Robert Phillips - SMX Fitur 2009 - 10 Steps To Internet Marketing Success (English)

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Robert Phillips - SMX Fitur 2009 - 10 Steps To Internet Marketing Success - SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing)

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Robert Phillips - SMX Fitur 2009 - 10 Steps To Internet Marketing Success (English)

  1. 1. SMX - Fitur Madrid, January 30, 2008 11:30 – 12:15 www.ILS3.com [email_address]
  2. 2. <ul><li>Robert Phillips </li></ul><ul><li>CEO of Intelligent Leisure Solutions and Discover.Travel Group </li></ul><ul><li>www.ILS3.com </li></ul><ul><li>www.Discover.Travel </li></ul><ul><li>www.DiscoverBrazil.com </li></ul><ul><li>www.DiscoverSouthAmerica.Travel </li></ul><ul><li>www.DiscoverCentralAmerica.Travel   </li></ul><ul><li>United Nations World Tourism Organization Ulysses Award for Innovation in Tourism Enterprises </li></ul><ul><li>2008 World Travel Award as: </li></ul><ul><ul><li>South America´s Leading Travel Management Company. </li></ul></ul><ul><ul><li>2008 World Travel Award as Central America´s Leading Travel Agency </li></ul></ul><ul><li>President of ASTA (American Society of Travel Agents) Brazil Chapter </li></ul><ul><li>Selected by the Brazilian Ministry of Tourism as an Affiliate Member of the United Nations World Tourism Organization </li></ul>
  3. 3. 10 Steps to Search Engine Marketing Success
  4. 4. 10 Steps to Search Marketing Success <ul><li>Competitor and Industry Research </li></ul><ul><ul><li>Do not re-invent the wheel </li></ul></ul><ul><ul><li>See what the competition is doing </li></ul></ul><ul><li>KeyWord Selection </li></ul><ul><ul><li>Most Important part of the process </li></ul></ul><ul><ul><li>Defines your Online and Traditional Marketing Plan </li></ul></ul><ul><ul><li>Search for 10 main business KWs </li></ul></ul>
  5. 5. <ul><li>Menu Selection </li></ul><ul><ul><li>Use Industry Standards </li></ul></ul><ul><ul><li>3-Click Rule </li></ul></ul><ul><li>Content </li></ul><ul><ul><li>SEO Copywriting </li></ul></ul><ul><ul><li>Languages </li></ul></ul>10 Steps to Search Marketing Success
  6. 6. <ul><li>Web Site Design </li></ul><ul><ul><li>Simple and Functional </li></ul></ul><ul><ul><li>No Entry Pages </li></ul></ul><ul><li>Web Site Programming </li></ul><ul><ul><li>Flash or Not to Flash </li></ul></ul><ul><ul><li>Smart Code </li></ul></ul><ul><ul><ul><li>Xhtml and CSS W3C Validated, and Cross Browser CSS </li></ul></ul></ul><ul><ul><ul><li>Title Tags, H1, H2, etc Tagas, Alt Tags </li></ul></ul></ul><ul><ul><li>Smart URLs </li></ul></ul><ul><ul><li>Smart MetaTags </li></ul></ul><ul><ul><li>Smart “You are Here </li></ul></ul>10 Steps to Search Marketing Success
  7. 7. <ul><li>Directory Submission and Link Building </li></ul><ul><ul><li>Directories Submission – XML Site Maps </li></ul></ul><ul><ul><li>Manual Link Building and Anchor Text </li></ul></ul><ul><li>SMM Campaigns </li></ul><ul><ul><li>Universal Search </li></ul></ul><ul><ul><li>Maps </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Images </li></ul></ul><ul><ul><li>Text </li></ul></ul>10 Steps to Search Marketing Success
  8. 8. <ul><li>Campañas PR Campaigns </li></ul><ul><ul><li>Distribution Online </li></ul></ul><ul><ul><li>News - Authority Sites </li></ul></ul><ul><li>Sponsored Links Campaigns </li></ul><ul><ul><li>PPC Copywriting </li></ul></ul><ul><ul><li>Manual Configuration </li></ul></ul>10 Steps to Search Marketing Success
  9. 9. Conclusions <ul><li>10 Pasos para Tener Éxito en Search Marketing </li></ul><ul><li>SEO, SEM, SMM, etc. – can be complex </li></ul>Proposta de Solução Integrada de Web Marketing para Imocom
  10. 10. Conclusions <ul><li>10 Pasos para Tener Éxito en Search Marketing </li></ul><ul><li>Begin with the Basic – Begin it Simple </li></ul>
  11. 11. Conclusions <ul><li>10 Pasos para Tener Éxito en Search Marketing </li></ul><ul><li>Evaluate Metrics and </li></ul><ul><li>Analytics </li></ul>
  12. 12. “ If you know more on this subject Forgive my Innocence; If not, enjoy with me” … .Horace Thank You…..
