To identify the act of intentionally trying to alter behavior. The term refers to how people try to get other people to DO things, or comply. Compliance is separate, but not unrelated to persuasion.

1. Compliance Gaining Strategies By: Max Miller By Max Miller – Theories of Communication, Dr. Aitken

2. What are compliance gaining strategies? Compliance gaining is a term used in the social sciences, specifically in sociology and communication studies. To identify the act of intentionally trying to alter behavior. The term refers to how people try to get other people to DO things, or comply. Compliance is separate, but not unrelated to persuasion.

4. Example:The mark of a bad person is someone who steals, so quit doing it.

5. Altercasting (Positive) Try to get others to comply by pointing out that a good person would do what is wanted. That is, try to gain their compliance by noting that any person with positive qualities would comply. Example One could say, “A good friend would do this.” Or Positive communication regarding individuals, or optimistic examples of positive affirmation.

6. Altruism Getting others to comply with your demands by asking them for a “hand out”, or doing something out of the goodness of their heart. Examples: Please have pity on me, I need help! or I’m in big trouble, I need help.

7. Assertion The most common strategy type I would think is Assertion. Trying to gain their compliance by demanding (commanding) them to comply. Example: Just do it now!

8. Authority Appeal Trying to get others to comply on the fact of authority that you or other people have. Examples: Buckle up, or you get a ticket. Coach's, police officers, government & military personal, teachers

9. Aversive Stimulation Trying to get others to comply by doing things they don’t like until they agree. Example I keep making Sammie’s life miserable until he does what I want.

10. Bargaining Negations and bartering with people for them to comply to your need. Example If you do something for me, I will do something for you.

11. Benefit (other) Comply by telling them people other than themselves would benefit if they do not want you want. Gain their compliance by pointing out how it helps people other than themselves if they comply. Examples: Go spend time with your grandparents. They could use the company.

12. Criticize Getting other to comply by criticizing them. Gaining their compliance by attack them on a personal level to get them to do what you want. Example: You’re so lazy, you want to do anything. Why don’t we go out for a change?

13. Compliment To get others to comply by complimenting them on their abilities or accomplishments. Example: I would like your help because your so capable.

14. History of Compliance gaining Compliance gaining was not originally conceived in the field of communication but found its roots in the late 1960s as a result of studies and research by two sociologists, Gerald Marwell and David Schmitt. In 1967, Marwell and Schmitt produced some interesting compliance-gaining tactics concerning the act getting your teenager to study.

15. Interesting Fact In a recent article in the Journal of American Medical Association, Levinson, Roter, Mullooly, Dull, and Frankel (1997) reported that physicians who enacted humor and laughed more during patient-physician interactions were less likely to engender malpractice suits. The use of humor as a variable in medical research has proved to be positive for both patients and their caregivers. Using humor in communication, can ease the tension between individuals whom typically are very nerves about the unforeseen future.

16. sources Communication Quarterly; Fall2003, Vol. 51 Issue 4, p482-503, 22p Kellermann, K. & Cole, T. (1994). Classifying compliance gaining messages * http://www.youtube.com/watch?v=4n6Lad0nvd4