Showforce is an award-winning event support services company with over 25 years of experience providing experienced event personnel globally. They provide a wide range of event staff including stage crew, technical crew, production personnel, and event staff. Showforce aims to redefine industry standards with high quality service and a skilled workforce built through rigorous recruitment and training processes.

1. The complete event support service

2. AWARDS
2009 2011 2013 2015
2010 2012 2013 2016
OUR 25 YEARS OF EXPERIENCE ALLOWS US TO PROVIDE
STAGECREW EVENTSTAFF PRODUCTION
PERSONNEL
CREW
MANAGERS
PLANT
OPERATORS
TECHNICAL
STAFF SUPPORT
A WORLDWIDE DATABASE
OF OVER
TEMPORARY STAFF

3. UAE: +971 4 431 3007 Qatar: +974 5064 8439
me@showforce.com www.showforce.com
About usWho we are and what we do
Showforce is an innovative, award winning event support-services company, specialising in providing experienced
personnel to the entertainment industry. With operational offices in the UAE, Qatar, UK and Europe we have over 25
years’ experience in providing services for venues, film, television, theatre, live events, ceremonies and major public
events.
Event, entertainment and production projects rely on experience, expertise and continuity. At Showforce, we are
committed to redefining industry standards with an unparalleled level of service, a highly skilled and committed work
force and a focus on building strong client relationships based on trust and loyalty.
Showforce began working in the Middle East in 2003 and opened their first office in the UAE in 2009, the Qatar office
was then opened towards the end of 2012. We have experience and expertise working across all fields, on projects of
all sizes and scope from working at major institutions such as the QNCC and DWTC to high-profile events such as Abu
Dhabi Grand Prix, the Asian Games and FIFA World Cup Club Championships to smaller corporate events requiring
precision, attention to detail and a highly personal approach.
Our
Mission
Our
Vision
Our
Values
To provide a comprehensive range of
integrated event services; from safety
conscious crew, engaging event staff
and highly skilled technicians to meet
all personnel requirements.
To be world leading event facilitators,
globally recognised for excellence
and efficiency.
Discipline, respect, integrity, passion,
teamwork and quality are at the core
of everything we do.

4. UAE: +971 4 431 3007 Qatar: +974 5064 8439
me@showforce.com www.showforce.com
Stage Crew
A highly skilled and efficient, temporary source of labour
Whatever your crewing needs, we have the right solution:
Showforce provide a highly skilled and efficient, temporary source of labour to assist you in the delivery of your event
or production.
Whether you’re an event production company, a venue or supplier, we work in tandem with you to deliver outstanding
shows and events.
Our crew are adaptable, versatile and highly proficient in a comprehensive range of industry related skills. This
enables them to provide a service that offers the highest levels of reliability, flexibility and customer service. Our crew
work on the same or similar projects regularly so that our clients can directly benefit from their experience.
All the stage crew we provide can speak proficient English and have valid visas, medical cover and are fully covered
by our insurance, delivering you complete peace of mind.
Technical crew
Plant operators
Climbers
Backline crew
Production crew
Show crew
Site crew
Stage crew
Follow spot operators
Drivers
Runners
Electricians, Carpenters etc.
At Showforce, we also provide our clients with Crew Managers, whose role is to ensure all projects meet client
requirements and exceed client expectations. Forming an extension of our management team, our Crew Managers
are highly trained personnel with a minimum of five years’ dedicated service.
Our Crew Managers have a detailed understanding of the strengths and abilities of our crew and provide clients
with an individual point of contact, arriving on-site fully briefed and ready to oversee projects from conception to
completion.

5. UAE: +971 4 431 3007 Qatar: +974 5064 8439
me@showforce.com www.showforce.com
Conference, Exhibition
& Live Event Staff
Multi-lingual, multi-cultural & multi-national event staff
Showforce has a highly experienced team of staff who regularly assist in the delivery of successful conferences and
exhibitions, working with the world’s premier organisers and suppliers.
All of our personnel are carefully selected in consultation with our clients from a network of experienced professionals
around the world, based in the Middle East. Our teams are multi-lingual, multi-cultural and multi-national.
Summer Event Staff
Following the success of Showforce’s Event Staff division supplying general event staff, we realised there was a need
for a stand-alone brand that services the requirement for higher-end personnel.
Summer is a business and brand that concentrates not only on client facing personnel to the events industry but also
high end promotional, host, retail and hotel staff. We also provide a wide range of professional entertainers across all
disciplines, including local and international talent.
Our extensive database of profiled personnel and unique resources make for a winning solution that not only prides
itself on the performance of our people but our understanding of the industry, region and our client’s needs. Summer
has filled a gap in the Middle East for a comprehensive premium staffing company, led with unique expertise & care.
Receptionists
Leaflet Distributors
Registration Staff
Meet and Greet Staff
Ushers & Supervisors
Interpreters

