Looking to boost your business through social media advertising? Discover how Facebook, Instagram, LinkedIn, and YouTube can help you reach your target audience and increase conversions. Learn the best practices and strategies for leveraging the power of these popular social media channels to grow your brand and achieve your business goals. Get started now!

1. Social Media
Advertising
Channels:
www.brand-brew.com
How to Leverage the Power of
Facebook, Instagram, LinkedIn, and
YouTube for Your Business
START

2. www.brand-brew.com
It is important for businesses to invest in
social media advertising because it
allows them to target specific audiences,
reach a larger number of potential
customers, and build brand awareness
and engagement.
According to the latest statistics, there are over 4.2
billion social media users worldwide, representing
more than half of the world's population.

3. Facebook
Advertising
Facebook offers a
variety of ad
formats, including
image ads, video
ads, carousel ads,
and more.
www.brand-brew.com
Image ads are simple
ads that feature a single
image and a CTA button.
Video ads allow
businesses to create
engaging videos to
promote their products
or services.
Carousel ads showcase
multiple images or
videos in a single ad,
allowing businesses to
tell a more complete
story.

4. Instagram
Advertising
To create effective
Instagram ads,
focus on visually
engaging content,
clear and concise
calls-to-action, and
targeted audience.
www.brand-brew.com
Instagram offers several
types of ads, including
photo ads, video ads,
and story ads.
Photo ads are single
images with a caption
and call-to-action
button.
Video ads can be up to
60 seconds long and
autoplay in users' feeds.
Story ads are full-screen
ads that appear between
users' Stories.

5. LinkedIn
Advertising
To create effective
LinkedIn ads,
businesses should
focus on a clear value
proposition, use eye-
catching visuals, and
target their ads to the
right audience.
www.brand-brew.com
LinkedIn offers several
types of ads, including
sponsored content,
sponsored InMail, and
display ads.
Sponsored content
appears in users' feeds
and can include text,
images, and videos.
Sponsored InMail allows
businesses to send
personalized messages
directly to LinkedIn
members' inboxes.

6. YouTube
Advertising
YouTube ads come
in various formats,
including skippable
and non-skippable
ads.
www.brand-brew.com
Skippable ads are the
most popular type of
YouTube ad, and viewers
can skip them after five
seconds.
Non-skippable ads are
mandatory and can't be
skipped. To create
effective YouTube ads,
it's essential to target
your audience and
create engaging and
memorable ad creative.

7. Pros and Cons of each Social Media Advertising Channel:
Facebook:
Pros: Large audience, advanced targeting options, various ad formats.
Cons: High competition, declining organic reach, potential ad fatigue.
Instagram:
Pros: Visual platform, younger demographic, high engagement, influencer
marketing opportunities.
Cons: Limited targeting options, difficult to measure ROI, potential for fake followers.
LinkedIn:
Pros: Professional audience, great for B2B marketing, targeting options.
Cons: Higher cost per click, lower engagement rates, limited ad formats.
YouTube:
Pros: Second-largest search engine, high engagement, various ad formats.
Cons: Expensive to produce video content, skippable ads, limited targeting options.
www.brand-brew.com

8. Best Social Media Advertising Channels For Different
Businesses Vary:
Instagram, Facebook, and YouTube work well for B2C visually
appealing products.
LinkedIn is suitable for B2B targeting professionals and
decision-makers.
Small businesses can start with Facebook and Instagram.
Twitter is good for real-time events and trends.
YouTube is great for high-quality video content.
www.brand-brew.com

9. Would Love to Hear From You
www.brand-brew.com
Address
160 Robinson Road,
#14-04 SBF Center, S068914
Email
hello@brand-brew.com
Phone
+65 8044 5006
Thank You!