Uploaded byMiguel Arias
Como presentar a inversores Campus Seedrocket 2011
The document is a guide by Miguel Arias on effective investor presentations, outlining key strategies such as conveying passion, leveraging a real product demo, and understanding market size. It emphasizes the importance of a clear business model, the avoidance of common pitfalls in pitching, and maintaining a global mindset. Additionally, it highlights tips for successful communication and offers insights into building a strong pitch narrative.
More Related Content
Similar to Como presentar a inversores Campus Seedrocket 2011
Como presentar a inversores Campus Seedrocket 2011
- 1. Las claves deuna buena presentación a inversores: Qué transmitir y cómo hacerlo Miguel Arias CTO - Founder Madrid, Nov 2011 marias@imaste-ips.com / Do not distribute this information
- 2. Quien soy Miguel Arias CTO- Founder Madrid, Nov 2011 marias@imaste-ips.com / Do not distribute this information
- 3. La realidad china Conocer tus limitaciones personales y busca tu camino marias@imaste-ips.com / Do not distribute this information
- 4. Ingeniero de caminos Hacer “lo correcto” no sirve, busca tu pasión marias@imaste-ips.com / Do not distribute this information
- 5. Ingeniero de caminos Hacer “lo correcto” no sirve, busca tu pasión marias@imaste-ips.com / Do not distribute this information
- 6. Super manager Un MBA no da respuestas, sólo herramientas para el futuro marias@imaste-ips.com / Do not distribute this information
- 7. Emprendedor Tu mayor riesgo es no intentarlo nunca marias@imaste-ips.com / Do not distribute this information
- 8. Servicios para erasmus Encuentra un modelo de negocio escalable marias@imaste-ips.com / Do not distribute this information
- 9. La familia... Prepárate para resistir todo tipo de presiones marias@imaste-ips.com / Do not distribute this information
- 10. Ferias de empleo Nuestra 2º gran idea, al fin un modelo escalable marias@imaste-ips.com / Do not distribute this information
- 11. La crisis Empleo y eventos presenciales, una combinación explosiva marias@imaste-ips.com / Do not distribute this information
- 12. Las ferias virtuales 3º gran idea y el salto a la web y la internacionalización marias@imaste-ips.com / Do not distribute this information
- 13. El emprendimiento Abilityto respond in real time to unpredictable realities Will Sahlman marias@imaste-ips.com / Do not distribute this information
- 14. El VC pitch MiguelArias CTO - Founder Madrid, Nov 2011 marias@imaste-ips.com / Do not distribute this information
- 15. Evitar esto... http://www.youtube.com/watch? v=rVADWAxOZtg&playnext=1&list=PL758C1934ED578DBC marias@imaste-ips.com / Do not distribute this information
- 16. Conseguir esto... http://emprendedorestv.com/video/15-1/emprendedores/ idealista.com marias@imaste-ips.com / Do not distribute this information
- 17. Elementos claves Elevator pitch- minipresentación 60 s The money shot - Demo prototipo El tamaño importa - El mercado Los Numero$ - Clientes e ingresos SuperHeroes y Rockstars marias@imaste-ips.com / Do not distribute this information
- 18. Un caso práctico MiguelArias CTO - Founder Madrid, Nov 2011 marias@imaste-ips.com / Do not distribute this information
- 19. Virtual events getreal Miguel Arias CTO - Founder Madrid, Nov 2011 marias@imaste-ips.com / Do not distribute this information
- 20.
- 21. Physical events areinefficient CO2 emissions, Transportation & setup costs, difficult networking marias@imaste-ips.com / Do not distribute this information
- 22. Painkiller cuál es elproblema que pretendemos resolver?
- 23. El problema -Painkiller Hacedlo obvio Quien lo tiene? Por qué vuestra solucion? Hace felices a los clientes Hace algo mejor, diferente marias@imaste-ips.com / Do not distribute this information
- 24. 3D collaborative environments marias@imaste-ips.com / Do not distribute this information
- 25. muestra que tienes unproducto real o un prototipo tangible
- 26. Online demo Our customised solutions may be delivered all over the world in weeks time Please click to watch our 2 min tour video marias@imaste-ips.com / Do not distribute this information
- 27. Tienes un gran equipo& una estructura probada?
- 28. Tipos que “ponen”a los VCs Techie geeks Emprendedores con “exits“ Vendedores con cartera marias@imaste-ips.com / Do not distribute this information
- 29. IMASTE fact sheet IMASTE is the leading virtual events platform in Europe Founded in 2003 Founders Madrid based Key employees Total Headcount 36 Aitor Zabala Alberto Perez David Mota R&D responsible UX responsible COO Angel Palomino Daniel Olmos Miguel Arias Chief Architect Video - 3D responsible CTO, CFO Ivan Benito Elena Díaz Miguel Fernández IT Production responsible Operations Manager Biz. Dev. Responsible Investors & Funding Technology Bootstrapped ( 1.3 MM$ retained earnings) Adobe Flex, AS3, Java, HTML5 0,15 MM$ Debt finance Hybrid HTML & Flash, real time interaction 0,45 MM$ Convertible loan SaaS delivery model - Cloud based Series A @ ENISA No plugins - Enhanced performance 0,85 MM$ R&D Grant INNPACTO marias@imaste-ips.com / Do not distribute this information
- 30. Cómo vas a hacer dinero? Ya lo estás consiguiendo?