  13. 13. SMX - Fitur Madrid, January 30, 2008 11:30 – 12:15 www.ILS3.com [email_address]
  14. 14. <ul><li>SEO Software Suites </li></ul><ul><li>www.apexpacific.com </li></ul><ul><li>www.axandra.com </li></ul><ul><li>www.webceo.com </li></ul><ul><li>www.webposition.com </li></ul><ul><li>www.trellian.com </li></ul><ul><li>www.cyberspacehq.com </li></ul><ul><li>www.searchenginecommando.com </li></ul><ul><li>www.webpostiongold.com </li></ul><ul><li>Comparison Chart </li></ul><ul><ul><li>www.mikes-marketing-tools.com </li></ul></ul>Bonus - SEO Tools
  15. 15. <ul><li>SEO Software </li></ul><ul><li>www.cleverstat.com </li></ul><ul><ul><li>www.cleverstat.com/en/google-monitor-query.htm </li></ul></ul><ul><ul><li>www.cleverstat.com/en/page-rank-software.htm </li></ul></ul><ul><li>www.bryxensoftware.com </li></ul><ul><ul><li>www.seoelite.com </li></ul></ul><ul><ul><li>www.keywordelite.com </li></ul></ul><ul><ul><li>www.linkmetro.com </li></ul></ul><ul><li>www.agentwebranking.com </li></ul><ul><ul><li>www.makemetop.co.uk (PPC bidding tool) </li></ul></ul>Bonus - SEO Tools
  16. 16. <ul><li>Google, Yahoo and MSN Tools </li></ul><ul><li>www.google.com </li></ul><ul><ul><li>Link:URL o link:URL keyword </li></ul></ul><ul><ul><li>Site:URL o Site:URL keyword </li></ul></ul><ul><ul><li>www.google.com/insights/search/# </li></ul></ul><ul><ul><li>www.google.com/webmasters/ </li></ul></ul><ul><ul><li>www.google.com/trends </li></ul></ul><ul><li>www.yahoo.com </li></ul><ul><ul><li>http://siteexplorer.search.yahoo.com/ </li></ul></ul>Bonus - SEO Tools
  17. 17. <ul><li>KeyWord Tools </li></ul><ul><li>http://50.lycos.com (top 50 keywords of the week) </li></ul><ul><li>www.keyworddiscovery.com (free Trellian tool) </li></ul><ul><li>http://freekeywords.wordtracker.com/ </li></ul><ul><li>www.gorank.com (track google keyword rankings) </li></ul><ul><li>www.icrossing.co.uk/seotoolkit/seo-toolkit/ (keyword analyzer, Spider view, link popularity) </li></ul><ul><li>http://spyfu.com/ (get your competitors keywords) </li></ul>Bonus - SEO Tools
  18. 18. <ul><li>Programming Code Tools </li></ul><ul><li>W3.org (code tools) </li></ul><ul><ul><li>http://validator.w3.org/ </li></ul></ul><ul><ul><li>http://validator.w3.org/checklink </li></ul></ul><ul><li>www.sitereportcard.com (code, links, SEO tools) </li></ul><ul><li>Xenu link sleuth (checks broken links) </li></ul><ul><li>www.useit.com (Jakob Nielsen's Website) </li></ul>Bonus - SEO Tools
  19. 19. <ul><li>IP and Domain Tools </li></ul><ul><li>www.digpagerank.com (IP PageRank) </li></ul><ul><li>www.domaintools.com </li></ul><ul><li>www.whois.sc </li></ul>Bonus - SEO Tools
