2. Department Accomplishment:
New Cal Rec Sports website
Business Challenge:
We came to understand from carefully monitoring Google analytics
that most visitors to our site wanted something very simple: to buy a
membership or to check a schedule. In an attempt to showcase our
many offerings, The Rec Sports web site had ballooned to a point
where it was getting difficult to find the information that most people
were looking for.
Solution:
Design a new website with usability in mind. With the new design,
members can quickly find what they need.
The result is happier customers, better access to program information
and a quicker less complicated way to do business. These are critical
factors for an auxiliary unit that is self-reliant.
Contributing staff:
Eric Craypo, Patrick McMahon, Karen Joyce, Jessica Rozhin, Daryn
Kelley, Vince Cortez.
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3. Team Recognition:
Cal Adventures
Outside Magazine Online: August 14, 2012
In an Outside Magazine Online article ranking UCB as #1 among
Universities for outside activity, Avital Andrews raves about the
variety of programs and getaways that UC Berkeley and the
surrounding area offers. Besides the natural setting that UC Berkeley
is located on, it has access to the San Francisco Bay for a variety of
water activities including kayaking and windsurfing. The San Francisco
Bay Area also offers one of the beautiful areas in the world for
outdoor recreation.
Andrews say, “The outdoor-rec department is very high-caliber with
an excellent catalog offering everything from rock-climbing and
rappelling clinics to wilderness-medicine classes. Among the field trips
offered are backpacking in Big Sur and Lassen, and a kayak trip to
Point Reyes.”
Overview of Cal Adventures:
Founded in 1980, Cal Adventures is the Outdoor Experiential
Education Program at UC Berkeley. No matter which outdoor
adventure you choose, our goal is to provide you with new skills,
excitement, and memories that will last far beyond the course or trip
you participate in.
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4. Department Accomplishment:
Caltopia
Cal Recreational Sports celebrated the 10th anniversary of Caltopia,
recognized as the largest experiential college lifestyle event in the
nation on August 19 and 20, 2012. Over 30,000 Cal students and
campus supporters touched, tasted and experienced the products,
programs and services from over 130 campus, Bay Area and national
brands.
All of the marketing efforts for the event focused on audience
engagement through an integrated experiential and social media
platform. This year’s event introduced a new Facebook App designed
specifically for the event.
Participants & Staff:
1. Number of participants: Over 30,000
2. Number of campus, Bay Area, and national brands: 130
3. Number of student and non-student staff: Over 150
Facebook & Mobile Stats:
1. Facebook fans: 6,422 – added 3,322 fans; a 107% gain
2. Like2Win contest: 1,273 participants
3. Facebook comments as a result of Like2Win contest: 927
4. Mobile Text2Win contest: 1,036 participants
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5. Department Accomplishment:
BAS Excellence in Management Award
Patti Baba
The Award:
Patti supported her staff through the long process of change by
keeping them informed of the constantly changing details of plans,
listening to their needs and concerns and then working with them to
come up with solutions they could live with. Her leadership is built on
mutual trust and respect.
Profile:
A Cal graduate herself (1978), Patti’s first job was here as a part of the
undergraduate admissions office. Currently, she is the Associate
Director for Youth and Outdoor Programs.
She’s not the only member of her family to be a part of Cal either: her
husband Arty is a Cal alum, and her kids, Kyle and Scott, both attend
and work for UC Berkeley. Kyle, a senior, is a manager for the
Women’s volleyball team, and Scott, a freshman, works at the RSF.
Together, Patti and her family have volunteered at 10 consecutive
Caltopia events.
Patti is an avid racquetball player and spends most lunch hours
dominating the courts at the RSF. When she’s not working or working
out, Patti and the family can be found supporting the Cal football,
basketball and volleyball teams.
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6. Department Accomplishment:
Pac-12 Fitness Challenge
Overview:
The marketing team from Cal Rec Sports developed the inaugural Pac-
12 Facebook Fitness Challenge app with our social media partner,
Sports
Ninja PR. Held the third week of October, students, staff, and faculty
representing all of the Pac-12 schools were challenged to earn fitness
points for their respective university by participating in a variety of
daily wellness activities.
Participants from all fitness levels were encouraged throughout the
week long friendly competition to earn activity badges based on
selected performance goals from a variety of wellness categories. Fitness
According to Ninja PR, Facebook has recognized the event as one of
the top engagement collegiate events of 2011.
Fitness Stats:
1. Total number of participants: 9,522
2. Total fitness minutes logged: 2,170,405
3. Total individual activity badges earned: 4,892 Adventure
Facebook Engagement:
1. Total likes: 18,568
2. People talking about it: 14,111
3. People who have seen any content about it: 323,586
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Play
7. Department Accomplishment:
Cal Rec Sports Photo History
What we’ve done:
We’ve combed through dozens of dusty boxes and old yearbooks to
curate a photo history of Cal Rec Sports. It turns out that Cal students
have been busy keeping fit since the late 1800s. Use the link below to
learn more and see the entire collection.
1940s
How you can participate:
Tell your story. What impact did Cal Rec Sports have on your life?
Photos are worth a thousand words but we want you to tell your
unique story. www.recsports.berkeley.edu/photohistory
Submission details:
For photo and story submissions contact our marketing department
at: recsportsmarketing@berkeley.edu 1950s
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1970s
8. Department Accomplishment:
Cal Sport Clubs
Overview:
The Cal Sport Club program offers students competition, instruction
and recreation in 33 sports. The program serves as a competitive
alternative to intramural sports, physical education and
intercollegiate athletics by offering team members professional
coaching, league travel and participation in national tournaments.
Currently, over 1,700 members of the campus community participate
in the program.
Team Accomplishments for 2011-2012:
1. Tennis: 2012 USTA National Collegiate Champions
2. Men’s Triathlon: 1st place West Coast Collegiate
Championships
3. Women’s Soccer: Runner up @ NIRSA Collegiate Soccer
Championship (Open Division)
4. Men’s Volleyball: 2nd place @ UCVF Collegiate D-I
Championship
5. Women’s Triathlon: 3rd place West Coast Collegiate
Championships
6. Figure Skating: 4th place at US Collegiate Nationals
7. Women’s Rugby: Elite 8 @ USA Rugby Collegiate Nationals
8. Men’s Soccer: Quarterfinalist @ NIRSA Collegiate Soccer
Championship
9. Women’s Volleyball: Quarterfinalist @ UCVF Collegiate D-I
Championships
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