- 31. Modelo de negocio 1-3 fuentes Describid las principales de ingresos Sois BtoB, BtoC? Cuáles son tus costes asociados? marias@imaste-ips.com / Do not distribute this information
- 32. Modelo de negocio marias@imaste-ips.com / Do not distribute this information
- 33. IMASTE numbers IMASTE is projecting total revenues of 7,6 MM$ by 2013 Revenue Physical events Virtual events 3,22 2011 MM$ US$ 6,6M Profitable status since 2004 US$ 0,8M US$ 3,7M Business Model US$ 0,9M US$ 1,3M US$ 2,1M US$ 2,7M 30 K$ avge platform prize US$ 1,4M US$ 1,2M US$ 1,1M US$ 1,0M US$ 1,0M 2 K$ 2008 2009 2010 2011 2012 2013 avge e-booth cost Activity 60.000 attendees per event Development 2,3 mill aggregated visitors 9 (Q3-Q4 2011) 45 major releases exhibitors per event IMASTEBOX 2.2 launched Sept 2011 R&D cooperation with over 350 total active customers marias@imaste-ips.com / Do not distribute this information
- 34. Virtual events growth& diversification We have proven the business model with a 60 % growth in 2011 7 Verticals estimated 2012 5,25 50 career fairs % 3,5 78 % US$ 6,6M 12 tourism events % 1,75 44 % 60 % 70 % US$ 2,1M US$ 3,7M 9 education fairs % 9 US$ 1,3M US$ 0,9M corporate events 300 0 2009 2010 2011 2012 2013 % 7 150 virtual accelerators 22 37 66 125 220 % 0 2009 2010 2011 2012 2013 nº of events marias@imaste-ips.com / Do not distribute this information
- 35. Traction Over 2 million virtual attendes visited our events last semester Significant growth 60 nº events growth 1200 % revenue growth virtual events 2010-2011 70 virtual events 2010-2011 % Aggregated attendees (thousands) 75 recurrent customers Number of virtual events 1150 virtual events 2010-2011 980 % 800 820 conversion rate 11 registrants vs visitors in our virtual 700 career fairs 630 % 400 500 350 We are gaining traction with job boards, 300 online media, governmental agencies and physical event organizers 6 7 11 13 13 16 17 20 0 Q1´10 Q2´10 Q3´10 Q4´10 Q1´11 Q2´11 Q3´11 Q4´11 marias@imaste-ips.com / Do not distribute this information
- 36. Lo que NOdebes hacer Ser demasiado optimista Divide las proyecciones de ventas/10 Abrumar con gráficos y tablas de excel Presentar un modelo demasiado complejo marias@imaste-ips.com / Do not distribute this information
- 37. Tu proyecto es ambicioso? Tienesmentalidad global?
- 38. International presence Cloud based solutions & Operations team with over 8 nationalities Milestones 135 successful events in more than 20 countries Multi english, french, spanish, german, portuguese, czech, hungarian, polish, swedish, finish, croatian versions available language Revenue per country 2011 (virtual events only) 29 % 7 % 4 % 3 % 17 % 6 % 3 % 7+ 10 countries % 14 % 4 % 3 % marias@imaste-ips.com / Do not distribute this information
- 39. Tamaño del mercado, merece mi tiempo?
- 40. Tamaño del mercado Biggeris better Algún gurú o experto lo dice Forrester, Gartner, mamá Tienes calculos estupendos basados en: Métricas de uso & ingreso x usuario Puedes mostrar tendencias exponenciales! marias@imaste-ips.com / Do not distribute this information
- 41. Lo que NOdebes hacer No uses un modelo de arriba a abajo 1000 mill usuarios internet 1 % audiencia potencial 10 €/año por usuario 100 mill € mercado Usa modelos abajo a arriba marias@imaste-ips.com / Do not distribute this information
- 42. Como de creíble es tu historia? Quienes son tus clientes & partners?
- 43. Partners & Customers In 2014, most physical events will be hybrid. 10 % market shift expected Partners Global market size 1.000 US$MM 1000 GLOBAL EUROPE 750 500 Tech partners 250 150 US$MM 200 US$MM 70 US$MM 5 US$MM 15 US$MM 0 Customers 2010 2011 2014 “IMASTE’s platform is battle-tested for scale...” Jennifer Belissent “Virtual Conf & trade show market and many more... $18,6 Billion in 2010-2015” Market Research Media marias@imaste-ips.com / Do not distribute this information
- 44. Competidores por qué creesque lo puedes hacer mejor!
