This document provides a summary of key findings from a study on technology adoption and workforce issues in Brazil. The study surveyed over 1,000 IT and business executives across 10 countries. In Brazil, priorities for businesses included IT security, data storage/backup, and network infrastructure. While most Brazilian executives expect growing business conditions in 2013, many also anticipate increasing IT staff and spending. The study found gaps in certain IT skills at most Brazilian businesses, with common negative effects being lower productivity and suboptimal customer service. Cybersecurity threats were also seen as increasing, with human error viewed as a contributing factor.

1. Interna'onal
Technology
Adop'on
&
Workforce
Issues
Study
Summary
for
Brazil

2. About
this
Research
CompTIA’s
Interna'onal
Technology
Adop'on
and
Workforce
Issues
study
was
conducted
to
collect
and
share
informa'on
on
technology
adop'on
and
workforce
trends
across
several
countries.
The
objec'ves
of
this
research
include:
• Explore
business
and
informa'on
technology
(IT)
priori'es
among
organiza'ons
• Examine
the
usage
of
key
technologies/solu'ons
and
IT
services
such
as
security
and
cloud
compu'ng
• Iden'fy
which
IT
skills
are
most
important
to
employers
and
if
there
are
any
skills
gap
issues
or
staffing
concerns
• Evaluate
professional
development
prac'ces
such
as
training
and
cer'fica'on
The
data
for
this
study
was
collected
via
a
quan'ta've
online
survey
conducted
February
22
to
March
23,
2013
among
1,256
IT
and
business
execu'ves
directly
involved
in
seXng
or
execu'ng
informa'on
technology
policies
and
processes
within
their
organiza'ons.
The
10
countries
covered
in
this
study
include:
Brazil
(n=125);
Canada
(n=125);
France
(n=125);
Germany
(n=131);
Japan
(n=125);
India
(n=125);
Mexico
(n=125);
Middle
East
Subset
(Oman,
Saudi
Arabia,
United
Arab
Emirates)
(n=125);
Thailand
(n=125);
United
Kingdom
(n=125)
Surveys
were
localized
and
translated
to
allow
respondents
to
par'cipate
in
their
na've
language.
Addi'onally,
precau'ons
were
taken
to
minimize
misinterpreta'ons
of
ques'ons.
However,
research
has
shown,
cultural
differences
exist
and
can
affect
responses
to
certain
ques'on
types,
such
as
5-­‐
point
sa'sfac'on
ra'ng
ques'ons.
Viewers
of
this
report
should
keep
that
in
mind
when
comparing
results
across
countries.
The
margin
of
sampling
error
at
95%
confidence
for
aggregate
results
is
+/-­‐
2.8
percentage
points.
Sampling
error
is
larger
for
subgroups
of
the
data,
such
as
individual
countries
where
it
is
+/-­‐
8.9
percentage
points.
As
with
any
survey,
sampling
error
is
only
one
source
of
possible
error.
While
non-­‐
sampling
error
cannot
be
accurately
calculated,
precau'onary
steps
were
taken
in
all
phases
of
the
survey
design,
collec'on
and
processing
of
the
data
to
minimize
its
influence.
Note:
because
data
collec'on
occurred
via
an
online
survey,
in
countries
where
Internet
penetra'on
is
lower
among
businesses,
the
non-­‐sampling
error
could
be
higher.
CompTIA
is
responsible
for
all
content
contained
in
this
series.
Any
ques'ons
regarding
the
study
should
be
directed
to
CompTIA
Market
Research
staff
at
research@comp'a.org.
CompTIA
is
a
member
of
the
Marke'ng
Research
Associa'on
(MRA)
and
adheres
to
the
MRA’s
Code
of
Market
Research
Ethics
and
Standards.

