This document compares the consumer behavior of Millennials and Generation Z in the pre-Covid and post-Covid eras. It finds that Generation Z is more comfortable with online shopping compared to Millennials. The Covid-19 pandemic disrupted in-person shopping and pushed more Millennials to shop online. Marketers need to understand the differences between these generations, as their perceptions, motivations, and expectations vary. Factors like culture, social influences, and the pandemic's impact on social behavior must be considered when analyzing consumer behavior.
What is Starbucks missing from its marketing strategy?Distilled
Read the full blog post here:
http://www.distilled.net/blog/marketing/how-starbucks-can-enter-the-third-space-online
While Starbucks isn’t a client of ours, we think it’s a fascinating brand. On the surface, Starbucks appears to have all the components required to “future proof” its success: a massive social media following and customer base; a consistent, global coffee experience; and an in depth knowledge of its individual customers through its Starbucks Card program. Yet there are significant ways in which it could improve its online marketing.
presentation on e-marketing research process , data driven strategy , SDS model , Knowledge Management, social media monitaring, electronic marketing information system , facts and figures about social media
This presentation brings the basics back as it tries to differentiate Digital Marketing and Social Media Marketing in the context of business development and sales generation. It features simplistic definitions that help SMEs fully understand how their company can benefit from these emerging marketing platforms.
[Please click the links in the last page of the presentation to get in touch with the creator.]
What is Starbucks missing from its marketing strategy?Distilled
Read the full blog post here:
http://www.distilled.net/blog/marketing/how-starbucks-can-enter-the-third-space-online
While Starbucks isn’t a client of ours, we think it’s a fascinating brand. On the surface, Starbucks appears to have all the components required to “future proof” its success: a massive social media following and customer base; a consistent, global coffee experience; and an in depth knowledge of its individual customers through its Starbucks Card program. Yet there are significant ways in which it could improve its online marketing.
presentation on e-marketing research process , data driven strategy , SDS model , Knowledge Management, social media monitaring, electronic marketing information system , facts and figures about social media
This presentation brings the basics back as it tries to differentiate Digital Marketing and Social Media Marketing in the context of business development and sales generation. It features simplistic definitions that help SMEs fully understand how their company can benefit from these emerging marketing platforms.
[Please click the links in the last page of the presentation to get in touch with the creator.]
Are you looking for Professionally designed presentation on brand awareness? Not sure where to find best designs and diagrams on brand management and brand development? Here we are presenting content ready brand awareness PowerPoint presentation slides. All you have to do is click and download perfectly designed brand positioning slide presentation. Going further, this brand advertising PPT includes brand awareness roadmap, campaign, metrics, effective measurement, bar graph, charts, etc. and much more. Besides this we aim to provide you the best slides related to branding which are highly useful as well as impactful. To thoroughly cover every aspect, we provide PPT templates like consumer behaviour, advertising management, brand recall, brand recognition, consumer purchase decision, brand strength, brand plan, brand positioning and many more. To suit your requirements, download this brand awareness PowerPoint presentation graphics today! Our brand campaign, metrics and charts have significance role for ensuring your win over your audience. Don't allow envy to get the upper hand with our Brand Awareness PowerPoint Presentation Slides. Establish control over jealousy.
Understanding Indian Consumer Buying Behavior - Social Media InfluenceMoses Gomes
Understanding Indian Consumer has been one of the most important aspect for all marketers and advertisers. As India has more than 120 languages, high illiteracy and less per capita income. But in last 10 years this has changed with India rising to one of the biggest developing nations in BRICS. The spread of internet through smart phones and ecommerce has changed this buying behavior to a large extent making it still more difficult.
in this presentation I have tried to classify the different classes of consumers in Indian context and how their buying behaviors are changing. Along with Indian middle class, the rural class has also gained more money for spending and they are increasingly dependent on ecommerce, as they also have aspirations for owning BRANDS.
The consumer has been the king for quite a while now. Why then are organizations struggling to engage the consumer, personalize its offering and maximize the value that they can realize.
BRIDGEi2i presents a comprehensive, end to end Consumer Analytics solution that helps you know your consumer better, predict purchasing decisions and personalize recommendations
Examples of KPI for Marketing: KPI Examples for Marketing, KPI for Marketing ...The-KPI-Examples-Review
In this report we define the key performance indicators for marketing based on web search data in 2015. For some of the key performance indicators were defined their formulas and calculation examples. In our calculations we used the official statements of Siemens AG and others.
