Concept pitch proposal
•Download as PPTX, PDF•
1 like•350 views
This document proposes an animated concept for a Mac Millan Cancer Support advertisement. The concept involves a family of paper cutouts where a black cloud appears over one family member to represent a cancer diagnosis, then spreads to the rest of the family to show how cancer affects the entire family. At the end, the family is shown standing together in front of Mac Millan's green logo and voiceover text to promote the charity's support for keeping families together during cancer. The purpose is to compel viewers to donate more and help the charity by eliciting sadness through the animation, music, and voiceover. The target audience is anyone who has been personally or otherwise affected by cancer, as well as those not affected, to raise awareness of cancer
Report
Share
Report
Share
Recommended
Existing products research
The document discusses four mental health awareness campaigns:
1) The Mental Health Foundation's campaign used strange posters to draw attention to mindfulness as a way to cope with depression.
2) The #MyDefinition campaign at University of New Brunswick featured people defining themselves beyond their mental health issues.
3) Amnesty International's campaign portrayed people confidently to challenge prejudice and discrimination against those with mental illnesses.
4) The NHS's "Stamping Out Stigma" campaign used emotionally expressive portraits and negative words to show the lasting impact of mental health discrimination.
Jml corporation
JML Corporation's mission is to help less fortunate people by giving free medication and raising awareness of their needs. They are conducting a donation campaign to provide for the needs of the poor, as poverty has become widespread. The campaign aims to encourage others to donate goods for those in need by spreading the word that a person's greatest asset is a caring heart, a willingness to listen to others, and helping hands.
Task 1
The document summarizes four case studies of social action and community media campaigns:
1) The RSPCA animal cruelty prevention advert aims to raise awareness of animal cruelty and change public attitudes. Techniques include childlike font and bold text to convey innocence and a clear message.
2) The PETA "Here's the rest of your fur coat" advert uses bright colors and shocking imagery of models holding skinned animals to challenge attitudes towards fur. Celebrities are featured to reach wider audiences.
3) The Accessible Arts and Media home page uses bright colors and upbeat copy/images to promote opportunities for disabled and young people in media. They have created an award-winning inclusive choir.
4)
Task 1 research
The WWF campaign aims to raise global awareness about endangered species and the threat of extinction. It uses simple but effective techniques like painting realistic animal faces and prints on human hands to represent how these animals need help from humans. The recognizable WWF logo gives the poster credibility. While the impact of WWF campaigns varies, extinction rates have been decreasing in recent years as more people work to save animals, though continued effort is still needed to further reduce rates.
Dove real beauty sketches
Dove launched its "Real Beauty Sketches" campaign in 2013 to address women's insecurities about their appearance. The campaign featured a video where women described themselves to a sketch artist and then described how a stranger viewed them, revealing that strangers viewed them more positively than they viewed themselves. The video received over 114 million views and was shared over 3.74 million times, making it one of the most viral ads of all time. The campaign was successful in connecting emotionally with consumers and redefining Dove's brand beyond just product functionality. It launched in 4 countries and expanded to 110 countries, receiving significant media coverage and engagement on Dove's social media channels.
9 Marketing Lessons From The Pink Ribbon Breast Cancer Campaign
An inside look at the power (and potential danger) of the Pink Ribbon campaign and all the brands who are participating and supporting the cause.
Concept pitch latest gc
Fitbit is developing a premium subscription service called Fitbit Premium to engage existing customers and attract new ones. Fitbit Premium will provide a gamified user interface, measurable impact on well-being, and syncing/sharing of health data across platforms. It will also include a marketplace where subscribers can access exclusive deals, earn discounts for usage milestones, and see targeted recommendations. Fitbit forecasts $40 million in revenue from Fitbit Premium by 2016 through a $60/month subscription and revenue from the marketplace.
The making of texas cancer centre by catherine nyongesa
Texas Cancer Centre Ltd opened in 2010 in a small 3 bedroom mansion in Kabarnet Road with a small pharmacy. It later moved to Hurlingham in 2011 and opened an inpatient nursing home with 20 beds. In 2013, it opened an outpatient branch in Upper Hill with ultrasound, x-ray, and laboratory services. A new hospital was built off Mbagathi Way in 2014, behind a Total petrol station, with the top 10 cancers diagnosed between January-October 2014 being breast, cervix, head and neck, esophagus, and prostate cancers. The new hospital treated 881 new cancer cases between January-October 2014.
Recommended
Existing products research
The document discusses four mental health awareness campaigns:
1) The Mental Health Foundation's campaign used strange posters to draw attention to mindfulness as a way to cope with depression.
2) The #MyDefinition campaign at University of New Brunswick featured people defining themselves beyond their mental health issues.
3) Amnesty International's campaign portrayed people confidently to challenge prejudice and discrimination against those with mental illnesses.
4) The NHS's "Stamping Out Stigma" campaign used emotionally expressive portraits and negative words to show the lasting impact of mental health discrimination.
Jml corporation
JML Corporation's mission is to help less fortunate people by giving free medication and raising awareness of their needs. They are conducting a donation campaign to provide for the needs of the poor, as poverty has become widespread. The campaign aims to encourage others to donate goods for those in need by spreading the word that a person's greatest asset is a caring heart, a willingness to listen to others, and helping hands.
Task 1
The document summarizes four case studies of social action and community media campaigns:
1) The RSPCA animal cruelty prevention advert aims to raise awareness of animal cruelty and change public attitudes. Techniques include childlike font and bold text to convey innocence and a clear message.