3. Key
IT
Priori+es
for
Brazilian
Businesses:
1. IT
security
2. Data
storage/back-­‐up
3. Network
infrastructure
4. Upda'ng
aging
computers/somware
5. Automa'ng
business
processes
through
technology
Key
Summary
Points:
Brazil
Key
Stats
for
Brazil
$12,000
GDP
per
capita
(PPP)
|
world
rank:
103rd
3.02%
GDP
growth
forecast
for
2013
85%
%
of
Brazilian
execu'ves
expec'ng
2013
business
condi'ons
to
be
beqer
than
2012
107.1m
Total
workforce
71%
%
of
workforce
employed
in
the
services
sector
0.759m
Es'mate
of
IT
workforce*
in
core
IT
occupa'ons
49%
%
of
Brazilian
execu'ves
expec'ng
to
increase
IT
staff
headcount
at
their
business
in
2013
75.98m
Internet
users
|
world
rank:
4th
244.36m
Mobile
phone
users
|
world
rank:
5th
84%
NET
%
of
Brazilian
execu'ves
indica'ng
IT
is
important
to
the
success
of
their
business
7.2%
Planned
increase
in
IT
spending
in
2013
(YOY)
Key
Strategic
Priori+es
for
Brazilian
Businesses:
1. Improve
staff
produc'vity
/
capabili'es
2. Reach
new
customers
3. Reduce
costs
/
overhead
Cybersecurity:
88%
of
Brazilian
execu'ves
believe
the
cybersecurity
threat
is
in
increasing.
Addi'onally,
65%
of
Brazilian
execu'ves
believe
human
error
is
a
growing
factor
in
security
security
incidents:
Top
human
error
related
factors
include:
1. Failure
of
end-­‐users
to
follow
security
procedures
and
policies
2. General
negligence
/
carelessness
towards
security
IT
Skills
Gaps:
86%
of
Brazilian
execu'ves
indicate
at
least
some
degree
of
gaps
in
IT
skills
at
their
business
exists.
For
44%,
the
reported
skills
gaps
are
small,
while
for
42%
the
gaps
are
more
extensive.
Top
nega've
effects
of
IT
skills
gaps
at
Brazilian
businesses:
1. Lower
staff
produc'vity
2. Less
than
ideal
customer
service
and/or
engagement
IT
Training
and
Cer+fica+on:
93%
of
IT
staff
at
Brazilian
businesses
engaged
in
some
type
of
IT
training
during
the
past
12
months.
1. 87%
of
Brazilian
execu'ves
believe
IT
cer'fica'ons
will
increase
in
importance
over
the
next
two
years
2. 76%
of
Brazilian
execu'ves
agree
(NET)
that
staff
holding
IT
cer'fica'ons
are
more
valuable
to
the
organiza'on
Sources
used
for
above
stats:
CompTIA,
IMF,
CIA
World
Factbook,
IDC
*See
appendix
for
defini'on
of
core
IT
occupa'ons

4. Detailed
Findings:
Business
and
Technology
Issues

5. Strategic
Priori'es
Include
Strong
Tech
Component
Base:
1,244
business
and
IT
execu'ves
from
Brazil,
Canada,
France,
Germany,
India,
Japan,
Mexico,
Middle
East,
Thailand
and
the
UK
Source:
CompTIA
Interna'onal
Technology
Adop'on
and
Workforce
Issues
study
20%
76%
12%
85%
Overall
Brazil
Top
Strategic
Priori+es
Among
Brazilian
Businesses
for
2013
NET
Unimportant
NET
Important
Neutral
1. Improve
staff
produc'vity
/
capabili'es
2. Reduce
costs
/
overhead
3. Reach
new
customers
4. Innovate
more
effec'vely
5. Further
leverage
technology
to
improve
business
opera'ons
85%
of
Brazilian
execu'ves
in
this
CompTIA
survey
say
business
condi'ons
are
improving
and
expect
2013
to
be
beqer
than
2012.
97%
expect
to
increase
their
expenditure
on
IT
products
and
services
over
the
next
12
months.
Importance
of
Technology
to
Brazilian
Business
Success
Trends
Upwards

