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1. RADIO
Advertising
Proposal for Product
Sale Increment
Project Proposal –
(Proposal_Name)
Client –
(Client_Name)
Delivered On –
(Submission_Date)
Submitted By –
(User _Assigned)

2. Cover Letter for Radio Advertising Proposal for Product Sale Increment
Thank you for reaching out to us for your radio advertising needs. We understand that the
(client_name) is facing issues with regards to successfully advertising its products on radio to
increase its’s audience. Our company is prepared to deliver multiple services to ensure that
your products are duly represented & promoted.
We ensure that with our expertise, your company will be able to achieve the below
mentioned goals-
› To effectively promote the products and services for creating strong brand proposition
and integrity.
› To promote the products/services in order to cast a good impression about client’s
offerings and bring customers to store.
› To run the advertisement campaign effectively and efficiently for generating maximum
sales and revenue.
› Add text here
We will prepare the initial design phase of the project to give you appropriate look and feel
of the advertising campaign.
Feel free to contact us for more information.
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3. Table of Contents
Project Context and Objectives
Our Process
Next Steps
Statement of Work and Contract
Our Past Experience
Company Overview
Your Investment
› Advertisement Process Flow
› Service Packages
› Why Us
› About Us
› Our Team
› Client Testimonials
› Case Study
3

4. Project Context
and Objectives
4

5. We have identified that your company (client_name) require radio advertising,
for effectively communicating their products/ services offerings.
The company needs to advertise their products/ services to target maximum
number of people in rural and urban markets.
PROJECT
CONTEXT
To effectively advertise and promote client’s products and services for creating strong brand
proposition and integrity.
To promote the products/services in order to cast a good impression about client’s offerings
and bring customers to store.
To run the advertisement campaign effectively and efficiently which can help in generating
maximum sales and revenue.
Add text here
PROJECT OBJECTIVES
Project Context and Objectives for Radio Advertising Proposal for Product Sale Increment
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6. › Advertisement Process Flow
› Service Packages
6
Our Process

7. Process Flow for Radio Advertising Proposal for Product Sale Increment
› Determine advertisement budget
› Determine target audience
› Add text here
› Add text here
› Decide flow of the advertisement
› Determine frequency of the advertisement
› Add text here
› Add text here
› Determine the story line
› Determine the kind of music to be played in the background
› Select appropriate voice over artists
› Add text here
› Determine timing of the advertisement
› Add text here
› Add text here
› Add text here
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Basic Analysis
Show Structuring
Advertisement Script
Time frame

8. Radio Advertising Proposal for Product Sale Increment Service Packages
PLAN A PLAN B PLAN C PLAN D
30 Day Campaign - off hours
(10:00 PM – 5:00 AM)
Total Advertising
Seconds Per Day - 700
Spot Duration - 35 seconds
Rotations Per Day - 20
Campaign Period - 30 days
30 Day Campaign - prime time
(5:00 PM – 10:00 AM)
Total Advertising
Seconds Per Day -800
Spot Duration - 40 seconds
Rotations per day - 20
Campaign period - 30 days
10 Day Campaign - off hours
(10:00 PM – 5:00 AM)
Total Advertising
Seconds Per Day - 700
Spot Duration - 35 seconds
Rotations per day - 20
Campaign period - 10 days
20 Day Campaign - prime time
(5:00 AM – 10:00 PM)
Total Advertising
Seconds Per Day - 900
Spot Duration - 30 seconds
Rotations per day - 30
Campaign period - 20 days
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9. Your Investment
9

10. Your Investment for Radio Advertising Proposal for Product Sale Increment Services
Plan A 900
Plan B 1,200
Plan C 700
Plan D 600
PRICE (in USD)
STAGES
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11. Company Overview
› Why Us
› About Us
› Our Team
11

12. Why Us for Radio Advertising Proposal for Product Sale Increment Services
Our client (client_name) requires radio advertising services for efficiently and effectively targeting a large number of audience.
Strengths that will add to your firm-
We provide in-depth, collaborative services to develop and maintain effective radio
advertising strategies that can fuel your company’s growth
We assist organizations unearth, unfurl and unleash truly distinct positionings
Add text here
We help our clients to spread awareness and generate interest with effective
background music and sound content
We promise to work in close association with (client_name) and help them to get rapid growth in sales and revenue.
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Add text here

13. About Us for Radio Advertising Proposal for Product Sale Increment Services (Option 1 of 2)
VISION –
To be the preferred
advertising and marketing
service provider worldwide.
MISSION –
To work in close association
with clients to ensure that
they can get value for the
money, thereby availing the
benefits of advertising.
CORE VALUES –
› Trust
› Consistent Improvement
› Respect for Diversity
WHO WE ARE –
For the last 23 years, we have provided clients with innovative and
reliable advertising and marketing services. Whether it’s a television
commercial , radio advertising campaign or digital marketing
campaign, We have the creativity and expertise to successfully execute
your advertising and marketing plan and provide you more leads.
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14. About Us for Radio Advertising Proposal for Product Sale Increment Services (Option 2 of 2)
For the last 23 years, we have provided clients with innovative and reliable advertising & marketing
services. Whether it’s a
VISION –
To be the preferred
advertising and marketing
service provider worldwide.
MISSION –
To work in close association with
clients to ensure that they can get
value for the money, thereby
availing the benefits of advertising.
Trust Consistent Improvement Respect for DiversityCORE VALUES –
Who We Are –
We have the creativity and expertise to successfully execute your advertising and marketing plan
and provide you more leads.
Television
commercial
Radio advertising
campaign
Digital marketing
campaign
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15. Our Team for Radio Advertising Proposal for Product Sale Increment (1/2)
› Write key credentials and major highlights of the team member”
› Add text here
› Add text here
› Add text here
› Add text hereJASMINE COOPER
Managing Director
› Write key credentials and major highlights of the team member”
› Add text here
› Add text here
› Add text here
› Add text hereKENDRA WILLIAMS
Senior Radio Jockey
› Write key credentials and major highlights of the team member”
› Add text here
› Add text here
› Add text here
› Add text hereNATASHA JAMES
Radio Jockey
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16. Our Team for Radio Advertising Proposal for Product Sale Increment (2/2)
› Write key credentials and major highlights of the team member”
› Add text here
› Add text here
› Add text here
› Add text here
› Write key credentials and major highlights of the team member”
› Add text here
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JAMES MILNER
Relationship Manger
MEGAN PETERS
Marketing Executive
16