2) The PETA "Here's the rest of your fur coat" advert uses bright colors and shocking imagery of models holding skinned animals to challenge attitudes towards fur. Celebrities are featured to reach wider audiences.
3) The Accessible Arts and Media home page uses bright colors and upbeat copy/images to promote opportunities for disabled and young people in media. They have created an award-winning inclusive choir.
4)
Task 1 research
The WWF campaign aims to raise global awareness about endangered species and the threat of extinction. It uses simple but effective techniques like painting realistic animal faces and prints on human hands to represent how these animals need help from humans. The recognizable WWF logo gives the poster credibility. While the impact of WWF campaigns varies, extinction rates have been decreasing in recent years as more people work to save animals, though continued effort is still needed to further reduce rates.
Dove real beauty sketches
Dove launched its "Real Beauty Sketches" campaign in 2013 to address women's insecurities about their appearance. The campaign featured a video where women described themselves to a sketch artist and then described how a stranger viewed them, revealing that strangers viewed them more positively than they viewed themselves. The video received over 114 million views and was shared over 3.74 million times, making it one of the most viral ads of all time. The campaign was successful in connecting emotionally with consumers and redefining Dove's brand beyond just product functionality. It launched in 4 countries and expanded to 110 countries, receiving significant media coverage and engagement on Dove's social media channels.
9 Marketing Lessons From The Pink Ribbon Breast Cancer Campaign
An inside look at the power (and potential danger) of the Pink Ribbon campaign and all the brands who are participating and supporting the cause.
Concept pitch latest gc
Fitbit is developing a premium subscription service called Fitbit Premium to engage existing customers and attract new ones. Fitbit Premium will provide a gamified user interface, measurable impact on well-being, and syncing/sharing of health data across platforms. It will also include a marketplace where subscribers can access exclusive deals, earn discounts for usage milestones, and see targeted recommendations. Fitbit forecasts $40 million in revenue from Fitbit Premium by 2016 through a $60/month subscription and revenue from the marketplace.
The making of texas cancer centre by catherine nyongesa
Texas Cancer Centre Ltd opened in 2010 in a small 3 bedroom mansion in Kabarnet Road with a small pharmacy. It later moved to Hurlingham in 2011 and opened an inpatient nursing home with 20 beds. In 2013, it opened an outpatient branch in Upper Hill with ultrasound, x-ray, and laboratory services. A new hospital was built off Mbagathi Way in 2014, behind a Total petrol station, with the top 10 cancers diagnosed between January-October 2014 being breast, cervix, head and neck, esophagus, and prostate cancers. The new hospital treated 881 new cancer cases between January-October 2014.
Setting up a cancer centre by catherine nyongesa
This document discusses setting up cancer treatment centers in Kenya. It provides examples and costs of existing cancer centers in Kenya, ranging from 1 billion Ksh for The Nairobi Hospital Cancer Center to 300 million Ksh for the first phase of the Kenyatta National Hospital cancer center. It also discusses the process of setting up the Cancer and Chronic Disease Management Centre at Moi Teaching and Referral Hospital in Eldoret, including engaging an architect and consultants within a fixed donor budget. Examples of the radiation oncology and medical oncology wings are shown, with costs of 55 million Ksh and 35 million Ksh respectively. A case study of the Texas Cancer Centre is also presented, which was implemented using local Kenyan firms.
Concept pitch:treatment
The document outlines a concept pitch and treatment for a music video for the song "Survival" by Eminem. It describes using ideas of war and crime to represent survival. James would rap in close-ups while incorporating game footage. They filmed in Keston and used existing footage from a Las Vegas shooting range. Props included fake guns to show violence. Effects included fades, color changes, fish eye, and a "Las Vegas" effect.
11 Slides to Make a Perfect Pitch to Investors for Your Mobile app
Are you Looking to get Investors for your App? - Here are The 11 Essentials Slides You Need to Have in Your Pitch.
Are you looking to raise money for your mobile application, an impressive pitch is a key component to grab the attention of investors. Here is the art and science to create a great pitch. Learn how you can excite about your idea and engages them in a conversation about your app idea and lead them to an investment.
National Cancer
The National Cancer Control Programme aims to control cancer in India through primary prevention, early detection, treatment, and palliative care. Key goals include preventing cancers caused by tobacco, screening and diagnosing cervical and breast cancers early, strengthening cancer treatment facilities, and providing palliative care. Over 8-9 lakh new cancer cases occur annually in India. The programme supports 27 Regional Cancer Centers, has developed oncology wings in 82 medical institutions, and runs 28 District Cancer Control Programmes.
Henri lloyd Creative Pitch
The document discusses plans for a Henri Lloyd pop-up store at the new Boxpark location in Croydon, UK. The pop-up aims to engage younger consumers by incorporating retail trends like technology, personalization, and education. It will utilize an interactive table, video walls, and demo area to showcase products and brand heritage. The 12-month pop-up seeks to inspire new customers and integrate the physical and digital shopping experience through features like click-and-collect. Its goal is to strengthen Henri Lloyd's presence and better connect with consumers in the up-and-coming Croydon market.
