Comparative market analysis for sku system existing in retailers market for pepsi products , summer intership report of marketing, report on pepsi product, market research on pepsi product
This document provides an overview of a market analysis project conducted for PepsiCo FOBO in Bihar Sharif, India in 2017-2019. The project aimed to analyze Pepsi's stock keeping unit (SKU) system and compare it to retailers' SKU systems. It also sought to identify Pepsi's major competitors in different beverage categories, potential retailers, and opportunities in the market. The report acknowledges those who contributed and provided support and guidance. It includes an executive summary outlining the project scope, methodology used which involved retailer interviews, and intended outcomes of identifying gaps in Pepsi's SKU system and formulating marketing strategies. It also provides context on the food and beverage industry and PepsiCo as
A Study On Retailers’ Satisfaction Level With Chandras’ Chemical Enterpris...ranjansaha
1. To analyze the factors that affects the retailer’s preference in dealing with adhesives.
2. To study the level of retailer’s satisfaction.
3. To study the satisfaction of retailer’s towards service, availability, quality of ordering and delivery, trade schemes etc from the distributor.
4. To know the strength, weakness, opportunity and threats to the company.
5. Kind of services expected by retailer’s from the company.
MY NAME IS MOHAMMAD YASEEN DAR FROM TANGMARG, BARAMULLA, KASHMIR. MBA STUDENT OF LOVELY PROFESSIONAL UNIVERSITY PUNJAB.THIS IS THE INTERNSHIP REPORT OF MINE, WHICH I HAVE DONE DURING MY INTERNSHIP AT KANWAL FOODS AND SPICES PVT. LTD SRINAGAR, KASHMIR. I DID MY INTERNSHIP FROM 01/06/2018 TO 15/07/2018 UNDER THE GUDENCE OF SYED UBAID UL HAQ WHO HAS BEEN WORKING AS HR AT KANWAL FOODS AND SPICES
Hello Friends. This project is represent that what they suffer(like - claims regarding for leakage in pack milk or other customer complains regarding milk, margin on pack milk). All those things has been included in this project and at last i have given some suggestion what should to do for increase in sales and with agents and customer satisfaction also.
A Study On Retailers’ Satisfaction Level With Chandras’ Chemical Enterpris...ranjansaha
1. To analyze the factors that affects the retailer’s preference in dealing with adhesives.
2. To study the level of retailer’s satisfaction.
3. To study the satisfaction of retailer’s towards service, availability, quality of ordering and delivery, trade schemes etc from the distributor.
4. To know the strength, weakness, opportunity and threats to the company.
5. Kind of services expected by retailer’s from the company.
MY NAME IS MOHAMMAD YASEEN DAR FROM TANGMARG, BARAMULLA, KASHMIR. MBA STUDENT OF LOVELY PROFESSIONAL UNIVERSITY PUNJAB.THIS IS THE INTERNSHIP REPORT OF MINE, WHICH I HAVE DONE DURING MY INTERNSHIP AT KANWAL FOODS AND SPICES PVT. LTD SRINAGAR, KASHMIR. I DID MY INTERNSHIP FROM 01/06/2018 TO 15/07/2018 UNDER THE GUDENCE OF SYED UBAID UL HAQ WHO HAS BEEN WORKING AS HR AT KANWAL FOODS AND SPICES
Hello Friends. This project is represent that what they suffer(like - claims regarding for leakage in pack milk or other customer complains regarding milk, margin on pack milk). All those things has been included in this project and at last i have given some suggestion what should to do for increase in sales and with agents and customer satisfaction also.
Pepsi & its Product Co. are the Profitable MNC’s in not only India but also in the whole world. Its main competitor is Coca-Cola. Pepsi has built a reputation around the world as a major player in the soft drink market as well as the leader in the snack food industry. Currently they are facing stiff competition from Coca-Cola, but with their various marketing ventures as well as the selling of their restaurant franchises, Pepsi is poised to give Coke a definite battle in the future as to which cola consumers want. Promotional activities play a greater and important role in the entire marketing effort being carried out by Lumbini Beverages (pvt.) Ltd. “to generate more sales as well as to create and maintain an image of its product”.
Report on 7UP REVIVE @ Varun beverages ltd, PepsiCo IndiaJubin James
A two-month Summer Internship Program in Varun Beverages Ltd. from 2nd May to 30th June 2015.
All you need to know about PepsiCo India, VBL & 7UP Revive
This proposal is intended for obtaining the approval of carrying out the marketing term paper on
The topic -
“FACTORS INFLUENCING CONSUMERS’ BUYING PATTERN TOWARDs WIMAX MODEM IN BANGLADESH- a study on BANGLALION WiMax Modem.”
In order to fulfill the requirements of conducting the practical marketing term paper for the course of “Marketing management (MKT201)”.
WiMax internet is a new wireless internet technology to the Bangladeshi internet users, which has been emerging during the last two years and replacing the broadband services at a fairly quick pace. Though previously there have been some wireless internet service providers operating in the industry, due to various reasons like high prices and low coverage, the concept of wireless internet service couldn’t make its place in the crowd.
However, Banglalion Communication Ltd. promised to remove these shortcomings two years back and quite successfully have started their operations. The significance and objectives of the term paper, design of the research methods and schedule of the report submission are clarified throughout the upcoming sections.
* May Be There have some mistake please avoid and check it again...Thanks.
**I love and like to Help and if anybody be grateful to my job please don't forget to mail me.... :P
Best Regards,
Mushfiqul Haque Mukit
East West University
The objective of this Project Report is to design a cost effective business plan for “Establishing a
food joint in Pune”. This report will try to find out various aspects of starting a venture by looking
through all possible angles and answer a simple question of “why would customers buy from me?”
Retailers Survey on New Product Launch from BIRLA SHAKTI CEMENTkalyan nanda
This project is done in the HYDERABAD city only and the result may not be universel.
This survey is done to understand the retailer perception towards BIRLA SHAKTI CEMENT and it's products.
This survey is also help to understand the current situation in the market and retailers perception towards BIRLA new product BIRLA FIX-MIX, their expectations from the company.
Pepsi & its Product Co. are the Profitable MNC’s in not only India but also in the whole world. Its main competitor is Coca-Cola. Pepsi has built a reputation around the world as a major player in the soft drink market as well as the leader in the snack food industry. Currently they are facing stiff competition from Coca-Cola, but with their various marketing ventures as well as the selling of their restaurant franchises, Pepsi is poised to give Coke a definite battle in the future as to which cola consumers want. Promotional activities play a greater and important role in the entire marketing effort being carried out by Lumbini Beverages (pvt.) Ltd. “to generate more sales as well as to create and maintain an image of its product”.
Report on 7UP REVIVE @ Varun beverages ltd, PepsiCo IndiaJubin James
A two-month Summer Internship Program in Varun Beverages Ltd. from 2nd May to 30th June 2015.
All you need to know about PepsiCo India, VBL & 7UP Revive
This proposal is intended for obtaining the approval of carrying out the marketing term paper on
The topic -
“FACTORS INFLUENCING CONSUMERS’ BUYING PATTERN TOWARDs WIMAX MODEM IN BANGLADESH- a study on BANGLALION WiMax Modem.”
In order to fulfill the requirements of conducting the practical marketing term paper for the course of “Marketing management (MKT201)”.
WiMax internet is a new wireless internet technology to the Bangladeshi internet users, which has been emerging during the last two years and replacing the broadband services at a fairly quick pace. Though previously there have been some wireless internet service providers operating in the industry, due to various reasons like high prices and low coverage, the concept of wireless internet service couldn’t make its place in the crowd.
However, Banglalion Communication Ltd. promised to remove these shortcomings two years back and quite successfully have started their operations. The significance and objectives of the term paper, design of the research methods and schedule of the report submission are clarified throughout the upcoming sections.