6. Many
Businesses
Seek
to
Improve
Their
Use
of
IT
1%
4%
37%
40%
19%
Not
at
all
close
Not
that
close
Moderately
close
Very
close
Exactly
where
want
to
be
Degree
to
Which
Brazilian
Businesses
are
“Where
They
Want
to
Be”
in
Technology
U+liza+on
1. Security/Cybersecurity
2. Data
storage/back-­‐up
3. Network
infrastructure
4. Upda'ng
aging
computers/somware
5. Automa'ng
business
processes
through
technology
6. Mobility-­‐related
ini'a'ves
7. Data
analy'cs/Big
data/Business
intelligence
8. Business
con'nuity/Disaster
recovery
9. Cloud
compu'ng
Top
Technology
Priori+es
Over
Next
12
Months
for
Brazilian
Businesses
Base:
125
Brazilian
business
and
IT
execu'ves
Source:
CompTIA
Interna'onal
Technology
Adop'on
and
Workforce
Issues
study

7. More
than
Half
of
Brazilian
Businesses
have
Adopted
Cloud
Compu'ng
to
Some
Degree
22%
21%
39%
17%
18%
26%
39%
16%
Overall
Brazil
Key
Hurdles
to
Cloud
Adop+on
for
Brazilian
Businesses
Cloud
Compu+ng
Adop+on
Stage
Full
use
stage
Experi-­‐
menta+on
stage
Evalu-­‐
a+on
or
Imple-­‐
menta+on
stage
Basic
aware-­‐
ness
stage
48%
Security
or
data
loss
concerns
35%
Slow
or
unreliable
Internet
access
34%
Challenges
in
developing
staff
exper'se
with
cloud
applica'ons
and
solu'ons
33%
Difficulty
in
integra'ng
or
migra'ng
legacy
applica'ons
to
the
cloud
25%
Cloud
services
s'll
unproven
22%
Insufficient
or
unclear
ROI
22%
Lack
of
local
cloud
service
providers
Base:
1,252
business
and
IT
execu'ves
from
Brazil,
Canada,
France,
Germany,
India,
Japan,
Mexico,
Middle
East,
Thailand
and
the
UK
Source:
CompTIA
Interna'onal
Technology
Adop'on
and
Workforce
Issues
study

8. Cybersecurity
Risks
a
Growing
Concern
1%
2%
27%
44%
26%
0%
2%
10%
50%
38%
Decreasing
significantly
Decreasing
moderately
No
change
Increasing
moderately
Increasing
significantly
Brazil
Overall
Overall,
88%
of
Brazilian
Businesses
Believe
the
Security
Threat
Level
has
Increased
during
Past
Two
Years
1. Rise
of
social
networking
2. Growing
criminaliza'on
and
organiza'on
of
hackers
mo'vated
by
financial
gain
3. Sophis'ca'on
of
security
threats
exceeding
IT
staff’s
exper'se
to
thwart
them
4. Greater
availability
of
easy-­‐to-­‐use
hacking
tools,
allowing
more
individuals
to
engage
in
criminal
cyber
ac'vity
5. More
reliance
on
Internet-­‐based
applica'ons,
such
as
cloud
compu'ng
Top
Factors
Cited
by
Brazilian
Businesses
for
Increasing
Security
Risks
Base:
1,256
business
and
IT
execu'ves
from
Brazil,
Canada,
France,
Germany,
India,
Japan,
Mexico,
Middle
East,
Thailand
and
the
UK
Source:
CompTIA
Interna'onal
Technology
Adop'on
and
Workforce
Issues
study