Turkish Airlines Digital Pitch Case Study
The document summarizes a creative digital brief process for Turkish Airlines' digital agency pitch in 2009. Agencies were given only a keyword ("THYbrief") and had to search various social media platforms to find hidden parts of the brief. The brief fueled new discussions around incorporating digital into all aspects of the creative process. Agencies were evaluated on various criteria including how effectively they spread word of the brief process. Ultimately, Digital McCann was selected as the winner. The innovative brief changed expectations for digital pitches in Turkey.
Collaborations Agency Presentation
This document proposes a marketing campaign to revitalize Hudsons Coffee's brand. It summarizes Hudsons' target demographic as time-poor professionals, and outlines Hudsons' current marketing strategy including a successful but limited rebranding campaign. It recommends rolling out the rebrand nationwide with a consistent advertising strategy targeting coffee drinkers near purchase using transit, print and digital ads. It also proposes developing a smartphone app for Hudsons to provide rewards, offers and mobile ordering to give them a competitive advantage over other coffee chains. The goals are to increase customer patronage, satisfaction and sales growth nationwide to realize Hudsons' vision of expanding internationally.
30x marketing pitch deck [ppt]
NFC Remote utilizes chips placed in advertising materials that are programmed to marketing campaigns. When consumers tap their NFC-enabled smartphones on the chips, it automatically sends information to their phone and requests engagement with the business through likes, follows, promotions, or email capture. This solution allows businesses to gauge their marketing effectiveness and build customer loyalty. 30x Marketing is seeking $300,000 in investment to expand their NFC Remote technology and services to more businesses across North America.
Concept pitch presentation
We have been instructed to create a presentation on pitching our concept so I have put together a PowerPoint with all our mood boards, our talents biography, screen testing and the lyrics of our chosen song (annotated). We have to present it next lesson.
Digital Marketing Pitch to Bulb Studios
Birmingham City University student project. Working with Leicester based agency Bulb Studios on a live brief; We’ve developed a content marketing campaign that jointly meets your objectives and solves your potential clients problems with LEAD CAPTURE at the heart. We will drive visitors to Bulb website, increase convention, and generate solid leads. We propose the strategy focusing on content, digital and search engine optimization with user centric design at the heart of everything we do.
Concept Pitch Fabrique
This document simply repeats the date "Monday, March 16, 2009" fourteen times with no other context or information provided. It does not convey any meaningful content that can be summarized in 1-3 sentences.
Latin music 2
Latin music has its origins in the complex social and historical developments that occurred following the arrival of Columbus in the Americas. It incorporates influences from native cultures like the Mayans as well as music brought by African slaves. Latin music is typically associated with countries in Latin America and the Caribbean, and its rhythms have been passed down through generations. Popular genres of Latin music include samba, bossa nova, salsa, and Latin pop, which blends American pop styles with Latin influences. Notable Latin music artists include Gloria Estefan, Gypsy Kings, Shakira, Enrique Iglesias, and others.
Tips on making a ad pitch for a client
Effective TIPS on making an 'Advertisement Pitch to Clients'. Important Do's & Dont's for Ad agencies while making presentations for Marketers
Slobproof! Kaleido Marketing Pitch
Kaleido Advertising proposes a marketing campaign for Slobproof! Paint Pen to increase brand awareness and sales. They recommend targeting both men and women ages 30-55 who enjoy home improvement projects. The campaign would use social media, online advertising, magazines, and an interactive element to showcase the pen's convenience and value. The goal is to position Slobproof! as the solution for quick, easy wall touch-ups.
Advertising pitch ppt
This creative advertising pitch proposes new marketing strategies for Cadbury to address existing problems. It recommends that Ogilvy & Mather focus on clearer target market positioning, improved public relations around food safety issues, and sponsorship marketing. Specific tactics include broadening communication to target young women consumers, investing in crisis PR to address problems, and supporting activities related to this key demographic to better share Cadbury's brand meaning.
Advertising pitch
This proposal summarizes a marketing campaign for Singapore WISH, a new baked goods product. The objectives are to increase awareness of the brand and drive purchases. The budget is S$300,000 for 3 months. The target audiences are tourists visiting Singapore and Singaporeans who travel frequently. The campaign will use non-traditional media like online and out-of-home to spread awareness and tell the cultural origins of the snacks. Ads will position Singapore WISH as the perfect accompaniment for afternoon tea and as a premium gift. Evaluation will measure sales, key metrics, and media coverage after the campaign.
How to Deliver a Winning Influencer Marketing Pitch
This pitch deck template provides guidance for creating an effective PowerPoint presentation on influencer marketing. Key points covered include:
- Using the template as a guide and customizing fonts, colors and layouts as needed.
- Adding new slides, text, images and mixing design elements between slides.
- An overview of influencer marketing, defining it as partnering with individuals who have a significant audience in a consumer segment.
- Examples of sample influencers that could be partnered with, including fashion and beauty bloggers from different cities.
- The presentation concludes with a slide on next steps and follow up.
Mobile App Elevator Pitch Template
A basic template for quickly presenting your mobile app to your audience.
This template has been developed in the context of the Mobile Applications Development course at the Computer Science Department of the University of L'Aquila (Italy).
http://www.di.univaq.it/malavolta
Startup Investor Pitch Deck
Investor Pitch Deck Template Download
https://presentationstemplate.com/templates/investor-presentation
Campbell’s Pitch presentation
- Campbell's has low brand loyalty and is not perceived as high quality by its target market of mothers aged 35-49
- The brand wants to change this perception by promoting how Campbell's soup can be easily incorporated into recipes to satisfy entire families and strengthen family values
- The campaign will use integrated marketing communications including advertising, events, promotions, online interactions and direct marketing primarily through TV, magazines, and in-store displays to connect Campbell's with family traditions and meals.
