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Phalombe Malaria Communities Project 13 th  AUGUST 2010 Themba Phiri Project Director
QUOTE “ Today we have begun to write the final chapter in the history of malaria. We have raised hopes and expectations of our people-we must not let them down. We cannot afford to let them down.” HE. Olusegan Obasanjo, former President of Nigeria, Abuja Summit 2000.
GOAL: Reduce malaria associated mortality and morbidity by 50% (form 62% at baseline to 31% morbidity and form 900 – 450 mortality) by September 2012
Primary Target Population ,[object Object],[object Object],[object Object],[object Object]
Secondary Target Populations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Linkages to national strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Linkage of project to Malaria communication strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
KEY BARRIERS TO ACHIEVING BEHAVIOURAL CHANGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
KEY BARRIERS CONT.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interventions addressing BARRIERS MASS MEDIA:   Branded campaign and messages, interactive radio, uniting all malaria initiatives ADVOCACY: At national and local level to raise attention to taking charge of malaria SOCIAL MOBILIZATION Empowering communities to take charge of malaria Marketing Malaria Prevention Communities
Mass Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cycle for malaria campaigns lead by DC and Secretary for Health and road shows reach out to thousands of people with malaria messages
Advocacy ,[object Object],[object Object],[object Object],[object Object]
Malaria Ambassador Emanuel Bambe - DC for Phalombe District ,[object Object],[object Object]
Social Mobilisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mainstreaming for Scale Examples of the Interface of Programs and Benefits for Integration ,[object Object],[object Object],[object Object],[object Object]
Capacity Building ,[object Object],[object Object],[object Object],[object Object],[object Object]
Community campaigns on ITN use using drama and demonstrations is an effective means of message dissemination to illiterate communities which are over 70% of the population
Monitoring and Evaluation ,[object Object],[object Object],CHANGE  IN  BEHAVIOR -  Increased use of ITNs - Increased use of HF for early diagnosis & treatment - Increased attendance at ANC - Increased IRS rates & lowered  re-plastering rate after IRS CHANGE IN CLINICAL INDICATORS - Decreased malaria morbidity and mortality BASIC BEHAVIOR CHANGE  EVALUATION FRAMEWORK EXPOSURE TO INTER-PROGRAM - # heard radio spot - # saw drama - # participated in community program - etc. CHANGE IN BEHAVIORAL DETERMINANTS - For example, Increased knowledge about malaria treatment, prevention, and control; attitudes, perceived risk, outcome expectation,  norms PROGRAM ACTIVITIES   process indicators - # of health prof trained in malaria BCC - # of radio shows aired - # of schools reached  - etc.
Coordination

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Concern universal elluminate ppt_final_9.13.10

  • 1. Phalombe Malaria Communities Project 13 th AUGUST 2010 Themba Phiri Project Director
  • 2. QUOTE “ Today we have begun to write the final chapter in the history of malaria. We have raised hopes and expectations of our people-we must not let them down. We cannot afford to let them down.” HE. Olusegan Obasanjo, former President of Nigeria, Abuja Summit 2000.
  • 3. GOAL: Reduce malaria associated mortality and morbidity by 50% (form 62% at baseline to 31% morbidity and form 900 – 450 mortality) by September 2012
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Interventions addressing BARRIERS MASS MEDIA: Branded campaign and messages, interactive radio, uniting all malaria initiatives ADVOCACY: At national and local level to raise attention to taking charge of malaria SOCIAL MOBILIZATION Empowering communities to take charge of malaria Marketing Malaria Prevention Communities
  • 11.
  • 12. Cycle for malaria campaigns lead by DC and Secretary for Health and road shows reach out to thousands of people with malaria messages
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Community campaigns on ITN use using drama and demonstrations is an effective means of message dissemination to illiterate communities which are over 70% of the population
  • 19.