* May Be There have some mistake please avoid and check it again...Thanks.
**I love and like to Help and if anybody be grateful to my job please don't forget to mail me.... :P
Best Regards,
Mushfiqul Haque Mukit
East West University
The objective of this Project Report is to design a cost effective business plan for “Establishing a
food joint in Pune”. This report will try to find out various aspects of starting a venture by looking
through all possible angles and answer a simple question of “why would customers buy from me?”
Retailers Survey on New Product Launch from BIRLA SHAKTI CEMENTkalyan nanda
This project is done in the HYDERABAD city only and the result may not be universel.
This survey is done to understand the retailer perception towards BIRLA SHAKTI CEMENT and it's products.
This survey is also help to understand the current situation in the market and retailers perception towards BIRLA new product BIRLA FIX-MIX, their expectations from the company.
Retailers Survey on New Product Launch from BIRLA SHAKTI CEMENT
Similar to Comparative market analysis for sku system existing in retailers market for pepsi products , summer intership report of marketing, report on pepsi product, market research on pepsi product
Similar to Comparative market analysis for sku system existing in retailers market for pepsi products , summer intership report of marketing, report on pepsi product, market research on pepsi product (20)
STUDY AND CRITICAL APPRAISAL OF PRODUCT & SERVICES AT AXIS BANK WITH EMPHASIS...Priyansh Kesarwani
STUDY AND CRITICAL APPRAISAL OF PRODUCT & SERVICES AT AXIS BANK WITH EMPHASIS ON DEPOSIT MIX
Research in any organization is an attempt to provide student a practical input & Exposure to the real world situation in which he has to work in future.
My Research Report on Axis Bank, was an attempt in this regard. The project work provided to me was Study on Critical Appraisal of product & Services at Axis Bank with Emphasis on Deposit Mix
Axis Bank is today one of the most competitive & profitable banking franchise in India as can be clearly depicted by the analysis of its portfolio of banking services. The bank has launched several for various categories of consumers to enhance its deposit mix. This project deals with this aspect especially with the saving account features.
The report has been prepaid and is presented under various heading as introduction, organization profile, research objective & scope of research project etc.
Impact of Advertisement on consumers of confectionery products with special r...Priyansh Kesarwani
Impact of Advertisement on consumers of confectionery products with special reference to Cadbury
Confectionery means sweet, and confectionery products are sweet food products. Products like biscuits, chocolates, wafers, noodles, sauces, health drinks, etc are confectionery products. Confectionery products are very much advertised so as to make customers know about it. Chocolate is a confectionery product (sweet food) which mostly every age group people prefers whether we talk about children, teenagers, adults or even old people, everyone likes chocolates. “It is basically a sweet that is made of the mass of cocoa beans and cocoa butter obtained by processing roasted cocoa beans and powdered sugar.” Advertisement of confectionery product like chocolates is very effective among the consumers. People get very much influenced by the Ads.
Advertisement plays an important role in the marketing of the products. Indian chocolate market is almost totally depended on purchases of kids. In recent times, the chocolate majors, Cadburys and Nestle took major initiatives to bring in grown-ups into this market. While Cadbury is trying to sell indulgence to adults, Kit Kat is selling ‘ritualistic’ break to teenagers/ young adults. This is reflected in the changing advertising patterns across different channels
Marketing strategies of premium products of coca cola cocacola summer interns...Priyansh Kesarwani
MARKETING STRATEGIES OF PREMIUM PRODUCTS OF COCA-COLA
The Project “Marketing Strategies of premium products of coca-cola” was designed on the lines of basic investment decisions to be taken by the senior officials of coca-cola for the purpose of amendments in the pre-existing distribution network in order to review and strengthen the routes. The findings of the project are very crucial for the increment of the market share of coca-cola in the Kanpur Beverage Market.
Though the process is an ongoing one the decisions have to be taken on a strong base, supported by facts and figures and that too on papers. This support can only be provided with the help of an extensive and thorough analysis of the market and the data collected thereof.
The objectives of the project were delivered to us express sly by the Marketing Development Co-ordinator who was the lead or the project head and we had to submit the day report to him along with the draft report. He was in charge of the project and gave guidelines and directions to approach the project.
The objectives of the project are:
• To understand and analyze the market in its raw and basic form.
• To gain an in-depth knowledge of the merchandising and processing activities of the Route Agents and understand the Beverage market.
• To undertake the comparative study of the various brands and flavor packs of all existing beverages or soft drinks market and the market share and growth potential of each brand individually.
• Comparative study of the various brands, packs, and flavors available in the market
• To ascertain the pricing strategy of premium products of coca-cola & its competitor.
• Assess the promotional measures in the context of the sales of COCA-COLA and focusing our study on the customer of the company i.e., the retailers.
• To study about the new product development of coca-cola premium products.
46
As obvious that any company is a concern with the increase in sales of its products, our project was in line with the companies‟ objectives and all steps incorporate in the project were directed to give an overview so as to attain its objectives.
Tvs motors summer internship report a study on customer satisfaction towards ...Priyansh Kesarwani
A study on Customer satisfaction towards TVS Motors in Kanpur City
Objective of the study:
• To know the customer satisfaction level towards services of TVS Motors.
• To know the problems presently faced by the customers at TVS Motors.
• To study the post-sales service performance.
• To know the new area of improvement.
Pritika metro summer internship report a study on job satisfaction at metro w...Priyansh Kesarwani
A Study on Job Satisfaction at Metro Wholesale DC53 in Lucknow City
OBJECTIVES OF THE STUDY
1. Assessing the level of job satisfaction at METRO WHOLESALE.
2. To bring out the opinion and suggestion of employees benefits at METRO WHOLESALE.
3. To identify the satisfaction factors of employees.
4. To identify the perception of employees and the factors causing dissatisfaction.
5. To be informed about the concern of job satisfaction of an organization in Lucknow.
6. To study the impact of job satisfaction on organizational performance and goal achievement.
Mukesh singh kotak life summer internship report a critical study on using di...Priyansh Kesarwani
A CRITICAL STUDY ON USING DIGITAL PLATFORM BY AGENTS OF INSURANCE COMPANIES IN KANPUR
Objectives -:
1. To evaluate the agent perception and expectation towards the digitalization of insurance.
2. To identify the adoption and agent engagement of digital platforms.
3. To evaluate the awareness and satisfaction towards KOTAK MAHINDRA INSURANCE.
This study will help to evaluate the present position of digital engagement of users in Insurance company services. The study eventually helps to identify the vital reason why agents moving towards digital platforms, in which way consumers will satisfied.
Abhinav singh axis bank summer internship customer service department at axis...Priyansh Kesarwani
Customer Service Department at Axis Bank and Digital Journey of Axis Bank
2. GOALS AND OBJECTIVES OF INTERNSHIP
While joining Axis Bank, I wanted to learn as much as possible. I knew that an internship is an opportunity to learn which helps us put the theories we learnt in the books into practice. It will help us build our career. It is the period when we will be able to groom ourselves and become ready to join the real world. During the internship period, I had planned to achieve the following goals:
• To learn about the overall function of different departments of Axis Bank (ABL) namely Customer Service Department (CSD), Credit Department and Operations in brief.
• To learn as much as possible from the members of the bank through good and friendly relationship.
• To learn about different products of the bank.
• To increase communication skills and interpersonal skills by communicating with the customers in the CSD.
• To increase the marketing skills by going for marketing with the seniors and selling the products.
• To increase the PR by knowing different people.
• To conduct a customer satisfaction survey related to the customers’ satisfaction in terms of different departments to which the customers are directly interacting.
• To find out what the customers’ attitude towards the service provided by the bank.
• To use the theoretical knowledge from the coursework to conduct survey and analyze the result.
• To learn more about what happens in the banking sector and compare it to the theoretical knowledge obtained in the lectures.