17. Our Past Experience
› Client Testimonials
› Case Study
17

18. Client Testimonials for Radio Advertising Proposal for Product Sale Increment (1/2)
WILLIAM SPENCER
DESIGNATION
Company Name
Write key credentials and major highlights of the team member”
› Your text here
› Your text here
› Your text here
› Your text here
JOHN HOOPER
DESIGNATION
Company Name
Write key credentials and major highlights of the team member”
› Your text here
› Your text here
› Your text here
› Your text here
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19. Client Testimonials for Radio Advertising Proposal for Product Sale Increment (2/2)
19
› Write key credentials and major highlights of the team member”
› Your text here
› Your text here
› Your text here
› Your text here
› Your text here
› Write key credentials and major highlights of the team member”
› Your text here
› Your text here
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› Your text here
› Your text here
PETER TURNER
Company Name
ADAM WATTS
Company Name
› Write key credentials and major highlights of the team member”
› Your text here
› Your text here
› Your text here
› Your text here
› Your text here
MARRY SMITH
Company Name
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20. Case Study for Radio Advertising Proposal for Product Sale Increment Services
Problem-
XYZ Solutions was looking for a channel that can promote their products/ services and reach with largest audience in
minimum span of time. They had limited budget for advertising.
Our Solution-
We broadcasted XYZ solutions' advertisement on prime time with good music background and between prime time
shows, so that their products/ service offering can target maximum number of audience.
Results-
› Sales increased by 35%
› Budget friendly advertisement
› Add text here
(company_name) has promoted our products & services on their radio
channel . It was a remarkable experience to work with such creative &
dedicated professionals. Our sales is increased by 35%.”
– Michel Phillips (XYZ Solutions)
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21. Statement of Work
and Contract
21

22. Statement of Work and Contract for
Radio Advertising Proposal for Product Sale Increment Services
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to radio advertisement
proposal at the estimated total cost of $XXXX as outlined.
Services Rendered
Mutual Cooperation
Terms of payment
Plans Cancellation
Confidentiality
Terms & Termination
CONTRACT
› We agree to put our best efforts in return we expect your cooperation in providing needed information regarding website
› Fifty percent of initial fees at the point of contract signing and it will act as deposit
› Remaining 50% has to be submitted after project completion
› Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all costs and expenses
› All efforts to preserve confidentiality of information
› This agreement should commence from (date) and shall continue till termination by either party by not less than 60 days notice
given in writing.
› 3-week opportunity to review our work and provide feedback
› Not liable to the firm and third party for damages
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23. Next Steps
23

24. Next Steps for Radio Advertising Proposal for Product Sale Increment Services
We firmly believe in clarifying things and sorting out the issues in order to find the most suitable
way to work together.
› Discuss the desired changes
› Accept the proposal
› Sign and finalize the proposal
› Submit an initial payment of 50% of total fee of project
› Once we get the notification of your proposal acceptance, we will send you the separate copy of
the signed contract for your record
› Feel free to contact
› Add text here
{user_assigned},{user_title}
Signature
Proposal Lead
{client_contact_first},{client_contact_last}
{client_name}
Signature
Default Contact
It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair, transparent
and easily understandable at the beginning in order to lay a solid foundation for better work relationship.
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25. Follow Us for Radio Advertising
Proposal for Product Sale Increment
Contact with us Linked
Linkedin.com/company/@yourusername
Follow us on
twitter.com/company/ /@yourusername
Like us on Facebook
Facebook.com/company/ /@yourusername
Follow us on
instagram.com/company/ /@yourusername
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26. This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Company Name Company Address
Phone Number Email and Website
Contact Us for Radio Advertising Proposal for Product Sale Increment
26

27. Icons Slide for Radio Advertising Proposal for Product Sale Increment
27

28. 28
Additional Slides

29. About Us for Radio Advertising Proposal for Product Sale Increment
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audience's attention.
Target Audience
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audience's attention.
Preferred by Many
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audience's attention.
Value Clients

30. Organization Mission and Vision Statement
for Radio Advertising Proposal for Product Sale Increment
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audience's attention.
Mission
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Goal
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Vision

31. 30 60 90 Days Plan for Radio Advertising Proposal for Product Sale Increment
31
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audience's attention.30 Days
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audience's attention.60 Days
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audience's attention.90 Days
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32. Timeline for Radio Advertising Proposal for Product Sale Increment
32
Start Finish
2016 2017 2019 20202018

33. Roadmap for Radio Advertising Proposal for Product Sale Increment
33
01
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03
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04
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02
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