Evaluation presentation
Mac Millan Cancer Research provided positive feedback about the animated advert, liking how it kept things simple and conveyed what Mac Millan does in a way that appealed to both cancer patients and their families. They enjoyed the storyline and felt the music captured the intended emotion well. The only negative feedback was that it could have included more statistics. Mac Millan suggested using the advert alongside another version that includes voiceover providing additional stats and information. Overall, Mac Millan appreciated the clear presentation of the design, production, and feel of the animation, as well as the research done to promote their cause. The lighting and sound quality of the animated advert were also praised.
[Young marketers elite program] assignment 14.1 thiên an huỳnh phong
This document summarizes a campaign in Vietnam to raise awareness of breast cancer.
The campaign's objectives were to raise awareness of breast cancer and encourage women aged 25-45 in urban areas to get medical exams. It faced the challenge that in Vietnam, people hesitate to discuss health issues due to superstitions.
The campaign used a fun, positive approach on digital platforms to gently engage people. Its icon and message were "We care for her" to emphasize caring for women's health. It deployed inspiring, engaging, and amplifying tactics like viral video clips and social media seeding to spread the message widely.
More Related Content
Viewers also liked
Setting up a cancer centre by catherine nyongesa
This document discusses setting up cancer treatment centers in Kenya. It provides examples and costs of existing cancer centers in Kenya, ranging from 1 billion Ksh for The Nairobi Hospital Cancer Center to 300 million Ksh for the first phase of the Kenyatta National Hospital cancer center. It also discusses the process of setting up the Cancer and Chronic Disease Management Centre at Moi Teaching and Referral Hospital in Eldoret, including engaging an architect and consultants within a fixed donor budget. Examples of the radiation oncology and medical oncology wings are shown, with costs of 55 million Ksh and 35 million Ksh respectively. A case study of the Texas Cancer Centre is also presented, which was implemented using local Kenyan firms.
Concept pitch:treatment
The document outlines a concept pitch and treatment for a music video for the song "Survival" by Eminem. It describes using ideas of war and crime to represent survival. James would rap in close-ups while incorporating game footage. They filmed in Keston and used existing footage from a Las Vegas shooting range. Props included fake guns to show violence. Effects included fades, color changes, fish eye, and a "Las Vegas" effect.
11 Slides to Make a Perfect Pitch to Investors for Your Mobile app
Are you Looking to get Investors for your App? - Here are The 11 Essentials Slides You Need to Have in Your Pitch.
Are you looking to raise money for your mobile application, an impressive pitch is a key component to grab the attention of investors. Here is the art and science to create a great pitch. Learn how you can excite about your idea and engages them in a conversation about your app idea and lead them to an investment.
National Cancer
The National Cancer Control Programme aims to control cancer in India through primary prevention, early detection, treatment, and palliative care. Key goals include preventing cancers caused by tobacco, screening and diagnosing cervical and breast cancers early, strengthening cancer treatment facilities, and providing palliative care. Over 8-9 lakh new cancer cases occur annually in India. The programme supports 27 Regional Cancer Centers, has developed oncology wings in 82 medical institutions, and runs 28 District Cancer Control Programmes.
Henri lloyd Creative Pitch
The document discusses plans for a Henri Lloyd pop-up store at the new Boxpark location in Croydon, UK. The pop-up aims to engage younger consumers by incorporating retail trends like technology, personalization, and education. It will utilize an interactive table, video walls, and demo area to showcase products and brand heritage. The 12-month pop-up seeks to inspire new customers and integrate the physical and digital shopping experience through features like click-and-collect. Its goal is to strengthen Henri Lloyd's presence and better connect with consumers in the up-and-coming Croydon market.
Turkish Airlines Digital Pitch Case Study
The document summarizes a creative digital brief process for Turkish Airlines' digital agency pitch in 2009. Agencies were given only a keyword ("THYbrief") and had to search various social media platforms to find hidden parts of the brief. The brief fueled new discussions around incorporating digital into all aspects of the creative process. Agencies were evaluated on various criteria including how effectively they spread word of the brief process. Ultimately, Digital McCann was selected as the winner. The innovative brief changed expectations for digital pitches in Turkey.
Collaborations Agency Presentation
This document proposes a marketing campaign to revitalize Hudsons Coffee's brand. It summarizes Hudsons' target demographic as time-poor professionals, and outlines Hudsons' current marketing strategy including a successful but limited rebranding campaign. It recommends rolling out the rebrand nationwide with a consistent advertising strategy targeting coffee drinkers near purchase using transit, print and digital ads. It also proposes developing a smartphone app for Hudsons to provide rewards, offers and mobile ordering to give them a competitive advantage over other coffee chains. The goals are to increase customer patronage, satisfaction and sales growth nationwide to realize Hudsons' vision of expanding internationally.
30x marketing pitch deck [ppt]
NFC Remote utilizes chips placed in advertising materials that are programmed to marketing campaigns. When consumers tap their NFC-enabled smartphones on the chips, it automatically sends information to their phone and requests engagement with the business through likes, follows, promotions, or email capture. This solution allows businesses to gauge their marketing effectiveness and build customer loyalty. 30x Marketing is seeking $300,000 in investment to expand their NFC Remote technology and services to more businesses across North America.
