers
 
World cup one pagers
World cup one pagersWorld cup one pagers
World cup one pagers
 
More than summary
More than summaryMore than summary
More than summary
 
Post office summary
Post office summaryPost office summary
Post office summary
 
Connected commuter finance 3
Connected commuter finance 3Connected commuter finance 3
Connected commuter finance 3
 
Valentine's day
Valentine's dayValentine's day
Valentine's day
 
1 pagers finance
1 pagers finance1 pagers finance
1 pagers finance
 

Recently uploaded

Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
DilanThennakoon
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
SimpleMoneyMaker
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
klaudiadgmkt
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
Vbout.com
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Search Engine Journal
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 

Connected commuter alcohol 2013

  • 1. Alcohol Survey May 2013 Alcohol • • • 88% of commuters consume alcohol whilst out socialising. 9 in 10 go out drinking after work Over half of commuters drink 3 or more types of alcohol* Price least important factor when choosing beer/lager or cider brand* • 60% of commuters are open to trying new flavours of cider* • 2 in 5 commuters say their drinking behaviour is influenced by the weather Familiarity, promotions/ special offers, type of drinking establishment, price, and weather are key factors influencing commuter’s choice in drink. • • • 61% of Commuters are susceptible to influence when selecting beer/lager*

Editor's Notes

  1. *looking at commuters who consume one or more of the following types: Cider, Beer/lager, Ale/stout, Vodka, Wine.