6. UAE: +971 4 431 3007 Qatar: +974 5064 8439
me@showforce.com www.showforce.com
Production HR GlobalAn unrivalled network of international production technicians and personnel
Showforce has an unrivalled network of international production technicians and personnel offering venues, technical
suppliers and production companies the highest level of professional standards and capabilities.
Recruited both locally and globally, our team has specialist experience across all areas of the event industry and are
considered experts in the delivery of prestigious events worldwide.
Our highly experienced production technicians and personnel cover the following disciplines:
Production Managers
Health and Safety Advisors and Floor
Managers
Event Managers, Directors and
Producers
Transport Managers
Project Managers
Back of House Staff
Audio Visual
Stage Managers
Riggers
Technical Directors
Show Callers
Sound, Light, Video Technicians & Operators
Videographers
Designers
Following the success of our global Production HR division, Showforce now provide a tier 2 service of Technical Staff
Support - semi-skilled technicians that are experienced and economical.
We have noticed over the years that senior technicians are often expensive and unavailable to clients at short
notice, so we have opened a new branch to provide local staff that can be tailored to our clients’ individual needs.
Technical Staff Production Staff
Technical Staff Support

7. UAE: +971 4 431 3007 Qatar: +974 5064 8439
me@showforce.com www.showforce.com
Whilst Showforce can assist you with your temporary and freelance needs, our sister company SpendloveSearch offers
the complete recruitment service for when you’re looking to fill long-term posts.
SpendloveSearch is a recruitment consultancy, specialising in the supply of the highest calibre temporary, contract
and permanent staff in a number of industries including events, hospitality and Production HR.
Having established lasting relationships with clients across a spectrum of industries, we have come to be regarded
as a key partner in their hiring process. We understand how overwhelming and time consuming recruitment can be.
With more than 25 years of recruitment knowledge and experience at your disposal, you can rest assured that your
staffing needs are in safe hands.
Our friendly and dedicated consultants work diligently on your behalf to ensure the whole process is as stress-free as
possible and that you are consulted at every stage.
Global Partnerships
Showforce can help you source event staff, crew & technicians throughout the world. We can also bring the best from
our global partnerships to the Middle East and are a great addition to the already thriving cultural hub of the region.
We believe in using local suppliers through our partnerships for their knowledge of an area, its venues and their ability
to speak the language.
We have relationships with the industry’s best, allowing us to supply personnel of the same calibre and high standard
that our clients have come to trust from an unsurpassed network of reputable companies and partners.
SpendloveSearch
Recruitment
The complete recruitment service for long term posts

8. UAE: +971 4 431 3007 Qatar: +974 5064 8439
me@showforce.com www.showforce.com
BEA Models
& Event Staff
Showforce is in partnership with BeA Models, an elite model and event staff agency operating in Milan and throughout
Europe. Our global partnership allows Showforce to offer its clients in the Middle East, high-end event personnel and
models from BeA’s stunning and talented team.
Our wealth of experience across both companies has been strengthened by successful collaborations with national
and international leading brands and with some of the most prestigious advertising agencies.
Thanks to the creative department at BeA and direct cooperation with fashion producers, we can design and create
custom outfits for our models. We also provide:
All Female Event Crew
Showforce now provide a team of experienced, friendly and resourceful all female event crew. Many events in the
Middle East are attended only by women, customs and culture in the region dictate the need for can-do ladies who
provide an extra pair of hands and ensure their successful delivery. Launched primarily to cater for private events,
weddings and galas they can assist with set-up, decoration, operate lighting and sound desks, follow spots and other
technical elements.
From decorating to table dressing to follow spot operators – our proficient Female Force are perfect for galas,
weddings, private and female only events.
Trade Show Staff
Fashion Show Models
Promotional Event Staff
Tour & Road Show Staff
Photo shoot & showroom models
Hospitality Hostesses & hosts
Our staff deliver an engaging and positive brand experience.

9. UAE: +971 4 431 3007 Qatar: +974 5064 8439
me@showforce.com www.showforce.com
Visa & HR Services
Showforce can assist you with the sometimes complicated processes involved when applying for work visas for your
employees in the UAE. We will support you every step of the way offering invaluable local knowledge and an array
of Human Resource and back office services.
Avoid the complexities associated with government related processes and procedures in the Middle East with the
confidence that all matters are dealt with total efficiency and discretion. We will manage the process from start to
finish providing the expertise necessary for the swiftest possible advancement. Our one to one, customised package
offers convenience and certainty when you need it most.
Get in contact to discuss a bespoke turn-key solution for your company.
Monthly costs and no annual upfront
payment
No cancellation fee
Professional insurances and premium
medical cover
Dedicated Account Handler
Unique mobilization process in 5 simple steps
Quick turn around
We will support you every step of the way offering invaluable local knowledge

