2. What business we are?
Colgate-Palmolive Company is
an American diversified multinational corporation focused
on the
1. Production,
2. Distribution, &
3. Provision
of household, health care and personal products, such as
soaps, detergents, and oral hygiene products
(including toothpaste and toothbrushes).
3. Information
Industry: Personal products
Founded: 1806
Headquarters: New York City, New
York ,U.S .
Key people: Ian M. Cook, CEO
Revenue: US$15.3 billion (FY 2009)
Employees: 36,002
Website: www.colgate.com
4. History
In 1806, William Colgate introduced starch, soap and
candle factory on Dutch Street in New York City under
the name of "William Colgate & Company".
In 1857, William Colgate died and the company was
reorganized as "Colgate & Company" under the
management of Samuel Colgate, his son.
In 1873, the firm introduced its first toothpaste, an
aromatic toothpaste sold in jars.
5. His company sold the first toothpaste in a tube, Colgate
Ribbon Dental Cream, in 1896.
In 1928, Palmolive-Peet bought the Colgate Company to
create the Colgate-Palmolive-Peet Company.
In 1953 "Peet" was dropped from the title, leaving only
"Colgate-Palmolive Company", the current name.
Today Colgate has numerous subsidiary organisations
spanning 200 countries, but it is publicly listed in only
two, the United States and India.
6. Awards & Achievements
Colgate has been ranked as India’s #1 Most Trusted
Brand across all categories from 2003 to 2007
51% market share in the toothpaste segment
48% market share in the toothpowder market
30% share in the toothbrush market
On 4Sept.2009,Colgate-Palmolive signed SRK as its
Brand ambassador.
7. Future strategies on 4 P’s:-
1. Product
They try to position some innovative toothpaste
with a brand name other than Colgate but under
the umbrella of Colgate Palmolive
Focusing toward rural rich and consuming class
by endorsing the development of ‘Colgate
Ayurvedic Toothpowder
They would come up sachets of these tooth
powder and position toward rural population who
buy in smaller lots
8. For Urban population, they would come up with the
products suiting to young generation
For Urban rich and consuming class, they would
come up with the products on the basis of functional
benefits
Eg: 1.They launch different toothbrushes for different
age groups.
2.They launch a special toothpaste and
toothbrush for kids in the age group from 4-10 years.
9. 2.Price
Based on the competitor's price
Charging higher premium which focused on
consuming and lower income classes
Pricing done on the basis of price points
Packaging would be customized on the basis of
price points.
10. 3.Promotion
They positioning Colgate dental white crème and
toothpowder towards rural rich segment
For rural consuming class they endorsing Cibaca
toothpaste
Advertisement through T.V. media, Print media
FM Radio for Urban population & MW and SW radio
for Rural population
Hoarding on National highways
11. 4. Place
They would try to increase product penetration to
rural population
They would try to increase the wholesalers to
smaller towns
They would track the distribution path so that they
are covering all the village areas around the
towns
19. Free Dental Check-up by sending a
SMS
Scholarship offers like Learn & earn
offer
20. Advertisement
In 1940,the Colgate Company used Slogan was "It
cleans your breath while it cleans your teeth “
The 1960s onwards, the slogan was "The Colgate
ring of confidence“
In the late 1950's and early 1960's, Colgate stressed
the fact their "Dental Cream" contained Gardol, a
formula that helped protect teeth from cavities and
tooth decay .
22. Oral Care
Colgate Dental Cream
Colgate Active Salt
Colgate Max Fresh
Colgate Total 12
Colgate Plax
Colgate 360 ActiFlex
Colgate Extra Clean Gum Care
Colgate Sensitive Toothbrush
Colgate 360 Toothbrush
Colgate Zig Zag
23. Personal Care
Palmolive Thermal Spa
Palmolive Aroma Shower Gel - Relaxing
Palmolive Naturals Liquid Hand Wash
Family Health
Palmolive Naturals Moisturizing Body
Wash - Milk and Honey
24. Home Care
Axion - Dish Washing
Paste
Palmolive dish washing
Paste
25. Professional Oral Care
Colgate PerioGard
Colgate Sensitive
Colgate Gel Kam
Colgate Visible White
27. Product category-(Oral Care)
Colgate Palmolive increased its oral care market
share from 26% in 2005 to 33% in 2009
Colgate Palmolive the largest player in the oral
care business globally. Colgate is the world
leader in oral care with a 33% market share
We expect Colgate’s oral care business to
generate $25.5 billion in annual revenue by the
end of this year
28. Financial Report
Total Revenue: 2,060.92 1,802.57
Sales: 1,962.46 1,694.81
Other Income: 98.46 107.76
Profit before Taxation: 484.80 345.31
Provision for Taxation: 61.54 55.09
Profit after Taxation: 423.26 290.22
Balance brought forward: 28.84 5.77
Profit for appropriation: 452.10 295.99
Appropriation: Dividend: 271.98 203.99
Dividend Tax: 45.84 34.14
General Reserve: 42.33 29.02
Balance c/f: 91.95 28.84 452.10 295.99
(In ‘000)
29. COMPETITORS
Hindustan Unilever Ltd.
Procter & Gamble
Church & Dwight Co., Inc.
The Clorox Company
Kimberly-Clark Corporation
30. COLGATE PALMOLIVE CO Top
Competitors
Symbol Company's
name
Last Change %
Change
Volume
CL COLGATE
PALMOLIVE
CO
78.01 -0.18 -0.23 584,643
CLX CLOROX CO
DEL
62.27 -0.03 -0.05 274,795
PG PROCTER &
GAMBLE CO
63.41 0.54 0.86 5.03 M
CHD CHURCH &
DWIGHT INC
67.05 0.01 0.01 152,756
32. Procter & Gamble
P & G Stock Quote (In $)
Latest
12/10/10 EST
Change ($) Change (%) High Low
$63.35 0.480 0.764 $63.79 $63.21
33. Church & Dwight Co., Inc.
Church & Dwight Co., Inc. Stock Quote (In $)
Latest
12/10/10 13:33:49 EST
Change
($)
Change
(%)
High Low
$67.08 0.040 0.060 $67.45 $66.95
34. The Clorox Company
Latest
12/10/10 13:34:10
EST
Change ($) Change (%) High Low
$62.49 0.185 0.297 $62.51 $62.16
The Clorox Company Stock Quote (In $)
35. Kimberly-Clark Corporation
Kimberly-Clark Corporation Stock Quote (In $)
Latest
12/10/10 14:07:19
EST
Change ($) Change (%) High Low
$61.83 -0.145 -0.235 $62.24 $61.70