Conference And Banqueting

conference and banqueting
Programme: BTEC Higher National Diploma in Hospitality Management
Unit Title and Number: Conference and Banqueting Management Unit 13
Module Tutor: Pratika Teyssedou
Date Set: 17/01/2014
TABLE OF CONTENT
INTRODUCTION ......................................................................................... 1
TASK A
1.1 What is the size and scope in Conference and Banqueting in UK ...............1 1.2 How will Pestle affect Banqueting and Conference
................................3
CONCLUSION ...........................................................................................5
BIBLIOGRAPHY ...........................................................................................6
Introduction
This report presents a research into the ... Show more content on Helpwriting.net ...
A Conference can be described as a meeting for consultation, exchange of information and discussion. Some conferences have only a few delegates
while others have several hundred. They may be held on behalf of a political party, to create a new image, launch a new product, communicate to
employees or make some kind of public announcement. Venues vary and may include ahotel, dedicated conference venue, college or university
campus. 2
In our days, conferences are thought to be one of the most important and essential aspects in globalization as it bridge the openings of numerous
industries from one nation to a different one and it is facilitating various economies of various nations to be accepted all over the world.
www.bibliotecaregielive.co.uk
Other types of conference
Academic conferences.
Professional association conferences.
Training conference

... Get more on HelpWriting.net ...

Museum and Tourism
Museums and tourism
Stakeholders, resource and sustainable development
Master's Dissertation International Museum Studies Museion/GГ¶teborg University Spring term 2004 Author: GuГ°brandur Benediktsson Supervisor:
Cajsa Lagerkvist
LIST OF CONTENTS
FOREWORD. . . . . . . . . . . . . . . . . . . . . . . . . . . . 1. INTRODUCTION. . . . . . . . . . . . . . . . . . . . . . . . 1.1. Aims and objectives. . . . . . . . . . . . . . . . . .
. 1.2. Theoretical approaches and sources. . . . . . . . . .
2 3 5 5
2. TERMS AND DEFINITIONS. . . . . . . . . . . . . . . . . . 7 2.1. What is a museum? . . . . . . . . . . . . . . . . . . . 7 2.2. What is tourism? . . . . . . . . . . . . . .
. . . . . . 12 3. MUSEUMS AND CULTURAL TOURISM. . . . . . . . . .... Show more content on Helpwriting.net ...
This is an immense and actual task, for "[t]he achievement of a beneficial inter–action between the potentially conflicting expectations and aspirations
of visitors and host or local communities, presents many challenges and opportunities."13 I believe that within the museum world lies much knowledge
and experience which is certainly relevant to further discussion and development of the relationship between cultural heritage management and tourism.
Though my topic is connected to the field of cultural tourism, it has to be kept clear that this thesis is on museums and museology rather than on
tourism. The reason is that cultural tourism is a form of tourism – it is not a form of cultural heritage management and is not a form of museum
management.14 Museums can on the other hand contribute to cultural tourism as attractions, because they work with the cultural heritage, or even are
themselves cultural or heritage assets. Therefore their input to the development in the field of cultural tourism is certainly valid. Though the tourism
sector and the cultural heritage management sector, including the museums, actually do have

Essay about Coaching and Mentor
Mentoring Assignments level 7
The abilities and performance characteristics of effective leaders are appraised.
In 1992 Sir Peter dela Billiere was quoted as Strenght of personality is always likely to be part of the DNA of top leaders. He based this around his
research around military structure throughout history ,sir Peter was throughout his career an very well respected Military officer who has spoken at
many Buiness conventions on leadership .
(Hooper and Potter2000 ;Hodgson 2004) argue that the small percentage could be increased through appropriate development and more self awareness.
I John Adair book Fundamentals of Leadership 2005 he suggest that originations should focus on strategic aspects of leadership .He was able to ... Show
more content on Helpwriting.net ...
In contrast Stogdill (1974) presents that there are over 160 definitions of leadership,Adair (2005) conculede that this can be put into three selected
levels .
Strategic–Big picture
Abient –Day to Day
Espisodic–small or Group
The Concept of episodic front line leader ship has emerged from studies of Forgas (1979) social episodes.
The start of the 20th centaury there has been the approach that the Great man theories,qualiteis approach that great leader are born despite more interest
being set in psychological theories.
Stogdill (1974) has enhanced the work of the university of Ohio and the University of Michigan. In essence that leader operate in tow sort of behaviour
direct to towards achieving the task and developing and maintain the relationships.
This is the essence of the managerial grid defined by Blake and Mounton (1964)which sugest five key leadership styles . * High Task and Low
Relationship Style * High Task and High Relationship Style * Low task and High Relationship Style * Low Task and high Relationship Style *
Medium Task and Medium Relationship Style
The summary was the leader should occupy the middle of the above which has been formed to a grid theory, thus that mangers should occupy a
medium level on both task and relationship behaviour.
Thos approach has been linked to the laws cybernetics and expert systems ,namely Ashbys Law of Requisite Variety which states the highest number of

Essay on Macville Conference
2013
PortFilio
Samarut Antoine
04/06/2013
MacVille Espresso coffee machine conference
Table of Contents
1. Scope SpecificationsPage 1 2.1 Conference purpose 2.2 Conference contact person's details 2.3 Date and duration of the conference 2.4 Description
of the target market 2.5 Conference location 2.6.1 Floor plan of total venue 2.6.2 Room set–up for main conference session 2.6.3 Room set–ups for
break out conference sessions 2.6 Conference checklist of all the required conference facilities 2.7 Conference checklist of all the equipment required
2. Conference KitPage 5 3. Registration ProceduresPage 6 4.8 ... Show more content on Helpwriting.net ...
Also the Sofitel Brisbane is located really close to the Central Station for those who might travel by train.
2.6.1 Floor plan of the total venue
For the conference 4 rooms will be required
2.6.2 Room set–up for the main conference session
2.6.3 Room set–ups for break out conference sessions
2.6 Conference checklist of all required facilities
* Secure covered parking for delegates * Wireless broadband Internet connection in all meeting rooms * Toilets * Water * Electricity plugs * Disabled
person facilities * Security staff * Emergency staff

2.7 Conference checklist of all the equipment required
* Computers * Projector(s) * Remotes control * Interactive white boards * White boards * Tables * Chairs / armchairs * Refreshments disposal (eg:
glasses, plates...) * TV/screens * Microphone * Sound system * Lightning
2. Conference kit
The conference kit will include: * a writing pad (with MacVille logo) * a pen (with MacVille logo) * a name badge (with the company logo) * a
program of the conference day * a brochure about the company itself and its products * a sales catalog * –15% voucher on the new coffee machine * a
feedback form * a summary of the speakers and theirs topics * information about the organisers * free coffee sample
3. Registration

Principles of Supporting Business Events
Unit five: Principles of supporting business events Assessment You should use this file to complete your Assessment. The first thing you need to do is
save a copy of this document, either onto your computer or a disk Then work through your Assessment, remembering to save your work regularly
When you've finished, print out a copy to keep for reference Then, go to www.vision2learn.com and send your completed Assessment to your tutor via
your My Study area – make sure it is clearly marked with your name, the course title and the Unit and Assessment number. Please note that this
Assessment document has 3 pages and is made up of 3 Sections. Section 1 – Understand how to support the organisation of a business event... Show
|2. |2. | |Booking rooms and accommodation |Offering information – such as where to find |Contributing to a review of the event – what | | |rooms or
facilities |could be improved? | | | | | | | | | | | | | | | | | Section 2 – Understand the purpose of displaying professional and helpful behaviour whilst
supporting a business event and how to do so 1. Explain the purpose of displaying professional and helpful behaviour when supporting a business
event. It's not just a great idea that creates a successful business– how you behave makes a difference too. Everyone who comes in contact with your
business –