Concept pitch presentation
We have been instructed to create a presentation on pitching our concept so I have put together a PowerPoint with all our mood boards, our talents biography, screen testing and the lyrics of our chosen song (annotated). We have to present it next lesson.
Digital Marketing Pitch to Bulb Studios
Birmingham City University student project. Working with Leicester based agency Bulb Studios on a live brief; We’ve developed a content marketing campaign that jointly meets your objectives and solves your potential clients problems with LEAD CAPTURE at the heart. We will drive visitors to Bulb website, increase convention, and generate solid leads. We propose the strategy focusing on content, digital and search engine optimization with user centric design at the heart of everything we do.
Concept Pitch Fabrique
This document simply repeats the date "Monday, March 16, 2009" fourteen times with no other context or information provided. It does not convey any meaningful content that can be summarized in 1-3 sentences.
Latin music 2
Latin music has its origins in the complex social and historical developments that occurred following the arrival of Columbus in the Americas. It incorporates influences from native cultures like the Mayans as well as music brought by African slaves. Latin music is typically associated with countries in Latin America and the Caribbean, and its rhythms have been passed down through generations. Popular genres of Latin music include samba, bossa nova, salsa, and Latin pop, which blends American pop styles with Latin influences. Notable Latin music artists include Gloria Estefan, Gypsy Kings, Shakira, Enrique Iglesias, and others.
Tips on making a ad pitch for a client
Effective TIPS on making an 'Advertisement Pitch to Clients'. Important Do's & Dont's for Ad agencies while making presentations for Marketers
Slobproof! Kaleido Marketing Pitch
Kaleido Advertising proposes a marketing campaign for Slobproof! Paint Pen to increase brand awareness and sales. They recommend targeting both men and women ages 30-55 who enjoy home improvement projects. The campaign would use social media, online advertising, magazines, and an interactive element to showcase the pen's convenience and value. The goal is to position Slobproof! as the solution for quick, easy wall touch-ups.
Advertising pitch ppt
This creative advertising pitch proposes new marketing strategies for Cadbury to address existing problems. It recommends that Ogilvy & Mather focus on clearer target market positioning, improved public relations around food safety issues, and sponsorship marketing. Specific tactics include broadening communication to target young women consumers, investing in crisis PR to address problems, and supporting activities related to this key demographic to better share Cadbury's brand meaning.
Advertising pitch
This proposal summarizes a marketing campaign for Singapore WISH, a new baked goods product. The objectives are to increase awareness of the brand and drive purchases. The budget is S$300,000 for 3 months. The target audiences are tourists visiting Singapore and Singaporeans who travel frequently. The campaign will use non-traditional media like online and out-of-home to spread awareness and tell the cultural origins of the snacks. Ads will position Singapore WISH as the perfect accompaniment for afternoon tea and as a premium gift. Evaluation will measure sales, key metrics, and media coverage after the campaign.
How to Deliver a Winning Influencer Marketing Pitch
This pitch deck template provides guidance for creating an effective PowerPoint presentation on influencer marketing. Key points covered include:
- Using the template as a guide and customizing fonts, colors and layouts as needed.
- Adding new slides, text, images and mixing design elements between slides.
- An overview of influencer marketing, defining it as partnering with individuals who have a significant audience in a consumer segment.
- Examples of sample influencers that could be partnered with, including fashion and beauty bloggers from different cities.
- The presentation concludes with a slide on next steps and follow up.
Mobile App Elevator Pitch Template
A basic template for quickly presenting your mobile app to your audience.
This template has been developed in the context of the Mobile Applications Development course at the Computer Science Department of the University of L'Aquila (Italy).
http://www.di.univaq.it/malavolta
Startup Investor Pitch Deck
Investor Pitch Deck Template Download
https://presentationstemplate.com/templates/investor-presentation
Campbell’s Pitch presentation
- Campbell's has low brand loyalty and is not perceived as high quality by its target market of mothers aged 35-49
- The brand wants to change this perception by promoting how Campbell's soup can be easily incorporated into recipes to satisfy entire families and strengthen family values
- The campaign will use integrated marketing communications including advertising, events, promotions, online interactions and direct marketing primarily through TV, magazines, and in-store displays to connect Campbell's with family traditions and meals.
Viewers also liked (20)
11 Slides to Make a Perfect Pitch to Investors for Your Mobile app
11 Slides to Make a Perfect Pitch to Investors for Your Mobile app
How to Deliver a Winning Influencer Marketing Pitch
How to Deliver a Winning Influencer Marketing Pitch
Similar to Concept pitch proposal
Evaluation presentation
Mac Millan Cancer Research provided positive feedback about the animated advert, liking how it kept things simple and conveyed what Mac Millan does in a way that appealed to both cancer patients and their families. They enjoyed the storyline and felt the music captured the intended emotion well. The only negative feedback was that it could have included more statistics. Mac Millan suggested using the advert alongside another version that includes voiceover providing additional stats and information. Overall, Mac Millan appreciated the clear presentation of the design, production, and feel of the animation, as well as the research done to promote their cause. The lighting and sound quality of the animated advert were also praised.
[Young marketers elite program] assignment 14.1 thiên an huỳnh phong
This document summarizes a campaign in Vietnam to raise awareness of breast cancer.
The campaign's objectives were to raise awareness of breast cancer and encourage women aged 25-45 in urban areas to get medical exams. It faced the challenge that in Vietnam, people hesitate to discuss health issues due to superstitions.