How digital marketing creates user engagement , summer internship project rep...Priyansh Kesarwani
The objective of the project to create the user engagement in Xetlynx Autocorp for their promotion of automotive services through an app. During this we have to understand the customer needs, pricing constraints, response, awareness, emotions and beliefs regarding the services.
The project report was started on 17st of June after knowing all the relevant information regarding the project, under the guidance of Mr. Prabhat Kumar Dwivedi, Associate Professor, STEP-HBTI. The first part of my project involves the study of the automotive services of Xetlynx Autocorp for creating user engagement through an app and website. For this I used the internet as a primary source of information for study, also attend some days with Mrs. Sharmila Badesra (DOP, XETLYNX AUTOCORP) to understand the strategies of XETLYNX AUTOCORP.
Since the next part of my project was to develop the questionnaire. Hence, the detailed study provided me a rough idea in developing questionnaire and my corporate mentor guide me in finalizing the questionnaire. For this the questionnaire was prepared which gave the vague idea about the customers, who were really interested to tell about their views. Go through questionnaire in different location of the Jaipur region. The marketing research was undertaken for Jaipur region during one month. The sample size of the marketing research was taken to be 110. The questionnaire contains various aspects like their Personal Information, Choice Preferences, and Awareness etc. The final part of the project consists of 19 days of scanning the questionnaire.
Most important part is analyzing the information.
This report documents the work done during the summer internship at XETLYNX AUTOCORP, Jaipur under the supervision of Dr. Prabhat Kumar Dwivedi. The report first shall give an overview of the tasks completed during the period of internship with management details. Then the results obtained shall be discussed and analyzed.
Report shall also elaborate on the future works which can be persuaded as an advancement of the current work. I have tried my best to keep report simple yet technically correct. I hope I succeed in my attempt.
Objectives -:
1. To evaluate the customer’s perception and expectation towards the Automotive services.
2. To identify the factors influencing user engagement.
3. To identify what preferences respondents had for servicing their vehicle.
4. To evaluate the awareness and satisfaction towards XETLYNX AUTOCORP.
Erp and value chain management presentation priyansh kesarwaniPriyansh Kesarwani
Erp and value chain management presentation made by priyansh kesarwani
ERP, or enterprise resource planning, is a modular software system designed to integrate the main functional areas of an organization's business processes into a unified system.
An ERP system includes core software components, often called modules, that focus on essential business areas, such as finance and accounting, HR, production and materials management, customer relationship management (CRM) and supply chain management. Organizations choose which core modules to use based on which are most important to their particular business.
PRESENTATION ON ENTERPRISE RESOURCE PLANNING
The practice of consolidating an
enterprise’s planning, manufacturing, sales and marketing efforts into one management system.
Combines all databases across departments into a single database that can be accessed by all employees.
Bcg matrix presentation made by priyansh kesarwani
BOSTON CONSULTING GROUP (BCG) MATRIX is developed by BRUCE HENDERSON of the BOSTON CONSULTING GROUP IN THE EARLY 1970’s.
According to this technique, businesses or products are classified as low or high performers depending upon their market growth rate and relative market share.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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- New framework for examining and safeguarding an online reputation
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- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
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How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
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• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Forgotten Secret Weapon of Digital Marketing: Email
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Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Comparative market analysis for sku system existing in retailers market for pepsi products , summer intership report of marketing, report on pepsi product, market research on pepsi product
1. 1
A Winter Internship Project Report on
“Comparative market analysis for SKU system existing in
retailers market for Pepsi products.”
Submitted in partial fulfillment of the requirements for the degree of
Masters of Business Administration (Operations)
by
------- -------
Roll.no ---------------
Under the guidance of
Prof. Suchita Shukla
A Study Conducted for LUMBINI BEVERAGES PRIVATE LIMITED
(PepsiCo FOBO)
at
STEP –HBTI
Kanpur 208002
(2017-19)
2. 2
ACKNOWLEDGEMENT
I wish to record my deep sense of Gratitude to INDIRA SCHOOL OF BUSINESS STUDIES,
PUNE for giving me such a nice chance to apply my knowledge in practical work.
First of all my most and respectful thanks goes to Parents and the God, for their faith and
support.
I express my profound gratitude to SANDEEP BANERJEE(General Manager) SALES AND
TRAINING, for their kind co-operation and guidance during my summer internship project .I
am also thankful to them for their support and all kind of corporation in collection of information
and giving suggestion to authenticate this project.
I would like to thanks MR. AJAY SINGH for their cooperation for providing us all the
information which were required by us. I would like to thank to my mentor MR. RUPESH
ANDHRUTKAR for his support and thoughtful comments related to the project.
I express my gratitude to all my friends who directly or indirectly helped me in this project. And
last but not the least. I am grateful to all the dealers and the Retailers of Bihar Sharif for their
kind support because only due to their co-operation the project was successfully completed and it
was a good learning experience working with Pepsi to understand the real life working of the
company.
Chandra shekhar Kumar
3. 3
Executive Summary
The project aims at understanding Pepsi market and its services, stock keeping unit (SKU). The
factors responsible for selecting a soft drink brand and which is the leading soft drink brand in
Bihar Sharif. Study aims at knowing which brand of soft drink is most preferred in the market
and the retailer point of view about the service giving by Pepsi to them. Project is all about to
understand the market and analysis the attitude of retailers and wholesaler of the Pepsi. An
attempt has been made to analyze the attitude towards Pepsi soft drink and different soft drinks
brands by studying the factors such as behavior of representative, problem and issue handling of
the Pepsi soft drink.
Study also set sight on satisfaction of retailer and dealer as enormous competition has resulted in
companies focusing on branding as a result of which retailer has been found the important
medium to increase the market share of the company so it becomes important for pepsi soft drink
to retain and know the reason for increasing the satisfaction level of its retailer and dealers
The study conducted throughout the Bihar Sharif. i.eNalanda, Asthawan, Sohasaraietc for the
period of fifty seven days the research has been carried out in the month of may and june 2012.
The information needed for research project was carried out by getting the feedback of retailer,
dealer- distributor and wholesalers through structured questionnaire and interview opinion of
PSR, retailer, whole seller,distributor taken into account for comparison of different soft drink
brands as they have the adequate knowledge and experience to do so.
The project intends in formulating marketing strategy especially the factors and schemes
motivating retailer and dealer in selling also helps in retaining the dealer and retailer of Pepsi soft
drink.
4. 4
INDEX
S N Contents Page. No
1 Introduction 7-9
2 Industry / Company overview 10-18
3 Review of Literature/ Theoretical Background 19-24
4 Objectives 25-26
5Research Methodology 27-30
6 Data Analysis , Results, Interpretation and findings 31-47
7 Conclusions 48-49
8 Limitations of the project 50-51
9 Recommendations 52-57
5. 5
LIST OF TABLES
Sl.no Title of the table Page.no.
6.1.1
Type of Outlet 32
6.2.1 Different brands of soft drink in stock 33
6.3.1
Sell of stock in each category per month
34
6.4.1 Type of bottle leading in each category 35
6.5.1
Preference level of the retailers in terms of Type of bottle leading in
each category 36
6.6.1 Competitors in each category 37
6.7.1 Satisfaction level with Pepsi support system 38
6.8.1
Types of support system provided by Pepsi 39
6.9.1
Timely awareness about Promotional scheme of Pepsi 40
6.10.1
Different offer received by the retailer from Pepsi 41
6.11.1
NO. of retailers got storage support for S.KU 42
6.12.1
Different type of storage facility provided by the Pepsi
43
6.13.1
Different parameters to compromise Pepsi and Coke 44
6. 6
List of figures/chart
Sl.no Title of the figure. Page.no.