Importance Of Conference And Banqueting
Conference and banqueting
Gina Visan
Contents
1.1Discuss the size and scope of the conference and banqueting industry in the UK2
1.2Analyse factors that have influenced its development3
2.1Critically assess the key strategic and operational issues involved in the effective management of a given conference or banquet4
2.2Discuss performance and quality review techniques used by the conference and banqueting industry6
3.1Evaluate the suitability of a range of food production systems and styles and food and beverage service styles for a given conference or banquet7
3.2Discuss factors to consider when organising an off–site conference or banquet7
3.3Analyse the key menu planning considerations for conference and banqueting events7
4.1Assess the ergonomic considerations for a given conference and banquet8
Reference9
1.1Discuss the size and scope of the conference and banqueting industry in the UK
According to Manzoor Ahmad Khan, "conference and banqueting refer to a specialized niche of group tourism dedicated to planning, booking and
facilitating conferences, seminars and other events"(Khan, 2015). Comment by Grammarly: Deleted:s
Bowdin (2006) states that UK is in the third place in organizing large international conferences, behind US and France, however the UK should have an
International Convention Centre in London, in order to compete for holding conferences with thousands of delegates (Bowdin, 2006).Comment by
Grammarly: Deleted:o
Bowdin

The legal and insurance implications of staging a concert....
Name:StevenJacksonEmail:mcbsjackson@gmail.comAdvancedDiplomainEventmanagement
Assessmentno.4
Thelegalandinsuranceimplicationsofstagingaconcert.
Beforestagingaconcertinalocality,therearesomeareasthatneedtobeconsideredlike:
OrganizationalstructureandlegalstatusEventOwnershipContractsandagreementsLicencesandpermissionInsurance
OrganizationalStructures
Therearefivetypesof ... Show more content on Helpwriting.net ...
Alimitedcompanyhasnameddirectorswhosefinancialliabilityiseitherlimitedbyguaranteeorbyshares.Settingupthiskindoforganisationinvolvestocomplyadditio
! CharitableStatus
Organisationswithcharitablepurposescanapplyforcharitablestatus.Benefitsincludetaxadvantagesandtheabilitytoreceivedonationsfromcharitabletrusts.Toqual
EventOwnership
Youmustestablishwhoactuallyownstheeventandthereforehasthevariousrightsandliabilitiesassociatedwithit.Itmustbeclearifwhetheryouhavetherighttoenterint
Sanctioning

Insomecases,itmaybenecessary

Marketing Communications for a New Budget Hotel
MARKETING COMMUNICATIONS FOR BUSINESS
M.SHIHAM GHOUSE
STUDENT NUMBER 4343
BOURNEMOUTH STUDENT NUMBER 4345950
BHT 10.
MARKETING AND COMMUNICATIONAL PLANNING FOR "THE GARAGE"
ContentsPage 1. Executive summery........................................................................................05 2. Situational analysis 3.1 S.W.O.T
analysis....................................................................... 05 3.2 PEST analysis........................................................................... 06 3.3 The competitive
environment.................................................... 07 3. Marketing objectives 4.4 Qualitative ... Show more content on Helpwriting.net ...
19 11. References................................................................................................... 20–21 12.
Appendix..................................................................................................... 22–28
Appendix Appendix Page Appendix 1 Regulations....................................................................................................... 22 Appendix 2 Core offering in the
rooms................................................................................ 22 Appendix 3 Print media........................................................................................................ 23
Appendix 4 Hotel brochure.................................................................................................. 24 Appendix 5
Internet............................................................................................................. 25 Appendix 6 Public relations
campaigns............................................................................... 26 Appendix 7 Pre launch promotions materials......................................................................
27 Appendix 8 Sponsor

Advanced Professional Development
Level 7
Diploma in Management Studies
Level 7 Diploma in Management Studies
Contents
Introduction5
Part 1 – Methods to Improve Personal and Professional Skills7
Management Development Techniques7
Coaching12
Mentoring15
Counseling 17
Stress Management19
Leadership24

Management Styles30
Professional Bodies 35
Chairing Meetings36
Effective Presentations38
Time Management43
Problem Solving46
Mind Maps49
Drill Down52
Decision Trees54
Thinking Hats60
Cost ... Show more content on Helpwriting.net ...
Although they have been criticised, these standards provide a specification of competencies, or abilities, which it is argued that managers in various
roles and levels require. They can thus provide a starting point for determining development needs and for designing development programmes.
Qualifications have been developed using this framework, which requires evidence of competence at work. Many organisations have developed their
own competence frameworks.
Action learning
Most people learn best by doing. If that process can be structured, so much the better. Action learning sets help to achieve this by making making
managers focus on solving live issues in their normal working environments by trying out different approaches, with discussion and support from
colleagues to help them reflect on their impact.
Project working

Increasingly, managers work in cross–functional teams, exposing them to different functions and enabling them to learn about different aspects of the
organisation and ways of doing things. Putting people on such teams is one way of broadening their experience and effectiveness.
Secondments
Taking a role in another organisation through secondments for a year or two – or sometimes, in the case of senior people, non–executive directorships
– is another way of broadening experience.
Appraisal
Since the 1970s, many organisations have operated appraisals, in which an

Indian Premier League
Project IPL
A revolution in Indian Sports & Entertainment
27 May 2008
Indian Premier League (IPL)
A revolution in Indian sports and entertainment
Over 200 million Indian viewers, 10 million international viewers, 4 million live spectators: the Indian Premier League (IPL) is a sports and
entertainment revolution in the making, surpassing all records of viewership on ground and on media. Advertising revenue and ticket sales have
exceeded all expectations, making IPL highly profitable for the organisers, broadcasters and successful team owners. Zealous fan following–even
hostility for visiting teams–shows local loyalties are building up faster than anyone expected. As we enter the last phase of the first edition of IPL,
numerous new ... Show more content on Helpwriting.net ...
Ad rates for 10–second spots, which were Rs200,000 at the start of the tournament have climbed rapidly, to Rs500,000 now, and look set to rise
further, to Rs1m for the final. (For comparison, SET charged Rs800,000 per 10second ad spot for the T20 World Cup final between India and
Pakistan.) Sony Set Max's revenue market share has reportedly gone up from the pre–IPL 5.7% to 28.8% now. Its share of prime time is now at 29%,
which is higher than the cumulative market share of the top nine Hindi general entertainment channels. IPL has also expanded the demographics of
cricket viewership by bringing more women to cricket's fan base, making it more lucrative for advertisers. IPL's ad revenues will be more than 7% of
total TV advertising in India We reckon Sony will gross about Rs6.5bn in advertising revenues from the next year. That would be 7% of the Indian
advertising industry's estimated TV revenues of Rs90bn in 2008. Collateral damage: Bollywood and other channels take a hit The runaway success of
IPL has hit other mainstream entertainment media. Estimating the extent of their losses is tricky, but consider the anecdotal evidence: multiplexes
have reported 10–30% declines in ticket sales; Bollywood movies' leading producers like Yash Raj, Devgan Productions and Rakesh Roshan got poor
openings despite heavy marketing; and television prime time has taken a significant hit,