The campaign used a fun, positive approach on digital platforms to gently engage people. Its icon and message were "We care for her" to emphasize caring for women's health. It deployed inspiring, engaging, and amplifying tactics like viral video clips and social media seeding to spread the message widely.
Research into existing charities
The ChildLine campaign uses images of innocent children to draw attention to and raise awareness of serious issues like sexual abuse. One ad features a boy getting his photo taken while another boy stands behind him with a sad expression, representing the inner emotions of children who feel they have no one to talk to. ChildLine's goal is to support young people with problems through a free counseling hotline. Since starting, many more children now feel empowered to seek help for issues like puberty, feelings of suicide, and sexual abuse due to ChildLine's efforts to make support accessible.
Research
The ChildLine campaign uses images of innocent children to draw attention to and raise awareness of serious issues like sexual abuse. One ad features a boy getting his photo taken while another boy stands behind him with a sad expression, representing the inner emotions of children who feel they have no one to talk to. ChildLine's goal is to support young people with problems through a free counseling hotline. Since starting, many more children now feel empowered to seek help for issues like puberty, feelings of suicide, and sexual abuse due to ChildLine's efforts to make support accessible.
Macmillan Cancer Support - If nobody speaks of remarkable things...
Macmillan Cancer Support teamed up with The Sun to raise levels of education and understanding about its services, reaching those directly in need as well as a mass audience.
Reseach final
This document summarizes a 2015 campaign in the UK to raise awareness of oesophago-gastric (OG) cancers. The campaign focused on two key symptoms - heartburn for more than 3 weeks and food getting stuck when swallowing - as evidence showed these were strongly linked to OG cancers. It targeted men and women over 50 from lower socioeconomic groups who are most at risk. The campaign aimed to increase early detection of OG cancers, which could avoid around 1,000 deaths annually given higher survival rates if caught early.
Purposes of tv
This document discusses different types of media used in campaigns:
1) A graphic poster for a presidential candidate aims to inform voters and portray the candidate as serious and standing for their beliefs. The image uses powerful colors and text to represent the nation and call voters to action.
2) A web graphic against breast cancer aims to raise awareness and encourage action among those affected by cancer through bold text and imagery of happy families.
3) A motion graphic TV ad for Coca-Cola aims to persuade viewers to drink more Coke by using a fast cutting rate, bold text, and the Coke bottle to promote purchasing and consuming the product.
Task 1 Charity Campaign Poster Analysis
This poster from The Lullaby Trust raises awareness about sudden infant death syndrome (SIDS), also known as cot death. It states that every nine days a baby dies from cot death in Scotland. The purpose is to bring about change by lowering this number and ultimately stopping cot deaths. It aims to do this by raising awareness, providing information about donation, and infiltrating mainstream media to remind people cot death is still an issue. The techniques used include a simple image of a teddy bear in a cot, factual yet impactful copy presented in a plain font, and focusing the eye with white, black and blue colors. The goal is to motivate donations to fund research into preventing more infant deaths.
Purposes
This document summarizes several advertisements and campaigns related to social issues. It discusses a poster warning about getting into unordered cabs which uses a dark atmosphere and image of a scared girl to convey danger. It also analyzes the CALM campaign against male suicide, noting their use of testimonials and targeting of cultural barriers to seeking help. Finally, it examines a video by Children with Cancer UK featuring a toddler with cancer to elicit sympathy and promote fundraising through text donations. Key elements like images, colors, fonts and calls to action are described.
Pressure Groups: NSPCC.
The National Society for the Prevention of Cruelty to Children (NSPCC) aims to protect children who cannot speak out about abuse and provide help through their helpline. The NSPCC targets all people, especially parents and government, to stop child cruelty. They use advertising campaigns across various channels and outreach methods like emails and leaflets to raise awareness of child abuse and the resources available to help, such as Childline. Since starting their campaigns, reported cases of child cruelty have decreased and punishments for abusers have increased.
Social Action & Community Media
The document provides information about posters from various social campaigns. It summarizes two posters aimed at preventing harm to unborn babies from maternal drinking, smoking and drug use during pregnancy. It notes the techniques used in the posters, including bold visuals and text, and their intended impact of raising awareness to reduce risky behaviors. It then summarizes a third poster on domestic violence, highlighting its use of imagery and contact information to help those in abusive relationships.
Social Action & Community Media
The document is a case study analysis of a poster campaign. It analyzes posters from three different campaigns - one aimed at preventing harm to unborn babies from maternal drinking/smoking, one addressing domestic violence, and one warning about animal cruelty.
For each poster, the summary provides the purpose, techniques used, and intended impact. The techniques discussed include images used, text size and placement, question marks to engage readers, and inclusion of contact information. The intended impacts are to raise awareness, change behaviors like drinking while pregnant, and lower incident rates by encouraging people to seek help. Comparisons are also made between techniques of the different posters.
Keep a Breast
The Keep A Breast Foundation seeks to increase breast cancer awareness among young people through educational programs and art events. Their Music for Awareness campaign partners with musicians to host events that educate youth about prevention, early detection, and support for breast cancer. The foundation provides various merchandise and fundraising opportunities to further spread awareness and support their mission of eradicating breast cancer.
Keep a Breast
The Keep A Breast Foundation seeks to increase breast cancer awareness among young people through educational programs and art events. Their Music for Awareness campaign partners with musicians to host events that educate youth about prevention, early detection, and support for breast cancer. The foundation provides various merchandise and fundraising opportunities to further spread awareness and support their mission of eradicating breast cancer.