6.1.2
Type of Outlet 32
6.2.3 Different brands of soft drink in stock 33
6.3.2
Sell of stock in each category per month
34
6.4.2 Type of bottle leading in each category 35
6.5.2
Preference level of the retailers in terms of Type of bottle leading in
each category 36
6.6.2 Competitors in each category 37
6.7.2 Satisfaction level with Pepsi support system 38
6.8.2
Types of support system provided by Pepsi 39
6.9.2
Timely awareness about Promotional scheme of Pepsi 40
6.10.2
Different offer received by the retailer from Pepsi 41
6.11.2
NO. of retailers got storage support for S.KU 42
6.12.2
Different type of storage facility provided by the Pepsi
43
6.13.2
Different parameters to compromise Pepsi and Coke 44
8. 8
1.1What is the project?
Project is all about to understand the market, stock keeping unit (SKU) and analysis the attitude
of retailers and wholesalers of Pepsi. An attempt has been made to analyze the attitude towards
Pepsi soft drinks and different soft drinks brands by studying the factors such has behavior of
representative problem and issue handling of the Pepsi soft drink. Research has been conducted
to gather information on the basis of the structured form of questionnaire.so that it will help to
company to solve their customers problem as well as company can take some corrective action
toward the availability of SKU, distribution of the product and service.
1.2 Definition and purpose of the project
To understanding the company’s problem and to provide appropriate solution to overcome on the
problem.
Purpose of the project basically is -
Purpose of the project;-
• To study the existing SKU System and finding gaps.
• To identify major competitors in different categories of soft drink.
• To identify the potential retailers of Pepsi.
• To analysis the opportunity to existing in market and ways to attract the retailers.
1.3Scope of the Project
As per the survey whatever information has gathered on the basis of structured form of
questionnaire that will really going to help the company. Company can get to know whether their
availability of SKU really helping to the widening the market coverage . if not then company
can take corrective action. Company can improve in their existing strategy to availability of SKU
in the market and increase the number of customer by giving them attractive offers and
9. 9
discounts. The project is going to help to company to understanding the retailers point of view on
companies product and services.
1.4 Salient Contribution of the Project
Due this project company become aware about their customer expectation and whether company
meeting the expectation or not. Company will get all information whether company scheme and
offer are reaching or not to their customer. Through this project I could able to understand the
company awareness in the market. Customers become aware about companies policies
companies scheme, discounts and offers.
1.5Outline of the Project report
To do the comparative analysis of carbonated soft drink (CSD),juice based drink (JBD) and
mineral water of both company Pepsi and Coca-Cola.as well as analyzing the overall market
share and individual market share of a brand.I had to visit retailers and fill the EDS on the
guidance of our C.E. As a result, our data is totally primary. I also had to forward the order
placed by retailers to the distributor. I also had to take the feedback from retailers and try to
solve the complain of retailers with the help of C.E. After completing the first round in the first
month I had to do the visit of same market. This activity was known as Second visit.
11. 11
Industry / Company overview
Food and beverages industry
The global food and beverage (F&B) sector, which comprises farming, food production,
distribution, retail and catering, was valued at $5.7 trillion USD in 2008. The industry is one of
the major contributors to growth of all economies and has historically witnessed consistent
growth. The industry is expected to increase at a CAGR of 3.5 percent to $7 trillion USD by
2014. In terms of structure, the industry is highly fragmented and the top few players—Nestlé,
Kraft Foods, Unilever and Cargill—account for less than 5 percent of the overall value3.Europe
accounts for the largest share in the global F&B industry, generating revenues of $1.4 trillion
USD in 2007 and employing 4 million workers, followed by the US, which contributed $1
trillion USD. However, Asia, led by China and India, is now emerging as a major contributor of
raw material to the F&B industry. India’s F&B market was valued at $182 billion in 2007-08
while the food processing sector alone was worth $72 billion in 2008. China’s food processing
sector increased by 13.6 percent, from $44 billion in 2007 to $50 billion USD in 2008.
The economic slump has had an adverse impact on most industries including the F&B industry.
The major problems faced by the industry are rising food prices, increasing transportation costs
due to a rise in oil prices, and decline in consumer spending. Nevertheless, the F&B industry has
been relatively less affected when compared to other industries. This is mainly attributed to the
fact that food products continue to be essential to consumers in spite of the slowdown. A
comparison between the S&P 500 and the Dow Jones US Food and Beverage Index in 2008 is
testimony to the resilient nature of this industry. In 2008, the S&P 500 declined 37.6 percent
against a fall of 22.9 percent by the Dow Jones US Food and Beverage Index.
Challenges in food and beverages industry in India;-
The Food & Beverages Industry in India in India has seen growth in the past
few years. The most important fact is that the growth looks highly sustainable.
Because of the changing lifestyle of the huge young population of India, the
young generation has become more dependant on packaged food and outside
12. 12
food. This factor alone is capable of driving the growth to a great extent.
Moreover, extensive distribution networks of the Packaged Food Manufacturing
Companies and deeper penetration into the rural markets is also increasing the
growth.
But great opportunities come with their inherent challenges. In a scenario where
distribution of the products plays such an important role, often the storage time
and the time in transit make Food Safety a matter of concern.
To solve such problems and to help the Food & Beverage industry to comply
with the New Food Safety Law, Food Safety & Standards Act, Equinox Labs
offers the following services:
1. Development of Standards of Food Safety and Food Safety Law
compliance:
2. Ensuring Food Safety and Standards Act (FSSAI) Compliance:
3. Maintenance of Food Safety as safeguard against the heavy penalties
under FSSA
4. Ensuring Food Safety:
5. Ensuring Mandatory Aspects:
6. Ensuring Water Safety:
13. 13
Company overview
Mission
Our mission is to be the world's premier consumer products company focused on convenient foods and
beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and
enrichment to our employees, our business partners and the communities in which we operate. And in
everything we do, we strive for honesty, fairness and integrity.
vision
"PepsiCo's responsibility is to continually improve all aspects of the world in which we operate -
environment, social, economic - creating a better tomorrow than today."
Our vision is put into action through programs and a focus on environmental stewardship,
activities to benefit society, and a commitment to build shareholder value by making PepsiCo a
truly sustainable company.
PepsiCo is one of the largest MNC exporters in India and its export business consist of three
categories - agri business, commodities and Pepsi system sales. PepsiCo has made significant
investments with the Punjab Agriculture University to develop a comprehensive agro-technology
Programmed that has helped thousands of farmers across India improve the yield of their farms
and the quality of their agricultural products. PepsiCo has leveraged its knowledge in contract
farming to develop seaweed cultivation in Tamil Nadu and has partnered with the Government of
Punjab to help farmers of the state through the utilization of developed technology for citrus
farming.
PepsiCo stays committed to providing its consumers with top quality beverages. Its diverse
portfolio of brands include the flagship cola brand - Pepsi; Diet Pepsi; 7Up; Mirinda; Mountain
Dew; Slice fruit drink; Tropicana brand 100% fruit juices in various flavors;
14. 14
The collection of works is focused on twentieth century & features work by masters such as
Auguste Rodin, Henri Laurens, Henry Moore, Alexander Calder, Alberto Giacometti,
ArnaldoPamodoro&Claes Oldenburg.
History
PepsiCo is a USA based company having its headquarters at New York with
the net worth of $30-40 million. The average sales of the company are approx
90 million bottles per month. Pepsi made it first international move in Russia in
1959. During the Khrushchev era, within 32 years
Pepsi emerged as the biggest competitor for Coca Cola. Pepsi is available in
155 countries.
In any soft drink, on the globe Pepsi food is one of the largest soft drink companies in the world
with its headquarters in New York. It was invented by Pharmacist Culab D. Baradham in 1898 to
cure the disease “Dyspepsia”. It is from this word that its name was related to Pepsi. Soon it
entered the American market as soft drink, which at that time mostly dominated by Coca Cola,
but soon Pepsi able to dominate the Cola market, and there after it never looked back. Pepsi and
Coca Cola are engaged in ferocious cola war that has taken the whole world by storm.
