A persona of the University of Florida

1. University of Florida’s Alberta
October 2015

2. Alberta
Background
• Undergraduate at the University of Florida
• Completed an AA degree in Communications
• Loves Gainesville and Gator Football
Demographics
• Female millennials
• Ages 18 – 25
• HH Income: Student
• Suburban
Identifiers
• Friendly and upbeat
• Works with young kids
• Studies often

3. Alberta
Goals
• Earn a BS in Public Relations from UF
• To excel in a job she loves
Challenges
• Building a quality resume
• Maintain GPA, she might want to go to law
school.
How can we help?
• Offer resume services through the specific
college
• Expand tutoring

4. Alberta
Real Quotes
“I haven’t found the tutoring schedule to
fit my time frame and doesn't cover upper
level classes.”
“I love working with kids, and I see myself
in a career doing just that. I want help
building a resume that will position me to
do that.”
Common Objectives
• There should be more tutoring times
• They should offer a resume building
class/workshop or offer services by
college.

5. Alberta
Marketing Message
An increase in marketing and expansion
Elevator Pitch
• We are now working with students on a by
major basis to tailor and perfect resumes
to fit the students career goals and
increase the number of times are tutoring
services will be held.

6. Alberta
Social Media Messaging
• The best way to reach Alberta is through
Facebook, Twitter and Snapchat to keep her
updated with tutoring times and availably and
all things UF
Social Media Examples
• Facebook: Use a photo of the tutor of the day,
posting times any special focus they may offer
• Twitter: Tweet out resume suggestions and
tips
• Snapchat: success stories of graduated gators.
Create a college snapchat UFJSCHOOL