10. UAE: +971 4 431 3007 Qatar: +974 5064 8439
me@showforce.com www.showforce.com
Why Showforce?
Our
approach
Experience Recruitment
Showforce is an award
winning, international,
event support services
company with over 25 years’
experience of providing
experienced personnel
to global projects. Our
experience spans over 50
countries and we count
some of the leading names
in entertainment as our
clients.
Delivery of
service
We follow a strict recruitment
process for all our team,
whether permanent or
freelance, to ensure we can
always provide the highest
quality event crew and
staff. Our process remains
the same, wherever we
operate, which allows us to
provide a consistent level of
skilled staff with appropriate
qualifications in the global
market.
We have highly efficient
office operation that includes
dedicated booking and
project management teams
who oversee the booking,
recruitment, training and
accreditation processes.
Our account management
team will have a detailed
understanding of your
requirements and will work
flexibly to ensure that your
needs are met.
We have developed
bespoke staff management
software that stores
comprehensive records of
all our personnel. All our
projects are managed using
this system so that we match
skills and personal attributes
with roles and location and
can ensure the right people
are on the job for you.
Crew
management
Quality
control
Commitment
to
sustainability
We are globally accredited
to the BSI standard ISO 9001
in quality management,
enabling us to provide and
maintain a high level of
quality in the provision of
our service to our customers.
We use key performance
indicators to provide clear
performance targets,
demonstrate achievement
of objectives and drive
continuous improvement
throughout the business.
Health and
Safety
We have recently been
awarded ISO14001
standard for environmental
management and are
dedicated to working
towards the ISO 20121
sustainable events
management standard
to support these goals.
We recognise the impacts
that we make on society,
the economy and the
environment, and we seek to
make a positive difference
in the places where we
operate by our commitment
to being leaders in our field.
Our crew manager
is responsible for the
implementation and
monitoring of crew standards
and presentation. He is also
responsible for overseeing
the recruitment and
induction process – carrying
out regular site audits
and inspections to ensure
compliance and company
policy.
We have an uncompromising
attitude towards health and
safety.
We continually develop and
improve our safe working
practices and monitor
our health and safety
performance against targets
and objectives to drive
continuous improvement.
The very nature of our business means people are at the heart of our organisation
and are our most valuable resource.

11. UAE: +971 4 431 3007 Qatar: +974 5064 8439
me@showforce.com www.showforce.com
Testimonials
As the Production Manager of Dubai based Sports &
Entertainment Solutions FZ LLC, we contract Showforce as
one of our suppliers for all crewing, technical crewing and
event staff. When it comes to Production and hosting shows
across the Middle East at times back to back, it is great to
acquire all our staffing needs through one supplier.
Showforce has always provided us with highly efficient,
well trained and reliable professional staff. It is a pleasure
for SES to work with the entire Showforce team.
Barney York - General Manager
As the dust settles once more on the sands of Abu Dhabi I
would like to send my special thanks for all the hard work
the Showforce team put in on the Festival this year. The
professional conduct of the crew and the understanding
of the complications associated with the varying nature of
the festival went far to ensuring the smooth delivery for all
our artists and patrons – international and local alike.
Special thanks to the crew chiefs for leading their teams
with such clarity and good humour. They are a real asset
to the company. I look forward to working with the team in
the future and repeating the success next year.
Nigel Mousley - Production Manager
Showforce have provided Yas Marina Circuit with
exceptionally hard working and reliable local staff,
supervisors and logistics support for over 12 months. The
team provides invaluable support for the delivery of over
200 events per annum including the Formula 1 Etihad
Airways Abu Dhabi Grand Prix.
I would happily recommend Ian and the entire team for
any event or venue no matter the size or scale.
Mark Lynch - Operations Director
We mostly enjoyed your professionalism, positive spirit,
cooperation, punctuality in cooperating with us. We will
definitely work with you again, and I will, personally, make
sure to recommend you to others, as #1 HR agency in
Doha. Looking forward to partner in upcoming events.
Paula Jensch - Project Manager
We mostly enjoyed your professionalism, positive spirit,
cooperation, punctuality in cooperating with us. We will
definitely work with you again, and I will, personally, make
sure to recommend you to others, as #1 HR agency in
Doha. Looking forward to partner in upcoming events.
Paula Jensch - Project Manager
of the complications associated with the varying nature of
the festival went far to ensuring the smooth delivery for all
our artists and patrons – international and local alike.
Special thanks to the crew chiefs for leading their teams
with such clarity and good humour. They are a real asset
to the company. I look forward to working with the team in
the future and repeating the success next year.
team provides invaluable support for the delivery of overteam provides invaluable support for the delivery of over
200 events per annum including the Formula 1 Etihad200 events per annum including the Formula 1 Etihad
Airways Abu Dhabi Grand Prix.
I would happily recommend Ian and the entire team for
any event or venue no matter the size or scale.
Mark Lynch - Operations DirectorMark Lynch - Operations Director
one of our suppliers for all crewing, technical crewing and
event staff. When it comes to Production and hosting shows
across the Middle East at times back to back, it is great to
acquire all our staffing needs through one supplier.
Showforce has always provided us with highly efficient,
well trained and reliable professional staff. It is a pleasure
for SES to work with the entire Showforce team.

12. The complete event support service
UAE: +971 4 431 3007
Qatar: +974 5064 8439
Email: me@showforce.com
Web: www.showforce.com
Part of the