Pepsi entered the Indian soft drink in Kanpur in 1988 and began its production in May 1990 and
soon it was giving the local contenders run for their money in soft drink market. It comes out
with dazzling marketing innovation that rocked the cola market, like selling the product through
function Pepsi outlets. Its advertisement agency was “Hindustan Thomson Association” (HTA).
Its advertisement budget for 1995-1996 was valued at Rs. 24 crores which is likely to be
increased manifold in coming years.
Pepsi food is one of the largest and best foreign investments in India. Till today it has invested
Rs. 500 crores in India to develop the local market. Pepsi has distributed exclusive franchises in
India to bottle its total product. There are 28 bottling plant of Pepsi in India. Some are directly
controlled by Pepsi and rest is under various franchisees.
15. 15
Organizational chart
BOARD OF DIRECTOR
MANAGING DIRECTOR
DIRECTOR
CEO
HR MANAGER FINANCE MANAGER H.O.S. PLANT MANAGER
(HEAD OF SALES)
HR EXECUTIVE A/C ASSISTANT SHIFT MANAGER
A/C CLERK WORK OPERATOR
Q.C
T.D.M. M.E.M. M.D.M.
( Territory Development Manager)(Marketing Equipment Manager)(Marketing Development Manager)
B.D.M. M.E. M.D.C.
(Business Development Manager)
A.D.C. SENIOR TECHNICIAN MARCHANDISER
(Area Development Co-ordinator)
C.E.
(Costumer Executive )
P.S.R.
(Pre Sales Representative )
R.A.
(Route Agent)
16. 16
2011 Milestones in the history of Pepsi company.
1. Tingyi Holding and PepsiCo enter into agreement to form strategic alliance in China
2. PepsiCo Foundation expands commitment to Water.org with $8 Million contribution to scale
'WaterCredit' across India
3. Pepsi unveils new social TV platform, Pepsi Sound Off and Social Media Visualization Tool,
Pepsi Pulse
4. PepsiCo, World Food Programme and USAID partner to increase food production and
address malnutrition in Ethiopia
5. PepsiCo named top food and beverage company in 2011 Dow Jones Sustainability Index
6. PepsiCo pilots reduced-calorie cola innovation Pepsi NEXT with 60% less sugar
7. IZZE introduces low-calorie IZZE Esque
8. SoBe rallies Millennials to ‘Try Everything’ with a new line-up of interesting flavors
9. PepsiCo and National Football League renew long-term partnership that aligns several
brands with the power of the NFL
10. PepsiCo recognized by Black Enterprise magazine as a Best Company for Diversity
11. PepsiCo Beverages Canada unveils the 7UP Eco Green bottle, Canada's first soft drink bottle
made from 100% recycled PET plastic
12. Working Mother magazine honors PepsiCo for fifth consecutive year as a best company for
multicultural women
13. PepsiCo rolls out eco-friendly recyclable and compostable cups
14. Frito-Lay fans set Guinness World Record for "Most Fans on Facebook In 24 Hours" with
more than 1.5 Million new "likes"
15. NASCAR’s Dale Earnhardt Jr. gets behind Diet Mountain Dew for 2012 season
16. U.S. Environmental Protection Agency recognizes PepsiCo as 2011 Partner of the Year with
Sustained Excellence
17. PepsiCo completes Wimm-Bill-Dann acquisition, making PepsiCo the largest food and
beverage company in Russia
18. Quaker LIFE cereal celebrates 50 years on breakfast tables across America
17. 17
RANGES OF DIFFERENT PACK AVAILABLE
1. GLASS – 200 ml, 250 ml,300 ml
2. PET - 350 ml, 500 ml, 600 ml, 1 ltr, 1.2 ltr and 2 liter.
3. TETRA - 200 ml (Slice), 1 ltr (Tropicana)
4. CANS - 330 ml
IN GLASS
• 24 Bottles * 200 ml = 1 Case
• 24 Bottles * 300 ml = 1 Case
IN PET
• 24 Bottles * 500/600 ml = 1 cartoons
• 12 Bottles * 1000 ml = 1 cartoons
• 12 Bottles * 1200 ml = 1 cartoons
• 9 Bottles * 2000 ml = 1 cartoons
• 12 Bottles * 1500 ml = 1 cartoons
TETRA
• 30 Bottles * 200 ml = 1 Case
CANS
• 24 cans * 330 ml = 1 Case
20. 20
3.1Review of literature
Consumer behaviour is the study of when, why, how, and where people do or do not buy
a product. It blends elements from psychology, sociology, social anthropology and economics. It
attempts to understand the buyer decision making process, both individually and in groups. It
studies characteristics of individual consumers such as demographics and behavioural variables
in an attempt to understand people's wants. It also tries to assess influences on
the consumer from groups such as family, friends, reference groups, and society in general.
Customer behaviour study is based on consumer buying behaviour, with the customer playing
the three distinct roles of user, payer and buyer. Research has shown that consumer behavior is
difficult to predict, even for experts in the field. Relationship marketing is an influential asset for
customer behavior analysis as it has a keen interest in the re-discovery of the true meaning of
marketing through the re-affirmation of the importance of the customer or buyer. A greater
importance is also placed on consumer retention, customer relationship management,
personalization, customization and one-to-one marketing. Social functions can be categorized
into social choice and welfare functions.
21. 21
Research suggests that customers go through a five-stage decision-making process in any
purchase. This is summarized in the diagram below:
Buying Decision making process -
This model is important for anyone making marketing decisions. It forces the marketer to
consider the whole buying process rather than just the purchase decision.
The model implies that customers pass through all stages in every purchase. However, in more
routine purchases, customers often skip or reverse some of the stages.
For example, a student buying a favorite hamburger would recognize the need (hunger) and go
right to the purchase decision, skipping information search and evaluation. However, the model
is very useful when it comes to understanding any purchase that requires some thought and
deliberation.
22. 22
The buying process starts with need recognition. At this stage, the buyer recognizes a problem or
need (e.g. I am Thrust, I need soft drink, ) or responds to a marketing stimulus.
An “aroused” customer then needs to decide how much information (if any) is required. If the
need is strong and there is a product or service that meets the need close to hand, then a purchase
decision is likely to be made there and then. If not, then the process of information search begins.
3.2Theoretical background
A customer can obtain information from several sources:
Personal sources;-
Family, Friends,Neighbours etc.
Commercial sources;-
Advertising, Salespeople, Retailers, Dealers, Packaging, Point-of-sale displays
Public sources;-
Newspapers, Radio, Television etc.
Experiential sources;-
Handling, Examining, Using the product
The usefulness and influence of these sources of information will vary by product and by
customer. Research suggests that customers value and respect personal sources more than
commercial sources (the influence of “word of mouth”). The challenge for the marketing team is
to identify which information sources are most influential in their target markets.
23. 23
In the evaluation stage, the customer must choose between the alternative brands, products and
services.
How does the customer use the information obtained?
An important determinant of the extent of evaluation is whether the customer feels “involved” in
the product. By involvement, we mean the degree of perceived relevance and personal
importance that accompanies the choice.
Where a purchase is “highly involving”, the customer is likely to carry out extensive evaluation.
High-involvement purchases include those involving high expenditure or personal risk – for
example buying a house, a car or making investments.
Low involvement purchases (e.g. buying a soft drink, choosing some breakfast cereals in the
supermarket) have very simple evaluation processes.
Why should a marketer need to understand the customer evaluation process?
The answer lies in the kind of information that the marketing team needs to provide customers in
different buying situations.
In high-involvement decisions, the marketer needs to provide a good deal of information about
the positive consequences of buying. The sales force may need to stress the important attributes
of the product, the advantages compared with the competition; and maybe even encourage “trial”
or “sampling” of the product in the hope of securing the sale.
