2. BUSC Background
• Soccer Competitions and Programs - Klamath County
• Steen’s Sports Park & Mike’s Fieldhouse
• New management
• “Prominent provider of recreational activities for the
entire Klamath Basin”
6. Situational Analysis
¨ Disconnect between the Klamath Basin community
and BUSC.
¨ Lack of community awareness of BUSC.
¨ Lack of promotion about the organization and its
services.
7. Core Problem
Basin United Soccer Club does not have effective
promotion of its organization to generate consistent
awareness of its competitions and programs with its key
publics and the general community.
8. Campaign Goal
Effectively promote Basin United Soccer Club to the
community, in order to increase participation in its
competitions and programs.