The Beliefs of the Republicans/Nationalists and the...
The Beliefs of the Republicans/Nationalists and the Loyalists/Unionists There are a number of differences between Nationalists and Unionists and
their beliefs. The Nationalists are predominantly Catholic and they do not want Ireland to be part of Britain. They see the British as an occupying
army and most believe that the British have no right to be in Ireland, they think it's unfair that the British came into Ireland in the 1600s and have
stayed there. They feel angry about how the British have persecuted the Catholics in the past, and they believe that they still don't get treated as well as
the Unionists. They campaign for equal rights in different areas, especially housing and jobs.... Show more content on Helpwriting.net ...
The Nationalists still feel that the British are an occupying army, and think its wrong that they are still there. The Unionists also feel that being part
of Britain is good for them economically, whereas the Nationalists feel they get a bad deal. The Unionists mostly share their main religion with
Britain so feel happy with them, but the Nationalists feel angry about how the British have treated the Catholics in the past. Though these are the
two main groups, not everyone that is classed as a Nationalist or a Unionist feels exactly the same; there are differences within the sides. Some
people are more extreme than others and some can be more violent. Within the two sides they have different political parties that have different
methods and slightly different objectives. On the Nationalist side two notable parties are the SDLP (Social Democratic Labour Party), lead by John
Hume, and Sinn Fein, lead by Gerry Adams. The SDLP have always been committed to peaceful and democratic methods, and see the importance of
disarment. They want to see a United Ireland. Sinn Fein is now practising peaceful methods but in the past have had links with paramilitaries such as
the IRA, who practise less peaceful techniques. This Party wants a United Ireland like the SDLP, but also wants to break all links to England, and be
totally

The Deaf President Now Movement And Gallaudet University...
Introduction:
The Deaf President Now movement and Gallaudet University protest did not only achieve its aims, this revolution brought unity to the Deaf
Community and awareness to the general public. This revolution grew into a civil rights movement, consequently enacting legislation, the Americans
with Disabilities Act of 1990 and The Telecommunications Accessibility Enhancement Act of 1988, to benefit deaf and hard of hearing citizens as
well as many other disabled Americans. The events of February and March 1988 are still a great source of pride and enlightenment that are still
nostalgically looked back on by this generation of deaf citizens. The Deaf community can be described as being a relatively private community,
consisting of many people with various ranges of hearing loss. Like any culture, the deaf have their own community, culture, language, and essentially a
separate world from the hearing majority. However, it has only been in the last few decades that there has been awareness and acceptance of this
culture, nevertheless there is not full acceptance and understanding of this community and deafness in general. Prior to this revelation, deaf people had
been oppressed and ostracised throughout history. Dating back to Ancient Greece, deaf people were seen as a subordinate minority. Aristotle theorised
that people could only learn through spoken language, therefore deaf people were seen as being unable to learn and were not given an education. This
was a common

Hotel and Hospitality Industry
Credit value: 5
DR AF
Most people have experienced the hospitality industry. The industry is vast, and constantly changing to meet customer expectations. It is also a very
diverse industry, ranging from stays in a п¬Ѓve–star hotel to meals in a fast–food outlet.
In these п¬Ѓrst two units, you will develop your knowledge and understanding of this exciting and fast–moving industry. You п¬
Ѓrst consider the
different types of businesses in hospitality industry at national and local levels. You will explore the types of hospitality jobs, and the skills needed to
work in the industry. You will then go on to look at the products and services offered in different hospitality settings, and how other businesses, such as
those in the travel sector, ... Show more content on Helpwriting.net ...
spitality industry to the UK economy Assessment activity 1, page xx
of different job roles in the commercial sector and different job roles in the catering service sector Assessment activity 2, page xx
Unit 1 and Unit 2 Exploring the hospitality industry
Unit 2 Products, Services and Support in the Hospitality Industry
To achieve a pass grade the evidence must show that you are able to:
P1 identify products and services available
To achieve a merit grade the evidence must show that, in addition to the pass criteria, you are able to:
M1 explain which products and services are
To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, you are able to:
D1 analyse the differences between
to customers for different hospitality businesses in their locality Assessment activity 3, page xx
P2 explain examples of support other

offered in hospitality businesses Assessment activity 3, page xx
M2 explain how different hospitality
the products and services offered in different hospitality businesses Assessment activity 3, page xx
D2 analyse how support given by other
industries provide for the hospitality industry Assessment activity 4, page xx
businesses are supported by other industries Assessment activity 4, page xx
industries to hospitality businesses could be improved Assessment activity 4, page xx
How you will be assessed
DR AF
Tanya, 15–year–old learner
Marketing Chapter.indd 3
To

Customer Service Policy Essay
Manual on Module II Introduction to Hospitality By Authors Mr Murray Mackenzie School of Hotel & Tourism Management The Hong Kong
Polytechnic University and Dr Benny Chan Hong Kong Community College The Hong Kong Polytechnic University Consultant Mr Tony Tse School
of Hotel & Tourism Management The Hong Kong Polytechnic University Introduction to Hospitality Copyright © The Government of the Hong Kong
Special Administrative Region All rights reserved. The copyright of this manual belongs to the Government of the Hong Kong Special Administrative
Region. Commercial use is strictly prohibited. Offenders will be liable to the legal responsibility. Schools need not apply for permission to copy this
manual in whole or in part for... Show more content on Helpwriting.net ...
There have been different definitions of Hospitality. Broadly speaking, Hospitality is the act of kindness in welcoming and looking after the basic
needs of guests or strangers, mainly in relation to food, drink and accommodation. A contemporary explanation of Hospitality refers to the relationship
process between a guest and a host. When we talk about the "Hospitality Industry", we are referring to the companies or organisations which provide
food and/or drink and/or accommodation to people who are away from home. However, this definition of the "Hospitality Industry" only satisfies most
situations. Can you think of any circumstances where the phrase "away from home" would not be accurate? Resort hotel 1 Introduction to Hospitality
ACTIVITY 1 In groups, consider the hospitality industry in Hong Kong. Discuss the different sectors in the hospitality industry. (Hint: A sector of
hospitality industry can be profit–making or non–profit–making.) You may also give the names of some companies in the hospitality industry. One
example has been given in the table below. Work on the table to see which group in your class comes up with the most appropriate examples.
Hospitality industry in Hong Kong Sector Products/services provided Example Name of company/ organisation Food and Beverage Food and drink
Fast food McDonald's ACTIVITY 2 Look at the table that your group has just completed and compare the answers

Module Analysis: Cardiff Metropolitan University
Introduction
PDP, Personal development planning. One of the first year core modules at Cardiff Metropolitan University, according to the module handbook for the
PDP (2016) ''develop an understanding of employability, and the personal, academic, reflective and professional skills required. Additionally, it will
provide an accurate evidence base for student evolving employability attributes and competencies''. This report will show how the students developed
themselves during the academic year.
First of all, we need to answer these questions, what the meaning of the reflection is? Moreover, why we need to reflect? Also, how can the reflection
support learning? Finally, what the reflective type will use in this report.
"Reflection is an important ... Show more content on Helpwriting.net ...
Firstly, I have had two weakness skills in the academic area which is the reading in English and the academic writing.
Reading in English sources such as books, newspapers and journal is the most weakness area of my academic skills. Which I can read this book or
the article in the newspaper but the most of it I will do not understand it. The plan to develop this skill is buying a radio and open it on the BBC
radio channels all the day as well as read as on the beginning children book stories.
Academic writing also needs to develop, because I always got a low grade on any written assignment that needs to hand it in. The way to grow this
skill is to keep read book and newspaper and paste the reading that red on the notebook also the same strategy with reading is keep listening to the radio.
On the career–related skills, there is some weakness area that needs to improve and get new skills to continue and discusses on the field that I am
currently studying. The human did not have born, and he or she has well skilled they need to learn it and get it

