A competency model identifies the competencies necessary for each job as well as the underlying knowledge, skills, behaviors, and personality characteristics. The company prefers using in-house trainers for short, low-cost training sessions during less busy hours to develop competencies. Interviews found employees lack communication skills, relationship building, and openness. The competency model includes effective communication, relationship building, dynamic operations, continuous learning, partnering with others, and focus on the customer. The model will be validated by reviewing results from a pilot training batch.