Meaning and nature of buyer behavior, differences between consumer buying and organizational buying in terms of characteristics and process, Strategic use of consumer behavior knowledge in marketing and public policy decisions. Modern Consumerism and the global consumer movement
Buyer personas are indispensable in B2B marketing. It helps you to focus on what really matters, your buyer. This PPT will help you with some practical tips on how to develop and maintain your B2B buyer personas.
Are you looking for Professionally designed presentation on brand awareness? Not sure where to find best designs and diagrams on brand management and brand development? Here we are presenting content ready brand awareness PowerPoint presentation slides. All you have to do is click and download perfectly designed brand positioning slide presentation. Going further, this brand advertising PPT includes brand awareness roadmap, campaign, metrics, effective measurement, bar graph, charts, etc. and much more. Besides this we aim to provide you the best slides related to branding which are highly useful as well as impactful. To thoroughly cover every aspect, we provide PPT templates like consumer behaviour, advertising management, brand recall, brand recognition, consumer purchase decision, brand strength, brand plan, brand positioning and many more. To suit your requirements, download this brand awareness PowerPoint presentation graphics today! Our brand campaign, metrics and charts have significance role for ensuring your win over your audience. Don't allow envy to get the upper hand with our Brand Awareness PowerPoint Presentation Slides. Establish control over jealousy.
Understanding Indian Consumer Buying Behavior - Social Media InfluenceMoses Gomes
Understanding Indian Consumer has been one of the most important aspect for all marketers and advertisers. As India has more than 120 languages, high illiteracy and less per capita income. But in last 10 years this has changed with India rising to one of the biggest developing nations in BRICS. The spread of internet through smart phones and ecommerce has changed this buying behavior to a large extent making it still more difficult.
in this presentation I have tried to classify the different classes of consumers in Indian context and how their buying behaviors are changing. Along with Indian middle class, the rural class has also gained more money for spending and they are increasingly dependent on ecommerce, as they also have aspirations for owning BRANDS.
The consumer has been the king for quite a while now. Why then are organizations struggling to engage the consumer, personalize its offering and maximize the value that they can realize.
BRIDGEi2i presents a comprehensive, end to end Consumer Analytics solution that helps you know your consumer better, predict purchasing decisions and personalize recommendations
Examples of KPI for Marketing: KPI Examples for Marketing, KPI for Marketing ...The-KPI-Examples-Review
In this report we define the key performance indicators for marketing based on web search data in 2015. For some of the key performance indicators were defined their formulas and calculation examples. In our calculations we used the official statements of Siemens AG and others.
Meaning and nature of buyer behavior, differences between consumer buying and organizational buying in terms of characteristics and process, Strategic use of consumer behavior knowledge in marketing and public policy decisions. Modern Consumerism and the global consumer movement
Buyer personas are indispensable in B2B marketing. It helps you to focus on what really matters, your buyer. This PPT will help you with some practical tips on how to develop and maintain your B2B buyer personas.
Master Card - провел глобальное исследование и выявил 5 типов онлайн покупателей.
Passive Users, Proactive Protectors, Solely Shoppers, Open Sharers, Simply Interactors.
Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants
Impact of Social Media on Products & Brands, Online Marketing & Social Media...Akshay Krishnapurkar
- Introduction
- Social Media Statistics
- Popular Social Media Channels
- How Social Media Marketing Helps Businesses Meet Marketing Goals
- Best Social Media Marketing Tips
- Consumer Behaviour on Social Media
- Consumer Decision Process
- How social media influence the consumer buying behaviour ?
- E-Commerce
- Factors of Online Customer Behavior
- Filtering Elements
- 10 Factors that Influence Customer Buying Behaviour Online
- Social Marketing vs Social Media Marketing
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
2. Introduction
• Consumer behavior has evolved in Covid-19.
• Past marketing techniques have now become obsolete.
• Report compares pre and post-covid era of consumer behavior of Millennials
and Generation Z.
• Consumer behavior as an important part of marketing.
• Our research tries to understand the impact of consumer behavior in Covid
era.
3. Literature review
• Consumer behavior incorporates behaviors and actions people have with
products and services to satisfy needs.
• This behavior is influenced via factors such as personal, social, and decision-
making.
• Marketers need to base strategies on consumer needs.
4. Conceptualizing Consumer behavior
• Values are constant constructs and tough to review.
• Behavior between millennial’s and generation Z have different values regarding
analyzing different aspects.
• Consumer behavior varies from region to region and culture to culture. e.g.
Asian culture varies from that of an individual belonging to the West.
• Consumer behavior predicts individual behavior - How stimuli affects attitudes
that cause behavior.
5. Comparison of behavior in millennials and
generation Z
• Changes in consumption expenditure can best be understood by taking a
generation approach.