Melbourne Aquarium
Melbourne Aquarium
Strategic Marketing Plan
For:
Expansion of Membership Program & Lunch and tour deal for Interstate students
January 01 / 2009 – December 31/ 2011
Prepared by
Adzrai Zainal
Claire Scott
Leonardo E. Jimenez Wilches
Date: 13 May 2008 Executive summary
Leo to complete
Table of Contents
TABLE OF CONTENTS3
1INTRODUCTION5
2SITUATION ANALYSIS6
2.1BUSINESS DEFINITION AND SCOPE6
2.2MACRO ENVIRONMENT ANALYSIS7
2.2.1Demographic Factors7
2.2.2Economic Factors8

2.2.3Natural Factors8
2.2.4Technical Factors8
2.2.5Political Factors8
2.2.6Cultural Factors8
2.3INDUSTRY ENVIRONMENT9
2.3.1Market Review9
2.3.2Forecasting Future Conditions9 ... Show more content on Helpwriting.net ...
ool programmes to take children to such exhibits as the ones at the Aquarium, regardless of cost3– 5Raising ethnic population may not be too interested
in sustaining Australia's marine life1– 5 Increase in single parent households makes it more difficult to afford and the time to take children to the
Aquarium3 – 5
2.2.2Economic Factors
OPPORTUNITIESRATINGTHREATSRATING
Government grants and tourism award bonuses1 – 5Rising Fuel costs5 – 5
Donations and fund raising2 – 5Rising Public Transport Costs5 – 5 Rising Interest Rates means less disposable income5 – 5
2.2.3Natural Factors
Establishing breeding programs for endangered marine species2 – 5Water shortages and restrictions5 – 5
Working with organisations such as Marine Conservation Society to build awareness of marine sustainability4– 5adf
2.2.4Technical Factors
Improvements to interactive technology4 – 5New developments which allow competitors to set up aquariums at a low cost0 – 5
2.2.5Political Factors
Government Regulations allowing certain marine wildlife1/5Water Restrictions4/5
2.2.6Cultural Factors
Increase awareness of marine sustainability5 – 5Pressure groups against the cruelty of animals1 – 5

The Melbourne Aquarium becoming a world leader in marine conservation and putting Melbourne of the

Salem Witch Trials Of 1692 Analysis
It would probably never have occurred to me to write a play about the Salem witch trials of 1692 had I not seen some astonishing correspondences
with that calamity in the America of the late 40s and early 50s. My basic need was to respond to a phenomenon which, with only small exaggeration,
one could say paralysed a whole generation and in a short time dried up the habits of trust and toleration in public discourse. I refer to the
anti–communist rage that threatened to reach hysterical proportions and sometimes did. I can't remember anyone calling it an ideological war, but I
think now that that is what it amounted to. I suppose we rapidly passed over anything like a discussion or debate, and into something quite different,
a hunt not just for subversive people, but for ideas and even a suspect language. The object was to destroy the least credibility of any and all ideas
associated with socialism and communism, whose proponents were assumed to be either knowing or unwitting agents of Soviet subversion. An
ideological war is like guerrilla war, since the enemy is an idea whose proponents are not in uniform but... Show more content on Helpwriting.net ...
It described the murderous corruption in the gangster–ridden Brooklyn longshoremen's union. Cohn read the script and called us to Hollywood, where
he casually informed us that he had had the script vetted by the FBI, and that they had seen nothing subversive in it. But the head of the AFL motion
picture unions in Hollywood, Roy Brewer, had condemned it as untrue communist propaganda, since there were no gangsters on the Brooklyn
waterfront. Cohn, no stranger to gangsterism, having survived an upbringing in the tough Five Points area of Manhattan, opined that Brewer was only
trying to protect Joe Ryan, head of the Brooklyn longshoremen (who, incidentally, would go to Sing Sing prison for

Social Media And Its Impact On Mainstream Journalism
WORKING PAPER e rise of social media and its impact on mainstream journalism: A study of how newspapers and broadcasters in the UK and US
are responding to a wave of participatory social media, and a historic shi in control towards individual consumers. Nic Newman September 2009
Contents Executive summary and key conclusions 1. Framing the debate 2. Mainstream media motivations, doubts and dilemmas 2.1 Definitions and
motivations 2.2 BBC 2.3 Guardian and Telegraph 2.4 New York Times 2.5 CNN 2.6 Comparisons of activity 2.7 Lessons and conclusions 3.
Changing coverage 3.1 Iranian elections 3.2 G20 case study 4. Changing journalistic practice; telling stories with the audience 4.1 Robert Peston
(BBC): Peston's Picks blog 4.2... Show more content on Helpwriting.net ...
6. Social recommendation has begun to play a significant role in driving traffic to traditional news content. Most organisations are devoting
significant resources to exploit social networks to drive reach. Over 2 time, social media sites could become as important as search engines as a
driver of traffic and revenue. The issues and conclusions are framed within a wider debate about the importance of these developments to the changing
shape of mainstream media organisations, to levels of civic engagement, debates about quality, trust and accuracy, and to discussions about the practice
and future of journalism itself. KEYWORDS: social media; social networks; blogs; user generated content; online; newspapers; broadcasting; future
journalism; Facebook; Twitter 3 1. Framing the debate Ten years ago, an influential McKinsey report1 concluded that new technologies were set to
increase our capacity to interact by a factor of between two and five. They argued that our enhanced interactive capacity would 'create new ways to
configure businesses, organise companies, and serve customers'. These developments are not just playing out between businesses, they are profoundly
impacting almost every sphere of life – with journalism on the front line. In developed societies the adoption of email, instant messaging

The Marketing Plan
The Marketing Plan
Developing a Marketing plan
As with any business venture, your entry into international markets should be well planned. A detailed marketing plan should be developed to provide
a blueprint for your marketing activities.
Whether you are a small family run attraction or an international airline, the principles for a marketing plan are the same. The purpose of marketing is to
match the right product to the right market, providing an optimum return on investment. It is more than just advertising.
Essentially there are four elements (the four P's) of marketing: product, price, place and promotion. A good marketing plan incorporates a combination
of these elements.
Writing a marketing plan is one of the most important ... Show more content on Helpwriting.net ...
Understanding your consumer target markets will guide the development of your product, how you price your product in the marketplace, where you
offer your product for sale and how you promote your product to consumers.
Consumer characteristics such as age, socio economic background, lifestyle choices and personal values, as well as identification of their key needs,
will further define those consumers who may be interested in your product.
Targeting particular countries or market segments enables you to more effectively tailor your product and your marketing and promotional activities.
Many travel and tourism products make the mistake of trying to appeal to all markets and all people. When dealing in the international markets, it is
impossible to be all things to all people. Don't try to enter every market at once, select your markets carefully and take the time to plan your approach.
Plan your strategy carefully, allocating your resources to the most appropriate markets which will generate the greatest return.
Consider the following points when selecting a target market and consumer segment:
> What does the consumer (or market) want?
> What can I provide to meet the consumer's needs?
> What is the size of the market?
> Is the market large enough to support the marketing costs required? Will I receive a return on

