Penn Masala, the world's first premier Hindi a cappella group born in 1996 at the University of Pennsylvania, will perform a live show in Dubai on August 20, 2016 at the DUCTAC venue in Mall of the Emirates. The event will feature Penn Masala's innovative vocal performances blending Western and Eastern melodies. Penn Masala has released nine albums and has performed for elite audiences worldwide, including at the White House for President Obama. The event aims to bring together an audience from different backgrounds and cultures through music.

1. Penn Masala LIVE – U.A.E. Tour 2016
Date: Saturday, August 20, 2016 Venue: DUCTAC, Mall of the Emirates Time: 8 pm onwards

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THE EVENT

3. • An evening that consists of no-instrument all-voice LIVE a capella performance.
• By definition, a cappella music is specifically group or solo singing without
instrumental accompaniment, or a piece intended to be performed in this way.
Click this link for a sample.
• Old and gold foot tapping harmonies to the new and
jazzy dancing rhythms.
• First Hindi-English a capella show of it’s kind in Dubai
• Bring audience of different backgrounds, ages, and
cultures together to connecting them with music
Event Overview
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THE ARTISTS

5. PennMasala
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• World’s First and Premier Hindi A Cappella Group
• Born in 1996 at the University of Pennsylvania, it has consistently been at the
forefront of South Asian-Western fusion
• Currently comprises of 15 voices that provide innovative sounds, rich textures, and
complex arrangements, showcasing the
distinct genre that they have created.
• Their Hindi-English mashups form
unique harmonies of Western and
Eastern melodies

6. PennMasala - Accomplishments
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• Performed for elite audiences
around the world including
– Sachin Tendulkar,
– Mukesh Ambani,
– A.R. Rahman, and
– President Obama at the White
House
• Performed at the Indian International
Film Academy (IIFA) Awards

7. PennMasala - Accomplishments
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• The group has released nine full-length
studio albums, the latest one being
Resonance
• Featured in the Hollywood motion picture
and soundtrack for Pitch Perfect 2, which
received an American Music Award for
Best Soundtrack in 2015
• India Tour 2016: Their India tour had 7
performances in 5 cities – Kolkata (2),
Bangalore, New Delhi, Mumbai (2), and
Hyderabad.
•Fan Response: Their first show in India
(Kolkata) was all sold out in 28 seconds
after the tickets went live. Most of the
other shows were sold out in minutes too.

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MEDIA PARTNERS

9. Media Partners
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Benefits provided by you:
-Cash Sponsorship worth AED 65,000
(includes IDdesign as the presenting sponsor and UCB as a support sponsor)

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MEDIA COVERAGE

11. Media Coverage & Event Publicity
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Radio and Movie Theatre Ads:
- Event promos were aired on City 101.6 Radio for 2
weeks, and got a huge response.
- The video version of these ads were also aired in Novo
Cinemas across selected theatres in Abu Dhabi, Dubai
and Sharjah.
Print Media Editorial and Ads:
- Penn Masala was mentioned above the fold
on Gulf News, and received front page
coverage on Tabloid! (Gulf News) and City
Times (Khaleej Times). It also received a full
page coverage in 7Days.
- Masala! Magazine had a 2 page editorial
and 1 full page ad for our event.

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THE EVENT

13. Media Coverage & Event Publicity
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Event success – Artist and Content:
- The artists received a lot of love from the fans and from
the media. Khaleej Times and City 101.6 covered live
interviews with a lot of audience engagement.
- The content was very engaging for audience from all
backgrounds and their humble nature and immense
talent one’s everyone’s heart with it’s uniqueness.
Event success – Audience Engagement:
- Individuals from all ages and backgrounds
hummed, foot-tapped and danced along the
music.
- The premium audience got a chance to meet
and greet the artist after the show, that was
very well received and organically grew
audience engagement.

14. On Site Brand Exposure

15. Event & After Party Images

16. Thank you!
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