  20. 20. <ul><li>Free SEO Tools </li></ul><ul><li>www.urltrends.com (great tool – everything you need to know about a website) </li></ul><ul><ul><li>My UrlTrends </li></ul></ul><ul><ul><li>SEO Report </li></ul></ul><ul><ul><li>Keyword Report </li></ul></ul><ul><ul><li>Competition Report </li></ul></ul><ul><ul><li>Trend Comparison Tool </li></ul></ul><ul><ul><li>Reverse Keyword Lookup Tool </li></ul></ul><ul><ul><li>PageRank™ buttons </li></ul></ul>Bonus - SEO Tools
  21. 21. <ul><li>Free SEO Tools </li></ul><ul><li>www.mozilla.com (FireFox add-ons) </li></ul><ul><ul><li>FireFox Tools </li></ul></ul><ul><ul><li>URL Valet – Firefox app </li></ul></ul><ul><ul><li>SEO for Firefox </li></ul></ul><ul><ul><li>Wasp for Firefox </li></ul></ul><ul><ul><li>Useragentdetect for Firefox </li></ul></ul><ul><li>www.alexa.com (traffic rankings) </li></ul>Bonus - SEO Tools
  22. 22. <ul><li>Free SEO Tools </li></ul><ul><li>www.webconfs.com (many SEO tools) </li></ul><ul><li>www.trafficzap.com (many SEO tools) </li></ul><ul><li>www.webworkshop.net (tools and Info) </li></ul><ul><li>www.marketleap.com </li></ul><ul><li>www.seocentro.com </li></ul><ul><li>www.seochat.com </li></ul><ul><li>www.instantposition.com </li></ul>Bonus - SEO Tools
  23. 23. <ul><li>Free SEO Tools </li></ul><ul><li>www.bruceclay.com </li></ul><ul><ul><li>www.bruceclay.com/web_rank.htm </li></ul></ul><ul><ul><li>www.bruceclay.com/web_design.htm </li></ul></ul><ul><li>www;seotoolset.com </li></ul><ul><ul><li>www.seotoolset.com/tools/seotoolset.html </li></ul></ul><ul><ul><li>www.seotoolset.com/tools/free_tools.html </li></ul></ul><ul><li>www.seobook.com/ </li></ul><ul><ul><li>http://tools.seobook.com/link-toolswww.seomoz.org/tools </li></ul></ul>Bonus - SEO Tools
  24. 24. <ul><li>Cool Tools </li></ul><ul><li>www.copyscape.com (see who has copied your site content) </li></ul><ul><li>www.Archive.org (wayback machine) </li></ul><ul><li>www.advertising.com </li></ul><ul><li>www.hitwise.com </li></ul><ul><li>XML Site Maps </li></ul><ul><li>www.xml-sitemaps.com </li></ul><ul><li>www.sitemaps.org </li></ul><ul><li>http://xmlsitemap.com/   </li></ul>Bonus - SEO Tools
  25. 25. <ul><li>SEO NewsLetters </li></ul><ul><li>www.bruceclay.com </li></ul><ul><li>www.entireweb.com </li></ul><ul><li>www.dnseo.net </li></ul><ul><li>www.lilengine.com </li></ul><ul><li>www.webpronews.com </li></ul><ul><li>www.emarketer.com </li></ul>08/06/09 www.ils3.com Bonus - SEO Tools
  26. 26. SMX - Fitur Madrid, January 30, 2008 11:30 – 12:15 www.ILS3.com [email_address]

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