Statement of Purpose
Ohio Wesleyan Writing Center Founded University Promoting1955 as a hallmark of liberal arts education writing Writing Guidelines Statements of
Purpose From the OWU Writing Center in the Sagan Academic Resource Center The OWU Writing Center Corns 316 в–Є (740–368–3925) в–Є http:/
/writing.owu.edu в–Є open Monday–Friday, 9:00 a.m. to 5:00 p.m. Ohio Wesleyan University Writing Center © 2011 Writing Guidelines for
Statements of Purpose Contents Writing Your Statement of Purpose ................................................................................................ 1 I. Audience and
Institutions ....................................................................................................... 1 II. Content... Show more content on Helpwriting.net ...
35 Literature (Medieval) ............................................................................................................ 36 Ohio Wesleyan University Writing Center © 2011 IV.
Arts (Fine Arts, Music, Film, Theatre, and Dance) ............................................................ 38
Music..................................................................................................................................... 38 Music (Acoustic)
................................................................................................................... 39 Film
....................................................................................................................................... 41 Sample Prompts
............................................................................................................................ 44 Works Cited
.................................................................................................................................. 46 Ohio Wesleyan University Writing Center © 2011 Writing
Guidelines for Statements of Purpose (Developed by the Writing Center, Ohio Wesleyan University, 2010
–2011) A statement of purpose focuses on
your academic interests and accomplishments, though you may use вЂ•IвЂ– and include a personal anecdote or two, while a personal statement
includes more autobiographical material and may

FINANCE FOR TRAVEL AND TOURISM
FINANCE FOR TRAVEL AND TOURISM
ASSESSMENT: PRICING AND CVP
INTRODUCTION
In this part of the assignment, which is Pricing and CVP, I have been require to explain three methods with examples for the Travel and Tourism
industry. This will able to investigate the complexity of pricing for the Travel and Tourism industry. Using the company 'My Travel' as an example
and explain all the elements that need to be identified in order to come up with a price for a package holiday. I have also been asked to identify the costs
involved in running a conference and exhibition centre. I have been require the answer multiple question, which will enabled me to ... Show more
content on Helpwriting.net ...
Activity–based costing – this is a flexible method of pricing that is being used increasingly in the travel and tourism industry. Its looks at allcost, fixed
and variable and focuses on what drives them in order to arrive at a final price to charge.
Pricing the package holiday
A tour operator's main source of income is the revenue it receives from its main holiday product, the package holiday or inclusive tour. This revenue
may come direct from the customer, if it is direct sell company or more usually through a travel agent who will sell the holiday on behalf of the operator.
A large tour operator such s Airtours may have a number of separate operating divisions, each of which will contribute to overall group profits.
Airtours own airline, they runs camping holidays under the Euro Site brand and operates a chain of travel agencies under the Going Places banner.
Mass market tour operators offers a wide range of holiday products catering for different sectors of the market. Although this range will vary from time
to time in response to fluctuating demand, there is likely to be a series of products, which may include:
A main summer programme
A winter programme
City breaks

Flight only
Programmes featuring particular

DISSERTATION
ANGLO–MEXICAN FOUNDATION/COLLEGE OF
ST MARK AND ST JOHN
Exploring the use of authentic materials with young adult learners focused to learn vocabulary.
Dissertation submitted in part–fulfilment of the requirements for the University of Exeter B.Ed for Serving Teachers (Hons) English Language Teaching
Beatriz DГaz de Contreras
September 2003
BA/Bed Honours (Exon.)
Abstract
Although I have always liked to use authentic materials in class, I had never had the opportunity to make a survey and find out if there were real
benefits in the ESL classroom. This research was aimed to find out how learners accept authentic materials and the benefits obtained in their learning
process. The results of the investigation ... Show more content on Helpwriting.net ...
9. Teacher's evaluation sheet34
4. 10. Development of the action research35
4. 11. The action research37
4. 12. Activity 1 "Parenthood"37
4. 13. Activity 2 "Adoptions"37
4. 14. Activity 8 "Risks"38
4. 15. Activity 11 "Travelling"38
4. 16. Activity 12 "Gap"38
Summary38
Chapter 5 Results
5. 1. Peer teachers39

5. 2. Students' diary39
5. 3. Questionnaire # 139
5. 5. Interview42
5. 6. Activity 1 "Parenthood"43
5. 7. Activity # 2 "Adoptions Abroad"43
5. 7. 1. Students' evaluation 44
5. 7. 2. Teacher's evaluation 44
5. 8. Activity # 8 "Risks"45
5. 8. 1. Students' evaluation 45
5. 8. 2. Teacher's valuation46
5. 9. Activity # 11 "Travelling46
5. 10. Activity # 12 "Gap"46
Summary46
Chapter 6 Reflection on my action research
6. 1. General reflection47
6. 2. Peer teachers48
6. 3. Student's diary48
6. 6. Interview48
6. 6. 1. Reflection on questions prepared for the interview48
6. 7. Student's evaluations 49
6. 7. 1. Reflection on evaluation sheet49
6. 8. Teacher's evaluation sheet49
6. 9. Activity 1 "Parenthood" 49
6. 10. Activity 2 "Adoptions" 50
6. 10. 1. Students' evaluation50
6. 10. 2. Teacher's evaluation50

Questions On Online Hotel Management Essay
S.S. ONLINE HOTEL MANAGEMENT By: Sandeep Singh 14111432 Tasman International Academies Department of Information Technology In
partial fulfilment of the requirements of Diploma in Information Technology (Level 7) Supervisor: Saud Altaf Auckland, New Zealand 2015
ACKNOWLEDGEMENT I have taken actions in this task report. Be that as it may, it would not have been plausible without the kind boost and help
of everybody, including my protectors, educators, family and my companions. I would love to take this chance to devote my affirmation of
gratefulness to the additional striking advisors and givers of this venture report. An exceptional much obliged for Mr. Saud Altaf for his steady backing
and support to my undertaking. He compassionate read my task and offered precious point by point advices on linguistic use, organizing and the
substance of the undertaking. Furthermore, unique a debt of gratitude is in order for Mr. Sathiyanathan Ananth, our HOD to guide me and give
important advices, in the course of recent weeks of my quest for this task report. At last, I genuinely might want to thank my guardians, family and my
companions for their steady guidance and monetary backing. The result of this venture would not be conceivable without every one of them. Table of
Contents CHAPTER 15 INTRODUCTION AND CONCEPT FORMULATION5 1.1CASE STUDY5 1.2Problem Statement6 1.3Solutions6
1.4Objective7 1.5Feasibility Study7 1.5.1Supply/Demand Dynamics8 1.5.2

Consumer Trends Towards Environment and Sustanability
|Professional Post Graduate Diploma in Marketing | | | |Chartered Institute of Marketing | | | | | | | |Candidate No: 13184461 | | | |Center Name:
Management... Show more content on Helpwriting.net ...
The International Standards Organization (ISO) defined 'Eco Fashion' as "Identifying the general environment performance of a product within a
product group based on its whole life cycle in order to contribute to improvement in key environmental measures to support sustainable consumption
patterns." 'Eco Fashion' is an emerging theme in the African Clothing and Textile Industry. The trend brings a lot of changes in the industry as
consumers are becoming more sustainable and they are looking for green and sustainable products. The paper discusses the emergence of 'Eco
Fashion' and the changes it is bringing about on the African Clothing and Textile Industry. The implication of 'Eco Fashion' on consumers behavior
is discussed later, as the paper explores how 'Eco Fashion' is changing consumer behavior. The paper explores business strategies firms in the
industry can adopt to respond to 'Eco Fashion'. The Triple Bottomline is highlighted as a good business strategy for responding to 'Eco Fashion'. Then
new skills required for the marketers in the industry are discussed at the end of the paper. To respond to 'Eco Fashion', marketers in the industry need
to develop skills such as; information gathering skills, strong personal communication skills and skills in strategic planning. TABLE OF CONTENTS
TASK ONE 1. Introduction 2. Source Evaluation 1. Evaluation Criteria for the Sources 2. Conclusion TASK TWO 1. Introduction 2.

