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Windows Phone Marketplace:Why, What and How Giordano Tamburrelli, PhD Academic Developer Evangelist http://twitter.com/#!/MicrosoftADE giotam@microsoft.com http://blogs.msdn.com/b/giordacchio/ Microsoft Italia
Sponsor Sponsor Platinum Sponsor Gold
Agenda No demo [design & code] but useful theory Tips&Tricks – attivazione account Apps Requirements "5 steps" – submission walkthrough Q&A – open discussion ¤
Why?
Market Potenziale Ritorno $ Challenging
31% di possessori di device mobili UK cheusano apps 71% se siconsiderano solo I possessori di smartphones Questidatierano21.5% e 52.3% rispettivamentenelGiugno 2009
Angry Birds: 11m free Lite downloads 200,000 copiedellaversione$4.99 app 998.000 $ 
Resourse Limitate: Battery Rete ...
Focus su: Interaction Sensors Creativity
Perchè WP7: Più recente Ottima toolchain «Porting Effect» Nokia momentum 
What?
“Be the black sheep in a herd of white sheep” (in a good way  )
La tua app risolve un problemaunico?
…o reinventa la ruota (meglio)?
Analizza i competitor!
La tua app siindirizza ad unanicchia di utenti o è globale?
“Porting Effect”
How?
Get to tools! http://create.msdn.com/
How App Hub: http://create.msdn.com/ http://weblogs.asp.net/scottgu/
How App Hub: http://create.msdn.com/
JÕ How ,[object Object]
5 Apps GRATUITE ($19.99 cadauna per le successive App)
Numero illimitato di applicazioni a pagamento
Per gli STUDENTI: registrazioneGRATUITA! al Marketplace [DreamSpark]
ugualibeneficidegliutenti standard
App pubblicabilisututti i marketplace e disponibili worldwide.App Hub: http://create.msdn.com/
Strategy strategystrategy! How
How Application and Game Submission .xap .xap .xap .xap .xap .xap .xap .xap .dll .dll .dll .dll .dll .dll .dll .dll App Packaging & Validation App submission Marketplace App Creation Windows Phone 7 Deployment Service Apply Test  Criteria Add Metadata Sign
JÕ How Ü Û Ý E’ cosi facile? Õ J
JÕ Content Policies ,[object Object]
Illegal or Contemplates Harm
Defamatory, Libelous, Slanderous, and Threatening
Hate Speech or Discriminatory
Alcohol, Tobacco, Weapons, and Drugs

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WP7 Marketplace @ .NET Campus 2011

Editor's Notes

  1. Why address mobile apps?Why on WP7?
  2. Why address mobile apps?Why on WP7?
  3. Why address mobile apps?Why on WP7?
  4. Before the light bulb was invented, somebody had to shout out “Man, reading by candlelight sucks!” Figure out what sucks, and how your app can make the life of its user more comfortable.
  5. Before the light bulb was invented, somebody had to shout out “Man, reading by candlelight sucks!” Figure out what sucks, and how your app can make the life of its user more comfortable.
  6. Though there aren’t any stats on the App Store search, the usage of applications is certainly growing with the explosion of App Store inventory. Find a niche with ardent fans (pet lovers, for example) and create an app that caters to a specific audience.
  7. Though there aren’t any stats on the App Store search, the usage of applications is certainly growing with the explosion of App Store inventory. Find a niche with ardent fans (pet lovers, for example) and create an app that caters to a specific audience.
  8. Though there aren’t any stats on the App Store search, the usage of applications is certainly growing with the explosion of App Store inventory. Find a niche with ardent fans (pet lovers, for example) and create an app that caters to a specific audience.
  9. Why address mobile apps?Why on WP7?