Post-purchase evaluation - Cognitive Dissonance
The final stage is the post-purchase evaluation of the decision. It is common for customers to
experience concerns after making a purchase decision. This arises from a concept that is known
as “cognitive dissonance”. The customer, having bought a product, may feel that an alternative
24. 24
would have been preferable. In these circumstances that customer will not repurchase
immediately, but is likely to switch brands next time.
To manage the post-purchase stage, it is the job of the marketing team to persuade the potential
customer that the product will satisfy his or her needs. Then after having made a purchase, the
customer should be encouraged that he or she has made the right decision.
(Source;- Research paper-“ Agent- based simulation of consumer purchase decision making and the
decoy effect.” Author – Tao zhang, David Zhang. Source- Journal of business research . 60 (2007) 912-
922.)
26. 26
4.Objectives
• To study the existing SKU System and finding gaps in Pepsi products.
• To identify major competitors in different categories of soft drink.
• To identify the potential retailers of Pepsi in designated area.
• To analysis the opportunity existing in market and ways to attract the retailers for
increasing sales.
28. 28
5.Research Methodology
Research
Research can be defined as the scientific search for knowledge, or as any systematic
investigation, to establish novel facts, solve new or existing problems, prove new ideas, or
develop new theories, usually using a scientific method.
5.1.1Research Methodology
Research methodologyis a way to systematically solve the research problem. It may be
understood as a science of studying how research is done scientifically. In it we study the various
steps that are generally adopted by a researcher in studying his research problem along with the
logic behind them to give a solution for the problem by collecting data, analyzing data & find the
conclusion for the problem.
The system of collecting data for research projects is known as research methodology. The data
may be collected for either theoretical or practical research for example management research
may be strategically conceptualized along with operational planning methods and change
management.
5.1.2Type of research: - Exploratory and descriptive research.
Exploratory research
Exploratory research is a type of research conducted for a problem that has not been clearly
defined or for initial subject knowledge for better research planning. Exploratory research helps
determine the best research design, data collection method and selection of subjects. The
Exploratory research begins with the study about Stock keeping unit (SKU) of Pepsi products.
29. 29
Descriptive research
Descriptive research is undertaken to gain insights concerning after improving SKU of Pepsi
and its competitors practices followed by the organizations in relation to the customer service.
The questionnaire is so framed that it covers almost all the aspect of the after SKU practices. To
understand the Pepsi product and its SKU. Description of the practices in relation to the benefit
in the various sectors was first made. The research carried out with primary data collection by
method of questionnaire, to give answer to the organization regarding analysis of SKU in
retailers market for Pepsi products.
5.1.3 Sampling Size:
The sample size will be 152 retailers. Under which various retailers and distributor was
covered. An attempt made to get the responses from each retailers. As many as possible. But
preference area was Bihar Sharif in Nalanda District.
5.1.4 Sampling Method:
Non Probabilistic- Convenience sampling was adopted. The survey was conducted based on the
dealers and retailers willing to give data & approached by the researcher.
5.1.5 Data Collection Method:
Data type is both qualitative and quantitative. The questions that enquire about the SKU system
prevailing practices such as the make product availabile , distribution management, identify
potential customer quality issues, company approach towards the problem, etc. The questions
pertaining to the number, type of outlet and availability of SKU in the market owned by the
retailers covered to the quantitative data.
The data collection tool is the Structured Interview. It is in the hard copies will also be filled by
directly meeting with the retailer.
Primary data
• Primary data is the new or fresh data collected from the respondents through structured
scheduled questionnaire.
30. 30
Secondary data
• The secondary data are collected through the use of internet as a source.
• Company database
• Research reports
Data analysis techniques to be used:
The data was summarized in the excel sheets. Then Tabulation, Bar & Doughnut charts was
drawn according to the responses.
➢ Exploratory and Descriptive research was used for the project.
➢ Sampling Universe: All the retail store in Nalanda district.
➢ Sampling Frame: All the retailer and distributor in Nalanda district.
➢ Sampling Unit: A single respondent was taken as a sampling unit.
➢ Sample Size: Total152 respondents.
➢ Sampling technique: Non-Probability Convenience Sampling
.
➢ Data Collection: Primary data was collected through a structured questionnaire.
➢ Secondary data was collected from company sources and other reliable sources
32. 32
DATA ANALYSIS INTERPRETATION
Type of Outlet in Nalanda district.
6.1 Type of retailer
(a) Grocery (b) Eater (c) convenience
Table- 6.1.1
Type of outlet No. of respondent percentage
Grocery 73 48
Eater 48 32
convenience 31 20
Total 152 100
Figure- 6.1.2
Interpretation
There are 48% of outlets are grocery which have maximum number of outlet in Nalanda district, 32%
eater and 20% Convenience. Thus minimum number of outlet is convenience. This market is highly
focused on Grocery outet.
48%
32%
20%
Type of outlet
Grocerry Eater convinence
33. 33
6.2 What are different brands of soft drink present in your stock?
(a) Pepsi (b) Coca-Cola (c) both
Table- 6.2.1
Figure- 6.2.2
Interpretation
There is 36% of retailer common where Pepsi and Coca-Cola products sold. 26% are Pepsi
exclusive outlet as well as 36% of outlets are Coca-Cola exclusive outlet. Thus common retailer
is important for Pepsi.
26%
36%
38%
Market share of Stock in retail outlet
Pepsi
Coca-Cola
Both
Name of company No. of respondent percentage
Pepsi 39 26
Coca-Cola 55 36
Both 58 38
Total 152 100
34. 34
Sell of stock in each category per month
6.3 How many cases do you sold per month in each category?
(a) Pepsi (b) Coca-Cola
• CSD;-…………………………. CSD;-………………………….
• JBD;-………………………….. JBD;-…………………………..
• Mineral water;-………….. Mineral water;-………
Table- 6.3.1
Category Pepsi Coca-Cola
CSD 260 450
JBD 458 594
Mineral water 819 575
Total 1537 1619
Figure- 6.3.2
Interpretation
In this case CSD (Carbonated soft drink) of Pepsi has sold 260 case on the other hand same
segment competitor sold 450 case. Thus in CSD category Coca-Cola is the leader of this
segment.
In the case of JBD ( juice based drink) Pepsi had sold 458 case where competitor sold 594.
Again Coca-Cola has strong market in this segment. Reason is unavailability of product like –
slice. On the other hand competitor Product was available in Nalanda.
In the case of mineral water Pepsi is the leader in Nalanda district 819 case sold per month on the
other hand Coca-Cola have only 575 cases per month.
260
450458
594
819
575
Pepsi Coca-Cola
Market share of stock in each category
CSD JBD Mineral water
35. 35
Type of bottle leading in each category
6.4 What type of bottles is leading in each category?
(a) Pepsi
CSD 200ml 300ml 600ml 1ltr 1.2ltr 2ltr
JBD 200ml 300ml 600ml 1ltr 1.2ltr 2ltr
Mineral
water
500ml 1ltr 2ltr
(b) Coca-Cola
CSD 200ml 300ml 600ml 1ltr 1.2ltr 2ltr
JBD 200ml 300ml 600ml 1ltr 1.2ltr 2ltr
Mineral
water
500ml 1ltr 2ltr
Table- 6.4.1
Category Pepsi No. of
respondent
Coca-
Cola
No. of
respondent
CSD 200ml 39 200ml 42
JBD 600ml 21 600ml. 21
Mineral
water
1ltr. 15 1ltr. 14
Total 75 77
Figure- 6.4.2
Interpretation
In this case demand for glass bottle is more for both Pepsi and its competitiors.where Pepsi have
39 retail on the other hand competitiors have 42 retailers leading in 200 ml.In this case (JBD)
Pepsi and its competitiors have equal 21 retailers are leading.In this case (Mineral water) Pepsi
have 15 retailers leading in Aqua- fina. On the other hand competitiors have 14 retailers.