The Importance Of Interpersonal Communication Through The...
1.0 Introduction
1.1 Authorization and Purpose
The purpose of this report is to present the benefits of interpersonal communication through the implementation of listening, feedback and questioning
skills. This report additionally addresses recommendations in regard to the effectiveness of interpersonal communication skills being employed as an
Events Coordinator. This report was authorized by the Professional Conference Organisers (PCO) representing the interests of event coordinators,
managers and planners Australia wide.
1.2 Scope and Methodology
The interpersonal communication skills of listening, feedback and questioning have been discussed through the use of credible academic peer reviewed
journal articles and field specific academic texts. The direct benefits and challenges associated with the implementation of the listening skills within an
Events Coordinator position have been acknowledged and addressed within this report through applicable recommendations.
1.3 Limitations
This report is restricted to the three interpersonal communication skills of listening, feedback and questioning. Additionally, the benefits and
recommendations discussed throughout the report are uniquely relevant and associated with the profession of an Events Coordinator and are not
relevant with other professions.
2.0 The Interpersonal Communication Skill of Listening
2.1 Explanation and Demonstration of Effective Listening
Listening is arguably the most basic form of interpersonal

Events Event At Riccarton Park Function Centre
Graduate Diploma
Event Logistics
AMEL600
Assessment One: Presentation
Event Observation Exercise for Event Logistics
Semester One 2016
Lecturer: Kat Ralph–Triebels
Student Name: Xiaochen Gong
Student I.D.: 99138745
Submission date: Monday 13 June 2016
1.Event Title and Description
The event I have observed was the Canterbury Japan Day on Sunday 6 March 2016. The event took place at Riccarton Park Function Centre,
Riccarton Racecourse from 10 am to 5 pm. The Canterbury Japan Day is an annual event organized by The Japanese Society of Canterbury. Its aim is
to share Japanese culture with all New Zealanders.
The Canterbury Japan Day presented the traditional Japanese Winter New Year. The event was open to all public of all ages which was full of fun,
delicious food and educational attractions of Japanese culture. 14749 visitors were recorded on that day including people from countries all over the
world.
The event consisted of outside stage, inside event and stalls outdoor. The theme of the festival this year is winter. For outside stage, there was a big
stage in front of the Function Centre which was established for performances, including singing, drumming and concert etc. The inside event was held
in the Function Centre Building. The feature attraction was the demonstration of Japanese New Year Day, activities such as kids target shooting,
origami, kite–making, tea ceremony, flower arrangement and painting exhibition etc. Besides, outdoor stalls were another

Air Transport Management
AIR TRANSPORT MANAGEMENT AND OPERATIONS
David Lambert
Air Transport Management and Operations
Contents
Introduction – Page 3
Principles of Management – Page 4
Human Resource Management – Page 9
Safety and Security – Page 14
References – Page 18
Introduction
All companies and organisations are interested in producing profits, increasing market share and growing the range of products and services that they
provide. In order to achieve these goals effective management within the organisation is required. In a general terms management is comprised of 'top
management', 'middle management' and 'operating ... Show more content on Helpwriting.net ...
One of the principle definitions for the role of managers is the ability and responsibility for making decisions. Making the correct decisions is key to
successful management something that in recent years has become pertinent to the airline industry, especially since deregulation. Managers have had
to move according to market demand something managers in every other industry have always done. Those airlines that didn't respond well to
deregulation had a poor managerial understanding of a commercial environment, often taking risks that they didn't fully understand and were unable to

be protected from. Pan America relied on protectionism and thus failed in the open market place whereas other operators in America like American and
Delta became stronger in this new commercial environment. (Wells, 1998) [1]
Functions of Management
The primary functions of management are organising, staffing, planning, direction and control.
Planning is the key to success for any airline. The ability to forecast demand and plan for an unknown future can save an airline in today's volatile
economic climate. Fundamentally, goals are established and the management teams set out plans to achieve them. This may range from company–wide
goals such as capturing a new market or opening a new route, administrative goals relating to staff training and safety or individual goals involving
sales or work productivity.
Management

Wakeboarding Research Paper
Box End Park Wakeboarding | DEEP 'N' STEEP Find out more about Box End Park in Bedford, a watersports centre where beginners through to
professionals can practice their wakeboarding skills. Box End Park is a purpose–built watersports centre set amongst 100 acres of secluded parkland in
rural Bedfordshire. The park, which was once an expanse of unused farmland, is home to a stunning array of wildlife as well as two purpose–built
lakes, where fun activities such as swimming, water skiing and wakeboarding (otherwise known as snowboarding on water) draw in the visitors every
year, ranging in ages from six years old and upwards. After a thrilling session on the water, the Canadian–style building adjacent to the main lake is the
place to go for relaxation, drinks and fine dining. Inside is the Corner 5 Restaurant, which serves a range of quality locally sourced meals, and a
terraced bar overlooking the picturesque parkland. Many people arrange to have their weddings, romantic meals and other special occasions here. As
well as food and relaxation, the building features complementary facilities such as conference rooms, a watersports shop and changing rooms. Water
Skiing, Wakeboarding and Kneeboarding The park has facilities for water skiing, wakeboarding and kneeboarding (ideal for beginners) that cater
towards people of all abilities over the age of... Show more content on Helpwriting.net ...
Travelling along the M1, visitors can reach the park by first taking the Junction 13 exit on to the A421. After around 7 miles, take the first exit at the
large roundabout and then continue straight over the first roundabout on the A428, before turning left at the next roundabout. Box End Park is 1 mile
from the roundabout. For those travelling along the A1, follow the M1/M signpost at the Black Cat roundabout and then use the same directions.
Bedford Station is the nearest train station, from where it costs around ВЈ6 to reach Box End Park in a

Case Study Of Protea Or Tambo Hotel
In today's ever competitive business environment companies are constantly competing for business and the market has become more demanding and
difficult to break into. In order for companies to be successful it is necessary to conduct market research and make calculated decisions in order to
mitigate financial losses. There are many steps that an organization can follow to achieve the following however we have highlighted a few important
aspects below that the Protea OR Tambo hotel can consider when embarking on such an exercise.
The below information will also highlight the roles and responsibilities and the importance of the night auditor.
QUESTION 1
1.The key objectives of a market and financial feasibility study
Most people lump market ... Show more content on Helpwriting.net ...
A night auditor is a person who works at night at the reception of a hotel. They typically handle both the duties of the front desk agent and some of the
duties of the accounting department. This is necessitated by the fact that most fiscal days close at or around midnight, and the normal workday of the
employees in the accounting department does not extend to cover this time of day.
In larger hotels, night auditors may work alongside other nighttime employees, such as security officers, telephone attendants, room service attendants,
and bellhops. In smaller hotels and motels, the night auditor may work alone, and may even only be "on–call", meaning that once he or she completes
running the daily reports, the auditor retires to an area away from the desk while remaining available to attend to unexpected requests from guests. In
the smallest hotels and some bed and breakfast establishments, the front desk may close entirely overnight. Guests in such facilities are typically
given a contact number for an employee or manager, who may be sleeping on the premises or live nearby, for use in case of

