For the second year the National Association of Home Builders (NAHB) and the National Kitchen & Bath Association (NKBA) simultaneously held the International Builders' Show (IBS) and the Kitchen & Bath Industry Show (KBIS) in Las Vegas from January 20th to the 22nd. For a few years now most kitchen appliance manufacturers have been missing from the show. Many were back in 2015 including some major luxury brands.

1. 2015 IBS-KBIS Roundup
January, 2015

2. OBSERVATIONS
• More players were back at the show this year
• Greater reach to the specifier community with the combined IBS & KBIS event
• Digital solutions were leveraged for connected product
• Heavy participation from software providers that cater to the specifier
• Growing use of digital engagement tools to enhance the in-booth experience
• Opportunities for product placement in related product & association booths
IBS – KBIS 2015

5. The micro-kitchen concept and connected thermometer
were debuted at the GE booth.. The thermometer will
be paired with the Paragon Induction Cooktop, which is
currently under development, and is another example
of the growth of connected device innovation into the
kitchen realm.

7. The Germans also touted digital updates, such as
such as smart devices at the Bosch booth and cooking
made simpler on Miele’s range with a new touch control
panel that lifts to make the display easier to navigate
and scroll through different cooking options.
The sleek and spacious cabinet options from Bauformat
were a hot topic among designers.

9. True appears to be making a push for the consumer
kitchen in a big way. It’s booth was impressive and
well attended.

10. The American Gas Association booth had a large
footprint and prominently featured Thermador and
Bosch appliances.

12. Many software and configuration providers had
significant displays this year, however, none appeared
to feature kitchen configuration modules with specific
appliance manufacturer specifications and dimensions.

13. Broan-Nutone had a large booth space and featured a
Wolf cooktop and several digital display units
throughout the booth. The displays promoted product
features and benefits through visitor self-interaction.

14. Major players from other kitchen
product sectors, such as
InSinkErator, were back at the
show this year in force showcasing
product features and benefits in
an engaging way by using digital
media.

16. Many appliance brands were advertised heavily at the
show. Here are two Bosch pieces from an integrated
program which featured on-premises signage and digital
ad buys as part of a search marketing redirect program.

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