Double award pitch
Macy Hayes will present three ideas to persuade the audience to support her charity campaign for YoungMinds UK. She will show two print posters that showcase fundraising ideas like fun runs and cake sales. She will also present a documentary interview format to demonstrate how it could effectively gain support. The goal is to raise awareness of the importance of mental health support for young people and reduce future costs to public services.
Task 2b - purpose
This document discusses the purpose of three different campaigns:
1) A British Heart Foundation poster aims to encourage people experiencing chest pain to seek medical help immediately to avoid health consequences like death.
2) A Dementia Friends TV advert encourages the public to volunteer their support for people with dementia and aims to change perceptions of the illness.
3) A website for politician Mark Herring aims to gather votes and support by highlighting his record and vision for solving societal problems as a democratic leader.
Social Action & Community Media
This poster from Louisiana's Children organization aims to make women aware of the harms of drinking, smoking, and taking pills during pregnancy. It uses a shocked baby's facial expression and bold text to catch people's attention and make them want to read more. The poster's goal is to spread the message worldwide to lower the number of babies harmed from their mothers' substance use during pregnancy. It provides a phone number for people to call if they see a pregnant woman engaging in these behaviors.
NBCF
The National Breast Cancer Foundation is located in Frisco, Texas. Their mission is to save lives through early detection and providing mammograms to those in need. They raise funds through celebrity events and sponsorships to provide screening and support services to people with breast cancer. They help both men and women diagnosed with various types of breast cancer, from early to late stages.
Breast Cancer Care
This charitable campaign was founded in 1973 by Betty Westgate to create awareness of breast cancer and support those affected. They provide information and care to patients while also asking for donations to improve support services. Their target audience is broad, but they aim to appeal most to women. Through various techniques like celebrity endorsements, selling wristbands and badges, and distributing informational leaflets, the campaign has successfully sent out millions of resources and ranked highly as a top workplace, demonstrating its positive impact.
Breast Cancer Care
This charitable campaign was founded in 1973 by Betty Westgate to create awareness of breast cancer and support those affected. They provide information resources and support to patients while also asking for donations to improve care. Their target audience is broad but they aim most efforts at women. Through various techniques like celebrity endorsements, selling wristbands and badges, and informational leaflets, they have successfully distributed millions of resources and ranked highly as a top workplace, showing they are making a positive impact in the fight against breast cancer.
Similar to Concept pitch proposal (20)
[Young marketers elite program] assignment 14.1 thiên an huỳnh phong
[Young marketers elite program] assignment 14.1 thiên an huỳnh phong
Macmillan Cancer Support - If nobody speaks of remarkable things...
Macmillan Cancer Support - If nobody speaks of remarkable things...
Recently uploaded
Histololgy of Female Reproductive System.pptx
Dive into an in-depth exploration of the histological structure of female reproductive system with this comprehensive lecture. Presented by Dr. Ayesha Irfan, Assistant Professor of Anatomy, this presentation covers the Gross anatomy and functional histology of the female reproductive organs. Ideal for students, educators, and anyone interested in medical science, this lecture provides clear explanations, detailed diagrams, and valuable insights into female reproductive system. Enhance your knowledge and understanding of this essential aspect of human biology.
Cell Therapy Expansion and Challenges in Autoimmune Disease
There is increasing confidence that cell therapies will soon play a role in the treatment of autoimmune disorders, but the extent of this impact remains to be seen. Early readouts on autologous CAR-Ts in lupus are encouraging, but manufacturing and cost limitations are likely to restrict access to highly refractory patients. Allogeneic CAR-Ts have the potential to broaden access to earlier lines of treatment due to their inherent cost benefits, however they will need to demonstrate comparable or improved efficacy to established modalities.
In addition to infrastructure and capacity constraints, CAR-Ts face a very different risk-benefit dynamic in autoimmune compared to oncology, highlighting the need for tolerable therapies with low adverse event risk. CAR-NK and Treg-based therapies are also being developed in certain autoimmune disorders and may demonstrate favorable safety profiles. Several novel non-cell therapies such as bispecific antibodies, nanobodies, and RNAi drugs, may also offer future alternative competitive solutions with variable value propositions.
Widespread adoption of cell therapies will not only require strong efficacy and safety data, but also adapted pricing and access strategies. At oncology-based price points, CAR-Ts are unlikely to achieve broad market access in autoimmune disorders, with eligible patient populations that are potentially orders of magnitude greater than the number of currently addressable cancer patients. Developers have made strides towards reducing cell therapy COGS while improving manufacturing efficiency, but payors will inevitably restrict access until more sustainable pricing is achieved.
Despite these headwinds, industry leaders and investors remain confident that cell therapies are poised to address significant unmet need in patients suffering from autoimmune disorders. However, the extent of this impact on the treatment landscape remains to be seen, as the industry rapidly approaches an inflection point.
Artificial Intelligence Symposium (THAIS)
Artificial Intelligence Symposium (THAIS). Parc Taulí. Sabadell
Promoting Wellbeing - Applied Social Psychology - Psychology SuperNotes
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
The Best Ayurvedic Antacid Tablets in India
Treat the symptoms of indigestion, heartburn and stomach reflux with the 10 Best Ayurvedic Antacid Tablets in India.