9. Human
Error
Increasingly
a
Security
Risk
Factor
35%
65%
NET
increase
in
human
error
as
a
security
risk
factor
NET
no
change
or
decrease
in
human
error
as
a
security
factor
Top
Drivers
of
Human
Error
as
an
Rising
Security
Risk
Factor
Assessment
of
Human
Error
as
a
Security
Risk
Factor
1. Failure
of
end-­‐users
to
follow
security
procedures
and
policies
2. General
negligence
/
carelessness
towards
security
3. Lack
of
security
exper'se
with
websites
and
applica'ons
4. Failure
of
IT
staff
to
follow
security
procedures
and
policies
5. Increased
use
of
social
media
by
staff
6. Failure
of
staff
to
get
up
to
speed
with
new
threats
(e.g.
mobility,
social
media,
cloud,
etc.)
7. Inten'onal
disabling
of
security
to
allow
for
use
of
a
non-­‐approved
applica'ons
Base:
125
Brazilian
business
and
IT
execu'ves
Source:
CompTIA
Interna'onal
Technology
Adop'on
and
Workforce
Issues
study

10. Detailed
Findings:
IT
Training
and
Cer'fica'on
Issues

11. 1
in
2
Brazilian
Businesses
Plan
to
Hire
IT
Staff
in
2013;
Many
Expect
Challenges
in
Finding
Workers
5%
56%
39%
3%
48%
49%
Decrease
in
IT
staff
No
change
Increase
in
IT
staff
Overall
Brazil
22%
78%
NET
concerned*
about
IT
labor
quan+ty
or
quality
NET
not
that
concerned
about
IT
labor
quan+ty
or
quality
Concern
Over
Ability
to
Hire
IT
Staff
2013
Hiring
Intent
for
IT
Staff
Base:
1,252
business
and
IT
execu'ves
from
Brazil,
Canada,
France,
Germany,
India,
Japan,
Mexico,
Middle
East,
Thailand
and
the
UK
Source:
CompTIA
Interna'onal
Technology
Adop'on
and
Workforce
Issues
study

12. Many
Businesses
Seek
Improvement
on
the
IT
Skills
Front
1%
9%
32%
44%
14%
Not
at
all
close
Not
that
close
Moderately
close
Very
close
Exactly
where
want
to
be
Assessment
of
how
Close
Brazilian
Businesses
are
to
Where
They
Want
to
be
with
the
IT
Skills
of
Their
IT
Staff
41%
Lower
staff
produc'vity
41%
Poor
customer
service
/
customer
engagement
36%
Ineffec've
innova'on
/
new
product
development
34%
Speed
to
market
with
new
products
or
services
32%
Security
/
defending
against
malware,
hacking,
etc.
Top
Nega+ve
Impacts
of
IT
Skills
Gaps
Base:
125
Brazilian
business
and
IT
execu'ves
Source:
CompTIA
Interna'onal
Technology
Adop'on
and
Workforce
Issues
study

13. IT
Skills
Ra'ng
Among
Brazilian
Businesses
1. Teamwork
2. Project
management
3. Customer
service
4. Mo'va'on
and
ini'a've
5. Verbal
and
wriqen
communica'on
skills
6. Strong
work
ethic
7. Flexibility
and
adaptability
8. Innova'on
/
Crea've
problem
solving
9. Analy'cal
skills
Top
Rated
“Sod”
IT
Skills
1. Database
/
Informa'on
management
2. Storage
/
data
back-­‐up
3. Networks
/
Infrastructure
4. Server
/
data
center
management
5. Help
Desk
/
IT
support
6. Data
analy'cs
/
Business
intelligence
7. Enterprise
resource
planning
(ERP)
8. Web
infrastructure
9. Applica'on
development
/
programming
10. Printers,
copiers,
mul'func'on
devices
Top
Rated
IT
Skills
in
Terms
of
the
Importance
of
Maintaining
a
High
Skill
Level
Among
IT
staff
Keep
in
mind,
many
emerging
technologies,
such
as
cloud
or
mobility,
are
important
to
businesses,
but
it
may
not
yet
be
the
highest
priority
to
ensure
a
high
level
of
IT
staff
exper'se.
As
businesses
move
along
the
adop'on
curve
and
engage
in
more
advanced
uses
of
cloud
and
mobility,
staff
exper'se
in
those
areas
increases.
Addi'onally,
in
some
areas
such
as
security,
businesses
may
rely
on
outside
experts
for
guidance,
so
building
internal
skills
could
be
a
lower
priority.
Base:
125
Brazilian
business
and
IT
execu'ves
Source:
CompTIA
Interna'onal
Technology
Adop'on
and
Workforce
Issues
study

