Check out my Buyer Persona!

1. February
2015
Competent Christina:
Young Professional and
Student
Buyer Persona Overview

2. BACKGROUND:
• Assistant Manager at Francesca’s
boutique; Has devoted work to the
same company for about two years now
• Oversees operations and recruits
candidates
• Student at the University of Florida
• Advertising Major with a minor in
Business Administration
DEMOGRAPHICS:
• Female
• Ages 18-30
• HH Income: (Hourly wage)
• Urban
IDENTIFIERS:
• Type A Personality
• Organized
• Energetic and passionate
Competent Christina:
Young Professional and Student

3. GOALS:
• Achieve bachelor's degree from the
University of Florida
• Facilitate a happy, productive, and
cohesive working environment at
the boutique
CHALLENGES:
• Time management: Balancing a full-
time managerial position as a full-
time student
• Integrating a staff’s conflicting
availabilities into a cohesive work
schedule
HOW WE HELP:
• Further organizational planning;
ensure all scheduling and tasks are
listed in the same spot
• Schedule time for non work-related
tasks, including time to study and
time to spend on campus.
Competent Christina:
Young Professional and Student

4. REAL QUOTES:
• “When life challenges you, you
can complain about it, or you
can do something to change it.”
• “Write things down when you’re
angry. Frustration is a driving
force in motivation.”
COMMON OBJECTIONS:
• I sometimes worry that I won’t
have any time to engage with
my local community – my time is
always consumed with either
work or school.
• I hope I don’t crack under
pressure, and I hope to pay
equal attention to both my
school sphere and my work
sphere.
Competent Christina:
Young Professional and Student

5. MARKETING MESSAGING:
• Integrated planning and
scheduling with
consideration to my work
requirements, my school
requirements, and down-
time to relax
ELEVATOR PITCH:
• We give you a thorough
and understandable
strategy to customize your
schedule on a daily basis,
thus reducing stress level
and enabling your
workload to appear a little
more do-able!
Competent Christina:
Young Professional and Student