Hemodialysis: Chapter 4, Dialysate Circuit - Dr.Gawad
- Video recording of this lecture in English language: https://youtu.be/kqbnxVAZs-0
- Video recording of this lecture in Arabic language: https://youtu.be/SINlygW1Mpc
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
The Electrocardiogram - Physiologic Principles
These lecture slides, by Dr Sidra Arshad, offer a quick overview of the physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar lead (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
6. Describe the flow of current around the heart during the cardiac cycle
7. Discuss the placement and polarity of the leads of electrocardiograph
8. Describe the normal electrocardiograms recorded from the limb leads and explain the physiological basis of the different records that are obtained
9. Define mean electrical vector (axis) of the heart and give the normal range
10. Define the mean QRS vector
11. Describe the axes of leads (hexagonal reference system)
12. Comprehend the vectorial analysis of the normal ECG
13. Determine the mean electrical axis of the ventricular QRS and appreciate the mean axis deviation
14. Explain the concepts of current of injury, J point, and their significance
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. Chapter 3, Cardiology Explained, https://www.ncbi.nlm.nih.gov/books/NBK2214/
7. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...
Overall life span (LS) was 1671.7±1721.6 days and cumulative 5YS reached 62.4%, 10 years – 50.4%, 20 years – 44.6%. 94 LCP lived more than 5 years without cancer (LS=2958.6±1723.6 days), 22 – more than 10 years (LS=5571±1841.8 days). 67 LCP died because of LC (LS=471.9±344 days). AT significantly improved 5YS (68% vs. 53.7%) (P=0.028 by log-rank test). Cox modeling displayed that 5YS of LCP significantly depended on: N0-N12, T3-4, blood cell circuit, cell ratio factors (ratio between cancer cells-CC and blood cells subpopulations), LC cell dynamics, recalcification time, heparin tolerance, prothrombin index, protein, AT, procedure type (P=0.000-0.031). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and N0-12 (rank=1), thrombocytes/CC (rank=2), segmented neutrophils/CC (3), eosinophils/CC (4), erythrocytes/CC (5), healthy cells/CC (6), lymphocytes/CC (7), stick neutrophils/CC (8), leucocytes/CC (9), monocytes/CC (10). Correct prediction of 5YS was 100% by neural networks computing (error=0.000; area under ROC curve=1.0).
share - Lions, tigers, AI and health misinformation, oh my!.pptx
• Pitfalls and pivots needed to use AI effectively in public health
• Evidence-based strategies to address health misinformation effectively
• Building trust with communities online and offline
• Equipping health professionals to address questions, concerns and health misinformation
• Assessing risk and mitigating harm from adverse health narratives in communities, health workforce and health system
Ketone bodies and metabolism-biochemistry
This slide consists of all the topics of ketone . This can be used for exam purpose for writing about Diabetic keto acidosis etc . Thank you
Best Ayurvedic medicine for Gas and Indigestion
Here is the updated list of Top Best Ayurvedic medicine for Gas and Indigestion and those are Gas-O-Go Syp for Dyspepsia | Lavizyme Syrup for Acidity | Yumzyme Hepatoprotective Capsules etc
Post-Menstrual Smell- When to Suspect Vaginitis.pptx
Do you have abnormal smell after periods? It may be vaginitis. Do not worry, herbal medicine Fuyan Pill can help you get a cure.
Recently uploaded (20)
Cell Therapy Expansion and Challenges in Autoimmune Disease
Cell Therapy Expansion and Challenges in Autoimmune Disease
CHEMOTHERAPY_RDP_CHAPTER 6_Anti Malarial Drugs.pdf
CHEMOTHERAPY_RDP_CHAPTER 6_Anti Malarial Drugs.pdf
Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptx
Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptx
Promoting Wellbeing - Applied Social Psychology - Psychology SuperNotes
Promoting Wellbeing - Applied Social Psychology - Psychology SuperNotes
Hemodialysis: Chapter 4, Dialysate Circuit - Dr.Gawad
Hemodialysis: Chapter 4, Dialysate Circuit - Dr.Gawad
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...
share - Lions, tigers, AI and health misinformation, oh my!.pptx
share - Lions, tigers, AI and health misinformation, oh my!.pptx
Post-Menstrual Smell- When to Suspect Vaginitis.pptx
Post-Menstrual Smell- When to Suspect Vaginitis.pptx
Concept pitch proposal
- 1. Mac Millan Cancer Research CONCEPT PITCH/PROPOSAL
- 2. CONCEPT/IDEA My concept/idea is to have a family of paper cut outs and a dark, black cloud appears over one of them. Voice over says, ’Cancer doesn’t just affect those diagnosed’. Then the black cloud spreads over the rest of his family. The end has a green background (Mac Millan’s logo colour) with Mac Millans logo and the family standing together, Voice over says, ‘Mac Millan Cancer Support ….. Keeping families together.’
- 3. PURPOSE The effect I want this animation to have on the target audience is to compel them to donate more money to the charity and for them to continue to help in any way they can. I will try and make this happen by making the audience feel sad when they watch my animated advert, with sad music and voice overs that make them think to themselves The purpose of this advert is to get people aware of Mac Millan Cancer Support and donating to help out.
- 4. TARGET AUDIENCE The target audience for my animated advert are anyone who has been affected by cancer (Personal or otherwise), old, young, man, woman, boy, girl. Even people who havent been affected, because I want people to be aware of cancer and Mac Millan Cancer Support