200 ml 600 ml 1 lit.
39
21
15
42
21
14
Axis Title
quantity
no.of respondent for Pepsi
NO. of Respondent for Coca- Cola
36. 36
6.5 What type of material bottling is preferred?
(a)Pepsi (b) Coca-Cola
• Glass Glass
• PET PET
• Can Can
• Tetra pack Tetra pack
Table- 6.5.1
Company
Name
Glass PET Can Tetra-
pack
Pepsi 23 18 4 21
Coca-
Cola
33 22 7 24
Figure-6.5.2
Interpretation
In this case of Pepsi 23 outlet want to glass bottle on the other hand Coca-Cola have 33 outlets
are preferred glass bottle. Because of rural market and there was huge demand of glass bottle.
In the case of PET bottle 18 outlets preferred for Pepsi on the other hand competitor have 22
outlets favored. Due to occasionally uses of pet bottle.
In the case of Can bottle , Pepsi have only 4 outlet on the other hand Coca-Cola have 7 retailers
which have more than Pepsi. There is reason behind less can bottle cost of product is high and
rural market influencing the less can bottle.
In the case of Tetra pack Pepsi have 21 retailers on the other hand competitior have 24 retailers
which had more than Pepsi.due to availability of product in small quantity and less price.
23
33
18
22
4
7
21
24
Pepsi Coca-Cola
Type of bottling preferred by retailer
Glass PET Can Tetra-pack
37. 37
Competitors in each category
6.6 Who is strong in the following category?
Company Name CSD JBD Mineral water
Pepsi
Coca-Cola
Table- 6.6.1
Company Name CSD JBD Mineral water
Pepsi 25 28 28
Coca-Cola 31 30 10
Figure- 6.6.2
Interpretation
In the case CSD (carbonated soft drink) Pepsi got second position with 48% of market share on
the other hand Coca-Cola is the leader in this segment.
In the case of JBD (juice based drink) Pepsi and competitors both have 50% equal market share
in Nalanda District.
In the mineral water segment Pepsi is the leader with 75% of market share. on the other hand
competitior have only 25% market share in the mineral water segment.
25
28 28
31 30
10
0
5
10
15
20
25
30
35
CSD JBD Mineral water
Pepsi
Coca-Cola
38. 38
6.7 Are you satisfied with Pepsi SKU system?
(a) Yes (b) No
Table-6.7.1
Satisfied with Pepsi No. of respondent
Yes 69
No 83
Figure- 6.7.2
Interpretation
45% of retailer are satisfied with Pepsi SKU system it means less Pepsi focus market in Nalanda
district.
Yes
45%
No
55%
Satisfied with Pepsi SKU
39. 39
6.8 What type of support system Pepsi is providing?
(a) Make product available.
(b) Quality management.
(c) Distribution channel system.
(d) Inventory management.
Table-6.8.1
Support system Percentage No. of respondents
Make product available. 37 25
Quality management. 27 19
Distribution channel system 23 16
Inventory management 13 9
Figure- 6.8.2
Interpretation
In this case 25 retails are agree with product availability in the market, 19 outlet agree with
quality management,16 outlets with strong distribution network. And 9 outlet with inventory
management. Thus we can say that maximum outlet agree with product availability in the
market. Minimum retailers with inventory management.
0
5
10
15
20
25
30
Make product
available
Quality Distribution Inventory
management
No.of respondent
No.of respondent
40. 40
6.9 Is Promotional scheme reach on time from Pepsi?
(a) Yes (b) No
Table-6.9.1
Promotional scheme No. of respondent
Yes 21
No 48
Figure- 6.9.2
Interpretation
70% of retailers don’t get scheme on the other hand 30% of retailer got scheme on time. There is
huge gap in promotional scheme between distributor and retailer.
yes
30%
No
70%
Promotional scheme
41. 41
6.10What are the different offers do you receive as a retailer from Pepsi?
(a) Reward scheme.
(b) Unit based scheme.
(c) Advertising, Banner, Sign board.
(d) Monetary benefit (Margin)
(e) Gift. (Watch, TV etc.)
Table – 6.10.1
Promotional scheme No. of respondents Percentage
Reward scheme 5 8
Unit scheme 37 53
Advertising 11 16
Monetary benefit 9 13
Gift 7 10
Figure- 6.10.2
Interpretation
8 % retailer got reward from Pepsi distributor. In the other case 53% of retailer received unit
based benefit. Only 16% retailer got banner and board. 13% monetary and 10% retailer got gift.
0
20
40
No. of respondents
No. of respondents
42. 42
6.11 Does Pepsi provide storage support for S.KU?
(a) Yes (b) No
Table- 6.11.1
Storage support No. of respondent Percentage
Yes 41 59
No 28 41
Figure- 6.11.2
Interpretation
59% of retailer having storage system, on the other hand 41% retailers don’t have storage
system.
Yes
59%
No
41%
No.of respondents
43. 43
6.12Which type of storage facility providing by the pepsi to you?
(a) Visi-coller (b) Ice-box
Table- 6.12.1
Type of Storage No. of respondent
Visi-cooler 28
Ice-box 13
Figure- 6.12.2
Interpretation
Out of 40 retail outlet 68% have visi-coller and 28% ice- box. Due to rural area , lack of
electricity ice- box is also important.
68%
32%
No.of respondent
Visi- coller Ice-box
44. 44
6.13Rank the following parameters to likert scale. (1- not satisfactory …4- average,…7-
very good.)
Parameters Pepsi Coca-cola
SKU system 1,2,3,4,5,6,7 1,2,3,4,5,6,7
Incentive 1,2,3,4,5,6,7 1,2,3,4,5,6,7
Maintenance
support system
1,2,3,4,5,6,7 1,2,3,4,5,6,7
Distribution channel 1,2,3,4,5,6,7 1,2,3,4,5,6,7
Scheme 1,2,3,4,5,6,7 1,2,3,4,5,6,7
Table- 6.13.1
parameters Pepsi Coca- Cola
SKU system 5.75 6.11
Incentive 6.5 5.75
Maintenance support
system
4 5.25
Distribution channel 5.11 5.50
Scheme 6 5
Figure 6.13.2
5.75 6.5
4 5.11 6
6.11 5.75
5.25 5.5 5
SKU system Incentive Maintenance Distribution Scheme
Comprative parameters of Pepsi and its
competitiors
Pepsi Coca-Cola
45. 45
Interpretation
1- Not satisfied
2- 4 – Average
3- 7- Good
In the case of SKU , Pepsi got more than average point 5.75 on the other hand Coca-Cola got
6.11 i.e approx. good
In the case of incentive Pepsi got first position with 6.5 points. On the other hand Coca-Cola
having 5.75 points.
In the case of maintenance Pepsi is not in good position average point is 4. On the other hand
competitors have better than Pepsi.
In the case of Distribution system Pepsi have strong position in the Nalanda district with 5.11
points. On the other hand Coke got 5.5 points.
In the case of scheme Pepsi got strong position with 6 points. Because Pepsi is always giving
unit based incentive.
46. 46
Finding
1. There are 48% of outlets are grocery which have maximum number of outlet in Nalanda
district, 32% eater and 20% Convenience. Thus minimum number of outlet is
convenience. This market is highly focused on Grocery outet.
2. There is 36% of retailer common where Pepsi and Coca-Cola products sold. 26% are
Pepsi exclusive outlet as well as 36% of outlets are Coca-Cola exclusive outlet. Thus
common retailer is important for Pepsi.
3. CSD (Carbonated soft drink) of Pepsi has sold 260 case on the other hand same segment
competitor sold 450 case. Thus in CSD category Coca-Cola is the leader of this segment.
4. JBD ( juice based drink) Pepsi had sold 458 case where competitor sold 594. Again
Coca-Cola has strong market in this segment. Reason is unavailability of product like –
slice. On the other hand competitor Product was available in Nalanda.
