Tanduay black 7 day Social Listening Report v1.0
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This listening report from a social media risk company summarizes mentions of Tanduay Black rum over a 7 day period. It identifies 3 spikes in mentions and analyzes the causes and recommendations for each spike. The report also provides overall sentiment analysis, top keywords used, and sources of mentions for Tanduay Black.
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- 1. 20 Listening Report Spike 1 Spike 2 Spike 3 Volume of mentions over the last 7 days Sunday May 19 – Sunday May 26, 2013 Report prepared by social media risk Sun May 19 Tue May 21 Sat May 25 SentimentKeywordsSpike 1Sun May 19 2013 CAUSES: • Several individual tweets / instagrams from the night before • Complaints of hangovers or “Nahilo” caused by Tanduay Black • Several people were drinking or wanted to drink Tanduay Black on Sunday night RECOMMENDATIONS: • Respond to hangover tweets with remedy advice • Send high influence “positive” followers free Tanduay Black SentimentKeywords Spike 2Tue May 21 2013 CAUSES: • Several Tweets of people that want to drink, or are drinking Tanduay Black • Some mentions said it was better to mix rum/coke themselves RECOMMENDATIONS: • Thank all positive mentions and encourage them to drink SentimentKeywordsSpike 3Sat May 25 2013 Sentiment 75.4 4.3 from 30 day average 75% % % How positive or negative are the mentions of you? 276 59% from 30 day average Mentions How many people have mentioned your brand or product? LOW Top Keywords 1. Tanduay (270) 2. Black (208) 3. Cola (61) 4. Kamikazee (30) 5. Parokya (26) 6. Masarap (14) What were the most frequently used words when people talk about you? Top Sources Where do people most talk about you? Last 30 days Last 7 days What is the trend over the last 30 days? % 80% 14% 86% CAUSES: • Several Tweets of people that want to drink, or are drinking Tanduay Black • A few mentions related to taste not being nice RECOMMENDATIONS: • Thank all positive mentions and encourage them to drink • Suggest complimentary food for Tanduay Black to those that complain about flavor blog 25% 14% 86%
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