Events, Conferences & Exhibitions
Unit 17 – Events, conferences & exhibitions Update on events, conferences and exhibitions – P1, P2, P3, M1 & D1 P1 – Describe the event,
conference and exhibitions environment in the UK Types of event Corporate hospitality Corporate hospitality is a private event held by corporations
and businesses to entertain and build good relationships with their staff and clients and to encourage new businesses. For example a company hires a
venue such as the Hinitze Hall in the Natural History Museum which offers galleries for a range of evening events with catering facilities and staff
which will be used only by the business team. Team–building events Team building events are events in which members of a business bond... Show
These events are not always open to the public but aim to generate press coverage and publicity. Music events and festivals range from popular
music concerts to classical performances. This includes festival such as Reading and Leeds. The music magazine NME provides information about
all the upcoming festivals and concerts on their website. Wedding fairs are often held in hotels because it is easier for customers to access the
wedding related goods and services when they are put into one place. Reunions are popular events which help people to get in touch with friends
they have not seen and spoken for many years. Reunions are held in venues with hospitality facilities like any other event. An example is the Friends
Reunited website. Types of conference Political conferences Political conferences are party political conferences which are held every year for a
general meeting of a political party. The conferences are attended by certain delegates who represent the party membership. In most political parties, the
party conference is the highest decision–making body of the organisation, tasked with electing or nominating the party's leaders or leadership bodies.
Popular venues which are hired for political conferences include Brighton, Blackpool or Bournemouth which mainly rely on conference business
outside the summer holiday season so such conferences provide significant revenue.

3:4 Support Children and Young Peoples Health and Safety
3:4 Support children and young people 's health and safety learning outcome 1: Understand how to provide environments and services that support
children and people 's health and safety. 1:1Describe the factors to take into account when planning healthy and safe indoor and outdoor environments
and services. It is important when planning and setting up learning activities that indoor and outdoor environments are hazard free and that staff and
pupils will be able to work safely. The following factors must be taken into account when planning healthy and safe indoor and outdoor environments
and services; light: The lighting needs to be bright for indoor learning. It helps pupils and staff stay alert and has less environmental... Show more
content on Helpwriting.net ...
Early years require sponge flooring in the play area outside to prevent injury that you would receive from concrete areas. The equipment that the
teacher uses needs to be safe. For example, when reaching up high in the classroom to do a display an elephant's foot or stepladder should be used
as opposed to standing on a chair or table. When using equipment for physical activity (PE) safety mats for climbing frames, the beam, etc. must be
in place. The duty of care 'We have a duty of care towards pupils, we should ensure that they are comfortable and safe and that the environment is
secure and conductive to learning. ' Louise Burnham Supporting Teaching and Learning in schools. Indoors the housekeeping must be to a high
standard. It is required daily. It is required after each lesson in each classroom and after each outdoor and indoor activity. Tidy areas help prevent
accidents and health risks. Toys and other equipment need to be checked on each use visually for wear and tear and removed from use as required.
It is good practice to teach pupils to keep their tables, area and things tidy and in order to reduce the risk and possible outcome to them and others.
We are to help pupils to be progressively independent according to their age and stage. Correct footwear for PE is important for each pupil. The
correct control measures need to be in place for each activity. When using the

Forms of Tourism
CHAPTER 3
FORMS OF TOURISM
Forms of tourism can be discussed in terms of the displacement of persons within certain conditions. These trips always take the visitors outside their
usual environment, but might take them also outside their country of residence into another economy. Forms of tourism can also be discussed in terms of
the different types of tourism in a particular country, i.e. ecotourism, sports tourism, health tourism, etc.
FORMS OF TOURISM – DISPLACEMENT OF PERSONS
In economic measurement, countries are usually interested in looking separately at effects whether they occur on their soil or within other economies.
This issue is particularly relevant in the case of tourism which by nature supposes that individuals displace ... Show more content on Helpwriting.net ...
NATIONAL PARKS
Mulu National Park, Sarawak
Kinabalu National Park, Sabah
Taman Negara, Pahang
Other National Parks In Malaysia
HILLS
Cameron Highlands, Pahang
Fraser's Hill, Pahang
Bukit Tinggi, Pahang
Other Hills In Malaysia
THINGS TO DO
Agro–Tourism
Angling
Bird Watching

Cave Exploration
Your Diving Paradise
Eco–Tourism
Golfing – 200 Courses To Choose From
Mountain Biking
Mountain Climbing
River Cruising
Rock Climbing
Exhilaration in Tropical Waters
Sport and Recreation
White Water Rafting
Wreck Diving
4 Wheel Drive Expeditions
More Adventures
Ecotourism evolved from nature tourism, which can be defined as, "Ecologically sustainable tourism with a primary focus on experiencing natural
areas". Using the same definition, ecotourism can be defined as ecologically sustainable tourism with a primary focus on experiencing natural areas that
fosters environmental and cultural understanding application and conservation.
Ceballos–Lascurain (1993) defined ecotourism as, "Environmentally responsible travel and visitation to relatively undisturbed natural areas, in order to
enjoy and appreciate nature (and any accompanying cultural features – both past and present) that promotes conservation, has low negative visitor
impact, and provides for beneficially active socio–economic involvement of local populations".
The National Ecotourism Plan for Malaysia, a study prepared for the Ministry of Culture, Arts and Tourism,

Value Based Service
The current issue and full text archive of this journal is available at www.emeraldinsight.com/0960–4529.htm
MSQ 16,3
SERVICE LEADERS
Values–based service brands: narratives from IKEA
Bo Edvardsson and Bo Enquist
Service Research Center, Karlstad University, Karlstad, Sweden, and
230
Michael Hay
IKEA North America
Abstract
Purpose – The purpose of this paper is to present a model for values–based service brands grounded in values–based service management. In
undertaking this task, the paper addresses two research questions: "What is the role of values in creating customer value and corporate identity?" and
"How can values and corporate identity be communicated to customers and thus contribute to customer–perceived ... Show more content on
Helpwriting.net ...
(2) How can values and corporate identity be communicated to customers and thus contribute to customer–perceived service value? The paper is
structured as follows. First, the study presents a literature review and theoretical framework for describing and understanding values–based service
brands. Second, the study presents п¬Ѓve narratives describing how IKEA communicates company values in creating total customer value. The paper
then relates its empirical п¬Ѓndings to previous research and suggests a model for values–based service brands, values–based management, and
corporate image. Finally, the paper discusses the research contribution, managerial implications, and suggestions for future research. 2. Theoretical
framework To attract and retain customers, and thus make a proп¬Ѓt, companies are constantly searching for new and better ways of creating value for
customers and differentiating their market offerings (Shaw and Ivens, 2002; Bendapudi and Leone, 2003). However, it has been argued that technical
and functional qualities are not enough; attractive values also form part of a favourable customer experience (Cronin, 2003; Sherry, 1998). This view is

in accordance with Mano and Oliver's (1993) study of utilitarian consumption judgments and hedonic consumption judgments. In a similar vein, the
concept of "value–in–use" (Vargo and