5. Mineral water Pepsi is the leader in Nalanda district 819 case sold per month on the
other hand Coca-Cola have only 575 cases per month.
6. Demand for glass bottle is more for both Pepsi and its competitors.where Pepsi have 39
retail on the other hand competitors have 42 retailers leading in 200 ml.
7. JBD Pepsi and its competitors have equal 21 retailers are leading.
8. Mineral water Pepsi have 15 retailers leading in Aqua- fina. On the other hand
competitiors have 14 retailers.
9. Pepsi have 23 outlet want to glass bottle on the other hand Coca-Cola have 33 outlets are
preferred glass bottle. Because of rural market and there was huge demand of glass bottle.
10. PET bottle have 18 outlets preferred for Pepsi on the other hand competitor have 22
outlets favored. Due to occasionally uses of pet bottle.
11. Can bottle, Pepsi have only 4 outlet on the other hand Coca-Cola have 7 retailers which
have more than Pepsi. There is reason behind less can bottle cost of product is high and
rural market influencing the less can bottle.
12. Tetra pack Pepsi has 21 retailers on the other hand competitior have 24 retailers which
had more than Pepsi. Due to availability of product in small quantity and less price.
13. SKU of Pepsi got more than average point 5.75 on the other hand Coca-Cola got 6.11 i.e
approx. good
47. 47
14. Incentive Pepsi got first position with 6.5 points. On the other hand Coca-Cola having
5.75 points.
15. Maintenance of Pepsi is not in good position average point is 4. On the other hand
competitors have better than Pepsi.
16. Distribution system of Pepsi have strong position in the Nalanda district with 5.11
points. On the other hand Coke got 5.5 points.
17. Scheme Pepsi got strong position with 6 points. Because Pepsi is always giving unit
based incentive.
49. 49
CONCLUSION
Following are the conclusion based on research:
• Pepsi have 26% SKU available in the market on the other hand competitors have
36% SKU available in the market and both have 38% SKU in common market
where Pepsi and Coca-Cola are sold through common outlets. Pepsi have gap in
the terms of unavailability of stock on demand, storage facility and distribution
channel got below average 3.5(Competitor 4.3), 4 (competitor 5.21)and 5.11
(competitor 5.50) on scale of seven point linkert scale respectively.
• The major competitor is Coca-Cola which provide better scheme for retailer,
storage facility and availability of stock on demand got over the average point 5.
On the other hand JBD and Mineral water segment Pepsi is performing well on
Pepsi focus market. In the case of CSD segment Coca-Cola is the market leader in
Nalanda district.
Categories Biggest Competitors
Name & case Sells
Pepsi
CSD Coke (450) - 69% 260-31%
JBD Coke (494) -52% 458- 48%
Mineral water Pepsi (899)-65% Coke-495- 35%
• Pepsi potential retailers are high where there is near to the distribution Centre. But
competitors have comparatively strong market in Nalanda district. (out of 41
outlet 36 are near to distribution Centre, sample size is 152.)
• Pepsi is using promotional tool for attracting retailer like providing unit based
incentive,banner,painting as the etc. but main problem is there competitors are
using more tool for attracting customer.
51. 51
Limitation of project
Though the study is framed in a manner that it provides answer to the basic questions which are
needed to study but sometimes it becomes a bit tougher to get the right answers from the
respondents. Constraints which are there to limit the study are:
• Time of the respondents;- Respondent don’t have sufficient time for filling questionnaire.
• Lack of proper coordination from the side of the respondents;-Respondent were not
serious about filling questionnaire.
• Understanding of the topic to the respondents;- Nature of topic is complex, so
respondent was not able to understand.
• Probable biased answers given by respondents;- Due to lack of knowledge answer may
be biased.
• Limited period of project;- Period of project was only 60 days that was not sufficient for
project.
53. 53
Recommendation
Chilling equipment
• Company should provide more chilling equipment to the retailer.
• Company should tie up with local electronic shop for maintenance of chilling equipment.
• Company should provide more ice box in rural area.
Availability of SKU
• The product should be made available as per demand.
• Company should assure that retailer got latest offering.
• Company should assure that distributor is distributing in designated area.
Promotional activity
• Company should increase the promotional activity like painting, banner distribution etc.
thus potential customer can increase.
55. 55
Name of retailer;-…………………………………………………………………………
Type of retailer
(b) Grocery (b) Eater (c) convenience
How many years old are you in this business? …………….
………………………………………………………………………………………………………
…………………………………………………………
1.What are different brands of soft drink present in your stock?
(b) Pepsi (b) Coca-Cola (c) both
2. How many cases do you sold per month in each category?
(c) Pepsi (b) Coca-Cola
• CSD;-…………………………. CSD;-………………………….
• JBD;-………………………….. JBD;-…………………………..
• Mineral water;-………….. Mineral water;-…………
3. What type of bottles is leading in each category?
(a) Pepsi
CSD 200ml 300ml 600ml 1ltr 1.2ltr 2ltr
JBD 200ml 300ml 600ml 1ltr 1.2ltr 2ltr
Mineral
water
500ml 1ltr 2ltr
(d) Coca-Cola
CSD 200ml 300ml 600ml 1ltr 1.2ltr 2ltr
JBD 200ml 300ml 600ml 1ltr 1.2ltr 2ltr
Mineral
water
500ml 1ltr 2ltr
56. 56
4.What type of material bottling is preferred?
(a)Pepsi (b) Coca-Cola
• Glass Glass
• PET PET
• Can Can
• Tetra pack Tetra pack
5.Who is strong in the following category?
Company Name CSD JBD Mineral water
Pepsi
Coca-Cola
6.Are you satisfied with Pepsi SKU system?
(b) Yes (b) No
7. What type of support system Pepsi is providing?
(e) Make product available.
(f) Quality management.
(g) Distribution channel system.
(h) Inventory management.
8. Is Promotional scheme reach on time from Pepsi?
(a) Yes (b) No
9. What are the different offers do you receive as a retailer from Pepsi?
(f) Reward scheme.
(g) Unit based scheme.
(h) Advertising, Banner, Sign board.
(i) Monetary benefit (Margin)
(j) Gift. (Watch, TV etc.)
10. Does Pepsi provide storage support for S.KU?
(b) Yes (b) No
11. Which type of storage facility providing by the pepsi to you?
(b) Visi-coller (b) Ice-box
12. Is Pepsi providing maintenance facility?
(a) Yes (b) No
13.If yes-
(a) Once in a year.
(b) Twice in a year.
(c) Once in six months.
57. 57
14.Rank the following parameters to likert scale.(1- not satisfactory …4- average,…7-
very good.)
Parameters Pepsi Coca-cola
SKU system 1,2,3,4,5,6,7 1,2,3,4,5,6,7
Incentive 1,2,3,4,5,6,7 1,2,3,4,5,6,7
Maintenance
support system
1,2,3,4,5,6,7 1,2,3,4,5,6,7
Distribution channel 1,2,3,4,5,6,7 1,2,3,4,5,6,7
Scheme 1,2,3,4,5,6,7 1,2,3,4,5,6,7
BIBLIOGRAPHY
Books
• Consumer behavior in Indian perspective-SujaR.Nair 5th edition 2007
• Marketing management- P. kotler ,Keller,Koshy,Jha 13th edition
• Research methodology- C.R Kothari. 2nd edition 2004
Internet site
www.pepsico.com
www.cocacocla.com
www.pepsicoindia.com
www.marketingteacher.com
www.foodandbeverageindia.com
Article
➢ “ Bottom of the pyramid “ by- Manu Anand chairman of Pepsico India. (Economic
Times , 6th
July 2011 )
➢ “Agent- based simulation of consumer purchase decision making and the decoy
effect.” By- Tao zhang, David Zhang. Source- Journal of business research . 60 (2007)
912-922.)