• Gen Z are positively influenced by availability, quality, price, service, and variety
and are unlikely to be influenced by brand name, trend, and advertisement.
• Perception and motivation vastly differ amongst both groups.
• Generation Z is more enthusiastic about online shopping, whereas Millennials
are more likely to indulge in impulse buying.
• Corporations develop effective selling methods by analyzing consumer
behaviors of both groups.
6. Comparison of consumer behavior of
Millennials and Generation Z in pre and
post-Covid era
• Psychological differences between both generations affect the purchase
development.
• Covid -19 Pandemic has changed behaviors - generation Z's buying behavior
has changed to provide ease for themselves, whereas Millennials take decisions
based on their benefits.
• Shopping and purchasing has now transferred to the digital platform, where
generation Z has found minimal difficulty as compared to Millennials
7. Factors affecting consumer behavior for
comparison of Millennials and Generation Z
• Factors impacting consumer behavior of both Generation Z and Millennials:
1. Perception - plays a critical role in individual’s purchase decision process that is known
to impact consumer behavior.
2. Motivation - different in both generations, such as security for generation Z is more
preferred.
3. Expectation – things seen as acceptable in one country may be thought of as
extraordinarily offensive in another.
4. Psychological and cognition - Millennials prefer face-to-face shopping experience,
whereas Generation Z is more inclined towards buying digitally.
8. Impact of Covid-19 on consumer buying
behavior
• Social human reactions have changed during pandemic.
• Has decreased the density of mass socialization in cultural, social gatherings,
and business events.
• Lockdown and social distancing orders have upset the customer's propensities
for purchasing.
• Physical shopping trend was disrupted and brands moved towards digital
buying impacting the Generation Z differently than millennials.
9. Theoretical framework
• Theories incorporated to understand the research subject:
1. Theory of Planned Behavior - aims to reason the action to predict somebody's intent
to interact in behavior at a selected time and place.
2. Psychoanalytic Theory - relates the concepts to the personality and how it changes
with the situation.
3. Visual perception theory - psychological feature that incorporates several of the
fundamental principles for making individual perception.
10. Methodology
• Research is based on analyzing existing literature and survey has also been
conducted for qualitative and quantitative research
Data Collection
Information collected via blended method of secondary quantitative and
qualitative data.
• Analysis Method - SPSS is used as an instrument to draw out findings, relations
amongst variables to present the conclusion from the information.
• Research Quality - to eliminate researcher bias, the researcher took due care and
consideration while finalizing information.
11. Data Analysis
SPSS Analysis
Correlation was tested between the difficulties in buying things digitally versus the
people still buying online.
Correlations
Difficulty in Online Purchase Brand Loyalty _ Covid
Difficulty in Online Purchase Pearson Correlation 1 .270
Sig. (2-tailed)
.212
N
23 23
Brand Loyalty _ Covid Pearson Correlation .270 1
Sig. (2-tailed)
.212
N
23 23
12. • Independent Sample T-test
Males responded spending more time shopping as compared to females and show
loyalty towards online shopping as well, when compared with females
Group Statistics
Gender N Mean Std. Deviation Std. Error Mean
Socialinfluence1_culture Male
19 4.32 .820 .188
Female
4 3.50 1.291 .645
Socialinfluence2_wordofmouth Male
19 3.58 .838 .192
Female
4 3.75 .957 .479
BrandLoyalty_covid Male
19 3.53 1.219 .280
Female
4 3.00 1.826 .913
SpendTimeinShopping Male
19 2.47 1.073 .246
Female
4 1.50 .577 .289
13. Oneway
Young ones are less to be influenced by the opinions of their family and friends
compare to elder ones over 30 plus.
ANOVA
socialinfluence3_familyfriends
Sum of Squares df Mean Square F Sig.
Between Groups
.508 2 .254 .411 .668
Within Groups
12.361 20 .618
Total
12.870 22
14. Discussion
• Marketing tactics need to be different for Gen Z and Millenials.
• Generation Z is highly inclined towards online shopping while Millennials
prefer in-store shopping.
• E-shopping experienced a boom during Covid-19.
• Generation Z finds e-commerce to be reliable and trustworthy, millennials find
online shopping to be difficult.
• Prevalence of stay-at-home culture during the pandemic has decreased impulse
buying.
• Millennial’s expectations are influenced by their peers & word of mouth. Gen Z
is not highly influenced by others expectations.
15. Conclusion
• Consumer behavior of Millennials and Generation Z has changed due to Covid
19.
• Covid 19 provided the much-needed push for Millennials to switch towards and
rely on e-commerce.
• In post-pandemic world, companies need to identify the changes and research
on differences between the two groups to be successful.