Essay On An Event
International Event – Asia Planning an event in North America takes time, organization and a nice size budget. Going global with an event is a whole
other beast entirely. Global events take more time, more detailed organization and a large budget. As a professional event planner with no global event
planning experience, I was shocked when I was referred by a mutual friend and client to come in at the last minute to plan an event for an organization
in Hong Kong, Asia. I had been wanting to understand the intricacies of international events and have done some research on professional conference
organizers (PCOs) and destination management companies (DMCs) so when they told me that I had only three months ... Show more content on
Helpwriting.net ...
I knew I would need both. Fortunately, the previous event planner did secure the hotel rooms and the airline tickets. However, she had not secured a
venue. That was my number one priority and I knew that a PCO could help me. Never having been to Asia, I knew that I would need someone locally
to assist me. PCO involvement is critical when planners are unfamiliar with the destination and customs are different from those in the West (Harmon,
2011). Alexandre Lolliot of Congress Solutions International, explains that they can "offer planner purchasing power..." but more importantly, they
"understand the business culture..." (Harmon, 2011, p. 24). There are differences between a PCO and a DMC. Typically, a PCO is the liaison between
the company and the suppliers to give advice on budget, emergencies, interpreters and the do's and don'ts of the culture (Kurgman & Wright, 2007).
They are basically the event planner in the destination that has full authority to act on behalf of the company. PCO's sometimes work with an
independent DMC and others with a DMC partner. The DMC offers professional services that may include transportation, meet and greets upon arrival,
entertainment, tour guides, restaurants and leisure activities. Knowing that I had a list of items that needed to be accomplished in a short period of
time, I decided to use the services of both. The PCO was assigned to securing an event, managing the currency and

Sales and Marketing for Financial Institutions
FIN235 sales and marketing for financial institutions
Master of Applied Finance
INTRODUCTION
TOPIC
1
TOPIC
2
TOPIC
3
TOPIC
4
TOPIC
5
TOPIC

6
TOPIC
7
TOPIC
8
TOPIC
9
INTRODUCTION
DISCLAIMER
These materials are issued by Kaplan Higher Education on the understanding that: 1. Kaplan Higher Education and individual contributors are not
responsible for the results of any action taken on the basis of information in these materials, nor for any errors or omissions; and 2. Kaplan Higher
Education and individual contributors expressly disclaim all and any liability to any person in respect of anything and of the consequences of anything
done or omitted to be done by such a person in ... Show more content on Helpwriting.net ...
I sincerely wish you all the best with your studies.
Mark Coggins Chief Executive Officer Kaplan Asia Pacific
Contents
Introduction Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 6 Topic 7 Topic 8 Topic 9 Introduction to
marketing Introduction to sales The financial
services customer Marketing and sales strategy Acquiring customers Making the most of channels Managing customer relationships Legal compliance
and ethics in marketing and sales The bottom line – measuring the effectiveness of marketing and sales
Introduction
Subject aims
In a competitive, demand–driven financial services environment, an understanding of sales and marketing is crucial to success. This subject provides
an understanding of the key elements of sales and marketing, with a focus on market evaluation, strategy, customer acquisition, delivery channels,
customer relationship management and legal compliance.

Subject learning outcomes
After successfully completing this subject students should be able to: describe the marketing and sales functions in a financial institution design a
marketing plan and sales plan for a financial institution assess different buyer behaviour models and how these relate to the various market
segmentation approaches assess the different promotional and communication activities used by financial institutions to acquire customers and manage
customer relationships evaluate product or service distribution channels for the purposes of marketing and

Marketing Communication Ethics
ETHICS IN MARKETING COMMUNICATION
As well as the entire business world, marketing has its own ethics problems.
Numerous marketing specialists or their representatives have consciously declared and adopted different engagements, declarations or codes of rules
regarding the necessity that marketing people consider ethics regulations and values, so that they become much more responsible towards the members
of society. These declarations or rules concern marketing practices in their ensemble or are guided towards certain specific fields. Among these fields,
a special place is occupied by marketing communication, which has to be guided by ethical regulations and moral values.
Key words: ethics, regulation, marketing, communication, ... Show more content on Helpwriting.net ...
Although not all companies can assume social responsibilities, there are numerous fields in which organisations are approaching the way in which they
understand and get involved in this kind of activities (for example, Kraft Foods company, with the program "Together for children", having as an
objective improving treatment and hospitalising conditions for children in Romania, Procter&Gamble company with the program "Live, Learn and
Develop yourself", having as goal helping children in need for support, JTI Romania, Vodafone etc., companies that either initiate or support different
activities and programs of social responsibility). Of course that the decision for organisations to get involved in different activities of social
responsibility belongs firstly to the managers of these organisations, respectively to those that choose the way and modality of action, starting with their
own conscious, because, in fact, "...the only guiding direction for a straight, correct conduct is the irrefutably strong common sense or moral common
sense feeling and our power to action on its basis as an initiative" (Ionescu, 2006).
As the entire business world, marketing reveals its own ethics problems.
In conditions of high business velocity, in the context of a continuously

Magento Master Case Study
Magento Master–Makers of 2016 you must follow Mubashir Ahmed Aug 17, 2016 Magento–master Magento has always been the centre of attention in
eCommerce sector. Many experts in Magento development and even newbies are concerned about the top Magento influencers/developers to follow in
order to stay updated with latest eCommerce trends. In order to maintain the quality of work, Magento introduced Magneto Master's program which
includes world's leading Magento Makers, Movers and Mentors. Here are the details of Magento Masters–Makers that have contributed immensely to
the Magento community. AntonioCarboni 1. ANTONIO CARBONI Meet Antonio, he is a certified Magento frontend developer. He Works at Cagliari
in Sardinia and collaborates with different... Show more content on Helpwriting.net ...
He usually spends his time on Magento Stack Exchange as well as StackOverflow. His has contributed on Magento Forums on a range of topics and
has helped the Magento Community in India, helping him become Magento Master 2016. KubaZwolinski 8. KUBA ZWOLINSKI Meet Kubs,
Founder & CEO of Snowdog, Silver Magento partner and Certified Front End Developer. He is the father of three amazing kids' Whitewater, Kayker
and Trail Runner. He is the organiser of annual international Meet Magento conference in Poland, an annual meet–up of Magento community and
enthusiasts from all over the world. Kubs is translator and manager of Polish language pack in Magento 1 and 2. When it comes to working he is a
dedicated professional. His contributions to Magneto have made him Magento Master of 2016. Conclusion The Magento community is enriched with
people willing to help newbies and professionals. Thanks to Magento Masters program which revealed us the top Magento–Makers in Magento
community. Magento Masters play a great role in building up a sustainable Magneto community. The contribution from every single person counts so if
I missed someone, feel free to share your opinion in comments below. Your opinion can aid my

Public Shaming: The Case Of Adria Rumors, By Jon Ronson
I think that public shaming is appropriate in very limited circumstances. When small crimes are committed I feel that it is appropriate to shame the
offender but only for a limited time. I have not personally witnessed or been the victim of public shaming but do feel that it is often overused and
not utilized well. Jon Ronson presented a good example with the case of Adria Richards a developer who was attending a conference put on by other
professional in her industry. The Incident that is the cause of this article revolves around two men Hank and Alex who were at the same conference.
During a panel that it just happened all three of these individuals were attending Hank and John had made a series of off color jokes that Adria
overheard she

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Conference And Banqueting