Brands are increasingly concerned about the chemicals used in their products. Transparency is growing, but knowing something is there doesn't mean you know how it will affect your customers. To fill this void, a number of chemical evaluation tools (e.g. GreenScreen, GoodGuide, GreenWERCS) and product evaluation certifications have emerged. Expert Tony Kingsbury and his team looked at 32 of these tools and certifications to determine how robust their evaluation is, how many hazard endpoints they take into account, how costly they are, how transparent they are, and whether you need a PhD to use them. Find out which tools are right for your organization and what limitations they carry.