14. Types
of
Training/Educa'on
U'lized
by
IT
Staff
in
Past
12
Months
11%
8%
30%
24%
40%
23%
38%
45%
7%
6%
21%
22%
33%
33%
38%
62%
No
training
or
educa'on
Some
other
type
of
training
Webinars
/
Online
presenta'on
from
an
instructor
or
expert
Reading
industry
news,
technical
journals,
etc.
E-­‐learning
/
Online
self-­‐directed
training
Addi'onal
college
coursework
Aqending
industry
conferences,
workshops,
etc.
Training
course
with
an
instructor
/
Classroom
instruc'on
Brazil
Overall
Base:
1,256
business
and
IT
execu'ves
from
Brazil,
Canada,
France,
Germany,
India,
Japan,
Mexico,
Middle
East,
Thailand
and
the
UK
Source:
CompTIA
Interna'onal
Technology
Adop'on
and
Workforce
Issues
study

15. Policy
Towards
the
Use
of
IT
Cer'fica'ons
21%
37%
34%
13%
43%
34%
No
formal
or
informal
posi'on
towards
the
use
of
IT
cer'fica'ons
Informal
–
not
required,
but
valued
and
encouraged
Formal
–
IT
cer'fica'ons
required
for
certain
IT
staff
Brazil
Overall
Base:
1,241
business
and
IT
execu'ves
from
Brazil,
Canada,
France,
Germany,
India,
Japan,
Mexico,
Middle
East,
Thailand
and
the
UK
Source:
CompTIA
Interna'onal
Technology
Adop'on
and
Workforce
Issues
study

16. Majority
of
Brazilian
Businesses
Expect
IT
Cer'fica'ons
to
Increase
in
Importance
11%
42%
45%
Significant
Increase
in
Importance
Increase
in
Importance
NET
Decrease
NET
Increase
in
Importance
No
Change
85%
“It’s
important
to
test
amer
training
to
confirm
knowledge
gains”
76%
“Staff
holding
IT
cer'fica'ons
are
more
valuable
to
the
organiza'on”
73%
“Teams
of
staff
with
IT
cer'fica'ons
benefit
from
having
a
common
founda'on
of
knowledge”
71%
“Staff
with
IT
cer'fica'ons
have
proven
exper'se”
70%
Staff
with
IT
cer'fica'ons
perform
at
a
higher
level
than
non-­‐cer'fied
staff
NET
Agreement
(agree
+
strongly
agree)
to
Statements
Expecta+ons
for
Change
in
Importance
of
IT
Cer+fica+ons
Over
Next
Two
Years
Base:
125
Brazilian
business
and
IT
execu'ves
Source:
CompTIA
Interna'onal
Technology
Adop'on
and
Workforce
Issues
study

17. Appendix

18. Defining
Core
IT
Occupa'ons
• Computer
Support
Specialists
• Somware
Developers,
Applica'ons
• Computer
Systems
Analysts
• Somware
Developers,
Systems
Somware
• Network
and
Computer
Systems
Administrators
• Computer
Programmers
• Computer
and
Informa'on
Systems
Managers
• Informa'on
Security
Analysts,
Web
Dev.,
and
Computer
Network
Architects
• Computer
Occupa'ons,
All
Other
• Database
Administrators
• Computer
Hardware
Engineers
• Computer
and
Informa'on
Research
Scien'sts
• Computer
Support
Specialists
For
the
purposes
of
this
study,
core
IT
occupa'ons
include
posi'ons
related
to
the
list
below.
In
this
study,
certain
telecommunica'ons
occupa'ons
were
excluded,
such
as
posi'ons
responsible
for
installing
or
maintaining
cellular
towers.
Addi'onally,
this
study
excludes
‘knowledge
worker’
type
posi'ons,
such
as
technical
writer,
graphic
designer
or
business
analyst.