This Course from Xaviers Academy will contain the following. 1. How to track demand for a product, topic or trend for any country, state & city around the world. 2. Learn how to chart & visualise Share-of-Intent OR Share-of-Demand 3. Learn which keywords your competitors rank for 4. Know the price history/fluctuations of products in marketplaces 5. Deep dive your Social Media Competition Analysis

2. Day 1: The ‘Analysis’ Mindset (Keynote)
Day 2: Analyze Market Demand & Qualitative Metrics
1. Understanding Search & how to calculate demand
2. Finding & Evaluating Consumer Demand for products, topics & industries
3. Advanced Demand-based Brand Research

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Interest for Spirulina in India
Interest for Spirulina in India
Patanjali did a heavy campaign on Spirulina

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Search for Spirulina across Google, Amazon, Flipkart
Spirulina Online Spirulina on Flipkart Spirulina on Amazon
Online indicates Google Search having an intention to shop without platform preference

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People want to understand Spirulina in their preferred vernacular
language
Gujarati Bengali Kannada Telugu Hindi
4% of the total searches for Spirulina were to understand benefits in vernacular languages

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Overall Competitor Demand
Parrys Modicare Himalaya Amway Prolgae Vestige Patanjali
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Closest Competitor Demand (Overtime)
Parrys Modicare Himalaya Amway Prolgae
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Demand Market Share
Parrys Modicare Himalaya Amway
Prolgae Vestige Patanjali

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Demand by Consumption Type
Tablets Powder Capsules
Capsules are high in demand, followed by Spirulina Tablets

8. Day 3: Web & Search Analysis
1. Tracking Competitor Keywords & their rankings
2. Tracking E-commerce Product Pricing
Day 4: Social Media Competition Analysis
1. Metrics & Communication
2. Visual Analysis
3. Campaigns & Digital Assets
4. Spying on your competitor’s ads on social media

9. When is it happening?
11th – 14th June, 2020 between 2pm – 4pm.
Where will the event be held?
The Live Webinar will be held on a Private Facebook Group
Will I be able to see the LIVE webinar course later?
Yes, all videos will be viewable for 1 month post the course.

10. Course Fee
10,000/- for the LIVE Webinar + 1 Month Access to the Course
How do I initiate registration?
Connect with +91 96198 95846

11. XaviersAcademy.com (an independent entity) is offering a unique
opportunity to students, professionals, offline marketers, small business
owners to upgrade their digital marketing skills.
About the Speaker/Coach
Aniketh Dsouza is the CEO & Founder of Mindstorm, a Google certified
Hybrid Digital Marketing Agency in Mumbai. Aniketh has been a digital
marketing consultant for over 8+ years. He has trained over 300+ small
business owners, marketers & corporate teams. His agency Mindstorm has
managed digital marketing for their clients in 15+ countries.