- 45. Competitive advantage We have leveraged in our physical expertise to provide unique virtual experiences Approach Physical event specialists - Agency approach Customer service & support - Customisation Leaders in Europe (no timezone gap) Technologically advanced platform Solid partners & customer references Awards Red Herring Global 100 Awards finalist European Seal of e-excellence Platinum - Cebit 2011 Red Herring Europe 100 Awards finalist Spanish young entrepreneur 2010, finalist Expone Oro - Best events industry provider Emprendedor XXI La Caixa, finalist marias@imaste-ips.com / Do not distribute this information
- 46. Lo que NOdebes hacer Decir que NO tienes competidores Olvidar algún competidor relevante No ser claro y convincente sobre tu ventaja competitiva marias@imaste-ips.com / Do not distribute this information
- 47. Genial, pero para qué necesitas micual es tu dinero y estrategia?
- 48. 2012 strategy Consolidation of our growth with focus on Western Europe & North America Sales Monster.com partnership in USA Tourism vertical growth International Sales representatives network Technology HTML5 mobile & accesible version Enhanced chat & webinar tools Enhanced networking tool based on behavior Operations Middle management empowerment Time zone based shifts Tech & Ops processes marias@imaste-ips.com / Do not distribute this information
- 49. Where we aregoing We will become a 360º virtual events platform for event managers & corporate marketers Strategy Europe & North American focus Sector & vertical diversification Web portals partnerships Convention centre partnerships Technology Networking & meeting tools API integration of third parties Mobile reach HMTL5 - Enhanced real time interaction Challenges International operations & customer service Increase production capabilities Agressive sales strategy & PR marias@imaste-ips.com / Do not distribute this information
- 50. Hitos, planes, resultados Presentadvuestro roadmap de producto Tened diferentes escenarios previstos Demostrad que sabéis cómo escalar!! marias@imaste-ips.com / Do not distribute this information
- 51. Contact Miguel Arias CTO- Co-founder marias@imaste-ips.com +34 91 5360503 / +34 607 654 697 twitter: mike_arias Web presence http://www.imaste-ips.com http://blog.imaste-ips.com twitter: imasteips DEMO sites http://demo.imaste-ips.com http://newdemo.imaste-ips.com marias@imaste-ips.com / Do not distribute this information
- 52. Ojo, pueden preguntar máscosas estad preparados!
- 53. Technology marias@imaste-ips.com /Do not distribute this information
- 54. Server Client marias@imaste-ips.com / Do not distribute this information
- 55. Distribution model Marketing plan marias@imaste-ips.com / Do not distribute this information
- 56. Plan de marketing Escogedsólo algunos canales de distribución PR, Email, SEO/SEM, Blogs, Viral, Radio/TV, Biz Dev, Partners, Widget/ Apps, Concursos... marias@imaste-ips.com / Do not distribute this information
- 57. Plan de marketing 3 cosas que debeis medir! Volumen tráfico Coste por usuario Tasas de conversión marias@imaste-ips.com / Do not distribute this information
- 58. Conception - Developmentof the business model 3D development - Web design - Database and Interface programming Content and language adaptation - Data structure adaptation Technical support - Technical assessment and consulting Evolution of the platform Partner Sales Promotion among seekers Web traffic generation -Media Promotion - Communication Logistics - Customer service Online Event management Backoffice support to manage the fair´s contents marias@imaste-ips.com / Do not distribute this information
- 59. Team structure marias@imaste-ips.com / Do not distribute this information
- 60. Managing team Ext & Int communication Operations Sales Product & Technology Virtual/Physical Customer care Country Partnerships Interaction Managers R&D Developer events logistics service & Alliances Team Team Team Financing and accounting control General administration Free - lances marias@imaste-ips.com / Do not distribute this information
- 61. Pitching tips marias@imaste-ips.com / Do not distribute this information
- 62. Pitching tips No useis“palabros” Divertíos!!! - Mostrad pasión Practicad, practicad! La DEMOun video de backup! fundamental tener fallará Contad con interrupciones marias@imaste-ips.com / Do not distribute this information
- 63. Ultimo consejo El guión no está en las diapositivas El guión está en la cara de vuestra audiencia marias@imaste-ips.com / Do not distribute this information
- 64. No hay Sólo: una receta sentido mágica común
- 65. Un exámen, que tallo han hecho? marias@imaste-ips.com / Do not distribute this information
- 66. Hungry house pitch http://www.youtube.com/watch? v=kzcQtXA5Gc8&feature=related
- 67.
- 68. Otras fuentes deinfo • Dave McClure: – Startup Metrics for Pirates (AARRR!) – ZapMeals Sample Pitch Presentation – Master of 500 Hats Blog: “Greatest Hats” (top blog posts) • Steve Blank: 4 Steps to Epiphany, Customer Development Methodology • Eric Ries: StartupLessonsLearned • Sean Ellis: Startup-Marketing.com • Andrew Chen: AndrewChenBlog.com • Brad Feld, Jason Mendelson: AskTheVC.com • Aydin Senkut: Felicis Ventures blog • Mark Suster: Both Sides of the Table • VentureHacks.com • StartupCompanyLawyer.com marias@imaste-ips.com / Do not distribute this information