2. Mission Statement
 The Saint Michael’s College Athletic Department seeks
to provide high quality, broad-based athletic and
recreational experiences while holding intellectual,
personal, social, moral and spiritual growth paramount
in the process of developing the whole “human person”.

3. Basic Information
 First Sporting Event at St. Michael’s: 1904
 One of 300 DII schools in the NCAA
 DII Focuses more on equal mix of education and sports
 DII has less money devoted to athletics than DI
 25% of SMC Students play a varsity level sport
 A perennial contender for the top Academic Success
Rate across Division II.

5. What the Athletics Dept. does:
 21 Varsity Teams
 Games
 Practices
 Travel
 Budgeting
 Purchasing
 Promotion
 NCAA Division II, ECAC, NE-10
 Intramural Activities
 Club Sports
 Maintenance of Facilities

6. Marketing Perspective
 Target Market: members of the Saint Michael’s College
community; prospective students; service and youth
group organizations.
 Product/Service: various athletic programs at varsity,
club, and intramural levels.
 Place: St. Michael’s College and other schools in the
NCAA, ECAC, or NE-10.
 Promotion: games to students through advertisement
 Price: ticket prices

7. Dr. Dawn Ellinwood
VP of Student Affairs
Dr. Geri Knortz
Director of Athletics
Chris Kenny Renee Breault Meggan Dullude
Senior Associate Athletics Director Head Athletic Trainer Associate Athletics Director/
External Affairs/Compliance SWA/Finance/Compliance
Carla Hessler
Josh Kessler Head Field Hockey Kara Lowe
Athletics Communications Director Event Management Coordinator of Athletics
Recreation Coord. Facilities, Student workers,
Stacey Peet & Events
Office Coordinator Josh Meyer
Head Men’s Basketball John Milazzo
Damian DiGuilian Event Management Coordinator of Athletic
Event Management Equip. and Game Operations
Head M. Hockey Shannon Kynoch
Head Women’s Basketball
Coaches of: SAAC Advisor
Men’s XC
Softball Wendy Elles
Swimming and Diving Head W. Soccer Coaches of:
Tennis Intramural/Rec Co-Director Women’s Hockey
Event Mgmt Volleyball
Baseball
Wade Jean Women’s XC/Nordic Ski
Head M. Soccer Alpine Ski
Tickets Manager Golf
Event Mgmt.
Patrick Ivory
Head M. Lacrosse
Intramural/Rec Co-Director
Event Mgmt.
Brigid Brady
Head W. Lacrosse
Summer Camp Coordinator

8. Meggan Dulude
 Associate Director of Athletics
 Senior Woman Administrator
 5 Years working at St. Michaels
 Primary Focus: Compliance, Finance, Sport Supervision
 Softball Assistant Coach 2011-2013
 Saint Michael’s Athletic Hall of Famer
 Masters Degree in Sports Leadership from Northeastern
University

9. Stacey Peet
 Office Coordinator since 1997.
 Manages day-to-day operations
 Athletic Dept. Business Manager
 Handles scheduling of games and travel (transportation,
hotels, food, etc.)
 Sings the national anthem at home games